Email Marketing strikes people as old-hat. More fashionable tools like Social Media and Tele-marketing get all the attention, and some people will even try to tell you that “email marketing is DEAD!!

Unfortunately, reality doesn’t agree. In-fact, with a strong content marketing strategy, email is more powerful than ever graced to Social Media. When you send a well-done email-marketing message, it is like sitting on the gas pedal in a sports car. Things just start and go.

In fact, of all of the ways that a modern marketer can reach prospect and boost sales, email marketing is probably the most productive. This is especially true when the marketer does a good effort in building the list, consistently provides valuable content, and takes advantage of integration, automation and personalization. Read More