Customers, being the biggest pillars of the brand, engage with you when you have a differentiating factor or element in your offering. The way they view your business or products says a lot about what exactly they think about you. When you focus on personalization in your contact center, you can observe an impact on customer satisfaction and loyalty scores to a greater extent. The CX report from Qualtrics has indicated that 77% of customers were likely to recommend the brand after being impressed by the personalized experience. 

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