Visual graphics whether video or images, both are very essential when it comes to engagement. Both are able to generate a big amount of engagement in comparison to standard text posts. When it comes to social media marketing you can really rely on these two. But one thing that bothers marketers is which one to use to gain more attention.
Well, both come with their own advantages and disadvantages. But you can choose one without testing them out in the practical world. You can not just read some research report and thing that the same will work for you. TBH, it does not work like this. Social media experience is different for everyone. A strategy that works for someone, might not work for you. This experience changes with respect to the company, the audience, and the objective of the company.