Sarv Blog » content marketing

5 Benefits of Integrating UCaaS and CCaaS for Your Business

Sarv — Wed, 30 Mar 2022 12:29:14 +0000

Gone are the days when UCaaS (Unified Communications as a service) and CCaaS (Contact Center as a Service) were viewed as separate entities aimed at various user groups. Today, platforms and capabilities are converging to assist enterprises and contact centers in improving customer and employee experiences.

Why does your business need UCaas and CCaas integration?

Whether you own an on-premise contact center or not, keeping customers happy is one critical priority for every business, including yours. You may be looking for solutions for expanding and managing your remote teams without affecting their productivity. Or you may be seeking technological solutions that improve the efficiency of your business teams.

If that describes your situation, there are two steps you need to take:

The first is an openness to cloud-based UC (Unified Communication). It is true whether you are looking for more than mere telephony or a premise-based UC. It consolidates and integrates communications with exclusive features like bridge calls, call routing or forwarding, voice to email transcription. To be specific, UCaas facilitates in-office collaboration and supports mobility.

The next is to see the value of integrating the two exciting technologies that can improve your ability to respond to your customers’ needs promptly and effectively.

Benefits of integrating UCaaS and CCaaS

Now when you have realized the importance of UCaaS, let’s find out the benefits of integrating your contact center with your business:

Customer centricity

Allowing experts team to interact with the customers, in addition to the contact center executives, brings customer to the center.

For Instance, when agents are unable to manage client issues on their own, the interference of the experts enables them to resolve the issue. That further develops confidence and trust among the customers. It is possible only when your contact center integrates unified communications platforms.

The effective combination of UCaaS and CCaaS is the novel approach that enables firms to provide unprecedented levels of customer service. Agents may now draw on the experience of the entire firm, and office workers can now communicate directly with consumers without duplicating the efforts of the contact center.

Strengthen the backend collaboration

Workplace information silos have been a source of anxiety for far too long. The more inefficiencies, errors, and time-consuming difficulties you have amongst different groups of people, the more likely your business will suffer profitability.

Experts opine that collaboration is much smoother when UCaaS and CCaaS are merged. Contact center agents and internal departments can work together directly. Passing a warm lead to the sales department from the contact center will take only a few minutes.

Data Visibility enables better insights

Hundreds of millions of bytes of data are created every day due to the massive migration to digital space. Enabling businesses to use the proper field data to understand their customers better and provide more pleasing customer experiences is incredibly useful.

The convergence of UCaaS with CCaaS allows corporate management teams to have a 360-degree view of client interactions. As a result, establishing a single point of truth for data analytics becomes more straightforward. Besides, some of the merged solutions of both the technologies with enabled AI help the businesses identify patterns and relationships, making the data more insightful.

Business Agility

The most critical benefit of linking UCaaS and CCaaS is evident in the post-pandemic era. As the times are uncertain, businesses need to ensure that they are up and running irrespective of the external situations. The technological integration of these two tools keeps the teams aligned and working.

Besides, the recent shift to a hybrid and remote work culture required many businesses to invest in cloud-based solutions. Most importantly, along with the streamlined communications, policy implementation and tracking privacy and access are easier since everyone will be accessing from a common cloud-based ecosystem.

Cost-effectiveness

Cost is a crucial point for any decision-making in a business, even if it is about investing in innovation. However, cloud-based communications come with little initial investment, lower maintenance costs, and many other ways to save on cost components.

The combined environment of CCaaS and UCaaS will take your team’s productivity to the next level, allowing you to build and develop strong customer relationships. As a result, earning maximization will be your last concern.

Save Your Communication Expenses With UCaaS and CCaaS Integration

When the world is changing quickly, the cloud-based ecosystem is the best way to ensure flexibility and agility. Instead of juggling tasks, your personnel can focus on more strategic activities.

A suitable cloud telephony service provider like SARV would also offer required training to your team for smooth functioning in the future as well. Give your brand amazing benefits of integration and let your customer journey mapping run smoothly.

For more information about how unified communication services can help your business, contact our experts at 9111-9111-00 or 1800-123456-001 or drop an email at sales@sarv.com.

The post 5 Benefits of Integrating UCaaS and CCaaS for Your Business appeared first on Sarv Blog.

Content Marketing Statistics and Facts for 2020

Sarv — Mon, 19 Oct 2020 11:46:25 +0000

There are some marketers, who follow traditional methods and do not take risks. Then there are those who love to take risks, the only thing that matters to them is success. Those marketers who are non-risk takers might say that content marketing is dead or it is not worth it. Well, there are several who still believe in content marketing and to be honest, these believers are right.

So whenever someone says that content marketing is dead, shoot any of these content marketing statistics on them. Be proud of this practice. So let’s dive into the real juice of the article.

Content marketing costs 62% less than the other traditional methods and generates 3 times the volume of lead. (DemandMetric)
The conversion rate is 6 times higher in comparison to those who are not practicing content marketing.
Big brands like Coca-cola have recognized its potential and are investing much in it.
75% of the industries are planning to increase the budget of content marketing in 2020.
In 2014, the average length of an article was 808 words that increased to 1054 in 2016 and is nearly 1200 in the current time.
Almost 60% or two-thirds of the current marketers are producing one content on a daily basis.
According to Curata, Long post generates 9 times more leads than short posts.
80% of the leads want to learn about your business and services through your content rather than the advertisements.
Nearly 95% of B2B and Product buyers trust the content and its quality posted by the business while evaluating the company.
Almost half of the marketers support 3 and 5 of their customers’ purchasing stages with their content.
Again, almost half are trying to align near the customer purchase cycle stages with their specialized content.
Last year 78% of the consumers relied on white papers to make the decision of purchasing the goods or services.
9 out of 10 consumers of services and B2B products say that content has a moderate to major impact on the purchase decision.
58% of marketers believe that originally written content is their major digital asset than infographics and videos.
81% of the marketers say that they trust more in originally written content in their marketing campaign.
Content is so flexible and reusable that 60% of marketers reuse their content for three to five times.
For an organization, lead generation (85%), sales (84%), and lead nurturing (78%) are major objectives or their content marketing strategies.
In order to produce more content, 28% of the marketers have cut off their digital advertising budget.
One out of 10 blog posts is for producing results in the long term. That is traffic on these posts will increase with time. These posts are called compound posts.
These compound posts generate 38% of the total blog traffic. Traffic generated by a single compound post is equal to the traffic generated by 6 regular posts.
About three-quarters of the marketers (72%) believe that branded content marketing is far more fruitful than traditional magazine advertisements.
One in 6 enterprise-level organizations is spending $ 10 million on content marketing with the median is $ 1.75 million.

I know the article is not that long as I said in one of these facts, why? Because these are all you need to throw on those who do not believe in content marketing. Even after this if they are not believing, that’s their problem. At least you have satisfaction and practical data to show. What do they have? So start delivering more effort on your content marketing strategies to make more lead and increase your ROI. Good Luck.

RELATED POST:
♦ 21 Powerful Quotes To Strengthen Your Content Marketing
♦ 15 Tools To Attract Your Customers With Your Magnetic Content
♦ 15 Hot Free SEO Tools To Shine Your Content Marketing!
♦ How to Create Content That Leads To Conversion [TIPS]

The post Content Marketing Statistics and Facts for 2020 appeared first on Sarv Blog.

21 Powerful Quotes To Strengthen Your Content Marketing

Sarv — Tue, 10 May 2016 10:35:27 +0000

What motivates you the most?

What helps you to turn on when you’re really down?

It’s someone’s words. Few words that are competent enough to make you feel better.

Although content marketing is the burning marketing strategy that is blowing off the complete market. Yet we sometimes fail to make our mind up because we are defined to follow and trust the old and traditional techniques.

When I reach my office and turn on my system what I see first is “I will win not immediately but definitely”. I don’t who has written this but these few words are enough to make me charged up or the whole day.

So, if you’re in abashment of should you go for content marketing? or whether you have taken the right decision by selecting content marketing?

I have 20 powerful quotes so as you can keep tuning up yourself for your all new content marketing strategies.

1. “Content is king.” – Bill Gates (Click To Tweet)

2. “Content Marketing is a commitment, not a campaign.” – Jon Buscall, Head of Jontus Media (Click To Tweet)

3. “Content marketing represents the gap between what brands produce and what consumers actually want.” – Michael Brenner (Click To Tweet)

4. “Content is the reason search began in the first place.” – Lee Odden, TopRank Marketing (Click To Tweet)

5. “Focus on providing better answers for your audience. Know that Google wants to have ‘answers’ for its audience not just a lot of information” – Cyrus Shepard, Head of Content and SEO, Moz (Click To Tweet)

6. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis (Click To Tweet)

7. “Content is anything that adds value to the reader’s life.” – Avinash Kaushik, Google (Click To Tweet)

8. “Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley (Click To Tweet)

9. “The best way to sell something: Don’t sell anything. Earn the awareness, respect, and trust of those who might buy.” – Rand Fishkin, Co-Founder, Moz (Click To Tweet)

10. “Anyone with an internet connection and an idea can develop audience” – Kevin Spacey (Click To Tweet)

11. “SEO is not something you do anymore. It’s what happens when you do everything else right.” – Chad Pollitt (Click To Tweet)

12. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov (Click To Tweet)

13. “When creating content, be the best answer on the internet.” – Andy Crestodina, Co-Founder of Orbit Media (Click To Tweet)

14. “A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.” – Brian Clark (Click To Tweet)

15. “You can’t sell anything if you can’t tell anything.” – Beth Comstock (Click To Tweet)

16. “Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose (Click To Tweet)

17. “Either write something worth reading or do something worth writing about.” – Benjamin Franklin (Click To Tweet)

18. “Not viewing your email marketing as content is a mistake.” – Chris Baggott (Click To Tweet)

19. “The key ingredient to a better content experience is relevance.” – Jason Miller (Click To Tweet)

20. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” – Guy Kawasaki (Click To Tweet)

21. The more content I put out, the more luck I have. – Gary Vaynerchuk, CEO, VaynerMedia (Click To Tweet)

So, remember that the Customer is not a Moron, she is your wife. And if someone is googled for something it’s because he wants the answer and not the explanation.

So keep your content marketing shinning up and give your business a mouth to describe itself. Because your customer will listen to you only if you speak.

The post 21 Powerful Quotes To Strengthen Your Content Marketing appeared first on Sarv Blog.

7 Cool SlideShare Presentations to Inform, Entertain & Inspire You!

Sarv — Thu, 07 Apr 2016 09:35:41 +0000

We regulary share SlideShare presenations on our blog and slideshare page. We love this platform! It’s a great way to share valuable piece of information. You should give it a try whether you’re a marketer or a regular person.

It lets you create, publish & share informative, interesting, & beautiful piece of content without any design experience.

70 million professionals trust SlideShare to learn about any topic quickly from subject matter experts.

Here are few lines about SlideShare,

“Founded in 2006 with the goal of making knowledge sharing easy, Slideshare joined the LinkedIn family in 2012 and has since grown into a top destination for professional content.

With over 18 million uploads in 40 content categories, it is today one of the top 100 most-visited websites in the world.”

We want to share our 7 cool presentations to inform, inspire & entertain you. Check out here.

1. 12 Brand Logos With Hidden and Interesting Messages

Some famous brands’ logos have an interesting story and hidden message. But it’s very hard to find the hidden message in the logos. This presentation revealing 12 famous brands’ hidden messages, which you may not know yet!

12 Brand Logos With Hidden and Interesting Messages from Sarv.com

2. Some Interesting Email Marketing Facts

Want to know interesting facts about email marketing, See this slideshare presentation, these facts will show you the power of email marketing.

Some Interesting Email Marketing Facts from Sarv.com

3. 20 Positive Thoughts To Keep You Motivated For Success

Positive thoughts are the key to making your dreams and goals come true. In this presentation, you find 20 inspirational thoughts that will lead you to success.

20 Positive Thoughts To Keep You Motivated For Success from Sarv.com

4. 20 Fabulous Apple Facts You Never Knew

Would you like to brush up your knowledge about Apple? See this presentation to find out 20 mind blowing and amazing facts you may never knew.

20 Fabulous Apple Facts You Never Knew from Sarv.com

5. Cloud in Our Daily Life

Cloud is changing our lives in many ways. We’re all in the cloud! We use cloud in our daily life – Email, Google drive, Dropbox, Facebook, Netflix, Adobe creative cloud etc. See this presentation which focused on cloud’s impact in everyday life.

Cloud in Our Daily Life from Sarv.com

6. 18 Interesting Facts About Google That You Probably Never Knew

Google is one stop for all our queries. Here are Some Interesting Facts About Google, the most popular search engines, That You Probably Never Knew.

18 Interesting Facts About Google That You Probably Never Knew from Sarv.com

7. Feel The Power of BIG THINKING!

On top of work, relationships, stress, and a busy mind, staying positive & think big can be a challenge, but it can also be a solution. Here’s some quotes to feel the power of big thinking.! Take some time out of your day to check out these!

Feel The Power of BIG THINKING! from Sarv.com

Do you find one you like? Click on the slide itself to be taken to the presentation.

Create your own presentation, share on SlideShare and connect with world!

The post 7 Cool SlideShare Presentations to Inform, Entertain & Inspire You! appeared first on Sarv Blog.

15 Tools To Attract Your Customers With Your Magnetic Content

Sarv — Tue, 29 Mar 2016 11:04:52 +0000

You know what is the difference between a known company and an alien company. What is that pinch which makes your customer remember you? After all, other companies are delivering the same work which you are delivering. Then why they’ll come to you.

It’s because of your content, your unique story that makes them pull towards you.

“Thoughts without content are empty, intuitions without concepts are blind.”

-Immanuel Kant

Hence, your content shows the thought of you and not only you, it signifies the words of your whole company.

So if there is something which signifies your brand and gives your customers a luminous reason why they can trust you then why to take a risk in it.

If you have decided to start making good content and give your company the ultimate height with your content. Then personally, in my point of view, you have to start acting as a journalist and start delivering like them, a very informative yet very interesting content.

Before running into a battle if you don’t have the right tools for it then winning those battles is nothing more than impossible.

Now, tie up your laces and get ready with these tools and make your customers enjoy your content.

#1. Feedly

Feedly is now becoming the best place to acquire knowledge and information that you can rely on having a great no of people (7 million) attached to it. You can check different blogs and websites here and even can add your favorites to help some needy like you.

#2. Paper.li

Read the illuminating newspapers from a large number of sources here. You can also check Paper.li newsstand for a lot of engaging and informative topics.

# 3. Quora

An excellent platform for discussion. It is a social platform to discuss answers and questions. You can go through the discussion and can pick out the latest hot topic for your content.

#4. Pulse

It is a part of the world’s largest professional network “LinkedIn” or can be said owned by it. It serves as an RSS being an app from various sources and provides people a lot of curated content.

#5. Contently

Contently is a technology company that helps brands create great content at scale. It provides enterprise companies with smart technology, content marketing expertise, and vetted creative talent.

#6. Inbound.org

Marketers come here to discuss & share what’s trending in the marketing world. You can look around, join the conversation, and can hustle a lot about marketing stuff.

#7. Altop

It categorizes articles from a variety of sources. So, you can find the top stories over it or can check the Most popular one and that too with categorization.

#8. Twitter

You can dig all the hot trending topics on Twitter to see what is getting popular all over the world or even in a specific region and can have ideas on what content to develop. You can also search hashtags that are your expertise and related to the industry to research the subjects in which you can find interesting leads.

#9. Reddit

You can discover the topic and issues that are getting in trend worldwide on Reddit for content ideas on a huge variety of topics.

# 10. Tagboard

Tagboard is basically a social searching platform powered by hashtags, you can search, moderate, and grow even your hashtag. You can create your own #tagboards.

#11. Buzzsumo

It is an excellent approach to check out a large content from a huge number of sources. You can even analyze what content performs the best for any topic or competitor.

#12. Visually

There is another part of content marketing that is infographics.

Visually is the world’s marketplace for visual content and a large source for infographics. You can find infographics related to specific keywords.

#13. Google + What’s Hot

Google + provides a What’s Hot Page where you can find all A to Z trending topics. Ou can also tailor the topic in accordance with your interest.

#14. Delicious

This is a simple social bookmarking site, simple but efficient, and can be used to discover interesting links on the web. You can find interesting and informative content from the Discover page present in it or even you can do a search using relevant tags and keywords.

#15. Topsy

Topsy is a search engine owned by Twitter and you can use it to discover Tweets. It allows you to filter the results based on various parameters like links, photos, videos, influencers, time, etc.

So, here I have given 15 weapons to get into the battle of Content Marketing and win the success. Check out all the tools and discover your key tools that can give success in your business.

It’s not necessary that the same tools can help in all types of business in the same manner. It depends on your business very much that which tools going to perfect for your business.

For that, you have to make yourself handy with all the new and latest tools. If you’ve some of the tools acting as your key tool ten, please share it with us.

Recommended: 11 Great Content Marketing Tools for Marketers

The post 15 Tools To Attract Your Customers With Your Magnetic Content appeared first on Sarv Blog.

15 Hot Free SEO Tools To Shine Your Content Marketing!

Sarv — Mon, 29 Feb 2016 10:47:38 +0000

Google’s rank on webmaster practices really hasn’t changed over the years. What has changed is its improved algorithms. The implementation of Google Panda, Penguin, and Hummingbird has had an enlightening impact on the SEO track.

Here are those free amazing SEO tools that I can use frequently and which gives me a kind of fuzzy and amazing feeling. It’s always good to have a storehouse, and it can be more forceful to acquire a few powerful weapons smartly, so I’ve included some techniques and tips on how to make these tools more beneficial for you.

#Keyword Tools

Grabbing the correct and effective list of keywords remains the primary concern of SEO. Because keyword selection has a powerful impact on the overall performance of your website, remember that for keyword selection you shouldn’t rely on a single tool ever.

#1. Wordstream

WordStream’s free keyword tools are an integrated, actionable suite designed to help search marketers with keyword suggestion, keyword grouping, keyword analysis, long-tail keyword research, and negative keyword discovery.

#2. Keywordtool.io

An excellent video can do a perfect job in promoting your products or services, grab visitors to your website and lead to conversions. Keyword Tool for YouTube helps you to find keywords that people are using while searching on YouTube.com.

#3. Ubersuggest

You can use Ubersuggest to quickly find out new keywords that are not available in the Google Keyword Planner.

Take your research for keywords to the next level with tons of keyword ideas.

#4. Keyword Eye Basic

This tool is designed for marketing firms and individuals to be able to dig into the data. Data doesn’t lie and you can trust it to give you the best data possible. It will provide you the data to help you to design your marketing and SEO campaigns for explosive growth!

# Content Tools

Content is the King. It is well known by now that Google Panda has taken in an all-new era for content quality. No longer can cheap or duplicate content can find its way to the extent of the SERPs. The following tools will help you in developing your content.

#5. Convert Word documents to Clean HTML

Convert Word to clean HTML is a free converter tool for documents produced by Microsoft Word and similar office software. Word to clean HTML strips out invalid or proprietary tags, leaving clean HTML behind for use in web pages and ebooks.

#6. Copyscape

Copyscape provides the world’s most powerful and most popular online plagiarism detection solutions

#7. Anchor Text Over Optimization Tool

This tool is used to identify your anchor text diversity and highlight those areas where you are at risk for anchor text over-optimization. If you find that you are over-optimized for specific keywords or keyword phrases, you should consider modifying the anchor text of specific links to focus more on your brand or remove links that are using that specific anchor text.

Technical Tools

Don’t get scared by the title. These are the amazing technical tools designed for the most non-technical among you.

#1. Xenu’s Link Sleuth

Xenu’s Link Sleuth is a spidering software that checks Web sites for broken links. It performs verification on normal links, images, frames, backgrounds, and local image maps. It also displays a continuously updated list of URLs that you can sort by different criteria. Users can request reports at any time.

#8. Robots.txt Checker

Robots.txt checker is a “validator” that analyzes the syntax of a robots.txt file to see if its format is valid or if it contains errors.

#9. URI Valet

You can use the URI Valet Header Checker to view the total number of objects, downloading time, object details, document internal and external links, and server headers for each as well.

#10. Google Snippet Preview

You can check out the visualization and optimization that will be displayed to the searchers.

#11. Microsoft Free SEO Toolkit

The SEO Toolkit with its detailed analysis and search engine friendly suggestions helps improve the relevance of your website in search results right away.

#12. Fiddler

Fiddler is a free web debugging proxy for any browser, system, or platform. You can use Fiddler for security testing your web applications – decrypt HTTPS traffic, and display and modify requests using a man-in-the-middle decryption technique.

#13. Pingdom Website Speed Tool

The popularity of your content also depends on how much time your website is taking to load itself properly. Trust me it’s really frustrating when you want to read something and the loading logo keeps on moving for minutes.

Pingdom Website Speed Tool tests the load time of that page, analyze it, and find bottlenecks.

#14. Schema Creator

Schema Crweator is the easiest way to create HTML with schema.org microdata.

#15. Title and Description Optimization Tool

This tool will help you to optimize title tags. Optimizing the title tag and description tag is crucial if you want to rank better for your keywords because the title and description tag is what shows up in the SERP.

These 15 tools can help you with enhancing your Content Marketing. Go hurry! It’s time to make some changes in your old strategies of creating your marketing content.

The post 15 Hot Free SEO Tools To Shine Your Content Marketing! appeared first on Sarv Blog.

5 Tools To Improve Email Content: Mirror Of Your Business

Sarv — Tue, 12 Jan 2016 11:59:38 +0000

Have you ever thought that how your customers get attached to any company? Even though they don’t meet up daily or can say never. It is only through their content. Your content acts as a mirror of your company.

Through your content, your emails get read by audience, and it’s only the content which make a relationship between you and your customer. Then why we just put a content without thinking once that what your customers want from you? And how could we know that what they actually want?

When you understand your customer, you can sell more product, can grow your email list more quickly and can get connected with them in an immersed level.

But how? How a person can understand someone ? The answer is by reading their mind. Have you ever read something and felt that the person who wrote this is trying to read your mind?

The language they are speaking is yours and it felt like they almost knew what you were thinking.

And no doubt they did. They probably researched to know that what their focused customers was thinking.

Now, you must be thinking that what’s the secret sauce. How you can being a business owner can read the mind of your target customers and can build your email as well as your customer list?

I can guide you five free marketing research tools through which you can create content which can delight your customers and can help you in reading their real thought.

1. Reddit : The front page of Internet

Reddit isn’t called the front page of internet for nothing. It’s the best among the free marketing tools.

Reddit achieves 200 million unique visitors each month with over more than 200 countries, which means that your targeted customers spend a lot of time over here.

Reddit is completely free and and have a community subreddit where a group of people can discuss regarding common topics. Reddit is a very good opportunity for marketers.

What you have to do is to visit Reddit and then to find your audience. You have to type the keyword in the subreddit search tool to find out the conversation regarding your topic.

For example, if you have an email marketing business, you may type email marketing to find the subreddits related to this topic. Then start going through the top results in the subreddit.

You can judge the popularity by checking the upvotes, present between the two arrows at the left hand side.

With the data available over the top post you can create content which can satisfy your customers by directly focusing the common issues of customers which are discussed in the posts.

Reddit is the magic stick for any content marketer.

2. Quora: Your question and answer tool

The content of your email is the most important part for your email and your Business as well. What if your customer themselves speaks about their issues. Yes, it can be done.

The best way to create an effective content to help your customers facing the issue is to discover what are the questions they have for your topic.

That’s what makes Quora such a great marketing tool where your audience just to come to get answered for their queries. You can think Quora as a sophisticated yahoo Answers!!. People ask questions and some knowledgeable person answers them.

Use search tool on Quora to search about your services. Let’s say you have to search for Mobile Marketing, You might enter “Mobile Marketing” over search bar.

Then you will find the questions asked, upvoted, asked again and again and shared regarding to the same topic by audience.

You can take exact words of askers to create content. This will make your audience feel that you can read their mind – because you did. Quora also provides you the related type questions on the right hand side.

Using those questions you can directly catch the painful nerves of your customer and can create a content which not only attract your customers but also will be beneficial for them.

3. Amazon: The World’s Biggest retailer

The list of best market research tools would be incomplete without the world’s biggest retailer: Amazon. You must be thinking that in a buy sell website how can you grab content.

Let me explain you, Amazon is the best way to read the mind of your targeted audience, because Amazon keeps on reviewing their purchases and providing feedback.

Suppose you have Finance industry, you might search for the book “Total Money Makeover” by Dave Ramsey. Then sort by Avg. Customer Review.

The reviews provided by the customers can be detailed enough for you to understand the customer, adopt his language, to know the gaps in the book and most important what the customer actually wants.

If a customers say like -

“ I am a small business leader, owner. I don’t plan on running a 500 person company, or a 50 person company. I have 15 people and I want to be a better leader, and keeping things simple. I know my character is the driving force behind whether i succeed or not.”

If you serve this customer, how powerful it could be for your business to provide them a complete knowledge of business with step by step strategies and stick to financial goals.

4. Facebook: The Magic stick of the social Marketing

What is the thing which social marketers love to hate? Of Course, Facebook and it’s useless to argue that Facebook has reached the height that any other social media do.

But only get stuck up with profiles and pages won’t benefit you. The real gold content can be found in the groups. Facebook group is the place where different people of a particular interest get combined up and discuss regarding a topic.

You can create content by going through their conversation. For example if you want to gather knowledge about Web Hosting Services get in connection with top most Web Hosting groups where you’ll find merely 10,000 people discussing about the major issues and even the gaps they feel.

You can take note of their language and can create content in their own language to help your customers where they are.

5. Altop: The platform for conversation

Have you ever tried to find a content that you needed and fail to find it and at that very moment it appears before you. How sighful moment that appears to be for you!! Your customers also feel the same pain when they don’t find the stuff they need and the best place to know the gap that your customer is feeling, to understand the ultimate desire of your customer blogs are the best way.

If you’re not handy with blogs, you can use tools like Altop.com to read the famous blogs of your industry.

If you are a career guider, you can check any of the blogs related to career, I would suggest you to go with a popular one so that you can find more feedback from customer’s side.

Go through the comment and check the trend of question that people are asking. You can then better provide the content to your customer directly focusing in the gaps they feel.

As you dig with these tools day by day your content your sales and your company will start growing. They even give you future ideas of the gaps, can guide you exact challenges and desire of a customer. And all this without paying any cost and merely investing more than a hour a day. Content is the life of your business. Go through the actual pain of your customers and then write to them this will let them feel that you can read their mind.

The post 5 Tools To Improve Email Content: Mirror Of Your Business appeared first on Sarv Blog.

How to Create Content That Leads To Conversion [TIPS]

Sarv — Tue, 28 Jul 2015 10:46:57 +0000

Content marketing is a field of intelligence, creativity, and long-term connectivity. If you are writing something dedicatedly for your customers and something, which is valuable to them, then your personal connect will enrich your business.

Necessity is to focus on content that leads to

Brand awareness
Lead generation
Vendor-Customer engagement
Lead nurturing
Direct sales
Professional networking through social media channels.

Every business has its own unique or specific objectives and content marketing helps a lot, though slowly, to achieve these objectives.

These three bubbles contain three basic approaches necessary to be followed in every business or department. Now there are some key points, which I will mention in, this articles to focus on how to start the content marketing. What will be the necessary steps to be followed based on which we will get our results.

#1. Context Based Content

“What gets measured, gets managed”- Peter Drucker

Context basically refers to the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood. So, writing a content and marketing of this content based on our business nature, customer needs will help to build engagements and hence to nurture leads probably.

Define the metrics of your content
Measure your nature of business, products range, sufficient funds, market presence, growth phase (developing, developer), customer base
Develop a unique & relevant idea
Be SMART [Simple, Measurable, Attainable, Relevant & Time-bound]

#2. Build Realistic Plan

“Failing to plan is planning to fail”- Alan Lakein

Follow the above mentioned key points to make your content business oriented and successful. Try to find out

Who are your target readers
What kind of content do these readers like e.g., text articles, info graphics, research articles etc.
Prepare a platform where your content is easily accessible from smartphones, laptop/desktop, iPad, newspapers etc.
Try to serve a valuable and latest information to your readers
Let your potential readers make your potential buyers.

#3. Real Execution of Plan Built

Build a plan to execute it, for this an organization needs an efficient & confident marketing team.

Planning and execution are two foundation pillars and if you execute the plan you have thought for then the results will be remarkable. Create a plan, which appears simple and involves multiple steps and person. Multiple brains will join and surely yield a beautiful thought & of-course the writing material.

To generate a creative content involve every single person of the team and take proper advices to include it if seems matching to the idea. This will make you generate a specific and unique content every time.

#4. Tools & Technology

“Content & technology are strange bedfellows. We are joined together. Sometimes we misunderstand each other. But isn’t that after all the definition of marriage?”- Howard Stringer

Use the tools and technology to make the content creation faster, easier & more effective. This is a boon to which yield best, fancy & beautiful results.

#5. Tracking & Reporting

Say the content is prepared and published. What now remains is the tracking and reporting of this published content.

#6. Analyze Results

Now based on the reports check the results & proceed with the plans(out of many) which is useful.

#7. Be Patient: You’ll Get Slow and Permanent Results

Content related marketing leads to slow and steady results, which though take time to be visible but are long term and permanent.

Also Read: 11 Great Content Marketing Tools for Marketers

Content marketing is one of the best marketing tool in order to acquire and retain customers.

Hope you like this post. Don’t forget to share your views in comment box below!

The post How to Create Content That Leads To Conversion [TIPS] appeared first on Sarv Blog.

11 Great Content Marketing Tools for Marketers

Sarv — Wed, 15 Jul 2015 10:57:28 +0000

Content is main part of online marketing campaign. Content marketing is for all kinds of businesses & any type of business can take advantage of this marketing medium. 86% of B2C marketers and 91% of B2B marketers use content marketing. Content tells your customers that you are exist & it will help to get more clients & increasing website visibility.

Here are 11 great content marketing tools which help you!

1. Scoop.it

Shine on The Web

Scoop.it is a content curation tool that allows you to collect links and media from across the web, add your own perspective on it and publish it to your own page and across social networks. Scoop.it pages are SEO friendly and you have lots of options to personalize whatever you publish.

2. SlideShare

Upload, Share and Discover content on Slideshare

Discover, Share, and Present presentations and infographics with the world’s largest professional content sharing community. SlideShare consists of more than 15 million uploads from individuals and organizations on topics ranging from technology and business to travel, health, and education. Share the content that matters to you with your colleagues, customers, friends and followers.

3. Evernote

The workspace for your life’s work

Bring your life’s work together in one digital workspace. Evernote is the place to collect inspirational ideas, write meaningful words, and move your important projects forward. Evernote builds apps and products that are defining the way individuals and teams work today.

Write. Collect. Discuss. Present

4. Oktopost

One Powerful Platform for Social Media Management

As a B2B company, your content needs to be where your clients are. Oktopost lets you easily manage large-scale content distribution to social media, across all of your profiles, and company pages. Quickly create and manage social campaigns to promote any type of content.

Schedule, Measure and Integrate.

5. LookBook HQ

LookBookHQ is a sophisticated marketing tool for those in the business. It’s a unique way to add flavour to your content whether press releases, infographics, announcements, blog posts, videos etc.

6. Triberr

Home of Influencer. An Influencer Marketing Platform

A community of talented Bloggers and Influencer come together to read and share great content. It’s a useful extra backlink and an opportunity to gain influence and authority in your niche.

7. Listly

Lists made easy + social + fun!

Share your interests. Engage your audience. Collaborate with friends. Make beautiful and fun listicles. The simplest way to create, curate and share. The premium version adds a range of features to the free including advanced moderation, no ads, private lists, customized embedding tools and more.

8. Readz

A Content Creation and Publishing Platform for Inbound Content

Better inbound content. Readz allows brands to rapidly create beautiful inbound content tools online, in particular: micro-sites, brochures, interactive magazines, white papers, and similar kinds of content. Readz is the one-stop solution for brands to create interactive brand content for the web.

9. Bundlr

Bookmark and discover amazing content

Create topic pages with photos, videos, tweets and documents. Share them with everyone. Using “Bundle This!”, Bundlrʼs browser button, you can clip content while you browse the Internet. Just press the button to save the content you want, and the meta-data around it, to the bundle you pick. Each bundle has its own public webpage you can share freely (through its link or on social networks) or even embed on any website.

10. Storify

Make the web tell a story

Create stories using social media. Turn what people post on social media into compelling stories. Collect the best photos, video, tweets and more to publish them as simple, beautiful stories that can be embedded anywhere.

Storify is the easiest way to find, collect, and share what people are saying all over the web. Join top companies, brands, and agencies as well as millions of users on the best platform for leveraging social media.

11. Visual.ly

Content Marketing for Brands

Visually creates custom sharable infographics, videos, and interactive experiences for brands to use in content marketing and native ad campaigns that drive ROI.

Hope you like these tools! What is your favorite tool?

Source: http://www.sitegains.com

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6 Online Marketing Strategies for Your Business

Sarv — Mon, 06 Jul 2015 12:00:27 +0000

Today, the traditional ways of marketing are still effective but there is no doubt that Internet marketing is one of the best way to advertise your company online. Both these marketing methods find more clients & increase brand or service awareness of your company.

Internet marketing is also known as online marketing. It is the channel of promoting & advertising services & products on the Internet. Any type of business should use some basic strategies to get more traffic & customers online.

Here are 6 best online marketing strategies which will definitely help you!

#1. Search Engine Marketing

Form of Internet marketing to get visibility of a website in search engine result page (SERP). It has two components to get more traffic, Search Engine Optimization (SEO) & Paid Search Advertising (PSA). With SEO you can get more organic traffic from search engine but with PSA you have to pay for traffic.

What is PSA? This is also known as pay per click (PPC) or cost per click (CPC). PPC is a way of online advertising to gain traffic & potential customers quickly by placing ads. In this model advertisers pay the search engine (Publisher) when the ad is clicked. The basic formula of PPC is:

PPC = Advertising cost / Ads clicked

Paid Search Advertising (PSA) is good if you have budget & you want to get website on the top place quickly. Goal of SEM is get more traffic or visits from organic search or PPC campaigns.

Also Read: Google AdWords Is Crucial To Your Business. Learn Why!

#2. SEO Strategy

SEO stands for Search Engine Optimization, is a form of search engine marketing & more cost efficient approach to increase website visibility. With SEO you can list your website in organic results of SERP & get organic traffic but it takes more time.

To get more traffic from search engines you need to make sure that some things of your website are well optimized like page titles, keywords, description, page speed, design, quality back-links, original & informative contents, ALT text images & Google authorship etc.

Also Read: #10 On-Page Factors: What Everyone Ought to Know

SEO is must for every business from small to big companies. This helps to get more traffic & customers online. To get high ranking in search engine result page you should work on Long Tail Keywords because these keywords have less competition than popular keywords.

To make a search engine friendly website , read this article – How to Make a Search Engine Friendly Website [Checklist]

#3. Mobile Marketing

Mobile marketing is an important & modern method of effective business plan. There are many benefits of mobile marketing because mobile devices are different from other ways of marketing like mobile devices are personal & always carried by customers, always turned on (Average person looks at phone 150 times per day); this device allows for accurate customers measurements etc.

To get benefits from this medium you need to have a mobile friendly version of your website (Mobilegeddon Update). You should make sure that your website looks nice & useful when viewed by a mobile device. Some reports say that around 45% of mobile searches are goal oriented & conducted to make a decision. So, you should provide your users best experience when browsing your website using mobile devices.

To know more about mobile marketing – Read This Article

#4. Content Marketing

Content is main part of online marketing campaign. Content marketing is for all kinds of businesses & any type of business can take advantage of this marketing medium. It is not like blogging but it is Internet marketing type that is focused on getting the attention of viewers & readers.

You should create high quality, informative & original content (Articles, Video, Infographics, Webinars, Slideshare presentations) which helps your customers or audiences. 86% of B2C marketers and 91% of B2B marketers use content marketing.

Content tells your customers that you are exist & it will help to get more clients & increasing website visibility. After creating content you should share & promote it on social media. Content marketing needs some time to generate results. So you should have patience.!

Read This Article – How to Create a Successful Business Blog People Actually Read

#5. Social Media Marketing

Social media is a good marketing channel for any business. You can spread your content on social media. With the help of social media campaign you can get many followers & your brand & content get attention. From social media channels you can get many potential customers.

You should use different types of social media channels like Facebook, Google+, Twitter, LinkedIn, Pinterest etc. You have to establish a good presence on these channels. There are many benefits of social media like building the brand identity on social media, getting reputation & creating a network.

Don’t only focus on plain text posts, share diverse content like – Images, Videos, Presentations, Website links etc.. You need to share content regularly & engaging with customers. Be Social, Be Real.!!

Want to know more about social media – CLICK HERE

#6. Email Marketing

E-mail marketing is the most powerful, attractive & cost effective, user friendly channel to promote any product or service online. It is a direct & simple way to communicate with your customers or users. This is one of the oldest & popular online marketing tool available.

“70% of marketers say that email is the best way to increase marketing ROI.”

Some benefits of email marketing are –

Cost effective marketing tool
Build close relationship between business and customers
Measurable marketing tool
Highest ROI than other marketing channels (For every $1 spent, $44.25 is the average return).
Easily integrate with other marketing tool like social media.

To learn best email marketing practices and news, Read This – 10 Epic Email Marketing Practices To Make People Love With You

Final Words!

So if you follow all these strategies then your business will definitely succeed online. Don’t look at these tools as competing channels, but as friends for common objectives like drive sales, business growth and lead generation. Be a smart marketer and recognize the value of these tools.

If you have any suggestions or views, don’t forget to share with us in comment box! We’d love to hear from you.!!

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