The customer support process has never been easy! Take yourself ten years back. Then, the source of communication was only email and calls. To reach out to the brands, you have to manually search their contact information on their website. And if you plan to write them, you have to wait for at least a week for their response. But at present, technological innovations and coronavirus have changed everything. You have the cloud to store, access, and retrieve files from anywhere. You have automation to eradicate human errors. You get high availability, speed, scalability, and security with it. Imagine the evolution it has done to communication. It has promoted remote and hybrid working across the globe. A new possibility that has transformed communication between a brand and customer.
Customer experience is crucial in the e-commerce sector as it can set your business apart from competitors. An e-commerce business is expected to thrive when there are repeat customers. It can only be possible with the facilitation of exceptional customer service when they approach your business. Neglecting customer complaints can lead to a drastic impact on the customer experience. It is often seen that 85% of customers stop using online stores when customer support is poor. Therefore, organizations that make communication faster along with maintaining consistency across all channels can make customer interactions seamless.