One of the biggest challenge for start-ups & new business, is Lead Generation (61%). Lead generation describes the marketing process of encouraging and capturing interest in a business, product or service for the purpose of developing sales pipeline.
Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals. It’s very important to use the right tool in order to generate leads. You have to make a informed decision, because a wrong step can waste your business resources (money & human power) and start-up or small businesses can’t afford it.
Catch mature and quality leads if you can for sales team to make their job easier—and more of your leads will be turned into revenue faster. Don’t focus on cold calling because it doesn’t work in today’s marketing world. As a business owner or marketer, you don’t want your sales teams wasting time cold calling from a list of unqualified leads.
According to surveys, businesses with mature lead generation practices achieve better sales productivity and higher revenue growth. And here is a one channel which can make you more than 300% return on Investment – Interactive Voice Broadcast.
Interactive Voice Broadcasting is a next generation service to generate mature leads. It gives an opportunity to create a next generation call center – Interactive call center.
See this infographic below to get familiar with this intelligent, easy-to-use and powerful channel.