What’s the first thing a person does when they wake up? We guess, check their mobile phones. Right? It is a habit now, and about 71% of people do this; they check their phone 160 times daily. That means your brand has a high chance of recognition, and you can get more clicks and open rates. However, that doesn’t mean your business can bombard the audience with multiple SMS, jeopardize your SMS campaigns.

The best approach requires the appropriate knowledge for the ‘perfect time’ to make digital marketing a success. We know the significance of time and how it plays a crucial role in marketing, especially SMS campaigns. Time can either boost your sales or increase your opt-outs. There are always 50-50 chances. The right stats can take your SMS campaign to the next level. 

So, here we are with data backed by thorough research, surveys, and analysis. It’ll help your business learn the best time for your next SMS campaigns. 

The Best Time for SMS Campaigns

Heads up: every customer responds differently to each marketing text message, and there isn’t a single perfect time. However, there are better and worse times, following SMS’s 98% open rates. Moreover, the ideal time depends on three factors: your goals, industry, locations, and customer habits. 

WEEKDAYS (skip the rush hour)

9 a.m.-12 p.m.: People tend to check their notifications as their workday begins.

5 pm – 9 pm/7 pm – 9 pm: The workday begins to end for many customers. They will likely be on their phone, which will result in the best results.

BEST DAYS OF THE WEEK - Thursday, Friday, & Saturday

WEEKENDS (SAT-SUN)

10 am – 12 pm: The best time before your audience gets busy with their weekend plans.

4 pm – 7 pm (Sundays): Catch your customers’ attention at this opportune time as they will be winding down and readying themselves for the week.

TRANSACTIONAL MESSAGES: Anytime

PROMOTIONAL MESSAGES

8 am – 9 pm (Thursday – best day): Only during business hours. Inform your customers about weekend activities and help them make plans for the weekend.

SALARY DAY

30th to 10th of month: Reach your audience on payday as they are 3x more likely to buy products that strive to improve their quality.

Additional Tips

The best time to reach customers is when they will most likely be awake and engaged. You already have various points to compete with, like nighttime activities, including prime-time television, web surfing, and lifestyle activities. You don’t want to coincide with trivial times like lunch breaks and make your campaign suffer.

However, you can break the set rules and send SMS messages at off time, like 11:33 am or 2:38 pm. Surprise your audience and win their attention. Run A/B tests and ensure whether the strategy works for your business, or not.

Not the Best Time for SMS Campaigns

The cell phone is a necessity and essential part for most people. They check it constantly and passively throughout the day. However, you cannot be bothered all the time. You don’t want customers to ignore your messages or unsubscribe you. The best way to avoid these situations is to start respecting customers’ quiet hours—typically between 8 p.m. and 12 p.m. It includes subscribers’ sleeping time and start or wrap-up time for the day. Your responsibility as a business is to be respectful of cultural and religious holidays.

Here are the key points and a handy list to remember for a successful campaign.

• Segment your time zones because your SMS campaign might die on arrival if you don’t know which time zone you’re sending text messages to.
• Use customer relationship management to avoid complaints and opt-outs. It will segment your customers by time zone, ensuring everyone receives your message at the intended time.
• Be mindful of your customer’s preferences, like you don’t want to send a promotional text during certain religious holidays. You should avoid content that could be considered culturally insensitive for all your local, national, or international audience.
• Monday is the most hated day in the week, and it is considered the worst day according to studies. This is because most of the audience will be overwhelmed with the tasks and messages that start their week.

Consider These Points For Your Next SMS Marketing Campaign

• Getting Consent is essential for SMS marketing. SMS may be a casual line of communication, but it has its own regulations and best practices. Some of the crucial regulations for SMS marketing include the National Do Not Call Policy (NDNC), etc.
• You can send a maximum of 6 messages (with the same content) per hour to a recipient.
• ‘From address’ must be registered before sending SMS messages.
• You have to adhere to IST (Indian Standard Time) of 9 a.m. to 9 p.m. as per TRAI’s regulations.
• Send opt-in messages to users who have submitted an approval document.

Now Grow Your SMS Marketing Campaign to a New Height

Customers, intent, industry, and location tell the best time to send SMS marketing messages. There are other factors that you need to consider when sending messages in bulk, consider this blog to avoid mistakes. We recommend you take this guide to retain your customers and engage them. You can also partner with Sarv to optimize your SMS marketing game.

We’ll give tools to reach your target audience at the perfect time. We offer various exceptional features like a powerful dashboard, list segmentation, missed call integration, SMS template, sender ID, and more. Contact us today to explore the new dynamics of SMS marketing.

The post Best Strategy = Best Results: Learn the Best Time For Your Next SMS Campaigns appeared first on Sarv Blog.

Strengthening your business means carefully analyzing and selecting the technologies. It does include innovations and solutions that ensure smooth customer service. These solutions affect how customers view your company. Emails, text messages, and voice chats are customer’s popular choices. However, calling remains the first for over 60% of customers in the business. Remember, an impeccable calling experience involves choosing the right number for your business— a toll-free or local number.

Your business will continue to grow with time, and so will the call volumes. Different phone numbers provide similar user experiences; however, each offers a diverse range of opportunities. Thus, making it the critical choice for a business. Before diving into the difference between Toll-free and local numbers, it’s better to understand what they are and how to utilize them wisely.

Toll-free Number

The name is quite explanatory as this type of phone number doesn’t charge any money from customers. They can reach them for free, and it’s not associated with any region or place. The numbers have prefixes or area codes, such as 1800, followed by a six or seven-digit number. Your business can get custom numbers that reflect your business, with letters representing the numbers customers have to punch in only. Even highly sought-after toll-free codes are available as an option with Sarv.

There are other options in toll-free numbers, like domestic toll-free and international toll-free numbers. The domestic ones allow customers to call from anywhere in a particular location for free, while the international toll-free numbers enable global customers to reach out to your business. Let’s explore about its benefits to help your business:-

Easy to Remember

Toll-free numbers are easy to remember. Customers will feel more comfortable every time they call your brand. Customers will feel more agitated if they have to search your contact information from here and there, wasting too much time. Remembering a toll-free number is like a child’s play; thus, always keeping your number at customers’ fingertips.

Enhances Customer Service

Before making any purchase, customers prefer to communicate with the business. Moreover, it’s the best way and last chance to convert the lead into a customer. It will provide your business with much-needed support and assist your customers without paying anything. The number will let your customers solve an issue after making the purchase.

Better Brand Image

A free number will allow your customers to call anything and resolve their issues. Thus, it makes your company look good. Also, toll-free numbers are recognized as business contact numbers, and any organization using them will be seen as a big-time operation.

Cost-effective

As we already mentioned, cloud-based toll-free numbers are easy to configure and accessible by businesses of all sizes. Additionally, they cost less than traditional phone services, making it easier for every business and industry to support their customers with the best.

Local Number

Local numbers start with the area code of a particular region, city, or state. It comprises a three-digit local area code, and companies mainly acquire it to communicate with customers in a specific region. They don’t have to pay any charges for incoming calls as they are billed for outgoing calls. The simple reason for acquiring local numbers is that customers are more likely to pick up calls from local numbers than international ones. Thus, it will create a more personal touch and make the business look legitimate.

Your business can choose to have multiple local numbers and establish a presence in vast localities. Customization is difficult in local numbers, but Sarv does offer unique local vanity number service upon request. Local and toll-free numbers have their benefits and downsides, but what your business needs to consider is how you want your business to be viewed by your customers. So, here are the benefits of local numbers:-

Local Presence

The key factor or benefit local phone numbers provide is virtual local presence. It doesn’t matter where your business is located or whether you have a dedicated office in a specific area. You can reach out to customers by acquiring the local numbers. These numbers are best for businesses working in multiple locations.

Better Brand Image

Like Toll-free numbers, local numbers also create a robust brand image that benefits businesses. Sometimes a personal number may look unprofessional affecting your brand image. Additionally, when you choose a local number with Sarv, you get numerous advanced features, like IVR, auto-attendant, and voicemail.

Chance for Local Advertising

Your business can use local numbers for advertising in local areas; hence, making it easier for you to reach your leads. Also, make it simple for people to recognize your business. Advertising will ensure the vast expansion of your business and keep everything organized.

Conclusion

Toll-free and local numbers have pros and cons, but here, we have highlighted how it can benefit a business. They both help in growing business and direct towards a better future. But what differentiates is your business needs, customers, niche, and target. If you are looking at how a toll-free number can benefit your business then read this article for better understanding.

If you want more information and have questions for us? Feel free to reach out to us at your convenience for a conversation with our experts.

The post Toll-Free vs Local Number: Choose the best for better Customer Connections appeared first on Sarv Blog.

It’s no hidden fact that “communication is key” for happy customers and thriving businesses, and an influential channel is a perfect addition. Channels that target a large audience at a minimal cost, provide personalized interaction, easily integrate with the existing system, and derive actionable insights. And what feature is more useful than a missed call service?

It is simple, direct, and a medium that captures customer information without charging them. The service is better at times as it beats conventional methods, such as phone calls, emails, messages, etc. It can help your business in several situations, such as keeping track of significant calls you may need to return later.

So, What exactly is Miss Call Alert Service?

Firstly, it is part of a cloud telephony solution, allowing businesses to promote products/services, conduct polls, surveys, verify customers, and much more. An automatic process that disconnects customer calls after one or two rings.

For a miss call alert service, you need a business phone number that will be marketed among customers on various platforms, like social media, websites, offline advertisements, etc.

Additionally, the automation process saves the customer time and reduces the manual intervention of the agents. Hence, significantly increasing the team’s productivity and enhancing the process of handling customer queries.

For example, whenever a consumer calls on the business number, the system automatically abandons the call after one or two rings-pushing the details to the Live panel.

The solution provides detailed reports of the callers, including phone number, time of call, regions, recording, etc.

What Significance Missed Call Alert Service Holds?

For Business: Missed call solution enables businesses to collect and maintain databases easily. It reduces the burden on agents, eliminating manual call handling and giving information to the callers. For example, whenever a consumer gives a missed call number, the calls disconnected automatically after two rings. 

Hence, automatically collecting customer information like number, pin code, etc., and pasting it into the spreadsheet. You can download the spreadsheet from the LIVE dashboard.

For Customers: It resolves customer queries without even paying calling charges and talking to agents. Additionally, they can get their required information; related to the company or discount coupon code on the SMS.

How Missed Call Service Benefits Businesses?

Zero-cost Investment

A missed call is the best mode of communication as customers do not need to spend anything to get in touch with a company. The simple solution saves customers’ data and provides them with the information they need. Businesses can use the information to best serve the customers as per the pre-provided information.

Brand Presence

Other than zero-cost investment, missed call solution dramatically improves the brand image of the business. Also, it holds the power to transform a company’s perception, showing customers that they are ready to assist them at any instant.

Secure Time

Businesses and customers can save time with missed call solutions. The service replaces the cumbersome process and eliminates the need to fill out survey forms. Additionally, it provides agents with authentic customer information, assisting agents save time on cold-calling individuals to generate leads.

Wide Reach

The pivotal advantage of missed call solution is vast reach. You can target your audience and promote products or services to a large audience. 

Quick Integration

You can easily sync your system with missed call solutions and get custom analytics tools like CRM, Google Analytics, etc. Moreover, your business can enjoy in-depth insights and customer information with a reporting interface; thus, making working easy for agents.

How Can Miss Call Help Your Business?

Businesses seek simplicity in their communication process and directly reach their targeted audience at a minimal cost. That’s why they need a missed call solution to easily integrate with an existing system, like IVR, email, or SMS. Moreover, you can help your business to do much more. Like:

User Verification

The advanced technology at present is making it easier for businesses to reach the targeted audience for verification and authentication. All because of an increasing number of fake and fraudulent users/people. It confirms whether their phone number is correct and working.

Opt-in/Opt-out

Question your consumers to opt-in or opt-out of your promotional campaign by giving a missed call on the registered business number. Apply these concepts to your list of subscribers as this feature provides the best customer experience and eliminates the need for agents to manually do operational tasks.

Lead Generation

Missed calls are highly helpful in lead generation, enabling your prospects to not fill out the lengthy form for submitting an inquiry. It increases the chances of converting your prospects into customers and the response to your marketing campaign.

Voting/Feedback

Use the feature during an election, reality show, or feedback. It allows people to vote for their favorite contestant or provide feedback for a great customer experience. It helps reach a wider audience and for product-based companies to retain an existing customers.

Utilize Missed Call Service For Your Next Campaign

Your business growth increases with the missed call service of the cloud-based call center. You can optimize your employees’ time and help them in their hard times. If you want to take your marketing to another level and attract maximum potential customers, make your next investment today.

For the best solution, contact our support and begin your journey!

The post How Missed Call Is the Right Choice For Your Next Business Campaign appeared first on Sarv Blog.

Every business seeks customer attention, support, and satisfaction. They want to grow in the market with loyal and happy customers. Every survey and study has highlighted ‘happy customer means happy business.’ You need a highly convenient and advanced customer-centric solution, ‘the best cloud telephony solution provider in the market.’

If you want your business to grow and serve your customers with the best, you require more than a tangible product. 

And we at Sarv provide ‘the best’ of everything. We offer a customized cloud-based solution that streamlines your business communication and ensures high productivity.

Explore below what cloud telephony solution providers like us offer and what makes us unique in the competitive marketplace.

Who Are We?

Sarv is a SaaS-based company offering communication solutions to businesses of all sizes and industries. Our solution is built on AI Unified Cloud Telephony and provides result-oriented marketing solutions to enterprises and SMEs.

The all-in-one CX solutions support your business to enhance customer satisfaction throughout the customer journey.

You just need to share your demands and requirements with the best cloud telephony solution provider. We’ll create a customized solution that builds a strong relationship between you and your customers.

What does Cloud Telephony Solution Provider Like Us offer?

We offer a wide range of services, including cloud telephony, lead generation tools, etc. Here is the list of products by Sarv to boost the customer experience for enterprises:

Call Center

A business-ready and customized cloud-based call center for you that cuts operational costs. Whatever you need, → live IVR, automated routing, auto-dialing, CTI integration, number masking, etc., is available. Everything you need is there in our single cloud solution.

What else can you get within our call center solution?

• Business Number (virtual, toll-free, etc.)
• Phone Proxy
• Voicemail
• Click-to-Call
• Audio Conferencing
• Customize Call Flow, etc.

Voice Solutions

Voice is one of the most influential modes of communication. Audio solutions are a crucial part of customer service that resolves customer complaints, meets marketing goals, and promote the brand’s vision. Voice solutions help businesses in customer support, delivery verification, verification process, generating leads, etc.

Some of the familiar voice solutions in the cloud contact center include:

• Voice broadcasting
• Inbound/outbound IVR
• Voice OTP\
• Audio conferencing
• Click-to-Call
• Text-to-Speech
• Missed Calls

Enterprise Contact Center

It’s a grand solution that helps your businesses deliver superior customer experience and digital transformation at any scale. You can manage customer interactions with features such as call routing, automatic call distribution, caller ID, etc.

You also get real-time reporting and analytics to track the performance of the contact center.

Remote Contact Center

A remote contact center is similar to a physical contact center with similar features and services. However, the only difference is that agents can work from anywhere, including homes, co-working spaces, rented apartments, etc.

Location is no more a limitation; thus, saving costs for agents and businesses simultaneously.

What Differentiates Us from Others?

Every business needs a unified solution that helps reduce pressure and burden on representatives. Also, agents can focus more on resolving customer queries rather than juggling between apps. What else do businesses want that Sarv – the best cloud telephony solution provider already knows about?

All-in-One Package

Sarv is an extensive cloud telephony provider that offers cloud solutions like virtual numbers, IVR solutions, missed call alert services, toll-free numbers, voice broadcasting, etc. You can update your business with advanced features like Text-to-Speech (TTS) solutions, chatbots, and more.

Around-the-Clock Support

Why do you need to choose Sarv? Because it provides 24*7 support, bringing your business non-stop support. We offer 99.99% uptime, allowing businesses to work without interruption and downtime. Also, the communication between your business and customer will be smoother than ever.

Solution for Everyone

Sarv’s motto is to bring the best business communication solution to businesses of all sizes and industries. It doesn’t matter if your business is small or big; Sarv has designed a solution that can be customized as per requirements.

Secure & Protected

Security and privacy are the highest concern of the customers. Moreover, credibility highly depends on you manage your customer data and how much you respect their privacy. To prevent customers and companies, Sarv has a phone number masking feature that protects the identity of participants on both ends of the call.

Economical

Cloud communication is one of the easiest and simple solutions for business. Also, it fits into the budget, and you only pay for what you’re using. It reduces the company’s operation cost and enables seamless customer-agent communication over the internet.

Up-to-Date Tools

Sarv brings up-to-date tools and features that enhance the customer calling experience. Chatbots, speech analytics, call disposition, Text-to-Speech (TTS), voice bots, etc., are some of them. Additionally, the API integration at Sarv supports agents to work smoothly without hesitating during customer support.

Ready to Move Your Business to New Heights

Now, business is all about customers, their interests, and satisfaction. That means businesses need a customer-centric solution with state-of-the-art service that offers a seamless customer experience. And your business can get that top-notch cloud telephony solution with Sarv – the best cloud telephony solution provider in the market.

The team at Sarv is working round the clock to provide the best services, supporting businesses of sizes and industries to build their brand and satisfy customers.

The post What Makes Sarv ‘The Best Cloud Telephony Solution Provider’ in the Market? appeared first on Sarv Blog.

In the 21st century, when the population will anytime cross the 8 billion mark, your business needs a solution that can reach thousands of audiences. You can not sit, write and record personalized greetings for billions of people. So, what’s the best tool you can use in a cloud contact center? ‘Voice Broadcasting.’ A cost-effective, efficient, and less time-consuming solution.

Automated voice broadcasting is the best communication technology for your business to reach a large audience. It includes advanced features that will make the complete interaction process with customers/clients streamlined and seamless.

Get a detailed understanding of the solution for your business and make the best decision.

What does Voice Broadcasting mean?

Businesses use voice broadcasting for different purposes, such as marketing, customer engagement, emergency notifications, surveys, appointment reminders, etc. It has become an increasingly popular communication tool due to its ability to reach mass quickly and cost-effectively.

The software is a genie with diversified features such as message recording, message scheduling, call routing, call tracking, and analytics. You can integrate it with other communication channels, like SMS and email – to achieve your company goals.

Benefits of Automated Voice Broadcasting

“The more is merrier.” The tool offers numerous benefits to businesses, including:-

• The ability to improve customer engagement,
• Increase sales,
• Enhance brand awareness, and
• Streamline communication processes

A high degree of personalization and customization allows businesses to tailor messages based on specific audiences, locations, gender, etc.

Why is Automated Voice Broadcasting the best tool?

Automated voice broadcasting is considered one of the best tools for several reasons. Here are some of the reasons to look for:

Pocket-friendly

Voice broadcasting is a cost-effective way to reach a large number of customers in a short period of time. It eliminates manual dialing and delivers the best customer service at a low cost. Finance management is significant for business survival and growth. Moreover, you can run a trial campaign to build a better business strategy.

Simple Setup & Maintenance

Sending pre-recorded messages to different customers has never been easy. It helps save the time and effort of the agents in the organization. You don’t need additional hardware – just log onto your web-based platform and broadcast your recorded message in various modes and formats. After the setup, record the message and schedule as per your strategy.

Personalization

Personalization enriches brand loyalty and increases customers’ trust. With the voice broadcasting tool, personalize messages based on the customer’s name, location, and other relevant details, making the message more impactful. You can customize and update the recording in the ongoing campaigns.

24/7 Availability

Schedule the messages for any time of the day or night, making it an ideal tool for emergency notifications, appointment reminders, and other time-sensitive communications. With insightful data, you can arrange the call to the selected users with voice broadcasting 24/7 availability.

Generate Leads

Voice broadcasting has a high response rate compared to other communication channels, like email or text messages. It enables businesses to connect with potential leads at their preferred time, improving client satisfaction and increasing revenue.

Wide Reach

You can reach customers without internet access, or who are not comfortable using other communication channels. Convey your message to thousands of receivers. Also, apply for retry options to increase business reach by resending the broadcast message to those who missed it on the first call.

Metrics Tracking

Voice broadcasting software provides detailed metrics on the number of calls made, answered, and responded to, enabling businesses to track the effectiveness of the campaigns. Moreover, use it for customer surveys, event invitations, and customer feedback.

Increased Revenue

Voice broadcasting can increase revenue by promoting sales, discounts, and other promotions to a large audience. It eradicates the necessity for agents to call clients one by one. The complete process speeds up as you can upload contact lists, record messages, and send it to everyone. What earlier took hours now takes only takes a few minutes.

Brand Presence

Automated calling is a simple and influential solution where your business can contact millions of people in seconds. Moreover, whenever an individual hears your brand’s image, it creates a mental image and a reference for you. Send out informational calls to your customers about your new launch, new upgrades, all services you offer, and how you can help them become brands.

Choose the Best for Your Business

Automated voice broadcasting solution offers a comprehensive set of features to businesses to automate their communication processes and reach their customers effectively. Moreover, it streamlines the communication processes, reduces costs, and enhances customer engagement, ultimately driving business growth. 

Businesses can leverage automated calling tools to promote sales, discounts, and other promotions. Share important information with customers, like appointment reminders and emergency notifications. If you want a high response rate for your business, then connect with Sarv’s experts.

The post Automated Voice Broadcasting: Best Tool to Simplify Your Communication Process appeared first on Sarv Blog.

The healthcare industry has been achieving significant milestones over the last few years, especially with the support of evolving technology. Remember, the COVID duration has made people realize the importance of technical support and helping patients in need. Industry

It helps to ensure constant consultation and follow-ups with regular patients. Moreover, the increased adoption of video chats and solutions like conferencing support the healthcare industry in reaching patients from faraway areas. Explore video chat support and learn how your business can enhance the patient experience.

Why Utilize Video Chat for Customer Service?

Technology means enhancing customer experience. Studies have shown that video improves understanding, and good customer service includes hearing the customer and understanding their concerns. You tell your customers that you care by showing empathy in communication. While video chat allows representatives/agents to pick up significant non-verbal cues making communication more personal and enabling customers/patients to be more connected.

A face-to-face conversation always creates a different impact. It encompasses a positive customer experience, giving businesses a competitive edge. To back it up with statistics – about 67% of patients expressed that using telemedicine somewhat or significantly increases their satisfaction with medical care.

The paramount of video chat support is data privacy and modern video technologies. It offers a secure channel for customers to share sensitive information. Moreover, it allows agents to confirm customer identity, preventing fraud. Agents can demonstrate solutions and quickly identify customer issues through visual inspection. In addition, you can let your agents add a personal touch, building credibility.

How Video Chat Support Benefits Healthcare Industry?

Telehealth has skyrocketed over the past few years. The increasing challenges in the marketplace and evolving patients’ needs/expectations increased the demand for technological solutions. The few benefits that came along with the use of video chat are as follow:

Speedy Resolution

Sometimes waiting in a long queue or interacting with an automated messaging system can be frustrating for patients. Whereas video chat support demands the attention of the agent and patients, making it easier to address the issues and arrive at a resolution. It reduces the number of follow-ups and increases the first contact resolution.

Better Customer Satisfaction

Customers now prefer to use their preferred channel to interact with healthcare providers. Now mobile messaging is the most convenient form of communication for customers as it provides instant solutions from anywhere in the world and anytime. Meanwhile, they can connect with service agents via video chat immediately.

Low-Cost

Video chats are beneficial for customers and businesses both. It brings down the cost at several touchpoints while customers get the solution with fewer interactions instead of days of communication. You don’t need to invest in an expensive customer support system just use an integrated video chat solution that helps healthcare organizations save costs.

Increased Trust & Credibility

Trust always results in repeat business, especially in the healthcare industry. The instant solution via video chats allows healthcare organizations to build trust. Moreover, it gives personal touch where customers can see human agents interacting with them.

How are Companies Using Video Chat Support?

For video chats, there are several applications, enabling and expanding it for traditional customer service and support cases. Use cases are most prevalent in healthcare, education, financial services, and retail as various industries are uncovering video applications. But some of the common ways companies are improving customer service and experience using video chat.

Telehealth

We’ve covered this topic above, where healthcare providers have been using telehealth to support patients via video calls. Moreover, rural physicians can rely on video calls and connect with remote experts when performing a procedure or speaking with a patient. Telehealth came as a massive support during the COVID-19 pandemic, facilitating rapid growth globally.

Remote Learning

Video conferencing, video calls, and video chat supported educational institutions at a huge level. It became their lifeline. Institutions provided courses without the need to be there in person. Video solutions also helped athletes, musicians, clubs, and faculties to be engaged and connected.

Technical Support

People facing challenges installing or assembling products can utilize video to get LIVE customer support. It enables users to use their cellphones or webcams to share live videos, allowing the customer support team to help in the best way possible.

Insurance Claims

Video support connects customers, and live agents can show the damage to their homes, cars, or property. Moreover, customers can create video recordings and upload them for later viewing. The instant connection ensures the authenticity of the claimer and supports companies to reduce too many visits.

Supercharge Your Communication with Video Chat Support

Video chat and interaction are a new addition to customer support. It will now continue to grow following the increasing demand for convenience. Video interactions are growing at an exponential rate. Video chat support in the healthcare industry is supporting patients with mental and behavioral health to easily talk about their symptoms and learn when to consult a doctor. If you want to provide the best customer support with integrated features.

Try Sarv’s video solutions, which is an amalgamation of various essential features’ that fits just right for your business.

The post How Video Solutions Improves Customer Experience in Healthcare Industry? appeared first on Sarv Blog.

Marketing efforts are for what? Why are businesses investing in inbound and outbound marketing? Why do businesses need a lead management system? Because the success and growth of a business depend on it. Converting prospects into customers is one of the keys to business growth. Moreover, agents would be happier if every person they talked to was an ideal candidate for their product/service.

Well! This type of sales utopia may always remain a dream. But the one thing your business can do is utilize modern technology to streamline the overall sales experience. Effective lead management is one of the features of the cloud contact center. It support businesses track and optimize the entire sales process.

Every business needs a dedicated lead management system. If you’re new to sales or marketing, let’s help you familiarize yourself with the concept. Below, explore what lead management is and why your business needs it.

Lead Management: Meaning

It is a systematic process of capturing, qualifying, and nurturing leads. Refer to it as customer acquisition management or contact management solution. Lead management helps in encompassing lead generation, customer inquiry, lead capturing, filtering, grading, distributing, nurturing, etc.

It’s a broad topic that covers a vast area. Like a lead refers to any individual or company that could be interested in your product/services. If they share contact details, click on a ‘register now link, visit your website or any other form of engagement, etc., that means they are your lead.

Few companies still practice legacy methods like spreadsheets for tracking and managing leads. Why? The practice should stop as with modern technology in the world, it makes it inefficient and can impede the conversion of approximately 70% of leads, according to Zoho.

Whereas, the lead management process utilizes the details provided by a lead for systematic categorization and planning. The right strategy and management system can fill your pipeline with qualified, informed buyers. Additionally, it can help the sales team to gain a deeper understanding of what buyers are looking for.

Process

The system defines who you’re targeting, how leads move through the pipeline, and which criteria determine qualified leads. Companies can learn about customers’ pain points and requirements through lead management software. According to a report, 47% of buyers say they are more likely to buy from a seller who is aware of their needs. Businesses that care about customer relationship management ‘CRM’ should have a proper lead management program for strategy development.

Your business can lose several sales opportunities if you don’t have a well-defined lead management process. What are the reasons that can affect your business:

• Lack of attention to lead activities, stages, and duplications.
• Representatives waste time by pursuing the wrong leads due to improper lead qualification.
• Lead nurturing is inefficient.

In contrast, an efficient lead management system propels the business forward and boosts its revenue. Some of the common benefits of features are:

Real-time Reporting & Analytics Capabilities

Your representatives can regularly monitor leads with efficient reporting and analytics capabilities. You can easily track and know about your audience’s demographics, what they do, when they land your pages, etc. The feature continuously improvises the customer journey.

Effective Lead Tracking

Keeping tabs on leads can be difficult. With a lead management system, you can identify leads to focus on. You can easily track, optimize and close the deal with a seal.

Simplified Lead filtering/Distribution/Contact

In the system, you can score your leads based on their journey. It is all done automatically, saving representatives time and effort. You get a lead scoring system, where you can create and set up filters and restrictions – allowing representatives to target the right leads sufficiently.

Better Team Coordination & Communication

You and your teams get better insights, keeping every campaign transparent and providing respective authorities with necessary information. Moreover, the solution helps the sales and marketing departments work harmoniously by learning from some data sets.

Customization According to Requirement

One of the key features of lead management software is customization. You can alter various things as per the situation and requirements to make your organization’s work easier. Some of the common customizations you can do are: sorting & remove columns of information, a select number of items you want to view on a specific page, etc.

Begin Your Organizational Management Today

Lead management supports your business convert a lead into a customer. Moreover, it guides about aftermaths like how to nurture your customers and the relationship. With the solution, you’re developing a line of communication between sales and marketing. This is the beginner step to your successful strategic vision. It is further crucial for fast-growing organizations.

The post Effective Lead Management: Drive More Sales & Bring New Business Opportunities appeared first on Sarv Blog.

Voice is one of the most powerful tools of communication. Especially, when it comes to resolving customers’ problems, achieving marketing goals, and promoting the brand’s mission. Voice solutions are no different from any other form of marketing; rather brands are utilizing them to solve customer queries and broaden their buyers’ journeys.

Are you using audio solutions in your business? Currently, it is playing a crucial role in improving the customer experience and encompassing personalized interaction. It has become a powerful addition to cloud contact center solutions. Now, customers are aware of voice technology and engage with brands and businesses via voice technology.

Brands and businesses have to begin their game with voice solutions and incorporate tools that are more attuned to the motions and patterns of modern users. Audio technology is rising, and if you’re thinking about developing marketing strategies that integrate with the voice environment and ultimately, drive better customer experiences.

Then, you’re at the right place. Read on to learn about voice marketing solutions and how to use this technology.

About Voice Marketing Solutions

Voice marketing is a set of strategies that utilizes voice technology to reach target audiences. Brands reach consumers through the use of various voice-enabled devices powered by voice assistants. They are taking advantage of voice-controlled devices to reach consumers in a hands-free and interactive way.

According to surveys, it is expected that voice-enabled devices will triple in number by 2022. Moreover, businesses are using voice-generating apps to market their brand’s voices and better express the business message.

Voice Process

There are two basic voice processes in the cloud contact center. Inbound and outbound voice process

As the name implies, the Inbound Voice process handles all the incoming calls of customers. These calls will be regarding the business, services, and product. Moreover, it can be related to surveys, feedback, technical support, inbound sales, and upgrade or renewal inquiry calls.

Meanwhile,

In the Outbound Voice process, customer care executives make n calls to customers. The calls are to make a sales pitch, inform about shipping, aware them of the latest offers, voice OTP authentication, and more. Cloud contact centers are using these processes to make their marketing strategy more impactful for their customers.

Different Voice Solutions in Cloud Contact Center

Voice solutions help businesses reach customers in a more personal way compared to emails or text messages. The solution is cost-efficient and highly effective, giving businesses a competitive edge over others as it saves time to a great extent. Some of the best solutions to market your business include:

• Voice broadcasting

In this solution, you send bulk automated voice calls to customers at once. The automated call broadcast doesn’t need a dedicated staff to handle all the calls manually. Use it to generate leads, aware your customers of anything, enhance your brand presence, deliver consistent messages without errors, etc.

• Voice OTP

Voice OTP is a solution that ensures the customers’ safety by adding a layer of security. Customers have more control over their account and profile activity. They do not have to worry about any leakage, fraud, or any type of data corruption. This voice solution is fast and reliable.

• Audio conferencing

There has been a significant increase in the use of audio conferencing solutions during the lockdown. It gained popularity due to its simplicity and flexibility. We at Sarv provide the best conferencing services that save time and facilitate organizational operations in many ways.

• Click-to-Call

This voice solution enables customers to have real-time communication with businesses. Moreover, it lets your customers connect quickly and effortlessly, building trust in the brand. A customer can connect with a business with just one click of a button. Further, users can request a callback.

• Inbound/Outbound IVR

The interactive virtual receptionist is a game-changer for small and medium-sized businesses, whether Inbound or outbound. Inbound IVR allows callers to acquire information without a LIVE agent. Meanwhile, outbound IVR technology alerts existing clients about appointments, new schemes, offers, rewards, etc.

• Text-to-Speech

Text-to-Speech systems offer a range of voices to choose from. In addition, it gives the option to call customers without needing an agent to speak. TTS enables conversational IVR, becoming a significant component of the future.

Where to Use Voice Solutions?

Final Thoughts

Cloud-based voice solutions enhance the relationship between customers and businesses. Moreover, it fulfills customers’ expectations and increases employee productivity. The abovementioned voice solution resolves customers’ predicaments with its innovation, speed, accuracy, and quick assistance. It helps brands and companies remain relevant, create a unique; and simplified customer experience to encourage customer retention, and build brand loyalty.

Is Your Brand Being Heard? No, then connect with the experts in Sarv and get the best voice solution for your business.

The post Power of Voice Solutions: Reach Out To Your Customers with the Best Prospects appeared first on Sarv Blog.

Communication is a need of business. Communication is the base of customer service. It stimulates whether you will have a high customer satisfaction or not. It directs whether you will be able to maintain a customer retention rate or not. It implies whether your business will grow or not. A positive service experience (positive communication) drives consumers to make the next purchase. And there’s nothing better than cloud communication for your business.

According to the reports of Dimensional Research, around 52% of consumers say they have made an additional purchase from a company after a positive service experience.

Cloud holds the capability to transform commercial communications, allowing businesses of all sizes to access high-quality communications. Small enterprises use cloud communications to replace conventional phone lines in their offices.

According to SBEC & TechnoMetrica, 2020 report, 84% of small business owners believe cloud services are significant to their operations and overall performance.

Other reasons define why cloud communication is becoming popular and successful while saving time and money for the business. Explore them here:-

Enables Remote Working

Nothing is impossible with the cloud. It can effectively collaborate with the company even though the employees are not present physically. Cloud promotes companies to maintain strong communication with people/companies across time zones or geographical locations. 

Employees can work from anywhere and at any time. It means high efficiency with better-quality work. Cloud fosters a happier and more effective workforce that creates less expensive office settings. No need to purchase fixtures like desks, chairs, and office supplies. 

Now, companies can connect and hire well-qualified applicants from different locations. Cloud communication makes everything easier and simpler.

Compatible with Any Device

Your employees have more freedom through the cloud communication system. They can access the solution from any device connected to the internet. It removes location constraints (already highlighted above). There’s no need for a specific device to collaborate on projects. Cloud can make you quickly join and collaborate within a business’s network. It ensures flexibility, especially considering the recent events of the global pandemic.

Cloud communication eradicates significant areas of concern for companies. It helps them navigate any issues since the data flow is in real-time.

No Boundaries & Limitations

Cloud is directly related to scalability. Cloud communication is possible through an ever-connected internet system that reduces hardware downtimes. Contact centers are highly utilizing cloud communication for customer service.

Around 67% of people worldwide think that customer service is improving and the cloud is playing a pivotal part.

Now, companies are less dependent on the equipment required for communication. The solution allows administrators to include multiple connections. Take contact centers, for example – the cloud enables a seamless option to scale through the use of virtual numbers. It helps businesses handle multiple calls at ease ( & at the same time).

Better Security

Cybersecurity is of paramount importance for every business (working online) globally. Companies must secure consumer data amid the growing concerns of cybercriminals, malware, and cyberattacks.

Cloud network depends on various security protocols to avoid issues like phishing, fraud, call interceptions, spoofing, etc. It consists of encrypted servers and network security, making it a safer option for communication. Security layers like two-factor authentication and digital identification are adding a layer of convenience.

Cloud is safe from intruders because of firewalls and antivirus services. Cloud means data backup and recovery are possible anytime. Moreover, your business has the freedom to determine its own security settings, measures, and limitations.

Develops Trust & Reliability

Prompt response attracts customers and improves the overall customer experience. It further supports lead conversions and upsells. Cloud communication system builds customer trust and loyalty. It enhances your service quality and calls center availability via the Service Level Agreement (SLA).

You should know service downtimes create an immense impact on businesses. The longer the downtime is, the grander the loss a company sustains in revenue and reputation. According to consumers, excellent customer service impacts their level of trust in a company. Cloud services allow businesses to mitigate issues and increase reliability.

Streamlines Workflow

Cloud communication improves transparency and increases the visibility of operations. Entire data is right in front of you and at your fingertips (mobile applications). It empowers a team to upskill themselves and reduce stress levels. Cloud enables remote working, which companies utilize to outsource less and less. Employees spend a shorter time in the office and commuting, reducing loss of time and money.

Conclusion

Cloud communication is a high-quality technique that aims to enhance customer and business relationships. It allows businesses across the globe to develop a point of contact with customers over the internet. From simple data storage medium to providing infrastructure, cloud communication is leveraging technology, helping individuals and organizations to grow. Moreover, it offers ease of use, convenience, flexibility, mobility, security, affordability, and many more benefits in the cloud telephony process. In the age of digitization, your business needs to be omnipresent.

The post Cloud Communication: Utilize the Technology to Advance Business Expansion appeared first on Sarv Blog.

What do you think a customer does before making a purchase? They scroll, research, compare, and contact. What do you think customers want most? Convenience! The ease to connect with the business and get the right information for their enquiry. If you’re into marketing, you might’ve heard of the ‘click-to-call’ service, which amplifies conversion rates.

Do you know everything in nature or the world is there for a reason? Everything is interlinked with each other. For example – color plays a significant role in pursuing customers to make their next purchase. Each color has its own specialty, which stimulates emotions and boosts sales.

In the last two decades, everyone has seen a spurt in business communication and requirements for better customer service. Audiences have become smarter about their purchases with smartphone accessibility. This means businesses want a solution that converts prospects into potential buyers.

Studies have shown that online customers prefer websites or apps equipped with embedded callback technology increasingly. With click-to-call, your customers can interact with you in the most friendly, convenient, secure, and reliable way.

Where to Implement Click-to-Call?

Now, the question is where to implement the click-to-call button. It is a call-to-action button, which needs clear visibility to customers, especially within 3 seconds to boost the click-through rate. Any business can set up the service in:

Websites

In this process, the button can be easily integrated on a website or app with our API using our click-to-call HTML code. The process is simple but placing at appropriate interaction points is important. It will enable businesses to convert visitors to potential customers. So, remember position matters as much as the feature on the platform.

The user enters their number on the link pr widget, which connects the calls to the preassigned number. Hence, connects agents and customers directly through the call. Create a custom click-to-dial widget on your website with a robust click-to-call API.

Apps

More than half of the population is constantly using smartphones in their lifestyle. According to a report, 47 percent of mobile phone users claim that they will shift to other brands. Why? If they are unable to find the brand’s contact number quickly.

Customers want everything instant. Who is to blame for this? The fast resolution makes everyone happy. Click-to-call button in the app enables faster and more reliable communication between agents and customers. So, whenever a user taps on the button, the CT system provider’s server receives an input command, which eventually begins the calls.

Feature to Look in Click-to-Call?

In the competitive market, several brands compete for the biggest market share. They put out different pricing plans, each with a set of features that are only available if you pay for the plan. Meanwhile, some brands have unique selling points (USPs) that connect customers at the right time in just one click.

Sarv’s click-to-call software enables your business to embed the button in all your social media campaigns. There’s more we offer:

Smart Agent Routing

The software has smart routing capabilities that automatically connect the leads and customers. The connection is highly dependent on the sales representative’s availability. This reduces the wait time on the phone and eliminates the occurrence of missed calls.      

Contact Management

Your business gets access to the contact information of your leads and customers, the call history, and the sales representatives who served them. With this, you can gain a deeper understanding of your interaction with customers. Hence, enhancing customer service skills to cater the specific needs.                 

Monitoring & Performance

A key factor in cloud telephony is detailed reporting and analytics that helps to improve team and system performance. This feature helps managers to monitor performance related to call activity such as missed calls, waiting times, etc. Further, use the data to examine and assess your business operations for the areas of improvement.

Call Recording

Your business will have all the call recordings of incoming and outgoing calls. All of them are recorded in real-time and you can listen to them later for training and quality purposes. 

CRM Integration

Most businesses use click-to-call for sales and support agents integrated with CRM. An integrated dialer that lets representatives automatically place outbound calls with just one click. In just one click entire contextual record opens, giving agents more control over the call. Thus, increasing efficiency and reducing manual errors.

End the Wait – Connect with Customers Instantly

Digital evolution and changing consumer behaviors seek the integration of advanced technology that increases business efficiency. Click-to-call is a vital part of cloud telephony that offers some key advantages, affecting business potential. Customers seek round-the-clock support if they are unable to get answers to their queries in a self-service manner (website or app). This is where click to call button comes in handy, connecting customers with an agent. This makes customers happy, satisfied, and valued all the time.

If you have any questions or planning to get the Click-to-Call feature, then get in touch with us right away.

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