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Toll free numbers have been popular in India and all across the globe since 1967, simply because these numbers are affordable and have a lot of benefits.

When toll free numbers were first introduced, the only distinctive feature that made them a preferable choice was- a customer could make free calls, without paying extra, from anywhere within the country. This definitely encouraged customers to access business organizations easily, but the scope of toll free numbers was fairly limited. Read More

how to grow email subscriber list

A successful Email marketing campaign is very important to communicate and build relationships with subscribers or customers which will further improve ROI. But keep in mind one thing- No subscribers, no campaign. Building subscriber email list is the most important concern for marketers. So, first we need to focus on how to get subscribers. In this article, we’ll learn about how to build an effective email list. Read More

Now as per the statistics and different strategies we have discussed in our previous articles, there are some other facts, which a CMO should consider. It is necessary to be in competition but it is not necessary to waste your time and money on developing something, which you already have.

mobile marketing strategy

Do not get yourself confused and dragged away by terms, one should understand and focus on brainstorming to merely find out the need of following the crowd. Read More

Pacing with a new business in small town is not an easy process. You need buckets full of

  • Patience
  • Creativity
  • Potential

Starting fresh means you have to start from zero audience and build your contact list. This is no easy process and this requires a proper strategy to set it up. Your strategy should include as where to target and how to target an audience. What must be the steps to let the audience register with your company? Read More

Interactive Voice Response (IVR) technology allows interaction between a customer and computer via telephone. It plays a very crucial role in providing efficient customer service. It is cloud telephony service which is increasingly being implemented by both small and large businesses to improve overall customer experience and to cut business costs.

The users can access the information from anywhere at anytime simply by following on-line instructions. IVR is used for many purposes such as- phone surveys & polls, office call routing, Check bank account balance & transactions, call center forwarding, checking movie & venue schedule, order status, appointment reminders etc. To know more about IVR, read our previous articles. Read More

Cloud is everything for new technology lovers. Servers are shifted on cloud, data is stored on cloud, and applications are running on cloud. All in all cloud in the product or service of this new era.

What is cloud?

Cloud or cloud computing can be defined as a group of servers and applications/software running at a single space on the Internet instead of some desktop where data is stored in hard-drives. Read More

generate-inbound-leads

In today’s world, lead generation is an important strategy for modern marketers. Leads are very important for any business, without potential leads you can’t be successful. You must acquire leads & convert them into potential customers. Marketers use lead generation to build brand awareness, nurture customers & generate revenues. Some outbound strategies such as cold calling, direct mail, TV ads & expensive advertising are not generating qualified leads quickly. Read More

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