How do companies stand out in the highly competitive business environment? By delivering exceptional customer experiences (CX). Any business can make it possible. They just need the right technology, like Customer Relationship Management (CRM). It is a powerful tool for businesses. CRM enables them to achieve their goals with profound insights into customers. Also, optimize communication and collaboration, offer proactive customer service, personalized marketing campaigns, etc.

If you want your agents to deliver the best CX, then continue to read this blog. And explore the remarkable impact of Customer Relationship Management on businesses.

What is CRM?

Customer relationship management (CRM) is a comprehensive approach and set of practices. It enables businesses to manage and enhance their relationships with customers. How? With technology, strategies, and processes that collect, analyze, and leverage customer data. For what? We know that! To enhance customer satisfaction, boost customer loyalty, and propel business growth. Additionally, facilitates the storage, management, and use of customer information.

Different Types of CRM

Operational: It focuses on automating customer-facing functions, like sales, marketing, and service. It makes duties like lead management, campaign monitoring, and service request management easier.

Analytical: Collects data on consumer behaviors and preferences through data analysis. It enables organizations to make informed decisions, optimize marketing tactics, and identify possibilities.

Collaborative: It improves cross-departmental cooperation and information exchange. It enables smooth interactions, faster response times, and a better customer experience.

Strategic: It is characterized by long-term planning and customer-centric initiatives. Its primary focus is on client segmentation, loyalty programs, and increasing customer lifetime value.

Digital: Uses digital media and technology to improve consumer interactions, personalized experiences, and engagement. Websites, smartphone apps, and social media are examples of platforms.

Power of Customer Relationship Management

Enable Customers Understanding on a Deeper Level

Do you know the core advantages of CRM? It consolidates and analyzes customer data from various touchpoints. Create detailed customer profiles based on their purchase history, preferences, and demographics. All these insights will help your business understand customer behaviors and needs. Thus, enables you to tailor your interactions based on the present information.

Back this understanding by Salesforce study. A business can experience a 30% surge in customer satisfaction rates with the use of Customer Relationship Management software.

Streamlines Communication and Collaboration

Efficient communication and collaboration play a significant role in delivering exceptional customer service. Not only that you can improve employee productivity and energy. Aberdeen Group’s research proved it! Organization with Customer Relationship Management systems sees a 32% increase in employee productivity and cooperation.

Customer Relationship Management keeps customer information centralized. Thus, ensuring that every team member has access to up-to-date information. Your business also eliminates information silos and facilitates seamless communication across departments. What else? Improved internal procedures that empower employees to answer client questions quickly and address the issues efficiently. Thus, leading to a better customer experience.

Proactive Customer Service

Companies can shift from reactive to proactive customer service with Customer Relationship Management. Thereby, elevating the customer experience. They can utilize predictive analytics and automation. It will help companies anticipate customer needs and address them proactively. Forrester Research’s study found that proactive customer service can lead to a 20% rise in customer satisfaction.

For example, you use a CRM system to analyze customer data and identify patterns. You help your business predict an upcoming need or potential issue. Then, you take proactive measures. Like sending personalized offers, or reaching out to customers with relevant solutions, and more. Customer Relationship Managment system is allowing your business to create alternatives for a better CX.

Personalized Marketing Campaigns

Customer Relationship Managment enables businesses to build targeted and personalized marketing campaigns. According to Accenture research, 75% of customers are more willing to buy from a brand that knows their purchase history. Also, recognizes them by name, knows their buying history, and recommends products based on their preferences.

Companies can segregate their customer base and tailor marketing approaches by leveraging customer data. Run personalized campaigns that resonate with customers, and make them feel understood and valued. The approach will lead to higher engagement, increased conversion rates, and a deeper emotional connection with the brand.

Building Long-Term Relationships

CRM is instrumental in nurturing long-term relationships with customers. It captures and organizes customer data to track interactions, preferences, and purchase history. According to a Harvard Business Review research, getting a new client might cost five to twenty-five times more than maintaining an existing one.

By consistently providing value and personalized experiences, businesses can foster loyalty and advocacy. Loyal customers not only contribute to higher revenue but also act as brand ambassadors. Hence, positively influencing others’ perceptions and driving business growth.

That’s a Wrap

Customer Relationship Managment has become an indispensable tool for businesses. An efficient tool that enhances customer experience in today’s competitive landscape. It is evident, that CRM enables companies to gain a deeper understanding of customers, streamline communication and collaboration, provide proactive service, execute personalized marketing campaigns, and build long-term relationships.

Embrace Customer Relationship Managment software to unlock its potential and revolutionize customer experience. Additionally, gains a significant competitive advantage in the market. In the era of empowered customers, investing in the CRM and explore the power of VoIP CRM integration for sustainable growth and success.

The post Want to Revolutionize Customer Experience? Unlock the Power of CRM appeared first on Sarv Blog.

The ongoing coronavirus pandemic has affected many aspects of our lives, including our work and business. In such a scenario, it is natural for business owners and entrepreneurs to refrain from starting a new business. But that doesn’t have to be the case.

A pandemic is a new norm and companies are adapting quickly to the precarious working conditions that come with it.

Everyone faced the consequences; small businesses and marketers have been hit particularly hard.

But we do not have to lose heart. Businesses and economies that have changed rapidly have not perished. Some have even flourished. Many systems are set up overnight to help businesses operate remotely and safely during a pandemic.

So don’t let a pandemic hinder your business plans. There are tools to help you get over the storm and get up.

A cloud phone comes to the rescue

A cloud phone is an intelligent solution for your communication needs, making old world infrastructure such as wires and landlines completely redundant.

A pandemic does not mean that you should disconnect from your customers anymore. In the post-pandemic business environment, digital delivery features are emerging and the possibilities with the cloud phone are endless.

What can a cloud phone do for you?

• This can help you penetrate remote areas that could not be reached due to the pandemic
• Quickly distribute information to your customer base using cloud telephony solutions such as voice broadcasting and bulk text
• Thanks to automatic call setup, such as IVR, you can serve your customers around the clock and you are not restricted by a real-time operator or administrator.

The cloud telephony tools at your disposal

There are several cloud phone products that make your business smooth and efficient, especially when employees work remotely.

1. IVR:

IVR, or Interactive Voice Response, is a telephone system that responds to customer inputs through an automated process and redirects the call to a preferred agent, eliminating a real-time operator request for much of the process.

Intuitive IVR is the advantage of any customer-centric business and is one of the most powerful cloud phone tools at your disposal in the midst of a pandemic. Advanced features such as call barring and whispering allow drivers to whisper calls in real time and provide the ultimate in customer service by guiding customers through efficient handling. If you have an IVR number, you can receive many calls. Your calls are identified, separated, and routed to the right place every time. In addition, the system can be easily integrated with your CRM application, making the whole process smooth.

2. Toll free number:

In addition to offering a free communication channel to free customers, a toll-free number also adds prestige to your brand. With this convenient connection, customers all over the country can easily call you. An easy-to-remember number pattern will quickly increase the memorization of your brand among customers.

It’s worth noting that in addition to existing customers, a toll-free number helps create many new leads with minimal investment of time. Enhanced customer support is also available through the toll-free number. With Call Forwarding, you can easily forward customer calls to your personal number even when you are away from work. This helps you work in a location-independent way and be available to customers at all times.

3. Virtual number:

A virtual number is a number that does not have any physical phone line. With this phone number, you can get the impression that there are local numbers in your area. Let’s say your business is located outside of India and you have customers throughout the United States. You can have virtual numbers in Los Angeles, New York, and elsewhere without having to have a real leased line in those cities.

Similarly, if you have operations across India, you can get local numbers too. Virtual numbers can also be used for a variety of marketing campaigns, allowing you to even track the performance of each campaign. When you link to this virtual office, it basically allows you to be present anywhere in the world.

4. Bulk -SMS:

With this feature, you can send text messages to thousands of people in a matter of seconds and wait for several of them to call you back. This is great for sending promotional and transactional messages to your audience. Unlike skipped emails, SMS is easily accessible. The fact that you receive all the information at your fingertips increases the frequency of opening SMS compared to e-mail.

SMS sends your message instantly and significantly increases the engagement of your campaign.

If you are unsure about starting a business because you don’t know how to connect with your customers in the middle of a pandemic, or how you even plan to acquire customers, a cloud phone can help you overcome this problem. And now you know exactly how.

Conclusion

Post-Covid-19 customer trends show that adaptability and flexibility must be the new pillars of business management. It is essential for organizations to reinvent themselves and be prepared to communicate with customers in an innovative way. Frequent communication and stability are key, otherwise the company may lose customers. The current mantra is: simplify, organize and automate your business. The pandemic is not over and you can take advantage of this technology easily. And cloud phone solutions can help you do just that.

The cloud phone also stores data so your business can go back to it and learn from past communications. The calls can also be analyzed later to observe the nuances of the conversations. Similarly, recordings can be used for both training and recruiting to speed up your business and ethos.

The post Cloud Telephony for A Fresh Start Post Pandemic appeared first on Sarv Blog.

SEO is the term which is most misunderstood and misrepresented term in the world of marketing. People think for it as a black-magic secret for marketing and overnight success. But is it really like so?

There is no doubt that SEO can be a magic for your business but pretending it to be as black-magic is completely amiss.

If you’re looking for business qualified leads, and some really extraordinary results for your business, then SEO is a very valuable outlet for your business. If you want to convert your family basement business to 500 companies all over the world over one night, obviously it is not possible through SEO even it is not possible from any of the marketing strategies.

All it can do is can provide vision to your business, a strong branding, traffic, Higher ROI. So let’s look into the reason that if you’re owning a business either small or large why it is very much important to make your concern towards SEO.

1. It Provides Vision And Branding

It is said by Joshua Guerra, CEO of marketing firm BIZCOR “As long as you are focusing on optimal user experience while performing  SEO strategies, you will be rewarded with higher positioning and organic traffic.”

No one search to make a purchase, people search because they want to know more and here SEO comes in the role. If you want to convert your visitor to your customers all you have to do is whenever they search for a product that you deliver you have to be on the top of search engine which further creates branding to your business.

2. It Is Not Dead And Not Going To Be For Several years

Till date and incoming date seeing the developing hands of SEO it can be said that it is not going to be out of marketed till next decade.

Now even videos and audios are searched in the base of related keywords as content was done till yet. This is enough to describe that whatever you search depends on your SEO.

So, if something is too influencing why to escape from it. So start giving your business a crowded exposure rather than setting it into an abandoned  area.

3. Provides Higher ROI Than Any Other Advertising Media

Almost everyone nowadays searches for the reviews before purchasing any product from any website and one day will come when getting every product will become online. So, in this scenario if you have no  cloud presence trust me you’re in danger.

People will have a very hard time finding you Without organic SEO, and will instead find your competitors instead of you.

4. It Is A Most Pocket-Friendly strategy

The main reason why you should go for it is, it is effective and that too with optimum resources. Yes, you don’t need to meet a lot of people, deliver a lot of advertising and spending a lot of money.

It will help you in saving your money as well as your time. All you have to do is to create your online presence and keep working for it to maintain its heavy presence.

So if you’re a start and is confused that do you need to invest on it or not, just go for it.

5. Your Competitors Are Into It

One of the most important reason for opting SEO for your business is you would not like that a person who can become your customer is someone’s other customer just because there was no presence of yours. Right?

SEO is not going to be end till decades and if you’re not into it, then you by yourself is losing the ground for your competitors.

Conclusion

Investing in organic SEO is getting more important than ever. And if you really work to get succeed and still not opting it. You have chosen a wrong way. So start working on your online presence and work for Organic Search rather than wasting your time.

Starting you business is definitely not easy but starting it with right strategies will make it easier for you

Recommended: 15 Hot Free SEO Tools To Shine Your Content Marketing!

The post 5 Reasons Why You Should Be Concerned For SEO In Your Business appeared first on Sarv Blog.

What motivates you the most?

What helps you to turn on when you’re really down?

It’s someone’s words. Few words that are competent enough to make you feel better.

Although content marketing is the burning marketing strategy that is blowing off the complete market. Yet we sometimes fail to make our mind up because we are defined to follow and trust the old and traditional techniques.

When I reach my office and turn on my system what I see first is “I will win not immediately but definitely”. I don’t who has written this but these few words are enough to make me charged up or the whole day.

So, if you’re in abashment of should you go for content marketing? or whether you have taken the right decision by selecting content marketing?

I have 20 powerful quotes so as you can keep tuning up yourself for your all new content marketing strategies.

1. “Content is king.” – Bill Gates (Click To Tweet)

2. “Content Marketing is a commitment, not a campaign.” – Jon Buscall, Head of Jontus Media (Click To Tweet)

3. “Content marketing represents the gap between what brands produce and what consumers actually want.” – Michael Brenner (Click To Tweet)

4. “Content is the reason search began in the first place.” – Lee Odden, TopRank Marketing (Click To Tweet)

5. “Focus on providing better answers for your audience. Know that Google wants to have ‘answers’ for its audience not just a lot of information” – Cyrus Shepard, Head of Content and SEO, Moz (Click To Tweet)

6. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis (Click To Tweet)

7. “Content is anything that adds value to the reader’s life.” – Avinash Kaushik, Google (Click To Tweet)

8. “Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley (Click To Tweet)

9. “The best way to sell something: Don’t sell anything. Earn the awareness, respect, and trust of those who might buy.” – Rand Fishkin, Co-Founder, Moz (Click To Tweet)

10. “Anyone with an internet connection and an idea can develop audience” – Kevin Spacey (Click To Tweet)

11. “SEO is not something you do anymore. It’s what happens when you do everything else right.” – Chad Pollitt (Click To Tweet)

12. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov (Click To Tweet)

13. “When creating content, be the best answer on the internet.” – Andy Crestodina, Co-Founder of Orbit Media (Click To Tweet)

14. “A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.” – Brian Clark (Click To Tweet)

15. “You can’t sell anything if you can’t tell anything.” – Beth Comstock (Click To Tweet)

16. “Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose (Click To Tweet)

17. “Either write something worth reading or do something worth writing about.” – Benjamin Franklin (Click To Tweet)

18. “Not viewing your email marketing as content is a mistake.” – Chris Baggott (Click To Tweet)

19. “The key ingredient to a better content experience is relevance.” – Jason Miller (Click To Tweet)

20. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” – Guy Kawasaki (Click To Tweet)

21. The more content I put out, the more luck I have. – Gary Vaynerchuk, CEO, VaynerMedia (Click To Tweet)

So, remember that the Customer is not a Moron, she is your wife. And if someone is googled for something it’s because he wants the answer and not the explanation.

So keep your content marketing shinning up and give your business a mouth to describe itself. Because your customer will listen to you only if you speak.

Recommended: 30 Inspirational Inbound Marketing Quotes From Experts

The post 21 Powerful Quotes To Strengthen Your Content Marketing appeared first on Sarv Blog.

Nowadays chatting apps and a lot of new things have discovered but the importance of the text messages can never be replaced.

Think of a thing which you see at very first in the morning, and keep on handling it the whole day even before a second you’re going to see.

Your phone. Right? 

We all use our mobile phones and assume it as our body part. If something is so important, then how you can avoid using such a thing in your marketing strategy.

It’s always good to have hands spread in different marketing techniques but doing marketing without SMS Marketing is nothing more than trying to wipe water from an ocean. 

f you’re still using a lot of marketing techniques and think a lot that why you should go for Mobile Marketing if you’re already using so many techniques.

Then, we have 15 reasons with data to make you understand why it is very important for your marketing plan to include the SMS Marketing Strategy.

1. Texting is the most widely-used and frequently used app on a smartphone, with 97% of Americans using it at least once a day. [Source]

2. 75% of phones worldwide (4.5 billion) are text-enabled. [Source]

3. Text messages have a 98% open rate, while email has only a 20% open rate. [Source]

4. 98% open their text message within 3 minutes. [Source]

5. 43 %of customers are more likely to make a purchase when mobile offers are part of an orchestrated campaign that unfolds over time across multiple channels. [Source]

6. Nearly a third of consumers have subscribed to mobile marketing from brands, but 35 percent of them aren’t getting relevant messaging. [Source]

7. The open rate of SMS is 98 percent compared with 22 percent for emails. [Source]

8. 63 percent of all tablet owners have purchased a product or service from their device, compared with 39 percent of smartphone users. [Source]

9. 70 percent of mobile browser searches lead to action within an hour — 40 percent are on tablets and 60 percent on smartphones. [Source]

10. 47 percent of consumers want mobile offers on their devices when they pass by a store.[Source]

11. Mobile offers are redeemed 10x more frequently than print offers.[Source]

12. 70 percent of consumers found all types of push notifications, including order updates and location-based messages, to be valuable. [Source]

13. Mobile marketing ad spend grew more than 100 percent in 2013 and expected to be still growing.[Source]

14. the number of smartphone coupon users last year rose by 66%, following a growth rate of more than 100% in both 2010 and 2011. [Source]

15. 70% of mobile searches lead to action on websites within 1 hour. [Source]

These were some of the dogged results of mobile marketing. Till now you must be amazed seeing these data.

Don’t panic, if you have not started the mobile marketing for your business. Start, turning it on from today onwards because your customer needs to know each frequent step of yours. All you need is to understand properly this Mobile Marketing Strategy.

It’s always good to make your customer feel relaxed and let them know all your updates through their fingers without even opening their laptop or desktop.

Recommended: Best 10 Mobile App Marketing Tools You Must Use This Year

The post 15 Incredible Facts For Why Mobile Marketing Is #1 Marketing Step appeared first on Sarv Blog.

If you’re in a start-up stage then you must have some crunch of time, shortage of budget or in found of best marketing technique.

The situation you would be facing is you don’t have enough money to spend for all the marketing strategies in the book but still you have to do it. So, if you’re in these circumstances ,and messed up in between the marketing strategy that you should go for.

Then, Digital marketing is a pocket-friendly strategy that will help you in maintaining your brand image along with giving more leads to your company.

Here are 20 facts to make you understand that why you should go for Digital Marketing and what other Business people feel about including online marketing in your business.

1. On average, 60% of a marketer’s’ time is devoted to digital marketing activities. (Source) – Click to Tweet!

2. 28% of marketers have reduced their advertising budget to fund more digital marketing. (Source) – Click to Tweet!

3. 78% of companies now say they have dedicated social media teams in 2015, up from 67% in 2012. (Source) – Click to Tweet!

4. 88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy. (Source) – Click to Tweet!

5. 66% of B2B marketers report using search engine marketing (SEM), making it the most used paid marketing tactic among B2B companies. (Source) – Click to Tweet!

6. Digital ad spending for the U.S. retail industry will reach $12.91 billion in 2015 (and grow to $19.98 billion by 2019). (Source) – Click to Tweet!

7. Digital video advertising is projected to make up 15% of the total digital advertising market by 2017. (Source) – Click to Tweet!

8. 71% of companies planned to increase their digital marketing budgets this year. (Source) – Click to Tweet!

9. One-third of businesses is planning to introduce a Digital Transformation programme and one-third already have. (Source) – Click to Tweet!

10. 66% of B2B marketers rank LinkedIn as the most effective social media platform for their business. Other effective platforms were Twitter (55%), YouTube (51%), SlideShare (41%) and Facebook (30%). (Source) – Click to Tweet!

11. 76% of B2B marketers say they will produce more content in 2016. (Source) – Click to Tweet!

12. SEO leads have a 14.6% close rate while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Source) – Click to Tweet!

13. 55% of B2B marketers report that search engine marketing (SEM) is their most effective paid advertising method. (Source) – Click to Tweet!

14. 85% of B2B marketers say lead generation will be their most important content marketing goal in 2016. Sales will be their second priority. (Source) – Click to Tweet!

15. 86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge. (Source) – Click to Tweet!

16. Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (Source) – Click to Tweet!

17. Email Marketing which is one of the digital marketing technique is used by 82% of B2B and B2C Companies. (Source) – Click to Tweet!

18. 76% of B2B marketers say they will produce more content in 2016. (Source) – Click to Tweet!

19. Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. (Source) – Click to Tweet!

20. 60% of all organic clicks go to the organic top 3 search results. (Source) – Click to Tweet!

Conclusion

Nobody will say that making a startup would be easy because it needs a lot of strength, a concentrated technique, and so much marketing exposure.

So start making your marketing strategy strong enough so that you can take off your business up.

Start using Online marketing, start making your name a brand and sell your brand with your products.

Recommended : 6 Online Marketing Strategies for Your Business

The post 20 Stunning Facts To Guide Why You Need Digital Marketing! appeared first on Sarv Blog.

Online Marketing Online Marketing! A word which I can say travels faster than light in present’s aeon. To keep on travelling with it, you have to start thinking independently act critically and express creatively.

Whenever you start thinking about Online Marketing, what is the very first thing which comes in your mind? Think ! Think more!

In my mind, it’s

1. What?

2. How ?

3. Why?

If you’re in the same boat in which I am sitting, then probably I can help you out with these three capping questions.

Let me help you out step by step,

1. What?

In the simple altercation, it can be said that Online Marketing is nothing more than “Art of Marketing”.

Here you never aim your customers directly by promoting your business but you attract them to such an extent so that they by themselves buzz towards you to know and understand your services.

If you say to categorize it, we can slot it into three layers:

#Web Marketing: Which includes e-commerce websites, promotional or informative websites, online advertising and Organic Search Engine.

# Email Marketing: For me it’s 900 pounds King Kong in Online Marketing. It includes both promotional and advertising marketing via Email

# Social Media Marketing: It’s the eye candy of Online Marketing. It includes both advertisement and promotion of the services through the flawless Social Mediums like Facebook, Twitter, LinkedIn, Google+, Digg and many more.

I hope going through the all, the picture of Online Marketing in your mind must have become quite clear.

Now moving towards the most significant part of Online marketing.

2. How?

There are eternal ways to answers this “How”. The technique which suits your business and starts giving out you success, that very technique can become the answer of your “How”

I know, what you must be thinking.. That’s it?

Don’t get worried, we can’t suggest you a single technique to work up on but I am going to provide you a list of some really essential tools that can help you in adventuring the answer of your “How.”

Here is the Online Marketing 6 Starter Kit that could become your table stakes for marketing.

#Kit 1: Analytics

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

- John Wanamaker

But, we the marketers of today are smart enough to inspect that half . But for that, you must be handy with such analytics tools and team that can understand and express that how to use data.

Tools:

#Google Analytics

#Spring Metrics

#Adobe Analytics

#Woopra

#Clicky

#Mint

#Chartbeat

#Kissmetrics

#User Testing

# Crazy egg

#MouseFlow

#Kit 2: Conversion Optimization

It’s well said by Jeremy Abel that “A website without conversion rate optimization is like a car with no wheels  – it will take you nowhere.”

Conversion Optimization let the people which come to your website or anywhere you are leasing with them, usually in the kind of filling a form so that you can, at least, know their email addresses.

Tools:

#Landing Page Grader 

#Unbounce 

#ion interactive 

#Optimizely 

#Kit 3: Email

As I  have already said that Email is the 900 pounds King Kong in Online marketing. It’s the face of your business. By Email in online marketing, I didn’t mean spamming people or buying the email list.

Email is the front face and your best communication media of your business with your customers. Nobody will like you entering their home without their permission, neither your customers.

Tools: 

#Mailchimp

#Constant Contacts

#Kit 4: Search Engine Marketing

It is the heart of Online Marketing. All your efforts will go in vain if you’re not getting searched over the internet. Search Engine marketing compels to both paid ads and Search Engine Optimization.

Simply make it clear in your mind that “whenever someone is searching and that is what you deliver, you have to be the first to appear on .” SEO is not only about enhancing the technical aspects of your site but also delivering the reliable content which is actually get valued up by Google.

Tools:

# Google Adwords

#Bing and Yahoo

#Wordstream

#Wordtracker

#Kit 5: Content

The most creative face of Online Marketing is Content. Content is the only thing which can create a difference between your services and services delivered by others.

If you’re doing online marketing, Trust me content is the only thing which can make people follow you and not you chasing people.

Tools:

#Google Drive Research Tool

#Google Webmaster Tools

#Content Ideator headline generator

# Kit 6: Marketing Automation

Marketing Automation wraps up altogether. It is a technology of bringing traffic which includes analytics, online forums, Tracing what people actually do when they visit your website.

It’s always important to to keep an eye on your customers as they are the only judge of your success.

Tools:

HubSpot

Act-On

Marketo

Adobe Campaign

Oracle Eloqua

Silverpo

These are the pack of 6 basic kits to help you out in doing Online Marketing but never ever leave the hands of Social Media because in business whatever you do need to be exposed to your viewers.

Social Media is the best platform to expose all about you and your company promote it to a high level and make your service reach every customer.

3. Why??

Coming to Why, I don’t think that any of the business people would like to ask this question. There was a time when going online was a big deal for any business but now if you really want to survive in the market you have to do it there is no choice for you to check Why and Why not.

Still you want a single reason to start it up, I can guide you five.

# Convenient

The best benefit of Online Marketing I can feel is your shop remains open up 24X7. You need not take care of time, your customers can visit you anytime, at any hour of the day or night they want.

#Cost Effective

Marketing over cloud will cost you much less than the old door to door marketing. You need not take care of Marketing space, maintenance and all those stuff which seriously means nothing for your business.

# Personalization

Everybody likes to get something special for them rather than standing in a crowd, with online marketing you can give a personalised touch to your customers by the information provided by them only.

# Relationship

It helps in building a strong relation with your customer. It helps you in making your customer aware of your each and every step.

# Social

Internet Marketing helps you getting involved in the overgrowing era of Social Media. It creates a social prestige of your services. As I said everything in business needs an exposure so that your customers can know you better and Online Marketing very smartly helps you in doing this.

Go pick up your own reason and own situation and get handy with it as fast as possible.

The post Catch The Speed Of Light With Online Marketing! appeared first on Sarv Blog.

Ad:tech is the event for modern media marketing & media. The event was held on 3^rd March – 4^th March 2016 at the Leela Ambience Gurgaon Hotel & Residences in Gurgaon, Delhi N.C.R., India. (Visit- Ad:tech India)

Since the day we heard of this web summit, we wanted to join it. The one things, though there are others too, which we like the most is the to the point approach of every person coming and and every person to whom we approach. Wide area, nicely maintained, ample number of volunteers to handle the event gracefully.

Sarv, as a team, always knew that we are getting popular with time and people know us in corporate world. But at the summit we saw it with full proof. Sarv have been to other events too (Surge Conference), but ad:tech is somehow different being concentrated to only business things,

Whenever it comes to a big business person, normal thinking is how to talk to that person, he is so big, he is already so successful. The atmosphere was electric and the air was thick with love – love for digital marketing.

We met every successful business person and noticed a complete down to earth behavior, all ears to new comers and developing companies. Overall we explored a new world of corporates and would love to join every one of them. These networking summits helped us gain trust of our existing clients and to those who wanted to.

We are glad that we got the opportunity to meet Speakers of popular brands :

Mohit Sadani (@msadani), Head-Growth, Snapdeal.com

Pravin Jadhav (@BeingPractical), Head-Growth, Freecharge

Sandeep Agarwal (@SandeepAgg) , Founder & CEO, droom

Michael Chrisment (@mchrisment), Global Head of Integrated Marketing, NESCAFÉ

Alistair McEwan (@alimcewan), SVP, Commercial Development, ASIA & NZ, BBC.com

Alexander Schlaubitz (@lufthansa), VP, Global Marketing, Lufthansa

Christophe Eymery (Facebook), Head of Digital & Media, L’Oréal

We also met some leading companies & start-ups in industry like – Adtrax, Affinity, Click2Commission, Fork, GUVERA, iCubes, netCORE, Opera Mediaworks, papaya, Payoneer, Spice Digital, Taboola, TUNE, vCommission, Vserv, WATConsult, Yeahmobi etc.

Pics: Highlights of ad:tech New Delhi event

Sarv Team at Ad:tech event

Sandeep Aggarwal at Adtech Session

Christophe Eymery Keynote Speaker from Loreal

Vinay Singhal of Wittyfeed discussing virality of content

Session

Daisy Wu of YeahMobile discussing how to do user acquisition cost-effectively?

Insightful Session – Ad Fraud: is the dark side of digital media ?

Adtech Roast

Here are Some Featured Tweets

We’re looking forward to next ad:tech event (London 2017). If You Want To Be Successful In Digital Marketing, you can’t afford to miss ad:tech event.

The post Ad:Tech Experience : You can’t afford to miss this event appeared first on Sarv Blog.

Nowadays, most of digital marketers prefer to do their marketing work directly from a smartphones. All the marketers have favorite apps which make their job easy & make them better at their jobs. From uploading blog posts to tracking campaign metrics, apps allow marketers to access information at their fingertips quickly and conveniently.

Here I want to share with you the top 10 must have apps for marketers that make marketers more successful!!

1. Buffer – A Smarter Way to Share on Social Media

An app that helps you share content to social media channels by letting you schedule posts to be published at ideal times. You can even let Buffer decide what time is best.

2. Pixxfly – Unleash Your Content Marketing

This outbound marketing app automates the distribution and syndication of all your content to various channels across the web with one simple click. It also provides analytics for each post.

3. Pagemodo – Everything You Need for A Powerful Social Media Presence

Used primarily to set up Facebook business or organization pages, Pagemodo helps you create engaging visual elements and customized features that encourage fan interaction without professional help.

4. Hootsuite – Social Media Management Dashboard

Hootsuite allows you to manage multiple social media accounts, analyze traffic, track brand mentions, schedule posts, messages and tweets– all from one interface.

5. Sprout Social – Social Media Management Software

Sprout Social allows you to schedule, publish and analyze posts across all your social platforms from a single window.

6. Tint – Display Any Social Feeds Anywhere

A self-service platform that allows organizations to create social hubs in minutes. Engage audiences anywhere.

7. Buzzsumo – Find The Most Shared Content and Key Influencer

Buzzsumo helps you take a deeper look at what’s popular or trending on social media and who’s sharing.

8. Mention – Real-Time Media Monitoring Application

Mention helps you easily keep track in real time of what’s being said about your brand so you can react quickly. It will send you alerts showing your mentions each day.

9. Cyfe – All-In-One Business Dashboard

Cyfe is an all-in-one business dashboard app that helps you easily monitor all your business data from one place. Social media, analytics, marketing, sales, support, infrastructure… monitor everything!

10. EveryoneSocial – The #1 Employee Advocacy Platform

With its clean and simple interface, EverySocial is designed to amplify your brand presence by building a team of employee advocates to share your content on their social media accounts.

See The Visual!!!

The post 10 Apps Every Marketer Must Use [INFOGRAPHIC] appeared first on Sarv Blog.

This is the era of digital marketing & it changes fast— really fast. Digital marketing is an impulsive, erratic, & volatile industry. So, every business owner or entrepreneur must know a few things- current trends, and actionable strategy to ensure they can reach the right audience, engage with them and deliver impactful engagement. There are some important digital marketing channels:

• Email marketing

• Content marketing

• Mobile marketing

• Blogging

• Social media marketing

• Visual marketing

• Search Engine Optimization (SEO)

In this visual there are some digital marketing statistics for 2015 that every business need to know to take measurable action forward.

See The Visual!!

Also Read:

12 Insightful Email Marketing Stats to Know, Love and Share

20 Fascinating Social Media Fun Facts 2015

25+ Video Marketing and YouTube Facts 2015

The post Top Digital Marketing Statistics 2015 for Marketers [INFOGRAPHIC] appeared first on Sarv Blog.