Sarv Blog » online marketing

What is Sales Opportunity and Its Stages?

Sarv — Thu, 14 Oct 2021 10:54:03 +0000

Sales opportunities are always around the corner. Sometimes these appear as unplanned sales meetings, unsatisfied potential customers, happy customers, or unexpected calls.

As told, these are unplanned and unexpected, so these are more likely to get ignored by the reps. That can happen as one might be in the middle of some task, meeting, or else.

A good sales rep is always in search of sales opportunities. No matter the condition, the only rule they must follow is Look and Seize.

To help you with this, in this article, we will talk about these opportunities. How these are different from leads, and what are the stages of it. We hope this article will help you in identifying and seizing these opportunities before your competitors.

What is a Sales Opportunity?

As we all know, dessert always comes at the end. So let’s go through the meal here. So ask yourself if you know what exactly sales opportunities are.

Sales opportunities are not always something that appears out of thin air to you. It can come from any direction. It can be coming from an existing customer or a qualified lead.

A qualified lead is someone with some information about your company and product and is interested in buying.

It may also be possible that a customer has chosen services or products that you did not present.

Above mentioned scenarios are more likely to be some opportunities for a sales representative.

What Separates Them From Leads?

Separating them from leads is all about having an observation. As a sales rep, I think you are aware of the Sales Funnel.

So what makes these two different from each other is their entry point in the sales funnel.

A lead is someone that is the result of your marketing effort. It can be coming from outdoor marketing banners. It can be the result of digital marketing efforts too. It might be a lead from an old, old meeting, which happened a long time ago.

A lead can possess knowledge of a company’s name and the types of products and services it offers. This knowledge can be a little blurry. It may be contacting you just because of some incomplete information it has.

A lead can convert into a customer, or it can just drop off immediately.

Now let’s talk about Sales Opportunities. The leads in sales opportunities are the ones that have gone through the funnel process which means these are qualified leads. Sales developers have worked on them regarding their interest and eligibility.

Now, it is time to have the taste of dessert.

The Stages:

In total, there are five stages. These are:

Research
Qualification
Strategy
Execution
Review

Research:

This stage is all about knowing your leads. In the sales language, funnel your leads. This stage is where you need to learn as much as possible about the leads. Do not misunderstand this step as a lead qualification process. You are not doing that here. The purpose of this stage is to observe and collect the information only.

Lead Qualification:

Now, this is the stage where you will use all that research to qualify a lead. There can be various methods to do so. You can compare them with previous similar leads. Or you can try and compare them with your sales criteria.

If any lead fails to fulfill your requirements, put it aside and wait for another opportunity it creates.

Leads that qualify the criteria, list them as ‘Sales Qualified Leads,’ and your team can focus on them.

Strategizing:

It is time to think about closing the deal. How are you going to do that? What will be your method of approach? You will answer these questions at this stage.

You can use the pain point of the lead or go with the strong point of your service or product. It is all up to you. Formulate strategies around these points to create a strong approach.

Execution:

With everything ready to go, it is time to execute the strategy. But only executing is now enough. Make sure you are documenting the progress at every stage of execution. The documentation process will help you go down the decided path. If anything goes wrong, with proper documentation, you will know before it gets any worse.

Review:

No matter how good your strategy is, anything can go wrong at any time. The sales process is the game of numbers. An experienced salesperson knows if you polish these numbers more, the chances of success also increase significantly. Always review your executed, running, and potential plans. Going through them over and over will help you identify the places of improvement.

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Are You a Startup? 5 Questions to Ask When Buying Cloud Telephony

Sarv — Mon, 09 Jul 2018 11:08:31 +0000

The Startup culture is widespread today but also stagnant. I see startups coming into existence with the speed of light. But only a few of them are able to plant their feet in the market.

Have you ever wondered why only 3 out of 10 startups survive?

Any guess…?

I have always been saying in my previous articles, and I still repeat that One decision can make all the difference. Believe me, it’s all about taking the right decision.

Adopting a certain technology can change the whole game. I’ll make it simple for you.

Let’s go back a few decades back when there were no instant means of communication. It’s indeed a fascinating journey where our ancestors blew animal horn in order to send a signal. Later on, airmail devised by pigeons and telegraphs came into existence.

But still, these were not meant for effective communication.

Thanks to Alexander Graham Bell who invented the wonderful instrument Telephone back in 1876. One of the most effective means of communication.

The telephone has improved the speed at which conversations move, and this is the reason it remains the favorite means of communication.

It is still in hot trend for customer engagement and lead generation.

But today our world is driven by technology. And this technology has moved telephone system to the cloud, unlike other things. So there’s no headache of managing the huge instruments.

And the technology which moved phone PBX over the cloud is known as cloud telephony.

In this article, we’ll discuss 5 questions that you need to ask yourself before selecting cloud telephony for your business. These questions will help you to know is your business really in need of cloud telephony or not.

1) Do your customer call you?

You are the only one who knows your customers well. So before switching to cloud-hosted telephony ask yourself – Do your customers really call you? If yes, then how many calls your business get in a day. If you receive less than 30 calls a day, then cloud telephony is not the solution for you. Apart from this recognize whether your customer.

But if you receive a huge amount of calls a day then in you’ll find cloud telephony extremely beneficial for you. Apart from this recognize whether your customer database and integrations have increased beyond your manual management or not.

So evaluate what are your business requirements and select the solution accordingly.

2) How much business does every call brings in?

This is secondary but a vital decision to define beforehand. Moving to the cloud is just like an investment. So once you have evaluated how many calls you get in a day, then you need to analyze whether these calls are really beneficial and meaningful for your business? Do these calls really bring in the business (leads)?

For example:

If my revenue last year was X then this year after moving to cloud telephony will I generate 2X ROI?

If your answer is yes, then you should surely opt for cloud-hosted telephony.

But if your answer is no then certainly it’s not worth the investment.

3) Does your business need a virtual mobile number?

The big plus point of cloud telephony is that a single virtual number is capable to serve all the business needs i.e. Voice Call Solution and SMS Solution.

But here you need to figure out an appropriate technique to choose the right kind of business number according to your business setup.

Let’s suppose, your business is based in Pune so it doesn’t make any sense to buy the Jaipur’s landline number. Furthermore depending on the nature of your business.

Depending on the nature of your business choose whether you need a Fancy CLI like 44554455 or an 1800 toll-free number.

4) What are the features available?

This is indeed a million dollar question you should ask yourself before switching to the cloud-based phone system. Though cloud telephony comes with a bundle of outstanding features but still examine whether they can be really useful for your business or not.

Have a look at the list of features which you should certainly look for -

Call Recording
Advanced Routing
Automatic Call Distributor
Skill-Based Routing
Contact List Management
Live IVR Design
Reports and Monitoring
Documented APIs

Take a look at this features and figure out how it can help to revolunatize your sales funnel.

5) Are there any hidden costs?

There are few cloud telephony providers out in the market who charges hidden costs in the form of maintenance costs, replacement cost, installation cost, continuity costs, etc.

But the few vendors provide free upgrades and eliminates all other costs. It’s pricing is 100% crystal clear which ensures the transparency of pricing. You pay as you use the services. They take care of all other stuff like installation etc.

So it’s highly recommended to clear these points at the beginning itself to avoid the confusion and for better transparency.

In my opinion, you should list out all your problems on a piece of paper and inquire your cloud Telephony Provider how the system is going to address the problem.

Communication is the lifeline of any business. And the more you research, the more you’ll explore the ways to provide better communication and can serve your business. But in a nutshell, I wish to say that the cloud telephony can prove to be a game changer for your business. It serves a long-lasting enterprise level to your business.

Don’t give a second thought. Get it now (y)

If you still have any doubt or query then feel free to reach us. Drop us a note in the comment section below and we would be glad to assist you.

RELATED POST:
♦ Cloud Telephony For Customer Service
♦ A Smart Way to Connect with Your Customers
♦ 4 Things About Cloud Telephony You Should Know
♦ Cloud Telephony Benefits For Business

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5 Reasons Why You Should Be Concerned For SEO In Your Business

Sarv — Fri, 10 Jun 2016 11:46:33 +0000

SEO is the term which is most misunderstood and misrepresented term in the world of marketing. People think for it as a black-magic secret for marketing and overnight success. But is it really like so?

There is no doubt that SEO can be a magic for your business but pretending it to be as black-magic is completely amiss.

If you’re looking for business qualified leads, and some really extraordinary results for your business, then SEO is a very valuable outlet for your business. If you want to convert your family basement business to 500 companies all over the world over one night, obviously it is not possible through SEO even it is not possible from any of the marketing strategies.

All it can do is can provide vision to your business, a strong branding, traffic, Higher ROI. So let’s look into the reason that if you’re owning a business either small or large why it is very much important to make your concern towards SEO.

1. It Provides Vision And Branding

It is said by Joshua Guerra, CEO of marketing firm BIZCOR “As long as you are focusing on optimal user experience while performing SEO strategies, you will be rewarded with higher positioning and organic traffic.”

No one search to make a purchase, people search because they want to know more and here SEO comes in the role. If you want to convert your visitor to your customers all you have to do is whenever they search for a product that you deliver you have to be on the top of search engine which further creates branding to your business.

2. It Is Not Dead And Not Going To Be For Several years

Till date and incoming date seeing the developing hands of SEO it can be said that it is not going to be out of marketed till next decade.

Now even videos and audios are searched in the base of related keywords as content was done till yet. This is enough to describe that whatever you search depends on your SEO.

So, if something is too influencing why to escape from it. So start giving your business a crowded exposure rather than setting it into an abandoned area.

3. Provides Higher ROI Than Any Other Advertising Media

Almost everyone nowadays searches for the reviews before purchasing any product from any website and one day will come when getting every product will become online. So, in this scenario if you have no cloud presence trust me you’re in danger.

People will have a very hard time finding you Without organic SEO, and will instead find your competitors instead of you.

4. It Is A Most Pocket-Friendly strategy

The main reason why you should go for it is, it is effective and that too with optimum resources. Yes, you don’t need to meet a lot of people, deliver a lot of advertising and spending a lot of money.

It will help you in saving your money as well as your time. All you have to do is to create your online presence and keep working for it to maintain its heavy presence.

So if you’re a start and is confused that do you need to invest on it or not, just go for it.

5. Your Competitors Are Into It

One of the most important reason for opting SEO for your business is you would not like that a person who can become your customer is someone’s other customer just because there was no presence of yours. Right?

SEO is not going to be end till decades and if you’re not into it, then you by yourself is losing the ground for your competitors.

Conclusion

Investing in organic SEO is getting more important than ever. And if you really work to get succeed and still not opting it. You have chosen a wrong way. So start working on your online presence and work for Organic Search rather than wasting your time.

Starting you business is definitely not easy but starting it with right strategies will make it easier for you

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21 Powerful Quotes To Strengthen Your Content Marketing

Sarv — Tue, 10 May 2016 10:35:27 +0000

What motivates you the most?

What helps you to turn on when you’re really down?

It’s someone’s words. Few words that are competent enough to make you feel better.

Although content marketing is the burning marketing strategy that is blowing off the complete market. Yet we sometimes fail to make our mind up because we are defined to follow and trust the old and traditional techniques.

When I reach my office and turn on my system what I see first is “I will win not immediately but definitely”. I don’t who has written this but these few words are enough to make me charged up or the whole day.

So, if you’re in abashment of should you go for content marketing? or whether you have taken the right decision by selecting content marketing?

I have 20 powerful quotes so as you can keep tuning up yourself for your all new content marketing strategies.

1. “Content is king.” – Bill Gates (Click To Tweet)

2. “Content Marketing is a commitment, not a campaign.” – Jon Buscall, Head of Jontus Media (Click To Tweet)

3. “Content marketing represents the gap between what brands produce and what consumers actually want.” – Michael Brenner (Click To Tweet)

4. “Content is the reason search began in the first place.” – Lee Odden, TopRank Marketing (Click To Tweet)

5. “Focus on providing better answers for your audience. Know that Google wants to have ‘answers’ for its audience not just a lot of information” – Cyrus Shepard, Head of Content and SEO, Moz (Click To Tweet)

6. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis (Click To Tweet)

7. “Content is anything that adds value to the reader’s life.” – Avinash Kaushik, Google (Click To Tweet)

8. “Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley (Click To Tweet)

9. “The best way to sell something: Don’t sell anything. Earn the awareness, respect, and trust of those who might buy.” – Rand Fishkin, Co-Founder, Moz (Click To Tweet)

10. “Anyone with an internet connection and an idea can develop audience” – Kevin Spacey (Click To Tweet)

11. “SEO is not something you do anymore. It’s what happens when you do everything else right.” – Chad Pollitt (Click To Tweet)

12. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov (Click To Tweet)

13. “When creating content, be the best answer on the internet.” – Andy Crestodina, Co-Founder of Orbit Media (Click To Tweet)

14. “A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.” – Brian Clark (Click To Tweet)

15. “You can’t sell anything if you can’t tell anything.” – Beth Comstock (Click To Tweet)

16. “Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose (Click To Tweet)

17. “Either write something worth reading or do something worth writing about.” – Benjamin Franklin (Click To Tweet)

18. “Not viewing your email marketing as content is a mistake.” – Chris Baggott (Click To Tweet)

19. “The key ingredient to a better content experience is relevance.” – Jason Miller (Click To Tweet)

20. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” – Guy Kawasaki (Click To Tweet)

21. The more content I put out, the more luck I have. – Gary Vaynerchuk, CEO, VaynerMedia (Click To Tweet)

So, remember that the Customer is not a Moron, she is your wife. And if someone is googled for something it’s because he wants the answer and not the explanation.

So keep your content marketing shinning up and give your business a mouth to describe itself. Because your customer will listen to you only if you speak.

The post 21 Powerful Quotes To Strengthen Your Content Marketing appeared first on Sarv Blog.

20 Stunning Facts To Guide Why You Need Digital Marketing!

Sarv — Thu, 28 Apr 2016 10:48:28 +0000

If you’re in a start-up stage then you must have some crunch of time, shortage of budget or in found of best marketing technique.

The situation you would be facing is you don’t have enough money to spend for all the marketing strategies in the book but still you have to do it. So, if you’re in these circumstances ,and messed up in between the marketing strategy that you should go for.

Then, Digital marketing is a pocket-friendly strategy that will help you in maintaining your brand image along with giving more leads to your company.

Here are 20 facts to make you understand that why you should go for Digital Marketing and what other Business people feel about including online marketing in your business.

1. On average, 60% of a marketer’s’ time is devoted to digital marketing activities. (Source) – Click to Tweet!

2. 28% of marketers have reduced their advertising budget to fund more digital marketing. (Source) – Click to Tweet!

3. 78% of companies now say they have dedicated social media teams in 2015, up from 67% in 2012. (Source) – Click to Tweet!

4. 88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy. (Source) – Click to Tweet!

5. 66% of B2B marketers report using search engine marketing (SEM), making it the most used paid marketing tactic among B2B companies. (Source) – Click to Tweet!

6. Digital ad spending for the U.S. retail industry will reach $12.91 billion in 2015 (and grow to $19.98 billion by 2019). (Source) – Click to Tweet!

7. Digital video advertising is projected to make up 15% of the total digital advertising market by 2017. (Source) – Click to Tweet!

8. 71% of companies planned to increase their digital marketing budgets this year. (Source) – Click to Tweet!

9. One-third of businesses is planning to introduce a Digital Transformation programme and one-third already have. (Source) – Click to Tweet!

10. 66% of B2B marketers rank LinkedIn as the most effective social media platform for their business. Other effective platforms were Twitter (55%), YouTube (51%), SlideShare (41%) and Facebook (30%). (Source) – Click to Tweet!

11. 76% of B2B marketers say they will produce more content in 2016. (Source) – Click to Tweet!

12. SEO leads have a 14.6% close rate while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Source) – Click to Tweet!

13. 55% of B2B marketers report that search engine marketing (SEM) is their most effective paid advertising method. (Source) – Click to Tweet!

14. 85% of B2B marketers say lead generation will be their most important content marketing goal in 2016. Sales will be their second priority. (Source) – Click to Tweet!

15. 86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge. (Source) – Click to Tweet!

16. Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (Source) – Click to Tweet!

17. Email Marketing which is one of the digital marketing technique is used by 82% of B2B and B2C Companies. (Source) – Click to Tweet!

18. 76% of B2B marketers say they will produce more content in 2016. (Source) – Click to Tweet!

19. Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. (Source) – Click to Tweet!

20. 60% of all organic clicks go to the organic top 3 search results. (Source) – Click to Tweet!

Conclusion

Nobody will say that making a startup would be easy because it needs a lot of strength, a concentrated technique, and so much marketing exposure.

So start making your marketing strategy strong enough so that you can take off your business up.

Start using Online marketing, start making your name a brand and sell your brand with your products.

The post 20 Stunning Facts To Guide Why You Need Digital Marketing! appeared first on Sarv Blog.

15 Tools To Attract Your Customers With Your Magnetic Content

Sarv — Tue, 29 Mar 2016 11:04:52 +0000

You know what is the difference between a known company and an alien company. What is that pinch which makes your customer remember you? After all, other companies are delivering the same work which you are delivering. Then why they’ll come to you.

It’s because of your content, your unique story that makes them pull towards you.

“Thoughts without content are empty, intuitions without concepts are blind.”

-Immanuel Kant

Hence, your content shows the thought of you and not only you, it signifies the words of your whole company.

So if there is something which signifies your brand and gives your customers a luminous reason why they can trust you then why to take a risk in it.

If you have decided to start making good content and give your company the ultimate height with your content. Then personally, in my point of view, you have to start acting as a journalist and start delivering like them, a very informative yet very interesting content.

Before running into a battle if you don’t have the right tools for it then winning those battles is nothing more than impossible.

Now, tie up your laces and get ready with these tools and make your customers enjoy your content.

#1. Feedly

Feedly is now becoming the best place to acquire knowledge and information that you can rely on having a great no of people (7 million) attached to it. You can check different blogs and websites here and even can add your favorites to help some needy like you.

#2. Paper.li

Read the illuminating newspapers from a large number of sources here. You can also check Paper.li newsstand for a lot of engaging and informative topics.

# 3. Quora

An excellent platform for discussion. It is a social platform to discuss answers and questions. You can go through the discussion and can pick out the latest hot topic for your content.

#4. Pulse

It is a part of the world’s largest professional network “LinkedIn” or can be said owned by it. It serves as an RSS being an app from various sources and provides people a lot of curated content.

#5. Contently

Contently is a technology company that helps brands create great content at scale. It provides enterprise companies with smart technology, content marketing expertise, and vetted creative talent.

#6. Inbound.org

Marketers come here to discuss & share what’s trending in the marketing world. You can look around, join the conversation, and can hustle a lot about marketing stuff.

#7. Altop

It categorizes articles from a variety of sources. So, you can find the top stories over it or can check the Most popular one and that too with categorization.

#8. Twitter

You can dig all the hot trending topics on Twitter to see what is getting popular all over the world or even in a specific region and can have ideas on what content to develop. You can also search hashtags that are your expertise and related to the industry to research the subjects in which you can find interesting leads.

#9. Reddit

You can discover the topic and issues that are getting in trend worldwide on Reddit for content ideas on a huge variety of topics.

# 10. Tagboard

Tagboard is basically a social searching platform powered by hashtags, you can search, moderate, and grow even your hashtag. You can create your own #tagboards.

#11. Buzzsumo

It is an excellent approach to check out a large content from a huge number of sources. You can even analyze what content performs the best for any topic or competitor.

#12. Visually

There is another part of content marketing that is infographics.

Visually is the world’s marketplace for visual content and a large source for infographics. You can find infographics related to specific keywords.

#13. Google + What’s Hot

Google + provides a What’s Hot Page where you can find all A to Z trending topics. Ou can also tailor the topic in accordance with your interest.

#14. Delicious

This is a simple social bookmarking site, simple but efficient, and can be used to discover interesting links on the web. You can find interesting and informative content from the Discover page present in it or even you can do a search using relevant tags and keywords.

#15. Topsy

Topsy is a search engine owned by Twitter and you can use it to discover Tweets. It allows you to filter the results based on various parameters like links, photos, videos, influencers, time, etc.

So, here I have given 15 weapons to get into the battle of Content Marketing and win the success. Check out all the tools and discover your key tools that can give success in your business.

It’s not necessary that the same tools can help in all types of business in the same manner. It depends on your business very much that which tools going to perfect for your business.

For that, you have to make yourself handy with all the new and latest tools. If you’ve some of the tools acting as your key tool ten, please share it with us.

Recommended: 11 Great Content Marketing Tools for Marketers

The post 15 Tools To Attract Your Customers With Your Magnetic Content appeared first on Sarv Blog.

Make Your Site Better! 11 Tools That Really Work [Infographic]

Sarv — Sat, 19 Mar 2016 09:26:47 +0000

“Your website is your greatest asset. More people view your webpages than anything else.” — Amanda Sibley

Want to make your website more better & user friendly? Want to turn your site traffic into customers? Then you need to understand your visitors & their behaviour. But how to do it?

In this post we’ll walk through 11 handy tools which help you to understand & express that how to use data.

#1. Google Analytics

Google analytics help you turn customer insights into real gains – Visit Here

#2. Spring Engage

Engage with visitors & enhance customer experience – Visit Here

#3. Adobe Analytics

Turn Your Insight into Action – Visit Here

#4. Woopra

Go beyond traditional analytics and truly understand your customers – Visit Here

#5. Clicky

Use Clicky to monitor, analyze, and react to your traffic in real time – Visit Here

#6. Mint

Identify where the most interest is being generated & over what – Visit Here

#7. Chartbeat

Your audience’s attention is worth more than their clicks – Visit Here

#8. Kissmetrics

Customer intelligence & web analytics to improve your marketing – Visit Here

#9. UserTesting

UserTesting Gives your users a great experience – Visit Here

#10. Crazy egg

Visualize where your visitors click – Visit Here

#11. MouseFlow

Track all clicks, mouse movement, scrolls, engagement, form fills, and more – Visit Here

See This Infographic Below!

The post Make Your Site Better! 11 Tools That Really Work [Infographic] appeared first on Sarv Blog.

Catch The Speed Of Light With Online Marketing!

Sarv — Fri, 18 Mar 2016 11:09:38 +0000

Online Marketing Online Marketing! A word which I can say travels faster than light in present’s aeon. To keep on travelling with it, you have to start thinking independently act critically and express creatively.

Whenever you start thinking about Online Marketing, what is the very first thing which comes in your mind? Think ! Think more!

In my mind, it’s

1. What?

2. How ?

3. Why?

If you’re in the same boat in which I am sitting, then probably I can help you out with these three capping questions.

Let me help you out step by step,

1. What?

In the simple altercation, it can be said that Online Marketing is nothing more than “Art of Marketing”.

Here you never aim your customers directly by promoting your business but you attract them to such an extent so that they by themselves buzz towards you to know and understand your services.

If you say to categorize it, we can slot it into three layers:

#Web Marketing: Which includes e-commerce websites, promotional or informative websites, online advertising and Organic Search Engine.

# Email Marketing: For me it’s 900 pounds King Kong in Online Marketing. It includes both promotional and advertising marketing via Email

# Social Media Marketing: It’s the eye candy of Online Marketing. It includes both advertisement and promotion of the services through the flawless Social Mediums like Facebook, Twitter, LinkedIn, Google+, Digg and many more.

I hope going through the all, the picture of Online Marketing in your mind must have become quite clear.

Now moving towards the most significant part of Online marketing.

2. How?

There are eternal ways to answers this “How”. The technique which suits your business and starts giving out you success, that very technique can become the answer of your “How”

I know, what you must be thinking.. That’s it?

Don’t get worried, we can’t suggest you a single technique to work up on but I am going to provide you a list of some really essential tools that can help you in adventuring the answer of your “How.”

Here is the Online Marketing 6 Starter Kit that could become your table stakes for marketing.

#Kit 1: Analytics

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

- John Wanamaker

But, we the marketers of today are smart enough to inspect that half . But for that, you must be handy with such analytics tools and team that can understand and express that how to use data.

Tools:

#Kit 2: Conversion Optimization

It’s well said by Jeremy Abel that “A website without conversion rate optimization is like a car with no wheels – it will take you nowhere.”

Conversion Optimization let the people which come to your website or anywhere you are leasing with them, usually in the kind of filling a form so that you can, at least, know their email addresses.

Tools:

#Kit 3: Email

As I have already said that Email is the 900 pounds King Kong in Online marketing. It’s the face of your business. By Email in online marketing, I didn’t mean spamming people or buying the email list.

Email is the front face and your best communication media of your business with your customers. Nobody will like you entering their home without their permission, neither your customers.

Tools:

#Mailchimp

#Constant Contacts

#Kit 4: Search Engine Marketing

It is the heart of Online Marketing. All your efforts will go in vain if you’re not getting searched over the internet. Search Engine marketing compels to both paid ads and Search Engine Optimization.

Simply make it clear in your mind that “whenever someone is searching and that is what you deliver, you have to be the first to appear on .” SEO is not only about enhancing the technical aspects of your site but also delivering the reliable content which is actually get valued up by Google.

Tools:

#Kit 5: Content

The most creative face of Online Marketing is Content. Content is the only thing which can create a difference between your services and services delivered by others.

If you’re doing online marketing, Trust me content is the only thing which can make people follow you and not you chasing people.

Tools:

#Google Drive Research Tool

#Google Webmaster Tools

#Content Ideator headline generator

# Kit 6: Marketing Automation

Marketing Automation wraps up altogether. It is a technology of bringing traffic which includes analytics, online forums, Tracing what people actually do when they visit your website.

It’s always important to to keep an eye on your customers as they are the only judge of your success.

Tools:

These are the pack of 6 basic kits to help you out in doing Online Marketing but never ever leave the hands of Social Media because in business whatever you do need to be exposed to your viewers.

Social Media is the best platform to expose all about you and your company promote it to a high level and make your service reach every customer.

3. Why??

Coming to Why, I don’t think that any of the business people would like to ask this question. There was a time when going online was a big deal for any business but now if you really want to survive in the market you have to do it there is no choice for you to check Why and Why not.

Still you want a single reason to start it up, I can guide you five.

# Convenient

The best benefit of Online Marketing I can feel is your shop remains open up 24X7. You need not take care of time, your customers can visit you anytime, at any hour of the day or night they want.

#Cost Effective

Marketing over cloud will cost you much less than the old door to door marketing. You need not take care of Marketing space, maintenance and all those stuff which seriously means nothing for your business.

# Personalization

Everybody likes to get something special for them rather than standing in a crowd, with online marketing you can give a personalised touch to your customers by the information provided by them only.

# Relationship

It helps in building a strong relation with your customer. It helps you in making your customer aware of your each and every step.

# Social

Internet Marketing helps you getting involved in the overgrowing era of Social Media. It creates a social prestige of your services. As I said everything in business needs an exposure so that your customers can know you better and Online Marketing very smartly helps you in doing this.

Go pick up your own reason and own situation and get handy with it as fast as possible.

The post Catch The Speed Of Light With Online Marketing! appeared first on Sarv Blog.

15 Hot Free SEO Tools To Shine Your Content Marketing!

Sarv — Mon, 29 Feb 2016 10:47:38 +0000

Google’s rank on webmaster practices really hasn’t changed over the years. What has changed is its improved algorithms. The implementation of Google Panda, Penguin, and Hummingbird has had an enlightening impact on the SEO track.

Here are those free amazing SEO tools that I can use frequently and which gives me a kind of fuzzy and amazing feeling. It’s always good to have a storehouse, and it can be more forceful to acquire a few powerful weapons smartly, so I’ve included some techniques and tips on how to make these tools more beneficial for you.

#Keyword Tools

Grabbing the correct and effective list of keywords remains the primary concern of SEO. Because keyword selection has a powerful impact on the overall performance of your website, remember that for keyword selection you shouldn’t rely on a single tool ever.

#1. Wordstream

WordStream’s free keyword tools are an integrated, actionable suite designed to help search marketers with keyword suggestion, keyword grouping, keyword analysis, long-tail keyword research, and negative keyword discovery.

#2. Keywordtool.io

An excellent video can do a perfect job in promoting your products or services, grab visitors to your website and lead to conversions. Keyword Tool for YouTube helps you to find keywords that people are using while searching on YouTube.com.

#3. Ubersuggest

You can use Ubersuggest to quickly find out new keywords that are not available in the Google Keyword Planner.

Take your research for keywords to the next level with tons of keyword ideas.

#4. Keyword Eye Basic

This tool is designed for marketing firms and individuals to be able to dig into the data. Data doesn’t lie and you can trust it to give you the best data possible. It will provide you the data to help you to design your marketing and SEO campaigns for explosive growth!

# Content Tools

Content is the King. It is well known by now that Google Panda has taken in an all-new era for content quality. No longer can cheap or duplicate content can find its way to the extent of the SERPs. The following tools will help you in developing your content.

#5. Convert Word documents to Clean HTML

Convert Word to clean HTML is a free converter tool for documents produced by Microsoft Word and similar office software. Word to clean HTML strips out invalid or proprietary tags, leaving clean HTML behind for use in web pages and ebooks.

#6. Copyscape

Copyscape provides the world’s most powerful and most popular online plagiarism detection solutions

#7. Anchor Text Over Optimization Tool

This tool is used to identify your anchor text diversity and highlight those areas where you are at risk for anchor text over-optimization. If you find that you are over-optimized for specific keywords or keyword phrases, you should consider modifying the anchor text of specific links to focus more on your brand or remove links that are using that specific anchor text.

Technical Tools

Don’t get scared by the title. These are the amazing technical tools designed for the most non-technical among you.

#1. Xenu’s Link Sleuth

Xenu’s Link Sleuth is a spidering software that checks Web sites for broken links. It performs verification on normal links, images, frames, backgrounds, and local image maps. It also displays a continuously updated list of URLs that you can sort by different criteria. Users can request reports at any time.

#8. Robots.txt Checker

Robots.txt checker is a “validator” that analyzes the syntax of a robots.txt file to see if its format is valid or if it contains errors.

#9. URI Valet

You can use the URI Valet Header Checker to view the total number of objects, downloading time, object details, document internal and external links, and server headers for each as well.

#10. Google Snippet Preview

You can check out the visualization and optimization that will be displayed to the searchers.

#11. Microsoft Free SEO Toolkit

The SEO Toolkit with its detailed analysis and search engine friendly suggestions helps improve the relevance of your website in search results right away.

#12. Fiddler

Fiddler is a free web debugging proxy for any browser, system, or platform. You can use Fiddler for security testing your web applications – decrypt HTTPS traffic, and display and modify requests using a man-in-the-middle decryption technique.

#13. Pingdom Website Speed Tool

The popularity of your content also depends on how much time your website is taking to load itself properly. Trust me it’s really frustrating when you want to read something and the loading logo keeps on moving for minutes.

Pingdom Website Speed Tool tests the load time of that page, analyze it, and find bottlenecks.

#14. Schema Creator

Schema Crweator is the easiest way to create HTML with schema.org microdata.

#15. Title and Description Optimization Tool

This tool will help you to optimize title tags. Optimizing the title tag and description tag is crucial if you want to rank better for your keywords because the title and description tag is what shows up in the SERP.

These 15 tools can help you with enhancing your Content Marketing. Go hurry! It’s time to make some changes in your old strategies of creating your marketing content.

The post 15 Hot Free SEO Tools To Shine Your Content Marketing! appeared first on Sarv Blog.

Follow 15 Blogs That’ll Help You Acquire More Conversion [Infographic]

Sarv — Fri, 26 Feb 2016 08:41:38 +0000

In Phil Kotler’s words, “Marketing takes a day to learn. Unfortunately it takes lifetime to master.”

If you want more conversion from your marketing, you must update with new marketing trends, strategies & tips. If you’re in marketing, you have to read (research) A Lot!

In digital marketing if you don’t learn you die. Period. You need informational resources to learn, thats why i put together this list of the 15 top digital marketing blogs (With Infographic) that I read regularly (and a potential subscriber, i get regular emails from them).

Here you’ll find thoughtful content, original ideas, clear how-to’s, and consistent schedules. Check out the blogs below (and don’t forget to subscribe them). I have also mentioned my favorite posts from these blogs, i think you’ll love these.

See This Infographic:

If you have some suggestion to us, please add in the comments!

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