Newsletters, we all get them, and if you are the one reading this with interest, you send them too. Well, there are many kinds of newsletters that we get on a daily basis, and one might be your kind. When talking about marketing, there are two types of Email newsletters, the great ones and the terrible ones.
A great newsletter always focuses on the main dish only, while a terrible newsletter focuses on the whole kitchen. Serving only good stuff to your audience saves their time, and a good audience loves it. In this article, we will share a list of things that you should remove from your newsletter. Do this, and your newsletter will shine like a great one.
Just suppose you received an email. An email with the subject line ‘Our May Newsletter.’ What are you going to do? Are you going to read it? No, you won’t. No one wants to read an email with this generic subject line. It is not going to grab anyone’s interest.
A subject line needs to be explanatory enough to tell a user what it is in the email. Try to avoid these types of lame subject lines. The audience will only neglect the subject line only if it is from their favorite brand. Try to add more detail to it like SMS Version, Introducing Product XYZ, or something like that.
If you are in a restaurant, you will see that they serve every single dish on a separate plate. This avoids the confusion of what to eat and keeps the taste and essence of every dish separate.
This same thing works for email newsletters. If you try to put 10 things of different topics in a single newsletter, the user might get confused about what to consume and what not.
Try to create separate newsletters for separate topics. Also, send them on different days to avoid a cluster of emails. This will help the audience to choose only those topics that are of their interest.
A newsletter must focus on one goal at a time. Including too many Call-to-Action buttons in one newsletter is not going to help you get the juice you expected from it. Whenever you are creating a newsletter, first determine what your goal is here.
Having a secondary goal in a newsletter is ok, until and unless it has the same importance as others. For example, A newsletter focusing on Subscription with social sharing as a secondary goal is good. But, when you send a newsletter with CTA like, Get Tickets, Send Donation, Subscribe Us, it will not create anything good for you.
Sending the same content to all the subscribers is one big reason why people will unsubscribe from your newsletter. Do you want this to happen? I think not. Whenever a user subscribes to your newsletter, try to ask them about their interest. Breaking your email list into smaller groups will help you create more value out of it.
If you are using only one list for all your newsletters, you might lose some genuine subscribers. Genuine subscribers are those who actually care about the content in the newsletter. When people like these get irrelevant content in their inbox, they try to go for ‘unsubscribe’ to keep their inbox clean.
Try to sort your list according to the interest of your subscribers. Send them newsletters according to that interest. If you are already sending these conflicting newsletters, just stop your campaign. Take a step back to the email list and break it right now. Save your subscribers from content that is no longer relevant.
The best ratio of promotional and educational content in a newsletter is 1:9. So if 90% of the body of your newsletter is made of educational content with 10% promotional content, you are good to go. A newsletter that sounds like “Me! Me! Me!” or “Us! Us! Us!” will make your audience lose interest in your newsletter.
One thing that you should get before sending your newsletter is the Sarv Email Automation service. Why? Because it helps you create email templates with just drag and drop, you can schedule them for the future, you can link multiple domains to one account, you can control your campaign from anywhere, and so much more. So if you are running campaigns and newsletters, Sarv has the best software solution to do that.