If we go back to 2007, there were a lot of things that you had to do manually. As a software engineer, you were a good time ahead. You were building the app ecosystem, social media was rising. Then someone thought of integrating several programs together on a single platform under an ecosystem that can manage those programs. This is how automation was introduced to our world.
With the help of the internet, the automation came into the digital world. If you are in the customer relationship department then marketing automation is what that can help you a lot in effectively communicating with your customers or client. Not just it helps in scheduling tasks but it can also be your virtual assistant. Whenever customers need helps or else it can prepare a well effective strategy for them on behalf of you. Read More