If you’re in a start-up stage then you must have some crunch of time, shortage of budget or in found of best marketing technique.
The situation you would be facing is you don’t have enough money to spend for all the marketing strategies in the book but still you have to do it. So, if you’re in these circumstances ,and messed up in between the marketing strategy that you should go for.
Then, Digital marketing is a pocket-friendly strategy that will help you in maintaining your brand image along with giving more leads to your company.
Here are 20 facts to make you understand that why you should go for Digital Marketing and what other Business people feel about including online marketing in your business.
1. On average, 60% of a marketer’s’ time is devoted to digital marketing activities. (Source) – Click to Tweet!
2. 28% of marketers have reduced their advertising budget to fund more digital marketing. (Source) – Click to Tweet!
3. 78% of companies now say they have dedicated social media teams in 2015, up from 67% in 2012. (Source) – Click to Tweet!
4. 88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy. (Source) – Click to Tweet!
5. 66% of B2B marketers report using search engine marketing (SEM), making it the most used paid marketing tactic among B2B companies. (Source) – Click to Tweet!
6. Digital ad spending for the U.S. retail industry will reach $12.91 billion in 2015 (and grow to $19.98 billion by 2019). (Source) – Click to Tweet!
7. Digital video advertising is projected to make up 15% of the total digital advertising market by 2017. (Source) – Click to Tweet!
8. 71% of companies planned to increase their digital marketing budgets this year. (Source) – Click to Tweet!
9. One-third of businesses is planning to introduce a Digital Transformation programme and one-third already have. (Source) – Click to Tweet!
10. 66% of B2B marketers rank LinkedIn as the most effective social media platform for their business. Other effective platforms were Twitter (55%), YouTube (51%), SlideShare (41%) and Facebook (30%). (Source) – Click to Tweet!
11. 76% of B2B marketers say they will produce more content in 2016. (Source) – Click to Tweet!
12. SEO leads have a 14.6% close rate while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Source) – Click to Tweet!
13. 55% of B2B marketers report that search engine marketing (SEM) is their most effective paid advertising method. (Source) – Click to Tweet!
14. 85% of B2B marketers say lead generation will be their most important content marketing goal in 2016. Sales will be their second priority. (Source) – Click to Tweet!
15. 86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge. (Source) – Click to Tweet!
16. Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (Source) – Click to Tweet!
17. Email Marketing which is one of the digital marketing technique is used by 82% of B2B and B2C Companies. (Source) – Click to Tweet!
18. 76% of B2B marketers say they will produce more content in 2016. (Source) – Click to Tweet!
19. Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. (Source) – Click to Tweet!
20. 60% of all organic clicks go to the organic top 3 search results. (Source) – Click to Tweet!
Conclusion
Nobody will say that making a startup would be easy because it needs a lot of strength, a concentrated technique, and so much marketing exposure.
So start making your marketing strategy strong enough so that you can take off your business up.
Start using Online marketing, start making your name a brand and sell your brand with your products.
