SMS marketing is a medium to send text message advertisements to customers. SMS is a fast, cost-effective, and measurable marketing tool. It is a direct way to share a special offer or company information with large group of people easily from an online platform.
If you are doing in right way, it is one of the simplest and most effective ways for businesses to communicate with customers. It is a powerful tool for driving sales and build relationship with potential customers.
SMS marketing is someway a lookalike of email marketing in basic processing. Businesses may use a service to send messages to their subscribers or customers, create auto-responders and campaigns, make customers segmentation list and personalize content. But it differs from email marketing in many ways.
There are many benefits of SMS marketing for your business.
1. SMS solution is a great way to engage & build customers. It offers Direct communication with your customers. It is very fast to send & deliver messages into customer’s mobile.
2. With SMS marketing, people will know about your Brand & services. It is the perfect platform to increase your presence in market.
3. SMS marketing can generate more leads, convert these leads into potential customers. It has high conversion rate, more actions are taken by customers than other marketing channels.
4. Yields high open rate as compared to email. Approx every message sent is opened (average 90% open rate). Higher open rate will bring the great chances of success.
5. It is a great way to get feedback & suggestions from customers via surveys. It is effective & reliable way to connect with them, You can learn more about your customers & subscribers.