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As you know, email marketing is a permission based marketing (Inbound Marketing) channel. It’s all about offer the right content to the right people at the right time.

There are many marketing channels available out there, but email is still the most direct & popular way to engage with consumers.

A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter.

Being an email marketing consultancy, we would like to suggest you – “Be More relevant, conversational, and strategic to make customers feel that how important they are.”

Read this phrase:

The deepest urge in human nature is “the desire to be important.” – John Dewey (Click to Tweet)

Business owners always need expert’s advice, actionable tips and thoughts to know: How to do email marketing right.

Here, we’ve compiled insights of 20 famous marketers, entrepreneurs, keynote speakers and best-seller authors into an infographic. Read More

5 Reasons Why You Should Be Concerned For SEO In Your Business

SEO is the term which is most misunderstood and misrepresented term in the world of marketing. People think for it as a black-magic secret for marketing and overnight success. But is it really like so?

There is no doubt that SEO can be a magic for your business but pretending it to be as black-magic is completely amiss.

If you’re looking for business qualified leads, and some really extraordinary results for your business, then SEO is a very valuable outlet for your business. If you want to convert your family basement business to 500 companies all over the world over one night, obviously it is not possible through SEO even it is not possible from any of the marketing strategies.

All it can do is can provide vision to your business, a strong branding, traffic, Higher ROI. So let’s look into the reason that if you’re owning a business either small or large why it is very much important to make your concern towards SEO. Read More

4 Email Marketing Steps A Beginner Must know to Accelerate Their Sales

I should concentrate on more important things rather than be wasting my time and resources. I need more marketing strategies.

Is this sounds like you?

If yes then it would be safe to bet that you’re a beginner and have just started your business and don’t want anything to spoil your marketing steps and for you, it’s correct! Why would you give any chance to any stuff ruined your hard work?

There is no doubt that Email marketing is an old and very effective marketing technique not to only grow your sales but to grow your business and enhance your brand image. So there are some points which you should be very careful about while introducing email marketing in your marketing channel. Read More

11 Tips To Increase The Email Open Rate Through Your Subject Line

 

It has been said that never judge a book by its cover but it would be far enough to say that this doesn’t hold good in the case of emails. It takes a fraction of seconds to judge an email and decide that where it is going to be read or the trash folder.

Can you answer me one thing genuinely, just check you inbox and say me the counting of unread email in your inbox. Beyond 100? Beyond 500? Or Beyond 1000?

Why you never even opened those emails? Yes because they never compelled you to open them and check.

So if something is that important for your email that it’s fair enough to spend a little more time on your subject line to get more open, stay far from junk folders and let your email read by the right person.

The role of subject line in your email is to let your email get opened- no more, no less. So, start working on it and if you’re in the confusion that how to make it compelling and from where you need to start, go ahead and check out these tips and make your subject lines more tempting. Read More

9 Common Mistakes You Should Check Before Shooting Your Latest Email Campaign

 

You’re ready with your new campaign and you shoot it to all your customers with lots of expectation that this campaign is going to boost your sales and in the second moment, you discovered that there is a broken link in the Call To Action of your email. Silly! Right?

Accept it happened and usually, you keep on doing these silly mistakes. You might me the most compelling marketer but at the end, you’re a human.

But sometimes these silly mistakes make you face embarrassment and sometimes heavy loss of image. So, it is very important to make a checklist and do testing before you actually send the campaign. Here is the checklist which will help you in your next campaign to check it out if you’re missing something very important. Read More

4 Techniques To Optimize Your Email Opt-Ins And harvest A Long Email List

You must have heard till now that Email marketing is the best digital marketing technique but have you ever thought the vital part of Email Marketing? If not then start thinking about it because without getting aware of the most important part of any technique it’s impossible to achieve the height of sales and success in your business.

Talking about email marketing is the most vital part of it can be said is its conversion rate optimization and conversion is the result of your email list.

So, overall you can say that your email list is your biggest asset for email marketing. But sometimes building your email list can even annoy people. So be very choosy when you’re looking for a technique to grow your email list. Because sometimes it can make people so aggravating that they can leave your website behind.

So, let’s look into the points which are really very very important when you’re working for your email opt-in, always remember that it’s good to have short email list rather than making people leave you. Read More

25 Email Marketing Experts to follow in 2016

Email is one of the best inbound marketing strategy for any business. You can’t afford to miss this channel. In order to get most out of it, you need to do right things at right time.

Email marketing can be very confusing for start-ups or beginners. You need right advice to make it profitable for your business. But question is, how will you get right tips?

Here’s a list of top email marketing experts to follow in 2016. Take a look! Read More

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