Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update that affects search results in significant ways.
The word “algorithm” refers to the logic-based, step-by-step procedure for solving a particular problem. In the case of a search engine, the problem is “how to find the most relevant webpages for this particular set of keywords (or search terms).” The algorithm is how Google finds, ranks, and returns the relevant results. (Source – NeilPatel )
Below, we’ve listed the some important Google’s algorithm updates that had the biggest impact on search results.
Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results.
Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.
“Hummingbird” is the name of the new search platform that Google is using as of September 2013, the name comes from being “precise and fast” and is designed to better focus on the meaning behind the words.
Launched on July 24, 2014, the “Pigeon Update” is a new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals.
On April 21, 2015, Google will release a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.
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