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What does a business want the most? Exceptional customer experience! How can they do it? By improving the first call resolution aka FCR. FCR holds the power to yield countless benefits like reduced costs, smooth operation, high employee productivity, and a high retention rate.
The classic contact centers were confined to a box of limitations affecting customizability and ease of deployment. Businesses were using premise-based contact centers that offer the freedom to customize but at a high cost. Meanwhile, exponential customer experience and changes in deployment require costly professional services, which would take months (or years). In contrast, cloud-based contact centers provide quick deployment with a choice of customizability.
The customer support process has never been easy! Take yourself ten years back. Then, the source of communication was only email and calls. To reach out to the brands, you have to manually search their contact information on their website. And if you plan to write them, you have to wait for at least a week for their response. But at present, technological innovations and coronavirus have changed everything. You have the cloud to store, access, and retrieve files from anywhere. You have automation to eradicate human errors. You get high availability, speed, scalability, and security with it. Imagine the evolution it has done to communication. It has promoted remote and hybrid working across the globe. A new possibility that has transformed communication between a brand and customer.
Customer experience is crucial in the e-commerce sector as it can set your business apart from competitors. An e-commerce business is expected to thrive when there are repeat customers. It can only be possible with the facilitation of exceptional customer service when they approach your business. Neglecting customer complaints can lead to a drastic impact on the customer experience. It is often seen that 85% of customers stop using online stores when customer support is poor. Therefore, organizations that make communication faster along with maintaining consistency across all channels can make customer interactions seamless.
Thriving in the business market has drastically changed over the last decade!! Let’s see how you can become a leader in this fast-paced business marketing environment to enhance customer experience.
Customer experience is one of the most prominent factors that help to determine how a business will thrive. A product or service may be great, but if it cannot retain the customers, then there is something missing!!
Nowadays, Customer Experience has become the oil in your engine because it plays an integral role in determining whether your business will succeed or fail.
What’s the primary objective of contact centers? ‘CUSTOMER SATISFACTION’ As per the traditional KPIs, customer satisfaction is calculated on the average time a customer spends on hold, how swift is the agent’s answers, and how quickly was the resolution provided? There is a direct connection between customer experience and frontline productivity. Make an effort to boost it, carefully consider and analyze agent tasks/issues that arise.
For a high quality of customer satisfaction and organization productivity, eradicate or work on barriers that boost agents’ performance. As per Gartner, alleviating the agent experience will ultimately increase the customer satisfaction rate by 11%. Further, experts suggest developing customer experience management (CEM) and dealing with customers as individuals. Read More
