Running an election campaign is indeed a critical issue in democracy. And India being one of the largest democratic countries, puts a lot of challenges among the political parties during elections.  We all know effective communication is the backbone of political parties during elections.

Being a political party you need support from common people but you also need the right strategy to win. The more support and followers you get, more successful your political campaign is going to be.

Each vote and every vote counts, but it’s difficult for political parties and candidates to communicate with each and every individual.

So using the advanced tools becomes the most important thing during the election. Isn’t it?

Let’s imagine a scenario; You can promote your party and convey your agenda to everyone sitting in one place with just one click. You don’t need to go anywhere.

Sounds Amazing, Right?

If you aspire the same for the coming elections then Bulk SMS can make it possible for you. It can prove to be your best friend during the election. It can turn your election tide. It’s an incredible marketing channel that helps you to instantly communicate with your targeted audience even with the younger generation who stick to the latest technology.

Also Read:- Bulk SMS Service Taking the World of Marketing to A New Level

How does Bulk SMS Marketing help during Election?

• Alerts for an important message
• Conveying future strategies
• Informing voters about the agenda
• Notifying for urgent meetings
• Sending reminder on the voting day
• Notifying about election rallies
• Important Announcement
• Sending Vote request Message
• Political SMS Campaign in regional or any language

Bulk SMS popularity is increasing day by day because of its ability to communicate effectively with the targeted audience. Everyone today whether a teenager or an adult uses a mobile phone. Thus with Bulk SMS, you get more exposure.

Also Read:- Are You Looking For Bulk SMS and Bulk Voice SMS Service For Election Campaign?

Advantages of Bulk SMS during the Election Campaign:

1. Personal Touch - Bulk SMS helps you to attract more and more public support. Moreover, it helps you to keep a personal touch as the SMS reaches everyone individually because every voter is important.

2. Time Savvy - You can’t promote your candidate door to door. Bulk SMS helps you to send your message to millions of recipients at the same time and thus saves your valuable time.

3. More Responsive - Bulk SMS is more responsive in comparison to emails and other services. According to statistics on an average 98% of messages are received and read by recipients. This fact alone is enough to prove that Bulk SMS is more responsive.

4.  Speed - It goes without saying that it is the fastest means of communication. Just type the message and hit the “send” button, and your message is delivered to millions of recipients with a blink of an eye.

5. Low Cost and High ROI - Traditional marketing strategies like newspapers, hoarding, and banners are a bit expensive but Bulk SMS campaigns can be launched and executed within a tiny fraction of the amount.

There is so much to mention about Bulk SMS,  but the above mentioned are a few proven ways to leverage this technology.

Don’t sit keeping hands on hands. Go and explore the power of Bulk SMS Marketing to get the most out of this election.

The post How Can Bulk SMS Help You to Promote Your Political Campaign appeared first on Sarv Blog.

Even if you go to the past in the fairy era you would find fairies having a text-enabled phone. Yes! I actually don’t remember a single phone from my childhood in which we can’t send messages. Even today when mobile’s definition has changed completely and people spend a lot of time on various Mobile apps, yet you can see all the phones have the text facility.

So, it can be said that text is a thing which was there to contact your customers and still with us and most it would be safe to bet that it will remain until the next decade.

So, if something is that important and handy with people then it would be a silly decision not including it in your business marketing strategy.

So, start working on your Mobile Marketing area and we have 5 approaches for your business to achieve success and increase sales through Mobile Marketing.

1. Give A Value To your Customers

If you made such hard efforts and have acquired their contact number then start making sense of it by providing some value to your customers and making them think that they have provided their contact in some worthful hands.

Keep yourself on their stage and think that if you would be the same person then what would be your interest and concern to know about.

If you’re not going to provide something that worth then probably you’re going to lose your attachment and their interest in you and this lack of concern can push you towards the unsubscription.

And Once you lost, they ain’t likely to come back. So always remember to maintain the worthiness of your content you’re going to provide and give value to your customers.

2. Offer Something Worthful

We start ignoring messages of even our best friend if he/she starts to send the messages again and again. Seriously it’s too annoying! If you can bother even your best friend then how can you expect the same from your customers? Never start to bombard your customers with bootless messages and ads.

One of the best ways to show that you value your customers and take their contact information and their trust very seriously is starting delivering them a mobile exclusive offer or coupon that is segmented to their interest.

3. Work Out For Customer Experience

You are in the market because of your customers. So, never compromise with the customer service criteria of your company. If you sending texts to your customer to promote your product be ready for their reply. Make sure the information you’re providing for your customer about yourself in the texts should be answerable 24X7. If you are providing a direct link to your text so that customers can visit your website without any problem. Try to make it very clear and handy so that people can click even they are busy.

4. Call To Action

One of the most vital reasons for the success and failure of Bulk SMS Marketing campaigns >is their call-to-action.

Call To Action is a property in which people can direct visits to the page and follow you the way you want them to go. Sometimes when I see a message even I am interested  I nowhere get the CTA and close the message again.

Be sure it’s not an email but a text and there are no spam filters for texts, right? So most of the messages you will deliver will get read by your customer. So, never aim to just get read off, if you’re using Text marketing concentrate on the sale that you get from your messages.

So, for that make your CTA Huge, clear, and readable enough so that no customer would leave behind your message without taking any action.

5. Be Thoughtful About Timings

There are no spam filters for Texts that doesn’t mean that you are free to keep delivering messages 24X7 and start annoying your customers. This will only show you the face of unsubscription and nothing else. So, it’s very important to be thoughtful about the timings you are sending messages to your subscribers.

Never send messages after 9 P.M and before 9 A.M, apart from always keep in your mind the holidays.

Recommended: A Complete Guideline To Mobile Marketing (The Best Marketing Strategy)

The post 5 Must Do Approach To Increase Your Sales Through Mobile Marketing appeared first on Sarv Blog.

On an average, a normal person carries out 221 task per day on smartphones which are very high relative to desktop or laptop that is 144 tasks a day.

Those were the days when work for people is to sit in front of a desktop. Now the first thing what I do when I wake up in the morning is to check my phone.

The same routine is getting followed by almost every person who owns a phone.

If you give that plenty of time of your day to your phone then why not evolve this phone as your business criteria.

Yes! Including phone can help you in growing your business faster and faster. So, be wise and start including SMS service as your sound marketing strategy.

For me, SMS is the safest side for any business. The best thing which makes it the safest for me is, there is no spam box for SMS.

If I am conveying a message to my customers I know that it will reach them. Here are some guidelines that will help you understand mobile Marketing in better terms.

What is Mobile Marketing?

Mobile Marketing also known as SMS Marketing or Text marketing is a valuable marketing tool  to get in touch with your customers. It helps you to get connected with your customer through the device in which 90% of people found to be engaged, the mobile phone. Being in a single location you can with just one effort can inform all your customers about your latest information. That’s what we need in the marketing area. Right!

When To Do Mobile marketing

Definitely, there is no spam box for SMS but we should never blow off the importance of SMS Marketing. Never make your SMS frustrate your customers enough that they start to assume your texts as spam.

We even don’t like our best friend to text us all the time. Right!

Texting your customers 2-3 times a week is a decent number to help you with.

Where To do Mobile Marketing?

We made you understand what mobile marketing is and when we can make it out. No, the next question which blinks in our mind is where our customers supposed to be when they receive our text. The simplest answer for this is “Anywhere”. Yes! That is the real power of mobile marketing.

Your customers carry their phones everywhere and anywhere. So you can text them anywhere. Although it would be quite a frustrating If you start disturbing your customers at late night. And definitely, we send a text so that it could be read out by our customers.

So, it would be good to avoid sending texts at late night until your customer has enabled to receive your services 24X7.

Why Mobile marketing?

There are a lot of reasons why you should turn your head for Mobile marketing. It’s an easy approach and you know that if you have sent the text to your customers, you are done with 90% of your work.

If you have any offer, spread it out within minutes. You can even include pay by text option so that your customer can make a purchase directly from your text.

So, it can increase your sale, an easy approach, a cost-effective technique, safer side to contact your customer. That’s what we call a rocking marketing strategy. Right?

How to Start Mobile Marketing?

Now the most important part of Mobile marketing comes ahead, how to start Mobile Marketing so that it can help you growing your business.

All you have to is to create a busty campaign and gain a large number of subscribers.

Once you succeed to maintain a decent number of the subscriber. Pick out the best SMS Marketing provider Company which will suit your needs and budget and then go ahead.

Start setting your own campaign and get connected with your customers.

So, start working on the stuff you handle all the day in your hand. Mobile marketing will not only help you in gaining sales but will also build your image and customer service. And these are the things which convert a small company into a cast or can say a brand.

If you want to know more about Mobile Marketing stay connected with us.

Recommended: Things to Know About Mobile Marketing Strategy

The post A Complete Guideline To Mobile Marketing (The Best Marketing Strategy) appeared first on Sarv Blog.

Nowadays chatting apps and a lot of new things have discovered but the importance of the text messages can never be replaced.

Think of a thing which you see at very first in the morning, and keep on handling it the whole day even before a second you’re going to see.

Your phone. Right? 

We all use our mobile phones and assume it as our body part. If something is so important, then how you can avoid using such a thing in your marketing strategy.

It’s always good to have hands spread in different marketing techniques but doing marketing without SMS Marketing is nothing more than trying to wipe water from an ocean. 

f you’re still using a lot of marketing techniques and think a lot that why you should go for Mobile Marketing if you’re already using so many techniques.

Then, we have 15 reasons with data to make you understand why it is very important for your marketing plan to include the SMS Marketing Strategy.

1. Texting is the most widely-used and frequently used app on a smartphone, with 97% of Americans using it at least once a day. [Source]

2. 75% of phones worldwide (4.5 billion) are text-enabled. [Source]

3. Text messages have a 98% open rate, while email has only a 20% open rate. [Source]

4. 98% open their text message within 3 minutes. [Source]

5. 43 %of customers are more likely to make a purchase when mobile offers are part of an orchestrated campaign that unfolds over time across multiple channels. [Source]

6. Nearly a third of consumers have subscribed to mobile marketing from brands, but 35 percent of them aren’t getting relevant messaging. [Source]

7. The open rate of SMS is 98 percent compared with 22 percent for emails. [Source]

8. 63 percent of all tablet owners have purchased a product or service from their device, compared with 39 percent of smartphone users. [Source]

9. 70 percent of mobile browser searches lead to action within an hour — 40 percent are on tablets and 60 percent on smartphones. [Source]

10. 47 percent of consumers want mobile offers on their devices when they pass by a store.[Source]

11. Mobile offers are redeemed 10x more frequently than print offers.[Source]

12. 70 percent of consumers found all types of push notifications, including order updates and location-based messages, to be valuable. [Source]

13. Mobile marketing ad spend grew more than 100 percent in 2013 and expected to be still growing.[Source]

14. the number of smartphone coupon users last year rose by 66%, following a growth rate of more than 100% in both 2010 and 2011. [Source]

15. 70% of mobile searches lead to action on websites within 1 hour. [Source]

These were some of the dogged results of mobile marketing. Till now you must be amazed seeing these data.

Don’t panic, if you have not started the mobile marketing for your business. Start, turning it on from today onwards because your customer needs to know each frequent step of yours. All you need is to understand properly this Mobile Marketing Strategy.

It’s always good to make your customer feel relaxed and let them know all your updates through their fingers without even opening their laptop or desktop.

Recommended: Best 10 Mobile App Marketing Tools You Must Use This Year

The post 15 Incredible Facts For Why Mobile Marketing Is #1 Marketing Step appeared first on Sarv Blog.

SMS Marketing or Text Marketing is a new spark in the bucket of Digital Marketing. Since many years this bucket was filled up with Email Marketing. I am not saying that Email Marketing is completely out of the market or it has become the younger citizen of the Digital Marketing Family.

There is no doubt in that Email Marketing is still the most businessy way and Professional technique to contact your customer.

But think about yourself, your era, and the sound of tic- tac which comes from your phone and about your hand which is now habitual of checking your phone after that tic-tac.

Being a customer I would love to receive my favorite brand’s messages through text. And being a marketer I would love to stay safe from the problem of “is my subject line attractive enough to get my email opened?”

Hence it can be said that Text Marketing is an easy approach for both the customers and the marketers.

It’s obvious that being a marketer you can’t blow off any of the marketing approaches but if you are in the category of those marketers, who lives, drinks, even breathe for Email Marketing, then it’s the time to change your mentality and spread your hands for Text Marketing as well.

This is not only because of my words but because of what the statistics speak for Text Marketing.

Trust me, we have walked very far from the era where we used to compare the “Email V/S SMS”, and why only Email and SMS  for every other marketing strategy that still exists in this world. Go and grab the strategy according to your objective and your business, depending all alone in Email Marketing will never prove you as a great and successful marketer.

Here Are 15 reasons for you to discover “Why Text If I have already mailed?”. Check out and analyse your own reason for not blowing off the text Marketing from your business strategy…

15 Solid Reasons Why One Should Never Blow Off Text Marketing

Content Marketer and Blogger Published on Here you’ll find 15 amazing facts about text/sms marketing. To know more about Text marketing, visit – https://sarv.com/ 1. 15 Solid Reasons Why One Should Never Blow Off Text Marketing!! 2. Did you know?? the average person receives 1,216 emails per month?

Read More: SMS Marketing v/s Email Marketing Tool – Comparison

The post 15 Solid Reasons Why One Should Never Blow Off Text Marketing [SlideShare] appeared first on Sarv Blog.

SMS Marketing or text messaging is an ideal way to communicate with your customers when you’re on the move because it’s rapid, direct, and two-way media. When used together, SMS and your surviving superhero email marketing campaigns can prove to be a prevailing combination.

You can use SMS to promote your emails and can use email to aware of your new Text Messaging channel. SMS Marketing can complement your email marketing by creating brand awareness, leads generation, and presenting as a new and ideal communication channel.

Like you, your customers don’t have the time. If you own a business, a majority of the people walking through your door each day will do so with a Mobile phone in their pocket.

Mobile Marketing Timeline

Let’s have a look at Mobile Timeline by Mobile & Digital Strategies to understand the contribution of SMS in previous years to enhance their marketing techniques

1876 – Town criers are used to spreading messages

1973 - First Telephone Introduced by Alexander Graham Bell

1992 – First mobile portable handset invented

1993 - First text message sent from computer to mobile phone

1998 - First mobile phone that both sends and receives texts introduced

2003 – The term “spam” officially added to the dictionary to mean unwanted, junk emails

2005 - First commercial mobile SMS launches. Shortcodes introduced for use with text message marketing

2007 - Nike and Pontiac launch SMS campaigns

2010 - 2.4 billion SMS users worldwide

           - Apple iPhone is released in the U.S.

           - Texting is embraced: Average monthly texts (218) outnumber calls (213)

2011 - Quick response (QR) codes start being used in mobile marketing

           - Cambridge dictionary adds “text” as a verb

2013 - Mobile marketing becomes a $14 billion+ industry, including $9.3 billion worth of music

Why SMS Should Be Added To Marketing Trend??

One of the techniques that businesses both experienced and novice are tasting advantage of the recent growth in mobile activity is because of adding SMS into their marketing techniques.

I know what must be thinking, “SMS … really?”

But SMS isn’t merely something being used amongst teenagers or college kids. Today, a majority of people are actively using SMS Marketing to remain in contact with their friends, relatives, and colleagues.

These are the people who are mostly engaged in the content which they receive. Today, 90% of SMS are read within three minutes of delivery. 

Still, have some confusion or doubts? Well, what if I told you that SMS also fits thoroughly into the stuff you may be already using to do marketing in your small business?

How To Grow Email Marketing Through SMS Marketing??

While SMS Marketing has many differences from email marketing, at the same time it also has some important similarities that make it the best complement to your email marketing techniques and even both the channels offer two-way communication.

You can use SMS for short, rapid, and sensitive communications which means everything from saying thanks for being a subscriber, appointment reminders to last-minute sale message. And at the same time, you can use can use email to send broad content and information to the place where your customers are going every day: their inbox.

With 43% of consumers now accessing emails via a mobile device, the mixture of SMS marketing and email marketing could be exactly what you need to adjust the needs of your growing mobile audience.

How to Gamble SMS Marketing To Complement Email Marketing

1. In-Person Events

Till Now: “Thanks for coming to our event today. If you would like to receive our free News and signup for our ongoing email newsletters, please take the time to provide your contact information. ”

Issue: It requires someone to write in all those email addresses by hand. How many email addresses would be lost due to bad handwriting?

Solution: Thanks for coming to our event today. If you’d like to receive our free News and signup for our ongoing email newsletters, just take out your phone and text SUBSCRIBE to 12345.”

This method is not only faster and easier for the customer, it nearly avoids all risk of capturing an incorrect email address.

2. Earlier Medium (Television, Radio, OutDoor )

Till Now: The radio guy says, “If you’re interested in this product, you can visit our website where you can signup for our email list and receive up to 80% off on your purchases.”

Issue: The guy expects from the listener to remember a complete website address and visit it in the near future.  I mean seriously? This approach not only makes the audience forget easily, even it doesn’t help the company to gain new sign-ups.

Solution: If you’re interested in this product, signup for our newsletters and we’ll send you up to 80% off coupon for your first purchase. Text OFFEr to 12345 now.” The listener texts, provide their email address and receives the coupon.  

3. On-Site Signups

Now: The Pamphlet says, “Thanks for coming today. We believe you enjoyed our facility. Be Ready to win a $50  gift  voucher for your further visit when you sign up for our email list.”

Issue: Few people go and  ask someone for a sign-up paper, and the issue of “lost emails due to bad handwriting” still persists

Solution: “Thanks for coming today. We believe you enjoyed our facility. Be ready to win a $50 gift voucher, sign up for our email list by texting FREE to 12345.” The visitor texts in, with their email address, and is instantly emailed a listing of the further month’s events.

How To Make SMS A Perfect Fit For Email Marketing

If you are not sure how your SMS Marketing can be a perfect fit for Email Marketing, then follow these 5 rules to make SMS Marketing the best complement to email marketing.

1. Make Your SMS permission-based as your Emails

Take permission before you text someone. Knocking the door before entering a room shows your etiquette, not your incapability. The most common way people will give permission to receive text messages from your business is by sending a keyword to your personalized shortcode. (A Short Code is a five or sometimes six-digit number that can send and receive SMSs.)

2. Limit It To 160 Characters

You can mix up multiple texts together but it’s never advised. The grace of a 160 character limit is that it compels you to be to the point, saving your and your customers’ time. If you have a short story for your emails, then your marketing texts should carry a killer sentence.

3. Provide A Call To Action Button To Promote Your Keyword

A perfect example for it can be –

“Text Pizza To 313131 To Receive 30% Off In Your Next Order Or Reply STOP Pizza 2 opt-out!!”

You can also provide your email link to let your customers read more regarding the offer, if your customer is curious to read the whole story then by clicking to the link it will take them to open their email and check the story.

4. It’ll take no time to approach your customers through SMS

The easiest way to boost your bottom line and make customers happy through SMS marketing is to offer a deal like ‘show this text to avail happy hour to 9pm’ send at 6pm on a slow and silent evening.

5. Maintain the Time Period

Short, valuable, and concise texts can be sent more easily than emails, but as a decorum, you probably not supposed to be texting your customers more than 1 – 2 times per week.

Hopefully, you can now judge value SMS Marketing could add to your existing email marketing efforts. But how can you quickly start it?

If you’ve grabbed a good no. of phone numbers and have taken the permission from the customers to text them, getting ready to text those customers would take even less than five minutes.

The post Gamble SMS Marketing To Complement Email Marketing appeared first on Sarv Blog.

Everyone can hear the knock Knock of Christmas. Everybody is ready to welcome this ultimate Fest. Are you? Yes !! and your business??

It’s the time to tie up your lace and tighten your belt because you have to start scuttling to increase your sales in this Festive Season. Do you know- 70% of people would like to receive offers on mobile devices, and 98% of Text Messages are read.

“Marketing without SMS is like driving with closed eyes.”

If you want to reach door of each and every subscriber, then SMS marketing the best way to bell their door. Through it you can reach almost everyone or anyone. Nearly everyone has text-message enabled phone and everyone would love to know about your latest offer without even opening his computer, with just a click.

Phones are like body parts these days. One can even imagine his life without any of his body part but without his phone. Am I crazy what I have said !!

Today if you ask people that what is his most personal and precious thing is?-Yes!! His messages Of Course!! It is the most personal and effective way to get connected with your customers. This year is almost over, but shopping isn’t, you need to do SMS marketing with these 8 steps and you will reach the destination of best sales achievement of this year.

1. Provide Esteemed Offers
2. Start How will recipient benefit from your message?
3. Push Traffic to Your Website
4. Let Your Subscribers Know That We Are Here to Hear Them
5. Enthusiast Customers
6. Create Last Minute Urgency
7. Show Importance of Your Subscribers
8. Don’t Forget to Make Customer Remember Your Name

To get more insight see this Infographic below:

The post Enjoy Christmas With Heavy Sales Through SMS Marketing!! [Infographic] appeared first on Sarv Blog.

The main concern for every business owner is, how to drive customers to their business. For this, we should use different marketing mediums. We live in a mobile era, we must use the power of mobile to drive more customers & business. Text messaging or SMS Marketing is one of the most useful mobile marketing tools. It is the best way to help your business communicate with your target audience, It is a direct way to share a special offer or company information with a large group of people easily from an online platform.

For more insight into SMS and Mobile Marketing- Read Here.

SMS marketing offers a lot of opportunities like improve customer service, attract genuine leads & potential customers, and build the brand. Nearly every industry can use the power of this marketing tool.

In this article, we’ll discuss how different industries can benefit from using text messaging.

Retail Industry

SMS marketing & retail industry are made for each other, SMS is the perfect opportunity to increase sales. It is one of the best medium to create awareness around your brand, products & services.

SMS marketing can be very effective to send out bulk messages to your subscribers about a special offer, & Sale that you have on in-store. It is a more direct and personal way to reach your customers, & communicate with them through text messaging. With SMS you can send text offers like personalized coupon codes or Creating a generic discount code to your subscribers.

Here are some ways to use SMS

• New stock availability
• New product arrival
• Coupon codes, discounts & offers
• Delivery information
• Payment information
• Greetings on occasions & festivals
  

Education

The average response time for text messages is 90 seconds. SMS marketing offers many opportunities for the education industry. It is a great way to reach out to students. Education Institute uses this service in many ways.

• Parent-teacher conferences
• Communicate with parents & students regarding important updates
• Exams & test dates information
• Tips to prepare for exams
• Good luck messages during exams

Restaurants & Hotels

Restaurants & hotels are among the biggest users of SMS marketing. With this, you can make your customers feel special.

• Offer discounts & deals on food & drink
• Special offers for special events like Christmas & valentine’s day
• Family get together party & bachelors party
• Send Coupons code
• Festivals & birthday greetings
• Order confirmation message
• New updates for customers

Finance Sector

The finance sector, such as banks, insurance companies, and loan providers, are using SMS marketing to keep in contact with both prospective and existing clients.

• Account related updates
• Updates about transactions
• Promotional messages
• Status of loan or any finance application
• Payment due reminders or alerts
• Customer feedback survey
• Send fraud alert messages

Travel Industry

It is one of the most powerful channels for the travel industry. With text messages, you can approach your customers & send out messages like holiday season offers. In this way, you can get people who will arrive to you to book holidays.

• Booking confirmation
• Special deals to regular customers
• Send an auto-reply confirmation message
• Last-minute reminders & alerts
• Send thank you message

Health-care Industry

SMS Provides Immediate Connection Between Healthcare Providers And Patients. According to a study by PricewaterhouseCoopers’ Health Research Institute, “Mobile technology holds great promise for keeping people healthy, managing diseases and lowering healthcare costs.”

• Appointment reminders
• Medication expiration reminders
• Health and fitness tips
• Little additional information about the dosage
• Test results

Real Estate

Text messaging for real estate is one of the fastest-growing applications of mobile marketing. It is the most effective medium between a broker or real estate agency and a potential buyer.

• Provide useful information regarding properties
• Send updates to buyers
• Send reminders about property sales
• Notification about special offers
• Send payment reminder

If you have any suggestions and additional information about text message marketing or mobile marketing, please share it with us in the comment box below!

The post SMS Marketing for Different Industries [CheckList] appeared first on Sarv Blog.

SMS marketing is a cost-effective tool for small businesses to reach customers on their mobile devices. SMS marketing can be used for a variety of great reasons such as coupons, appointments, reminders, events, feedback, votes, contests, information, and more. It is fast ( Average response time for text messages is 90 sec.) and measurable marketing tool. SMS produces engagement rates 6-8 times higher than Email.

SMS marketing is growing fast with the rising of mobile devices. Mobile devices are a key communication tool for consumers worldwide. If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time.

If you’re ready to dive into SMS marketing and leverage this amazingly powerful channel it’s important that you’re set up for success and not just using mobile for mobile sake.

In this SlideShare Presentation, you’ll find some best SMS marketing practices and benefits.

Successful SMS Marketing- Tips and Benefits

Content Marketer and Blogger Published on SMS marketing is an cost-effective tool for small businesses to reach customers on their mobile devices. In this Presentation, you’ll find some best SMS marketing practices and benefits. To know more about SMS marketing, visit here – http://blog.sarv.com/category/sms-marketing

If you have any suggestions or queries, please mention in comment box below! We’d love to hear from you.!

The post Successful SMS Marketing – Tips and Benefits [SlideShare] appeared first on Sarv Blog.

Today, the traditional ways of marketing are still effective but there is no doubt that Internet marketing is one of the best way to advertise your company online. Both these marketing methods find more clients & increase brand or service awareness of your company.

Internet marketing is also known as online marketing. It is the channel of promoting & advertising services & products on the Internet. Any type of business should use some basic strategies to get more traffic & customers online.

Here are 6 best online marketing strategies which will definitely help you!

#1. Search Engine Marketing

Form of Internet marketing to get visibility of a website in search engine result page (SERP). It has two components to get more traffic, Search Engine Optimization (SEO) & Paid Search Advertising (PSA). With SEO you can get more organic traffic from search engine but with PSA you have to pay for traffic.

What is PSA? This is also known as pay per click (PPC) or cost per click (CPC). PPC is a way of online advertising to gain traffic & potential customers quickly by placing ads. In this model advertisers pay the search engine (Publisher) when the ad is clicked. The basic formula of PPC is:

PPC = Advertising cost / Ads clicked

Paid Search Advertising (PSA) is good if you have budget & you want to get website on the top place quickly. Goal of SEM is get more traffic or visits from organic search or PPC campaigns.

Also Read: Google AdWords Is Crucial To Your Business. Learn Why!

#2. SEO Strategy

SEO stands for Search Engine Optimization, is a form of search engine marketing & more cost efficient approach to increase website visibility. With SEO you can list your website in organic results of SERP & get organic traffic but it takes more time.

To get more traffic from search engines you need to make sure that some things of your website are well optimized like page titles, keywords, description, page speed, design, quality back-links, original & informative contents, ALT text images & Google authorship etc.

Also Read: #10 On-Page Factors: What Everyone Ought to Know

SEO is must for every business from small to big companies. This helps to get more traffic & customers online. To get high ranking in search engine result page you should work on Long Tail Keywords because these keywords have less competition than popular keywords.

To make a search engine friendly website , read this article – How to Make a Search Engine Friendly Website [Checklist]

#3. Mobile Marketing

Mobile marketing is an important & modern method of effective business plan. There are many benefits of mobile marketing because mobile devices are different from other ways of marketing like mobile devices are personal & always carried by customers, always turned on (Average person looks at phone 150 times per day); this device allows for accurate customers measurements etc.

To get benefits from this medium you need to have a mobile friendly version of your website (Mobilegeddon Update). You should make sure that your website looks nice & useful when viewed by a mobile device. Some reports say that around 45% of mobile searches are goal oriented & conducted to make a decision. So, you should provide your users best experience when browsing your website using mobile devices.

To know more about mobile marketing – Read This Article

#4. Content Marketing

Content is main part of online marketing campaign. Content marketing is for all kinds of businesses & any type of business can take advantage of this marketing medium. It is not like blogging but it is Internet marketing type that is focused on getting the attention of viewers & readers.

You should create high quality, informative & original content (Articles, Video, Infographics, Webinars, Slideshare presentations) which helps your customers or audiences. 86% of B2C marketers and 91% of B2B marketers use content marketing.

Content tells your customers that you are exist & it will help to get more clients & increasing website visibility. After creating content you should share & promote it on social media. Content marketing needs some time to generate results. So you should have patience.!

Read This Article – How to Create a Successful Business Blog People Actually Read

#5. Social Media Marketing

Social media is a good marketing channel for any business. You can spread your content on social media. With the help of social media campaign you can get many followers & your brand & content get attention. From social media channels you can get many potential customers.

You should use different types of social media channels like Facebook, Google+, Twitter, LinkedIn, Pinterest etc. You have to establish a good presence on these channels. There are many benefits of social media like building the brand identity on social media, getting reputation & creating a network.

Don’t only focus on plain text posts, share diverse content like – Images, Videos, Presentations, Website links etc.. You need to share content regularly & engaging with customers. Be Social, Be Real.!!

Want to know more about social media – CLICK HERE

#6. Email Marketing

E-mail marketing is the most powerful, attractive & cost effective, user friendly channel to promote any product or service online. It is a direct & simple way to communicate with your customers or users. This is one of the oldest & popular online marketing tool available.

“70% of marketers say that email is the best way to increase marketing ROI.”

Some benefits of email marketing are –

• Cost effective marketing tool

• Build close relationship between business and customers

• Measurable marketing tool

• Highest ROI than other marketing channels (For every $1 spent, $44.25 is the average return).

• Easily integrate with other marketing tool like social media.

To learn best email marketing practices and news, Read This – 10 Epic Email Marketing Practices To Make People Love With You

Final Words!

So if you follow all these strategies then your business will definitely succeed online. Don’t look at these tools as competing channels, but as friends for common objectives like drive sales, business growth and lead generation. Be a smart marketer and recognize the value of these tools.

If you have any suggestions or views, don’t forget to share with us in comment box! We’d love to hear from you.!!

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