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What’s the first thing a person does when they wake up? We guess, check their mobile phones. Right? It is a habit now, and about 71% of people do this; they check their phone 160 times daily. That means your brand has a high chance of recognition, and you can get more clicks and open rates. However, that doesn’t mean your business can bombard the audience with multiple SMS, jeopardize your SMS campaigns.

The best approach requires the appropriate knowledge for the ‘perfect time’ to make digital marketing a success. We know the significance of time and how it plays a crucial role in marketing, especially SMS campaigns. Time can either boost your sales or increase your opt-outs. There are always 50-50 chances. The right stats can take your SMS campaign to the next level. 

So, here we are with data backed by thorough research, surveys, and analysis. It’ll help your business learn the best time for your next SMS campaigns. 

The Best Time for SMS Campaigns

Heads up: every customer responds differently to each marketing text message, and there isn’t a single perfect time. However, there are better and worse times, following SMS’s 98% open rates. Moreover, the ideal time depends on three factors: your goals, industry, locations, and customer habits. 

WEEKDAYS (skip the rush hour)

9 a.m.-12 p.m.: People tend to check their notifications as their workday begins.

5 pm – 9 pm/7 pm – 9 pm: The workday begins to end for many customers. They will likely be on their phone, which will result in the best results.

BEST DAYS OF THE WEEK - Thursday, Friday, & Saturday


10 am – 12 pm: The best time before your audience gets busy with their weekend plans.

4 pm – 7 pm (Sundays): Catch your customers’ attention at this opportune time as they will be winding down and readying themselves for the week.



8 am – 9 pm (Thursday – best day): Only during business hours. Inform your customers about weekend activities and help them make plans for the weekend.


30th to 10th of month: Reach your audience on payday as they are 3x more likely to buy products that strive to improve their quality.

Additional Tips

The best time to reach customers is when they will most likely be awake and engaged. You already have various points to compete with, like nighttime activities, including prime-time television, web surfing, and lifestyle activities. You don’t want to coincide with trivial times like lunch breaks and make your campaign suffer.

However, you can break the set rules and send SMS messages at off time, like 11:33 am or 2:38 pm. Surprise your audience and win their attention. Run A/B tests and ensure whether the strategy works for your business, or not.

Not the Best Time for SMS Campaigns

The cell phone is a necessity and essential part for most people. They check it constantly and passively throughout the day. However, you cannot be bothered all the time. You don’t want customers to ignore your messages or unsubscribe you. The best way to avoid these situations is to start respecting customers’ quiet hours—typically between 8 p.m. and 12 p.m. It includes subscribers’ sleeping time and start or wrap-up time for the day. Your responsibility as a business is to be respectful of cultural and religious holidays.

Here are the key points and a handy list to remember for a successful campaign.

  • Segment your time zones because your SMS campaign might die on arrival if you don’t know which time zone you’re sending text messages to.
  • Use customer relationship management to avoid complaints and opt-outs. It will segment your customers by time zone, ensuring everyone receives your message at the intended time.
  • Be mindful of your customer’s preferences, like you don’t want to send a promotional text during certain religious holidays. You should avoid content that could be considered culturally insensitive for all your local, national, or international audience.
  • Monday is the most hated day in the week, and it is considered the worst day according to studies. This is because most of the audience will be overwhelmed with the tasks and messages that start their week.

Consider These Points For Your Next SMS Marketing Campaign

  • Getting Consent is essential for SMS marketing. SMS may be a casual line of communication, but it has its own regulations and best practices. Some of the crucial regulations for SMS marketing include the National Do Not Call Policy (NDNC), etc.
  • You can send a maximum of 6 messages (with the same content) per hour to a recipient.
  • ‘From address’ must be registered before sending SMS messages.
  • You have to adhere to IST (Indian Standard Time) of 9 a.m. to 9 p.m. as per TRAI’s regulations.
  • Send opt-in messages to users who have submitted an approval document.

Now Grow Your SMS Marketing Campaign to a New Height

Customers, intent, industry, and location tell the best time to send SMS marketing messages. There are other factors that you need to consider when sending messages in bulk, consider this blog to avoid mistakes. We recommend you take this guide to retain your customers and engage them. You can also partner with Sarv to optimize your SMS marketing game.

We’ll give tools to reach your target audience at the perfect time. We offer various exceptional features like a powerful dashboard, list segmentation, missed call integration, SMS template, sender ID, and more. Contact us today to explore the new dynamics of SMS marketing.

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