Do you know ?

35% of email recipients open email based on the subject line alone.

69% of email recipients report email as Spam based solely on the subject line.

(Source: Convince and Convert)

Let me make you aware of a sad but true in marketing: Most of the surveyed emails don’t lead to sales. Now let me tell you even sadder thing: A lot of surveyed emails never get even opened.

I believe that you must have understood now what I am trying to convey you. Yes you are right!! “Your subject line” After all, your subject line is the first impression of your email or can say even your company. Throwing an email campaign doesn’t mean that you reached your customer, may be you somehow landed in your subscriber’s inbox but what if they saw you and again thrown you to the spam chamber?

Now get ready to shine through your customer’s inbox and get your emails actually opened, read and clicked! Here are 10 tips to help jazz up your email subject lines.

Tip#1. Short And Sweet

Keep your subject lines short and sweet. It should be of maximum 50 characters. Yes, I understand It’s quite difficult to express your whole email in so few words, but it’s effective.

Tip#2. A Little Personalisation

Using personalisation tokens in the subject lines are really eye catchy. Let’s work for it, everyone loves hearing the sound of their name or profession or their locality. Grabbing recipient names, locations or profession will add a feeling of bonding. Try this to your subject line like: “Charlie, we really wanted you to read this…”

If you don’t want to add personalization by using tokens like using names in the subject line, you can go for “you” or “your,” as it still sounds like you’re addressing them.

Tip#3. Make Them Special

If your customer has downloaded any of your offer and you’re delivering it through email, it will be very great if you use a subject line something like, “your new guide is waiting!” or “your ebook awaits!” This will work better than a simple “thank you” in the subject line; it creates an excitement that something is waiting inside the email, specially for them.

Tip#4. Never Act As A Robot

Think about when you call in a company and some machine starts talking to you. It’s really frustrating, right?

After all, nobody likes talking to a robot.

The same goes for your emails also. Never go for a “noreply@yourcompany.com.” I am serious and repeating again, never use this email address. Not only it looks less personable, it even stops people from adding you to their address book.

Tip#5. Never Make Fake Promises

Remember it’s better to remain unread than getting unsubscribed. Never try to make false promises to get your email opened. This is really irking and will  annoy your audience and probably throw you on the unsubscribe list.

Tip#6. Create Urgency

One of the best subject line style that will stop readers from passing by: Urgency. Using deadlines tokens like “ for today only” or “24 hours left” will make your reader to act fast, instead of letting the email off for later – where there’s a chance of them to forget about it.

Tip#7. Show their benefits

It’s very important to show your customers that you’re writing for their benefits only and not for yours. How they will benefit from your email? Make it visible. For example, “Increase your email open rates by 80%” will appear more convincing than “Tips to increase open rates.”

Tip#8. Start Using Stats.

You must have observed that blog titles with numbers get more readers same as that using numbers in your subject line can be proved as an effective practice. People love lists and human curiosity always boosts up when numerals are engaged.

Tip#9. Minimize Boring Details

Whenever possible try to minimize the boring details. Trust me it’s a waste of your precious email. If you’re sending an order confirmation, the subject line “Your order is being processed” will look far better than “Order #987654321 is being processed?”

Tip#10. Ask Questions

Whenever we see any question our mind automatically start preparing answer for it and we indulge into the material very fast. Using questions in your subject line will draw your readers towards you. Engage them by asking a question, such as “Are you doing these marketing mistakes?”

So, if you want to increase your email open rates just start working out for your subject lines. Keep remember your subject line is the first impression of your email and your company as well. Discover your lucky subject line type and start following it.

The post 10 Amazing Tips to Increase Your Email Open Rates! appeared first on Sarv Blog.

New Year has arrived, with lots of new challenges and strategies. You must have taken some new year resolutions, definitely I can’t help you learn french nor I can let you finally join the gym. But if you want to raise your Business in 2016. I have 6 tips which can let you refresh your Business in this new year with Email Marketing.

1. Cast Your Sight For 2015

Sometimes, it’s good to look at past to enhance your future. If you want to overcome all your gaps in your marketing strategies, you have to first look up to your past, which idea proved best for you and which was the worst.

All you have to do is to take a cappuccino and a morning to comb all email 2015 strategic reports. Subject lines worked the most, the open rates of your subject line, which type content generated most clicks?

Exploring 2015 statistics will give you two stuff -

1. What you have to achieve in 2016.
2. Strategy for how to achieve it.

Set your benchmarks. Be clear about yourself how achievement looks like. 20% increase in subscribers. 10% increase in click rates of your emails. That’s your call.

2. Segmentation The Best Of 2016

Not segmented yet?? start segmenting your emails in this new year. Remember your mail box, the mails that are in unread box was not seen of your interest right? Sending the same email again in 2016 know as Batch and Blast  email are going to be less and more less effective.

Start a new campaign to know what your customers want in this new year or start segmenting your subscribers based on what you already know about them. Grab the data from your website in which they have answered your questions to get registered themselves. Most simple, you can track the behavior of your customers toward your emails or newsletters or website content by tracking their interaction for these.

Apart from this, if you want more clicks then you have to serve efficient content which will save your customer’s time. Their mailbox is already getting flooded with unread mails. Give them a reason to make you their priority.

3. Start Implementing Mobile Devices

More than half of emails get opened in mobile devices. 64% of decision makers read their emails via mobile devices. 48% of emails are opened on a mobile devices. Statistics is enough to describe how people are including their cell phones in their business.

After all, nobody would like to open his laptop every time to check their email if he can do the same by just scrolling his thumb. These percentage are getting grow in 2016. if your email design is not optimized to display properly on mobile devices then sorry to say, but you are going to receive a huge chuck from your customers.

4. Matchup Email & Social Media

Emails and Social Media are two different faces and always remains in conflict. But beyond this conflict you can take use of Social Media to increase your Email list.

Using only just Social Media to promote your marketing is definitely not a smart idea but using Social Media to enhance your Email Marketing will work smartly to increase your subscribers, your email list, your clicks and what not.

For matching up your email and social media you not need to become a digital marketing champion. These five steps are enough to increase your subscribers.

1. Promote your Social Channels and let people join you Newsletters.
2. Make a touch with your customers through by sharing your ideas through Social Media
3. Let them follow you by providing small icons below your content.
4. Use your Facebook Post’s fan to grow your subscriber list.
5. Facebook isn’t the only social giant. Create Twitter campaigns and add you promoters.

Related : Email Vs Social Media : Which One is Your Priority [Infographic]

5. Keep In Touch With Your Customers Without Any Efforts

How great you’ll feel when you will find that after making purchase you got a Thanks Mail. So do your customers. But hiring people just to say thanks doesn’t sounds as a smart marketer.

Be smart and start using email software to send pre designed emails in response to certain activities of your customers. In 2016 automation software is going to get smarter and marketers are going to get more innovative. So you have to start the race of getting more innovative and attractive mail for your customers.

Related: Amazing Statistics To Improve Your Customer Service : Make Customers Feel Great

6.  Keep Eyes On your Reviews

Start a new year with a new habit. The worst thing about improvement is it rarely just happens. So, in this new year make a monthly or quarterly review system whatever suits you the best. Regularly checking your email progress, their clicks rate will definitely help you in making some new strategies and will help you in your marketing improvement.

Wrapping this up!!

• Review your 2015 email marketing statistics that what worked? What didn’t? And decide your goals for 2016 Email Marketing.
• Look for all new ways to segment your email subscribers.
• Make your emails accessible by everyone by optimising it on mobile devices as well.
• Use your Social Media Channels to enhance your Email Marketing.
• Keep automation touch with your customers to let them feel that they are special for you.
• Set up weekly Monthly or Quarterly meetings to check your email marketing progress.

The post 6 Magical Tips To Improve Your Email Marketing In 2016 appeared first on Sarv Blog.

Are you going to send a campaign to your list? Email marketing is great channel to drive sales and maintain good relations with customers. Here’s a To-Do List (pay attention on it before hit send) which help you to get most out of it.

• Does your subject line make a difference?

• Did you segment the list?

• Do you have a well-designed header?

• Will your headline catch the attention?

• Do you have a well-designed & attractive visuals?

• Is your content informative and relevant to readers?

• Did you include a clear Call-to-Action?

• Did you include social media buttons?

• Is your email mobile friendly?

• Did you provide company contact info?

Also Read: A Quick Email Campaign CheckList: Pay Attention Before Hit Send

To learn killer tips to design a profitable email campaign, See The Infographic Below!!

The post [Infographic]How To Design A Profitable Email Campaign: Killer Tips appeared first on Sarv Blog.

Email is the hottest form of marketing! A successful Email marketing campaign is very important marketing strategy to communicate and build relationships with prospects, subscribers or customers, gather important data, and help improve marketing ROI. You need to focus on best practices, avoid self promotional pitch & pay attention to your subscribers to build, and execute effective email marketing campaigns. Most business owners don’t know how to do it right.

To get more visibility, recognition, leads, & return, your email campaign must be effective. 40% of marketers rated the leads generated by email marketing as high quality. Would you like to know how to build a great email marketing campaign without making the mistakes? Here, we’ll discuss some epic email marketing practices.

1. Get Subscribers

No subscribers, no campaign. Getting subscribers & build email list is the most important concern for marketers. Your email list is one of your most valuable resources. So, first we need to focus on getting subscribers. Here are some ways to get more subscribers.

• There are some casual visitors who visit your blog, you can turn these visitors into subscribers by put a smart CTA (call to action) button on your blog like “Like our blog? Click here to subscribe”.

• On-site Surveys can be very helpful to get updated contact details of existing & regular customers. Give a description about your survey, so they could engage with your survey.

• Pop-up forms or Sign-up forms on your relevant pages. Place email newsletter sign-up forms like “enter your email for newsletter or updates” on every relevant page on your website. Don’t just say “Subscribe Here”, Describe them why they should subscribe. Make sign up forms easy.

• Lead capturing form on landing page to collect more contact information such as name, company name, job title, email id, phone number, website URL etc. and provide some educational information like ebook, guides, product demo, video etc.

Also Read: How to Grow Email Subscriber List

2. Segmentation

You’ve got subscribers, now its time to segment your subscribers list. Segmentation is a powerful practice for increasing the effectiveness of an email campaign.

• Segmentation is most important to send right message to right people.

• Segmentation gives a better idea about your subscribers & their needs which will make your campaign effective.

• Segmentation helps to reduce the number of unsubscribes & complaints, and generate higher open rates, click- through rates and conversion rate from email.

• Use subscriber data that you collect during opt-in process.

• You can segment customers & subscribers as per their age, location, interests, demographic area, industries etc.

• Segment subscribers according to their behavior such as how many times they have purchased or used any service, and their last visit, length of time they spent on site, which type of offer they download etc.

3. Design

• Keep the width of email template under 600 pixels for desktop design to ensure subscribers won’t have to scroll.

• Create a consistent experience, look & feel for your email and the landing page or website.

• Place the most important information first because most of people have very less time to read your full message.

• Keep it short & simple. If you have more information to convey, just give link to a page on your website where subscribers can learn more.

• Use bullet points & heading, so that subscribers can easily understand your information.

• Make sure your email looks good with images & without images. Email must be mobile responsive.

• Provide a clickable preheader which summarize your message.

Also Read: Images in Email Campaign: Which to Add and Which to Avoid

4. Subject Line

Subject line is one of the most important elements of an successful email marketing campaign. Subject line is the first part of email which recipients will view in their mail box. The subject line tells what you offer in your email newsletter. Audience will judge an email by its subject line.

Studies shows, approx 64% of people open an email because of subject line. Here are some tips for subject line which can make your campaign effective & successful.

• Subject line should be eye-catchy & promising to get recipient’s attention. It has to make sense.

• You must keep it within 50 characters. Make it memorable & actionable.

• Never use recipients name & promotional words like “free”, “urgent”, “order now” “deal” or “discount” in your subject line.

• Don’t place your company name in subject, put this in “from address”.

• Don’t use punctuation, funky words, repetition & CAPITAL letters (only capitalize first letter of word).

5. Content

• An email is a way to communicate with your customers. You must deliver useful, informative & relevant content according your target audiences. Your content must keep “trust & context”. Customers engage easily with relevant, interesting & personalized content. You must offer right content to right people.

• Content of email newsletter should be concise & clear because readers have less time to view your message. Don’t use sales pitch, Do use valuable. Subscribers only purchase a product from you when they find it valuable for them. So, always offer a content which can solve subscribers problems or queries.

• Your message must contain text & images in proper manner, don’t use a lot of images ( 80% text & 20% images). Use Alt tag for your image which describes it. Your message must include an opt-out option or unsubscribe link and it should be one click process. Make it easy to find.

• Don’t follow “batch & blast” method for your email campaign. It can lead to high unsubscribe rate because subscribers may not be engage with your message. Put yourself in the role of subscriber. To make your campaign successful, there is only one weapon- “Valuable Content & Opt-in Database”.

Recommended: 5 Ingredients To Make Email Marketing Your ‘Cup Of Tea’

6. Calls-to-Action (CTA)

• You must add an action oriented & relevant call-to-action (CTA) button in your email newsletter.

• Using of big, colorful CTA button can help you to get conversions. Linking CTA to relevant landing pages. So, subscribers know what they’ll get when to click the button.

• It is a way to invite subscribers to take an action which avoid spamming.

• Proper color decision for buttons and place them either at start or end of email message.

• Make sure calls-to-action are immediately noticeable when a user quickly looks your content. It must be visible, even with images turned off.

7. Social Media Channels

We can’t avoid social media platform; we have to use power of social media & using them in right way will increase your reach & your brand loyalty.

• Social media buttons like Facebook, Linkedin, Twitter, and Google+ must be placed in your email newsletter.

• You should make your campaign sharable on social media channels. So, your customers can forward it to friends or colleagues and share it on social media.

• Only reliable way to get the promotion through sharing, with a bigger and bigger population.

• Give subscribers a reason to share your content by providing valuable & helpful information in email campaign.

• Studies shows that, email which include social media buttons have 158% higher CTR.

8. Email Deliverability

Deliverability rate is the percentage of email messages delivered to your recipients inboxes versus the total number of messages sent. It shows how many emails are soft bounced & hard bounced. Every marketer want a good deliverability. Here are some best practices to improve email deliverability rate:

• Maintain your email list regularly. Clean your list & remove hard bounce contacts.

• Use double opt-in process to add a subscriber into your email list (click the confirmation link after initial opt-in). With double opt-in, deliverability rate will be high & unsubscribe rate will be low. It is a way to build a strong email list.

• Make it a habit to update your contact list every 6 months. Contact list older than 6 month is considered stale and of little use.

• Welcome messages to new signups & increase engagement with subscribers. It build long way relationship.

• Don’t use batch & blast method to avoid low email delivery. Perform bulk mailing with small chunks of contacts instead of shooting on a list of millions of email ids.

• Purge the emails that has not been used for long time.

• Don’t use attachments in your email, include links.

• Email message must contain an unsubscribe link.

9. Evaluate Campaign

To achieve good results from email marketing campaign, campaign evaluation is required. Here are some elements to test & evaluate an email marketing campaign.

• Check the subject line.

• Ensure that the content, images & media looks good.

• Test CTA(Call To Action).

• A/B testing is good practice for better conversion.

• Campaign should be mobile friendly & display clearly on different devices.

• Don’t let the reader scroll to view the full mail. Try to keep it brief.

• Preview testing is necessary for good email deliverability.

10. Track Results

After sending email campaign, its time to track your campaign. To track your results, there are some important factors such as opens, clicks, bounce rate, Click-through-rate (CTR), unsubscribers, deliverability rate & conversions etc. Use these details to understand prospect interaction, improve next campaigns & improve ROI.

Read: Some Important Factors to Track Email Marketing Campaign

Finally, remember the basics of creating a great campaign: engaging subject line, concise, relevant images, valuable content, integrated social links, and provide call-to-actions for readers. Implement these tactics and you will make people fall in love with you!

Also Read: A Quick Email Campaign CheckList: Pay Attention Before Send

The post 10 Epic Email Marketing Practices To Make People Love With You appeared first on Sarv Blog.

Let us assume your product is a software, which thus is not bound to be used by only a few persons. So, you’ll get subscriptions and all your subscribers cannot fit one category. All will be with a different persona.

What is your strategy to be in touch with all your clients, keep them satisfied?

Do you also make mistakes some of which are mentioned below?

• Respond to enquiries slowly?

• Inaccurate information?

• Little or no communication?

• Inaccurately tailored communication?

• Over familiar tone?

The above mentioned points, as per the survey, are enough to force a customer to switch the vendor without even thinking twice. Every company’s sales team need to approach its subscribers differently. It is not feasible to make few countable strategies & apply on all the customers. Filter your client list & segment it to make sure what kind of strategies will be required.

Also Read: Focus on 2 Main Approaches Instead of Running Multiple Procedures

Everyday low prices

Daily coupons, offers; customers are simply tired of these. Coupons, offers are not always attractive. There are certain business products which are good without offers. There was a period when offers were rare & thus attractive & new to grab. Offers means low price but also low quality & when quality is compromised, performance lowers dragging the brand to bottom.

You’ll not get quality clients & the client who’ll grab the offer do not stick to one provider for long. They continue to search for a vendor providing offer services. Do not collect garbage, focus on targeting valuable brands who do not believe in paying less for quality product. Your product will grow only when it runs without compromise in quality.

Build new strategies every now & then. It will help!!!

Most of growing companies face one issue.

They invest a lost to generate leads but are unable to mature even 10% of all.

Where do you go wrong??

• Inefficient sales team

• Product not worth enough

• Right product but wrong targeted clients

• You’re not approaching right audience.

• Is price a concern? Are they the one who love bargaining?

• Competitive product.

• Customers expectation, previous experience.

Focus on all the above mentioned points. If your product is worth the price you’ve decided then be strict on No Bargain policy. The seller must be confident enough while deciding the price chart. Do not make it too high and not even too low. Balance the pricing which look genuine. Subscriber mailing will help you focus on the specific clients. This practice will help you approach the audience.

To remove the negative aspects a efficient and hard working sale team is required who know how to strategize the selling plan and then proceed to hit the clients.

Run the research regularly

Research can give you a picture of customers, current sales and effectiveness of current practices. It will help to understand customers, make familiar with competition and get to know what people are prepared to pay for your product or service.

• Customer surveys

• Phone communication

• Use survey results to segment clients further

• Hit the clients as per their interest

Also Read: 11 Market Research Tools to Know Your Audience

All your visitors cannot be your customers

When a visitor first visit your website; 99% of them don’t buy. So, where we should focus to get these 99% return for a second visit & perform transaction. You can’t trace your visitors but yes, you may impact to return. You have to get creative to convert your visitors into your customers.

Also Read: How to Impress The Visitors & Win The Customers

How To Do This?

Keep your website up to date. Keep it dynamic & change the designs on every festive season. This will make customers feel that the providers are associated with the visitors. Email marketing practices works for your business when you make subscribers happy.

Also Read: A Quick Email Campaign CheckList: Pay Attention Before Hit Send

Would you like to recommend more ideas? Please share in comment box below!

The post How Can You Make Email Practices Worth for All Your Subscribers? appeared first on Sarv Blog.

Every one want to improve their productivity at home or at work. There are two ways increase your output– either put in more hours or work smarter. Productivity is the combination of planning and efforts. Staying productive in life can be a challenge for people or marketers.
But we can learn some productivity lessons from Little kids! Yes, you heard right.. Kids with cuteness and pure heart can teach us how to be more productive!

Children are more confident, more courageous and enjoy life far more intensely than adults.

“Every Child is an Artist” – Picasso

Think like a child..and change your creative mindset to one that works!

Child can teach an adult things like :

1. To be happy for no reason
2. To always be busy with something
3. Give perfect effort from start to finish.
4. Never give up

When kids shouting: “I hate you. I won’t play with you again! So, they play apart. After few minutes, they played again and shared toys. WHY? Because for kids, Happiness is more important than Ego!

Here are Some Quotes about Kids

“Kids are natural scientist” – Alan Alda

“We don’t stop playing because we grow old; we grow old because we stop playing.”

“A child has a special way, of adding joy to every day!”

“Kids never stop learning.”

“Kids see magic because they look for it.” – Christopher Moore

“Sleep is best medicine” – Dalai Lama

So, we can learn a lot things from children. “Adults are Just Outdated Children.” But we stop thinking like them, so we can’t see miracles.
When i was a kid i used to think the moon followed me every where. How much more beautiful would life be if we could see these miracles again?

See This Infographic Below which Contains 8 Productivity Lessons We Can Learn from Kids.

Hope you found these positive lessons from kids useful. Feel free to share your thoughts in the comment box below. We’d like to hear your views!

The post OMG! The Best Productivity Lessons We Can Learn From Kids Ever! appeared first on Sarv Blog.

SMS marketing is a cost-effective tool for small businesses to reach customers on their mobile devices. SMS marketing can be used for a variety of great reasons such as coupons, appointments, reminders, events, feedback, votes, contests, information, and more. It is fast ( Average response time for text messages is 90 sec.) and measurable marketing tool. SMS produces engagement rates 6-8 times higher than Email.

SMS marketing is growing fast with the rising of mobile devices. Mobile devices are a key communication tool for consumers worldwide. If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time.

If you’re ready to dive into SMS marketing and leverage this amazingly powerful channel it’s important that you’re set up for success and not just using mobile for mobile sake.

In this SlideShare Presentation, you’ll find some best SMS marketing practices and benefits.

Successful SMS Marketing- Tips and Benefits

Content Marketer and Blogger Published on SMS marketing is an cost-effective tool for small businesses to reach customers on their mobile devices. In this Presentation, you’ll find some best SMS marketing practices and benefits. To know more about SMS marketing, visit here – http://blog.sarv.com/category/sms-marketing

If you have any suggestions or queries, please mention in comment box below! We’d love to hear from you.!

The post Successful SMS Marketing – Tips and Benefits [SlideShare] appeared first on Sarv Blog.

A slogan is “A catch phrase or small group of words that are combined in a special way to identify a product or company.” (Source: Entrepreneur)

How to create great slogan:

1. Slogan must be catchy, memorable and quickly recognizable.

2. Reveal product’s benefits clear to the audience. Create a positive feeling for consumers.

3. Create an Original slogan which differentiates your brand from your competitors.

4. Use proven words and short keywords.

Here are 20 catchy slogans and tag-lines.

1. Volkswagen: “Think Small”

Established in 1937. Volkswagen means “people’s car” in German. Volkswagen is a German automobile manufacturer headquartered in Wolfsburg, Lower Saxony, Germany.

2. Harley-Davidson: “American by birth, Rebel by choice”

Harley-Davidson is an American motorcycle manufacturer. Founded in Milwaukee, Wisconsin, during the first decade of the 20th century(1903).

3. Nike: “Just Do It”

Just Do It is a trademark of the shoe company Nike. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his “Just Do It” Nike slogan to Gary Gilmore’s last words.

4. Adidas: “Impossible is Nothing”

Adidas is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories. Adidas was founded on 18 August 1949 by Adolf Dassler.

5. Apple: “Think Different”

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. “Think different” was an advertising slogan for Apple, Inc. (then Apple Computer, Inc.) in 1997 created by the Los Angeles office of advertising agency TBWA\Chiat\Day.

6. Walmart: “Save Money. Live Better.”

On September 12, 2007, for the first time in 13 years, Walmart introduced new advertising with the slogan, “Save Money Live Better,” instead of “Always Low Prices, Always.”

7. Levi’s: “Quality never goes out of style”

Levi’s was founded in 1853 by Levi Strauss. The company’s corporate headquarters is located at Levi’s Plaza in San Francisco.

8. McDonald’s: “I’m Lovin’ It”

The “I’m Lovin’ It” campaign was launched way back in 2003 and still stands strong today. This is a great example of a slogan that resonates with the brand’s target audience.

9. IBM: “Solutions for a small planet”

The International Business Machines Corporation (commonly referred to as IBM) is an American multinational technology and consulting corporation, with headquarters in Armonk, New York.

10. Verizon: “Can You Hear Me Now? Good.”

It’s easy to remember and it’s so basic and simple that it can’t be interpreted any other way. Verizon is an American broadband and telecommunications company, the largest U.S. wireless communications service provider.

11. Sony: “Make Believe”

The words “make.believe” was a global brand strategy for multinational electronics corporation Sony. The words “make.believe” were designed to unify the company’s efforts at communication, and to reinvigorate the Sony brand.

12. L’Oréal: “Because You’re Worth It”

The L’Oréal Group is a French cosmetics and beauty company, headquartered in Clichy, Hauts-de-Seine. It is the world’s largest cosmetics company, and has a registered office in Paris.

13. Nikon: “At the heart of the image”

Nikon is a Japanese multinational corporation headquartered in Tokyo, Japan, specializing in optics and imaging products, founded on July 25, 1917.

14. Kodak: “Share Moments. Share Life.”

Kodak, is an American technology company that concentrates on imaging products, with its historic basis on photography. The company is headquartered in Rochester, New York, United States and incorporated in New Jersey. It was founded by George Eastman in 1888.

15. M&M: “Melts in Your Mouth, Not in Your Hands”

M&M’s originated in the United States in 1941, and are now sold in as many as 100 countries. The company’s longest-lasting slogan reflects this: “Melts in your mouth, not in your hand.”

16. FedEx: “When there is no tomorrow”

FedEx Corporation is an American global courier delivery services company headquartered in Memphis, Tennessee.

17. KFC: “Finger Lickin’ Good”

KFC (short for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. It is the world’s second largest restaurant chain (as measured by sales) after McDonald’s. (Wikipedia)

18. MasterCard: “There are some things money can’t buy. For everything else, there’s MasterCard.”

MasterCard is an American multinational financial services corporation headquartered in the MasterCard International Global Headquarters, Purchase, New York. MasterCard’s two-sentence slogan was created in 1997 as a part of an award-winning advertising campaign that ran in 98 countries and in 46 languages.

19. Nokia: “Connecting People”

Nokia introduced its “Connecting People” advertising slogan in 1992, coined by Ove Strandberg. At Nokia, “Connecting People” is more than a tagline. It’s a mission statement that has guided almost everything they’ve done for over 20 years.

20. TagHeuer: “Success.It’s a Mind Game”

TagHeuer is a Swiss manufacturing company that designs, manufactures and markets watches and fashion accessories. The name TAG Heuer combines an abbreviation for Techniques d’Avant Garde and the surname Heuer.

See This SlideShare Presentation: 12 Brand Logos With Hidden and Interesting Messages

The post 20 Catchy and Creative Slogans of Notable Companies appeared first on Sarv Blog.

Here’s a list of some best collaboration tools for social media marketers. Choose your favorite collaboration tool. If you have any advice or views, feel free to share in comment box! We’d love to hear from you.

1. Slack

Slack is a messaging app for teams: everything in one place, instantly searchable. And it’s free for as long as you want, with an unlimited number of people. Slack brings all your communication together in one place. It’s real-time messaging, archiving and search for modern teams.

2. Pie

Pie is the fastest, easiest, and most fun chat app you’ll ever use for work. Pie is perfect for staying connected with your coworkers. Collaborate on projects, brainstorm ideas, share inspiration or chat with coworkers directly. It is free to use for teams of all sizes.

3. Wrike

Online project management tool software that gives you full visibility and control over your tasks. Go beyond traditional task and project management. Wrike combines project management with real-time workspace for collaboration, discussion, and document sharing.

4. Messenger

You can send messages to connections and groups on Facebook through a slick and simple interface. You can have face-to-face conversations with friends and team. It’s fast and easy to make video calls anywhere in the world.

5. Trello

Trello is the free, flexible, and visual way to organize anything with anyone. Trello keeps track of everything, from the big picture to the minute details. Millions of people and companies of all kinds and sizes love using Trello.

6. Dropbox

Dropbox keeps your files safe, synced, and easy to share. Save files on your computer, then access them on your phone from the road. Edit a presentation with teammates without emailing files back and forth. When you edit a file in a shared folder, everyone gets the update automatically.

7. Google Drive

Google Drive is a free way to keep your files backed up and easy to reach from any phone, tablet, or computer. Start with 15GB of Google storage – free. You can quickly invite others to view, download, and collaborate on all the files you want–no email attachment needed. Get started with Drive for Free.

8. Basecamp

Basecamp helps you wrangle people with different roles, responsibilities, and objectives toward a common goal: Finishing a project together. Trusted by millions, Basecamp is the leading web-based project management and collaboration tool. To-dos, files, messages, schedules, and milestones.

9. Mention

Start listening to what’s being said on the web and social web. React quickly, collaborate, and analyze your online presence. Media monitoring made easy with Mention. Build your team, share your alerts, and assign tasks to the right person for the job.

10. Post Planner

Free up 2 hrs daily with our powerhouse Post Scheduler. Discover amazing content. Schedule it. Watch engagement soar! Join more than 200,000 people using Post Planner to SKYROCKET engagement on Facebook and Twitter.

See This Visual Below !!

To know some more tools, read this post – 10 Cool Tools to Stay Connected With Team [Infographic]

The post 10 Collaboration Tools for Social Media Marketers [Visual] appeared first on Sarv Blog.

Everyone is browsing through social media channels, do you want to speed up your browsing? Social media channels have some amazing keyboard shortcuts to save your time.

Here a list of social media keyboard shortcuts for Twitter, Facebook, YouTube, Tumblr and Google +. A shortcut is a key combination that links up with a specific command that would otherwise be accessible through a menu via a click of a mouse button. These shortcuts allow you to bypass the need for mouse clicks and movements and get’s you to the function you need in the fastest possible way.

So, speed up your browsing and impress your friends with your shortcut skills.

1. Twitter Shortcuts

Home = G + H

Connect = G + C

Activity = G + A

Mentions = G + R

Discover = G + D

Profiles = G + P

Favourites = G + F

Lists = G + L

Message = G + M

Settings = G + S

Go to User = G + U

Favourite = F

Reply = R

Retweet = T

DMsg = M

New Tweet = N

Close all Open Tweets = L

Open Tweets Details = ENTER

This Menu = ?

Next Tweet = J

Previous Tweet = K

Search = /

Load New Tweets = .

Page Down = Space

2. Facebook Shortcuts

These Shortcuts work on Windows ( If you are using Firefox on windows you need to click on “Shift” in addition to shortcuts shown below.)

New Message = ALT + M

Help Center = ALT + O

Home Page = ALT + 1

Profile Page = ALT + 2

Friend Request = ALT + 3

Messages = ALT + 4

Notification Center = ALT + 5

Account Settings = ALT + 6

Privacy Settings = ALT + 7

Official Facebook Page = ALT + 8

Service Agreement = ALT + 9

Note: When Using Mac you will need to click on “CTRL” in addition to the shortcuts shown above.

Other Facebook Shortcuts ( These work on both Macs and Windows browsers )

Next post in news feed = J

Previous post in news feed = K

Like/Unlike Photos = L

3. YouTube Shortcuts

Play/Pause = Space

Full Screen = F

Exit Full Screen = Esc

Mute Sound = M

Seek Backward 10 Sec. = CTRL + Backward Arrow

Seek Forward 10 Sec. = CTRL + Forward Arrow

4. Google+ Shortcuts

Search = /

Open Shortcuts Help = ?

Send Feedback = @

Next Post = J

Previous Post = K

Expand/Collapse Current Post = O

Next Comment on Current Post =  N

Previous Comment on Current Post =  P

Comment on Current Post = R

Load New Posts = L

5. Tumblr

Next Post = J

Previous Post = K

Like a Post = T

Show Posts Notes in a Pop-up = N

Compose a New Post = CTRL + +

Reblog a Post = CTRL + R

Add Post to Queue = CTRL + E

Switch from Dashboard to Blog = CTRL + TAB

Play Video = ENTER

Compose a New Post = ALT + C

Reblog a Post = ALT + R

Add Post to Queue = ALT + E

Swith from Dashboard to Blog = ALT + TAB

Play Video = ENTER

6. Some Additional Shortcuts – Gmail

Send Message = CTRL + ENTER

Advanced to Next Window = CTRL + .

Go to Previous Window = CTRL + ,

Add Cc Recipients = CTRL + Shift + C

Add Bcc Recipients = CTRL + Shift + B

Change “From” Address = CTRL + Shift + F

Focus Main Window = Shift + Esc

Did you enjoy these shortcuts? Don’t forget to share your views in comment box.!!

The post Social Media Keyboard Shortcuts to Save Your Time appeared first on Sarv Blog.