Newsletters, we all get them, and if you are the one reading this with interest, you send them too. Well, there are many kinds of newsletters that we get on a daily basis, and one might be your kind. When talking about marketing, there are two types of Email newsletters, the great ones and the terrible ones.

A great newsletter always focuses on the main dish only, while a terrible newsletter focuses on the whole kitchen. Serving only good stuff to your audience saves their time, and a good audience loves it. In this article, we will share a list of things that you should remove from your newsletter. Do this, and your newsletter will shine like a great one.

Tips for Improving Your Email Newsletter

Lame Subject Line:

Just suppose you received an email. An email with the subject line ‘Our May Newsletter.’ What are you going to do? Are you going to read it? No, you won’t. No one wants to read an email with this generic subject line. It is not going to grab anyone’s interest.

A subject line needs to be explanatory enough to tell a user what it is in the email. Try to avoid these types of lame subject lines. The audience will only neglect the subject line only if it is from their favorite brand. Try to add more detail to it like SMS Version, Introducing Product XYZ, or something like that.

Multiple Topics:

If you are in a restaurant, you will see that they serve every single dish on a separate plate. This avoids the confusion of what to eat and keeps the taste and essence of every dish separate.

This same thing works for email newsletters. If you try to put 10 things of different topics in a single newsletter, the user might get confused about what to consume and what not.

Try to create separate newsletters for separate topics. Also, send them on different days to avoid a cluster of emails. This will help the audience to choose only those topics that are of their interest.

Multiple Goals:

A newsletter must focus on one goal at a time. Including too many Call-to-Action buttons in one newsletter is not going to help you get the juice you expected from it. Whenever you are creating a newsletter, first determine what your goal is here.

Having a secondary goal in a newsletter is ok, until and unless it has the same importance as others. For example, A newsletter focusing on Subscription with social sharing as a secondary goal is good. But, when you send a newsletter with CTA like, Get Tickets, Send Donation, Subscribe Us, it will not create anything good for you.

Multiple Audiences:

Sending the same content to all the subscribers is one big reason why people will unsubscribe from your newsletter. Do you want this to happen? I think not. Whenever a user subscribes to your newsletter, try to ask them about their interest. Breaking your email list into smaller groups will help you create more value out of it.

If you are using only one list for all your newsletters, you might lose some genuine subscribers. Genuine subscribers are those who actually care about the content in the newsletter. When people like these get irrelevant content in their inbox, they try to go for ‘unsubscribe’ to keep their inbox clean.

Try to sort your list according to the interest of your subscribers. Send them newsletters according to that interest. If you are already sending these conflicting newsletters, just stop your campaign. Take a step back to the email list and break it right now. Save your subscribers from content that is no longer relevant.

Unbalanced Promotional Content:

The best ratio of promotional and educational content in a newsletter is 1:9. So if 90% of the body of your newsletter is made of educational content with 10% promotional content, you are good to go. A newsletter that sounds like “Me! Me! Me!” or “Us! Us! Us!” will make your audience lose interest in your newsletter.

So try to keep the newsletter less promotional and more educational.

The Most Important One:

One thing that you should get before sending your newsletter is the Sarv Email Automation service. Why? Because it helps you create email templates with just drag and drop, you can schedule them for the future, you can link multiple domains to one account, you can control your campaign from anywhere, and so much more. So if you are running campaigns and newsletters, Sarv has the best software solution to do that.

The post How to Improve Email Newsletters By Eliminating a Few Things appeared first on Sarv Blog.

In our previous article, we guided you about the Tools To Wipe Out The Dullness Of  Your Email Newsletters. But what would you say when you made your Newsletter attractive like anything but your readers are unable to even see your creativeness.

The ever on fire debated topic for email newsletters is “the use of images”. It’s always been a great concern by designers and marketers to use heavy graphics for making it attractive and giving it a brand touch but email specialist for remaining in a safe site of deliverability always try to minimize its use.

But for a novice, it’s really a tough decision to decide where to land their foot on the creative side or the specialist side.

Let me guide some of the Techniques which can help you in making your Newsletters attractive and efficient at the same time.

# Maintain A Two Inches Gap In Your Email Template

When I see an email in my inbox first obviously I check the subject line If I find it a compelling one then I open it, that’s it.. Is it done? Do you throw your email campaigns to get opened?

No we all send emails to get read rather than only get opened and then marked it to be as a spam.

It takes 2 seconds to scan the whole email and to decide whether I have to continue reading or to leave it behind. And that 2 seconds scanning mainly contains the flash mainly detects the email preview pane to detect the whole email.

The normal email preview pane looks horizontally expect in the outlook and with approx 2 inches of height, which means you’ve 2 seconds and 2 inches for yourself to make your subscribers bother to continue reading your email and apparently react to it. So, it’s the game of “2” only to hook up your customers.

There’s nothing wrong in it if you are using an image in that 2 inches space. In fact, it is recommended as it remits positive impact on the customers whose email’s image get automatically loaded. But what about the customer whose images do not get automatically downloaded, so for being on safer side always use some highly expressive and graspy text in that 2 inches in order to engage your customers and compel them to go ahead further.

But what about the customer whose images do not get automatically downloaded, so for being on safer side always use some highly expressive and catchy text in that 2 inches in order to engage your customers and compel them to go ahead further.

I would suggest you to use about 700 pixels across an email template header graphic and try to hold a height of not more than 75 pixels. You can implement same graphic header for every email you send or can sort different for each.

# Never send a Full Loaded Image Email

Think of an email that landed in your inbox and when you opened it show you a completely blank white page asking you to download the image. That single image could be amazing. It may be the hard work of months of your design team and that is what containing your all new incredible campaign that you was expecting to fire out the market.

However, you need to take the stress of all these points but think once that half or even less of the people who you want to see your image will never be able to see your graphic or even your words. Because you have not added the text in terms of filling your whole email with an image.

# Never Prank Important Stuff Or Links In The Images

As it’s suggested not to jam your whole email with images same as that never insert any link or any important message which is necessary for your customers to see the images. If you’re using a graphically highlighted button on a website to move your customer to some other page then it’s really a good idea but when the same is done in email campaign most of the people won’t able to even see that button.

So moral of the story is if there is something attached to your email which is really important for your customers to look up, then it should a text. No matter how beautiful or attractive graphic button you’re using there should be a text for it.

# Follow The Thirty Percent Rule

The basic rule to be followed while designing your email campaign is including 30 percent of your email with images. 30 percentage acts as the safe side for marketers and have very less probability to chunk into spam.

Thirty percent space in an email is quite enough to make your email compelling and attractive, but for some Designers, 30 percent won’t appear enough to make it out.

For those designers I have a suggestion that not to compromise with images, you still have the option to make your email attractive start using images but use text for the things which are important for a customer to get aware of .

So Thirty percent rule doesn’t mean that you’ve only 30 percent to attract your customer, but you have thirty percent to make your email an eye candy.

# Never Forget The Alt Text And Title Text

Alt text is the HTML coded text which is attached to images so that if somehow your images failed to load then it will appear and Title Text is a ‘hover’ text which appears when the mouse is scrolled over the images.

Attaching alt text or title text is important because as from the start starting I am saying that there are some customers which may not be able to see your images or in their inbox  images do not get automatically loaded.

For those customers, by attaching alt text you’re giving them a brief description of what is present in the blank space. So, you’ve utilized each and every space of your email.

Apart from using alt text and title text, it’s equally important that what you write in your alt text and it will be great if you attach a call to action button over your alt text. This is so because if you’re sending emails for showing your latest clothing collection then it’s obvious that you must be using some of the good pictures of apparels instead of using alt text like “Apparel Images” you can attach a call to action button and can use alt text as “click these to see the all new collection”

So by working a little smartly you can start adding a little number of more customers.

# Checklist For You Email Campaign

Let’s summarize the whole once again and tick out the chick list and get ready for your new campaign.

• Do not use graphics in the top two inches of your email template.
• Check if your emails are entirely comprised of images.
• Never prank you customer by providing important messages and calls to action within images.
• Never forget to attach  Alt Text and Title Text for your images.
• Try to maintain a thirty percent rule for images of your email.
• Keep your image compressed and optimized.

Images are the visualization of your Email. Never risk your Email Newsletters because it’s your Brand your Voice your popularity and your recommendation.

Make it beautiful and attractive so that you can compel your readers to read it again and again.

Recommended: 9 Amazing Tips To Create An Email Newsletter (That Even Your Bored Cat Would Love To Read)

The post Use Images And Make Your Email Newsletters Beautiful But Without Spamming appeared first on Sarv Blog.

The most efficient, professional and inclined way to convert your company to a Brand is your key marketing technique.

According to Forbes, Email is the top source of analytics data for marketers, with 41% using their email marketing performance data.

So lots of marketers are finding Email Marketing their key marketing strategy, it doesn’t matter what is the niche of your Business, Email Marketing is the best and legal way to remain connected with your customer.

It’s always necessary to keep your customers to remain attached to your company. And, if you’re also a minion of email marketing, then never protect yourself from the amazing result of Email Newsletters.

What happens with Email Newsletters is some of your customer, who like your product, services or your content then they found a small window of “subscribe to us to get more”.

Then, they think, oh! Why not?

After then, days continue following weeks and months your newsletters remain unread and filling their inbox, getting irritated from this they unsubscribe.

That’s the whole story which actually happens..

But you can grow some twist in this story by adding some twist in your newsletters.

After all, they have subscribed you because they want to get entertained by your writing, so, why to disappoint your customers, by serving them a bore and   content to them.

If someone subscribed you then give them a reason to remain stuck with their decision.

So make you Email Newsletters that much attractive so that people would think twice before clicking the unsubscribe button.

There are a lot of tools that will help you creating the most attractive email newsletter ever. But I am sharing some of my personal favorites with you.

#1. Notepad++

For creating a good quality Email Newsletter it’s very important to get handy with a good text editor. Notepad ++ is one of the best text editors which available freely. It’s really easy to work on it and you can try different formats for your Newsletters.

#2. Kompozer

Kompozer is a complete web authoring system that combines web file management and easy-to-use WYSIWYG web page editing.It is a great alternative to the expensive Macromedia Dreamweaver products. It’s so easy so that even a non-technical person can access it. So if you’re a newbie then it will give you a booming start-up.

#3. Pixlr

The main corner of Email Newsletters which makes them attractive is its images. Images are the part of the content which gives it words to describe itself.

There are a lot of tools which can assist you in making your newsletters beautiful and attractive, but one of my favourite and most used online photo editor is Pixlr.

You can use it to enhance and edit graphics and can make your email newsletters attractive.

#4. HTML Email Boilerplate

This is very amazing and simple tool to code your email into HTML. If you’re using this the it’s really not important for you to become a technically aligned text editor. It provides common email codes.

#5. Inline styler

The apparatus I would like to suggest is Inline styler . This tool is a must-have tool if you’re creating your Email Newsletter because it is very important to inline your CSS.

Inline styler provides a very handy and free way to create a newsletter even by a newcomer which reflects a complete professionalism in the newsletter.

Instead of spending a hundred dollars you can use this all free.

I have provided you five secrets, start making your Email Newsletters more attractive and catchy and compel your customers by showing your quality so that they would think  once, twice or thrice before leaving you.

Perfection is not attainable, but if we chase perfection we can catch excellence.

- Vince Lombardi

So, start making your Newsletter perfect and day by day you will start serving excellence to your customers.

Read More : 9 Amazing Tips To Create An Email Newsletter (That Even Your Bored Cat Would Love To Read)

The post 5 Tools To Wipe Out The Dullness Of  Your Email Newsletters appeared first on Sarv Blog.

Have you optimized your company newsletters for mobile?If no, then tie up your lace and get ready for the race because you are crawling very slow yet. I know you must be thinking that why to work out for it as mobile open rates have never been higher. But let me make you aware with the real stats, according to Litmus, the percentage of emails getting opened on mobile devices has raised from just just 8% found in 2011 to 53% in 2014. And that’s I believe is a hike of almost 500%.

And if you go through the  ExactTarget, 42% of marketers rarely or can say never use mobile responsive design. This means they’re potentially losing the golden chance to reach over almost half of the email subscribers.

In a survey done in 2014 2,500 global marketers by ExactTarget detected that email marketing was a core business enhancer for 68% of marketers. Some respondents reported that email was important on basically three levels:

• 42% said emails indirectly impacted their business.
• 42% said email was a critical enabler of their products or services.
• 16% said that email was directly linked to their primary marketing source.

Now coming to 2015, in the 2015 survey done by State of Marketing, marketers said that email was even more important to the success of their business:

• 20% said emails indirectly impacted their business.
• 60% said email was a critical enabler of their products or services.
• 20% said that email was directly linked to their primary marketing source.

According to the 2015 State of Marketing report, it’s mobile opt-ins that are actually the no. 1 most effective campaign. While newsletters and promotional emails are the two most used email campaigns, and 66% of marketers said that newsletters are very effective, 76% stated the same for mobile opt-ins.

Why Optimize Email Newsletters For Mobile Devices??

I don’t think seeing all these stats still you would like to ask this question. But me let me tell you if you’re sending your email newsletters that are optimized it’s likely you are increasing the no of readers on iPhone, tablet and similar.

When Campaign Monitor last surveyed email client popularity in 2011, it was found that almost 20% of email opens on a mobile device, which is dramatic rise from a 4% of the market when the survey last ran in 2009, where iOS devices accounted for over 90% of these reported opens.

If you’re not tracking the devices which your subscribers are using to read out your emails, or not yet planned to optimize your emails for mobile devices then you’re very close to losing out it. A bad user experience means no action , no response or can say no ROI.

Here is a chart by Style Campaign that will help you out in monitoring the devices used to read emails most.

(Image Credit : Style Campaign)

So, from the above data it must be clear in your mind now that how much an email needed to be optimized. Remember your customers are as busy as you are, and they always don’t have the time to open their laptop and check your emails.

Email Newsletters are the best way to remain attached with your customers and let them remember you. So make your newsletter that much comfortable for them so that they can know you any time any way and any where they want.

How To Optimize Email Newsletters For mobile

There are a lot of simple as well as complicated techniques to optimize Email newsletters so that it can look good in Mobile Devices as well. Some of the simple tricks are

1. Reduce image size
2. Re size images in proportion of screen.
3. Increase the size links along with CTA buttons.
4. Create a responsive grid system
5. Invest in responsive email template.

Recommended : Email Newsletter: Make It a Routine Process

The post Why It’s Important To Make Your Email Newsletters Mobile Friendly?? appeared first on Sarv Blog.

An Email Newsletter is the best way to keep remembering your customer about you. This may sound familiar to you. You’re sitting in a conference, trying to figure out how to increase your leads and customers, how to increase your sales, or how to “stay in the mind” of your focused customers, and someone tells that there’s a solution for all of it at once: “An email newsletter.”

9 Deadly Tips To be Followed -

1. Do You Really Need A Newsletter??

I know it’s very scary to even think of saying your boss to push back a project that is already handed to you. But if email newsletter is not the cup of tea of your business then it’s worthless to waste time on it.

You have to first make a research about –

• Do your industry, really makes successful newsletters that people would like subscribe to?
• With the available resources, time , budget, could you be successful?

If your industry doesn’t really needs any email newsletters, they trying to increase the number of leads and retain more customers or if your goals are not getting achieved than what a newsletter could accomplish, you should better spend time in creating something else like a lead grabbing email or content for your blog.

Let’s assume that you found that you should do email newsletters. Now, what next?

2. First Check What Kind Of Email Newsletter You Need To Send For Your Industry

The biggest problem which can be found behind an unsuccessful newsletter is it’s unfocused content because you suppose one newsletter to support every aspect of your business. Email whether it’s a Newsletter or any thing needs to follow a specific thread.

One solution to reduce the unsuccessfulness of your email newsletter is by keeping it stuck to one specific topic. So instead of it being about every aspect of your company, it should be dedicated to one specific thread.

3. Balance In The Ratio Of 90:10

May be your subscribers don’t want to know about your products and services and offers all of the time. They may love your brand and want to only hear you.

I am quite crazy about dresses, and I love one of the shopping site. I happily subscribed to the company’s email list, but now, it only sends me emails 3-4 times a day to buy, buy, buy …offer, offer and now the scene is whenever I see it’s sender’s name reflecting in my inbox, I desperately feel to throw a glass and scream loudly.

If they would sent me some of the educational content — maybe about the latest fashion, outfits in trend. I some or the other day would definitely inclined to buy from them, or at least start reading their newsletter again.

You can check such an example of email through this Newsletter -

Please, don’t be like that company. In your email newsletters, don’t get overly promotional that your emails your subscribed customers start sending you to spam. Obviously it’s your company and you need leads but for that play smartly and maintain a 90:10 ratio in your newsletters, 90 for you unique content and use 10% to guide them about your offers. Focus on sending educational, relevant and  useful information.

4. Understand The Importance Of Your Subject Line

Whatever there is going on in your emails the main part to describe it is it’s subject line. If people subscribed for your emails, that definitely doesn’t mean that they are going to open it once the emails starts landing up their inbox.

Some marketers to increase their familiarity with their subscribers keep their subject line same each day, week, or month.

But face the truth, those subject lines are nothing more than a waste. People get bored seeing the same line again and again. Same line always hides the variety of your content in each newsletter, like your subject line it also start appearing to be same daily for your subscribers. Why? Because there’s no idea could be reflected from the subject line to open that specific email. A better way would be to go for a different, creative and attracting subject line for every newsletter you’ll deliver.

The example can be seen below to use different subject lines for different Newsletters. -

5. Provide Call To Action Facility

There should be one head CTA one means just one important thing that you want your subscribers to do. Whether it’s just to click to go through a blog post or just to forward the email to any friend, make it that super duper simple for your subscribers so that they do actually what you want them to do.

6. Don’t Forget To Alt Text Your Images

Images are incredibly important for your emails. But email’s a little bit complex. Most of the time people forget to include it but when you are including images in emails never forget this one thing : alt text. Alt text is the alternative text that are shown when images doesn’t get loaded in an email correctly. This is even more than important when your CTAs includes images, it makes you sure that people will clicking even without the image enabled.

7. Provide An Option To Unsubscribe Easily

Trust me it won’t decrease your customer instead it’s key to maintain an active and engaged list of subscribers. Never use unusual languages like “Alter your communication with us.” Never work to hide your unsubscribe button behind a visual without alt text.

It’s better to get unsubscribed rather than going to spam.

8. Keep Your Design Concise

As it was discussed earlier a newsletter can easily appear to be congested. There are two ways by which you can avoid this :

A. Keep Your Newsletter Concise because Concise copy provides your subscribers to taste your content, it’s  just enough they clicked and learn more.

B. Provide White Space In The Email Newsletters because it helps visually to eliminate  the congested.

A perfect example of a Concise and White Space Newsletter can be seen below -

9. Keep On Testing

It can be said that it’s the most important point out of the 9. Just know we have discussed the 8 points but these are the basic techniques. Keep on sending your newsletter and with every newsletter try to add something different.

After all trying different things can only introduce you to the secret sauce to make your email newsletter a successful one and that much interesting that even your bore dumb cat would start loving to read it.

Recommended : 6 Types Of Marketing Emails To Grow Your Email Marketing

The post 9 Amazing Tips To Create An Email Newsletter (That Even Your Bored Cat Would Love To Read) appeared first on Sarv Blog.

Most of people are not aware to basics of email marketing. Our sales executive got the calls from many clients and they ask some basic questions to understand email marketing things like what a hard bounce was and how it was different from a soft bounce, what are tracking metrics, how to determine a good click-through rate, and why my emails looked different in different email platforms (Gmail, Yahoo, Hotmail etc.).

But some client or marketers were too afraid to ask these questions because they felt stupid asking these.

So, We have decided to create an Infographic post to answer all of these top most asked questions. In doubt? Use this Infographic:

You can embed the infographic on your site using the code below.

<a href=”http://blog.sarv.com/wp-content/uploads/2015/11/top-13-email-marketing-questions1.png“><img itemprop=”contentURL” class=”size-full wp-image-3165″ src=”http://blog.sarv.com/wp-content/uploads/2015/11/top-13-email-marketing-questions1.png” alt=”top-13-email-marketing-questions” width=”630″ height=”10706″/></a>

Keep reading to get your basic email marketing questions answered.

#1. Should I buy a subscribers list just to kick off my email marketing?

The answer is strictly, NO!

You should not buy a list from third party. It’s a black-hat tactic. You should learn some manners and don’t interrupt people if they don’t want to hear from you. Email marketing is permission based marketing.

If they are not your subscribers and they get an email from you, they’ll be less likely to open or click on it and they could mark you as blacklisted or spam because they don’t know you.

It will negatively affect your deliverability rate and the success of your email marketing. For good conversion you need to build an organic list.

#2. How do I build my email marketing list with white-hat ways?

Okay, we recommended you not to buy a list. so if you can’t buy email lists then how to build a list organically? Organic list means people or clients must opt in to hear from your company. In order to successful email marketing we need to focus on growing email list regularly.

There are many white-hat ways to collect email addresses like: Add signup forms on website, blog page & other relevant pages, run offers on social media, host a webinar or event, create different landing pages, use twitter ad platform and many more.

#3. What are different types of Opt-in?

In general, they fall into three categories:

Single opt-in – A new subscriber enters his/her email address & other information. He/She is immediately subscribed and will automatically receive the next email campaign. It’s the fastest way to build list

Single opt-in with welcome message – An immediate auto-response email thanks and welcomes the subscriber after sign up process. provides a great opportunity to engage each new subscriber

Double/Confirmed opt-in – A new subscriber enters his/her contact information, the post-subscribe thank-you page may alert him to look for an email. Once he receives that email, he’ll need to click on a link or button to confirm the subscription. A double opt-in process help to build a strong and quality list.

Read this post- Single Opt-in vs Double Opt-in by Chad White 

“Choose the Right Opt-in Type for Your Business.” Click to tweet

#4. What are different types of email I can send?

There are lots of types of emails you can send and that are work for your business. Email newsletters are just one kind that fits under the larger umbrella of email marketing and a great way to build relationships with your clients and subscribers.

In an email newsletter you can include different pieces of content – blog posts, announcements of new product or service, special offer & discounts, information about events or webinar.

Promotional emails contain offer, discount and sales pitch to acquire a customer. Make your offer clear (no need of explanation) and include clear call-to-action like “Buy Now”, “Shop Now” etc.

Transnational emails are expected messages that are received after a specific user action has taken place. Examples – order confirmation, welcome message, account information, invoices etc.

#5. How often should I be sending emails?

“Consistency Leads to Trust.” Click to tweet

Email marketing works well for your business when you make your subscribers or customers happy. You must regularly engage with your subscribers to make them satisfy. Email consistency depends on your type of business.

Maybe you create a lot of content and you share it with your list or maybe you run a store & your list doesn’t want to hear from you more than once a week.

We must keep consistent with our timing and frequency.

• Time of Day 

• Day of the Week

• Number of Days Per Week

#6. How to prevent my email stay out of spam folder?

In order to prevent your email to stay out of the spam folder is to use opt-in and organic email list– never use purchased list. 

If you want to avoid SPAM, just follow one rule - NEVER send any email, subscribers don’t expect or they don’t want.

Design beautiful and high performing email campaign and make your unsubscribe link easy to see for them.

#7. What is Pre-header?

“Treat email campaign like a movie – give a preview so subscribers know what to expect.” Click to tweet

• A preheader is the short summary text that follows the subject line when an email is viewed in the inbox.
• Use it as an extension of your subject line.
• It gives recipients an idea about your message content outline.
• Don’t repeat subject line in your pre-header text. Create unique.

#8. How do I make sure my emails will all look great when delivered?

In order to get good results, we need to evaluate our campaign to see how it will look. Test it in different web-mails and make sure that content & media looks good in all platforms.

Email should be mobile responsive and test it before send to see how it looks in different mobile devices. Remember, More than 60% of emails are opened on a mobile device.

A/B testing is one of the best way to check which version of email looks good.

#9. How do I write a subject line which will perform better?

“Subject line is heart of an email.” Click to tweet

Subject line is the most important element which tell recipients what you offering in your email. You should create short, sweet, & action-oriented subject line and keep it under 50 characters (for mobile users).

“35% of email recipients open email based on the subject line alone” (Source) 

Subject line must be eye-catchy, promising, and memorable. See Hubspot’s SlideShare presentation:

#10. How do I track my email marketing campaign?

There are some important factors which play a vital role in order to measure your campaign success – Open rate, click through rate (CTR),conversion rate, delivery rate, bounce rate, unsubscribe rate, etc.

#11. What’s the difference between a hard bounce and a soft bounce?

There are two type of bounces – Soft bounce and Hard bounce.

Soft bounce is temporary problem. it happens when recipients inbox is full or server is temporarily down.

Hard bounce is permanent failure to deliver an email. Emails never get delivered. It is due to invalid or non-existent email address. You should remove these contacts from your list.

We must keep an eye on email bounce rate.

#12. How do I prevent people from unsubscribing from my emails?

Your email must contain an unsubscribe link so people who don’t wish to receive emails from your business can unsubscribe from your list anytime. You should always make this process easy by providing a clearly visible link in every email message.

Create a email preference center that allows subscribers to change their preferences like email frequency, content type etc.

What is considered a decent unsubscribe rate – under 1%. In order to keep your unsubscribe rate low, you must send relevant, useful, interesting & engaging content, properly segmenting your list and you must follow CAN-SPAM Act.

#13. Will Social media take over email marketing?

The answer is strictly, NO!

There is a misconception that email is dead! But this is not true. Email is still one of the most hot and stylish tactic for businesses. There is a hot debate – which is most effective, email or social media?

A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter. Click to tweet

Don’t consider email and social media as a competitors. Use these tools together for generating leads and sales. Integrate email with social media and get best results.

Emails with social sharing buttons increase click through rates by 158%. Click to tweet

Did you have any more email marketing questions in your mind that we can mention here? Please share with us in comment box below!

The post Q & A: Top 13 Email Marketing Questions Answered! appeared first on Sarv Blog.

# Necessity is to build a engaging newsletter for those who are interested in your services and those who wish to receive a valuable information in newsletters.

# Keep yourself in contact with your interested subscribers and build a long-term relation and send them information they are interested in to make a strong and long-term relationship.

# Make your newsletter fully personalized seeming it addressing uniquely to the person and let them think you’ve designed the newsletter only and only for them.

# Try to entertain your users, no need to discuss serious issues every time. Being personal and sharing behind the curtain information is also an interesting topic, which your users would urge to know.

# Your newsletters topics can also be further categorized.

1. Entertainment

   1. Events are more often conducted in every working area. Share the details.

   2. Run a sale or special offers for your users

   3. Images/videos associated with your business

   4. Any important information associated with your business.

2. Engagement

   1. Online survey, feedback through a form in your newsletter.

   2. Send the invitation of your events you organize for your users.

   3. Share your ideas about the future projects

   4. Launch new services and send the invitation to use the new products/services and share the reviews

   5. Inform your subscribers about the new upgrades.

3. Amusement

   1. Upcoming sales

   2. Coupon codes

   3. Exclusive discounts

   4. eBooks launching

   5. Tutorials sharing

   6. New experiments

# Generate a striking number of fans.

Continuously sharing type of information containing worldwide comparative studies, about the best products, best practices, hence information of different types. Let your users be curious about your next newsletter.

# Care to do some homework after a newsletter scheduling is complete.

Compare the statistics results of each newsletter and find our which one was loved more and then strategize how to make more interesting newsletters concerning the similar topic.

Newsletters must be regularly scheduled and should be mobile friendly to gain the mobile readers too.

Related Post : 9 Amazing Tips To Create An Email Newsletter (That Even Your Bored Cat Would Love To Read)

The post Email Newsletter: Make It a Routine Process appeared first on Sarv Blog.

Those who are using videos are following a smart way to increase the knowledge and provide information of the viewers and show off their business. You’ll appear more sound and technology lover, as you’re not relying on long articles to help your customers, viewers.

Also, videos are an easy and entertaining way, depend on creativity of the producer, and appears pleasing to the audience.

Videos Inserted in Email Newsletters and Shared on Social Media

Think of newsletters inserted with a video in it matching to your product and newsletter topic. The click through rate of this newsletter will be higher than without the video.

Inserting a video generates an interests to watch the video only if it is presented in an interesting way. Take your time to create one such video to get regular click through in all your future newsletters instead of one time process.

As per the survey and statistics reports it is found that sharing a video on social media provides more audience than simple post containing plain text.

Let us now discuss different ways to use a video:

#1. Take a tour

To start with you may choose to create a video to give a short tour of your business to let your customers know you. Introduce your products, services through this video. Keep it brief but long enough to give full introduction.

#2. Come our with personal aspect of your company

Design an email campaign and insert a video of your personal and behind the scene process. This video cannot be practical with all kind of business but there are organizations which may use video sharing explaining how they create the product explaining the process they follow to generate it. This will develop trust as your audience and your customers know how authentic and true you are.

This will help developing an emotional bonding with your audience and for sure heighten click-through ratio of your mailer.

#3. Explain the objective of your product

There is always a basic need associated with new discovery. Let your customers know what your product is best for and in which field. This will help your connections understand the use of product and its proper application for their own growth.

Always consider helping your connections grow, which will in return give you growth.

#4. Effective launch of new product/service

Innovative & Creative: Both these terms can define why one use video. Attract your existing connections and the grab attention of new audience to connect with you. Video gives a lot of space to show your creativity and explain all possible aspects of product. Explain your product with a 3D view.

#5. Share the effective tips related to service you offer

Make a proper plot of your content and then go to create the video. Tips are something required by your clients time to time to follow better practices and achieve the best outcomes.

Speaking the tips with visual effect impose more lasting impact and will help you grow your references through your current connections.

#6. Better SEO Results

Online sharing through newsletters and social media will help your website improve the ranking.

#7. Keep your audience Up To Date

Inform your links about the new technologies, your new launched product, latest tips, and features. Let them be connected with you and be in close touch. This will help you gain permanent and long term customers.

#8. Day-to-day Events

All the small and big business organize events in their working area just to ease their employees. So, create a video containing the clips of photos from different events and share it through email newsletter among your customers and also do share it on social media.

Use such videos more often during festivals or other occasions to join the audience emotionally. A lot of people enjoy watching such stuff so use this and gain a high click through rate and a regular audience for your videos and gain subscribers for your newsletters.

#9. Run a live survey and the associated results

Survey is of help to know what is the status of your product, what are the plus points and what are the minus points.

This must be a regular running process for the running and new launched products/services.

Use the results of your survey and show it to your customers, audiences through email newsletter and social media. You may even run a live survey to record the view of your clients and share it then.

#10.Tutorials

Technical products need help to run especially for a layman non-technical person. Consider using software for email marketing, which becomes a very hard job for a layman to first understand and then use it. There are two options; one, to arrange a person and explain manually each and every process, the other, is to create a video tutorial with basic step-by-step information.

The latter option is time saving and it makes you appear technically sound. Create the video, take your time, do not make it in hustle & bustle. A video should be able to appear as If a human is explaining. Insert this video tutorial in your email newsletter and share it with your subscribers, also can post this video on social media.

#11.Thanks to your audience

Say thanks to your subscribers, audience time to time to be with you. Use the clips to create a simple video to share your happiness and be grateful to your connections.

Be regular with these types of videos just to make a regular connection and generate an emotional touch

#12.Share your success story

It always is very interesting to know the story behind every successful business, the people associated and ways success is achieved. These personal things always make one curious to find out the process behind the scenes.

Make a video including the interview with the founders and creators of the company and let them speak out about the path they followed, their failure and success and how they achieved the success after struggle.

The post How videos help your business: 12 Top ideas appeared first on Sarv Blog.