In our previous post, we discussed about SMS marketing and we learnt that it is very effective if implemented right way. SMS marketing can be used for a variety of great reasons such as: coupons, appointments, reminders, events, feedback, votes, contests, information, and more.
It allows you to engage with customers and build close customer relationship. But for this, you must send an effective campaign. Here are some key elements to make an effective bulk SMS marketing campaign.
Firstly, you have to ensure that you are sending the right message to the right customer. If your message is not going in right pocket, its useless. For this, you should segment your audience. Segmentation means ensuring any individual gets the message most relevant to them. They will find it informative for them, not spamming.
You can segment your customer list based on their purchase history, demographics, interests and any other opt-in data. It will help you to improve your campaigns.
A single SMS message consists of 160 characters. For a successful bulk SMS campaign, make sure your message is short, sweet & simple. For the effective campaign you need to choose your words very carefully. Be clear with your customers. This may be the most important key factor to follow if you want SMS campaign to be successful.
Before sending a campaign, put yourself in the shoes of your customers and ask a question. Does this message create a value for customers? If your answer is no or you are confused, don’t send this campaign. You must create a valuable offer in your message. Make sure that your message start with an offer, your customers will appreciate it.
You should create a sense of urgency in your message. Tell the customers that offer is for limited time & will expire soon, for example- 40%discount on this service. Click Here. valid till Sunday. It will inspire customers to take action. It hepls you to get results very quickly.
Your message must contain clear Call to Action (CTA) Which carry offer relevant instructions. CTA is a request or instruction which tell customers to take action. With CTA, you are able to track customer’s response. Ensure that CTA is relevant and clear.
Your message must always contain a simple opt-out option in your texts. Make it easy to your customers that they can stop receiving messages from you at any time.
Now that you’ve sent your campaign, you can track your campaign result based on some basic metrics such as delivery rate, open rates, clicks & unsubscribes.