Now this is the time for small business owners to grow and start implementing the use of videos.
Those who are using videos are following a smart way to increase the knowledge and provide information of the viewers and show off their business. You’ll appear more sound and technology lover, as you’re not relying on long articles to help your customers, viewers.
Also, videos are an easy and entertaining way, depend on creativity of the producer, and appears pleasing to the audience.
Videos Inserted in Email Newsletters and Shared on Social Media
Think of newsletters inserted with a video in it matching to your product and newsletter topic. The click through rate of this newsletter will be higher than without the video.
Inserting a video generates an interests to watch the video only if it is presented in an interesting way. Take your time to create one such video to get regular click through in all your future newsletters instead of one time process.
As per the survey and statistics reports it is found that sharing a video on social media provides more audience than simple post containing plain text.
Let us now discuss different ways to use a video:
#1. Take a tour
To start with you may choose to create a video to give a short tour of your business to let your customers know you. Introduce your products, services through this video. Keep it brief but long enough to give full introduction.
#2. Come our with personal aspect of your company
Design an email campaign and insert a video of your personal and behind the scene process. This video cannot be practical with all kind of business but there are organizations which may use video sharing explaining how they create the product explaining the process they follow to generate it. This will develop trust as your audience and your customers know how authentic and true you are.
This will help developing an emotional bonding with your audience and for sure heighten click-through ratio of your mailer.
#3. Explain the objective of your product
There is always a basic need associated with new discovery. Let your customers know what your product is best for and in which field. This will help your connections understand the use of product and its proper application for their own growth.
Always consider helping your connections grow, which will in return give you growth.
#4. Effective launch of new product/service
Innovative & Creative: Both these terms can define why one use video. Attract your existing connections and the grab attention of new audience to connect with you. Video gives a lot of space to show your creativity and explain all possible aspects of product. Explain your product with a 3D view.
#5. Share the effective tips related to service you offer
Make a proper plot of your content and then go to create the video. Tips are something required by your clients time to time to follow better practices and achieve the best outcomes.
Speaking the tips with visual effect impose more lasting impact and will help you grow your references through your current connections.
#6. Better SEO Results
Online sharing through newsletters and social media will help your website improve the ranking.
#7. Keep your audience Up To Date
Inform your links about the new technologies, your new launched product, latest tips, and features. Let them be connected with you and be in close touch. This will help you gain permanent and long term customers.
#8. Day-to-day Events
All the small and big business organize events in their working area just to ease their employees. So, create a video containing the clips of photos from different events and share it through email newsletter among your customers and also do share it on social media.
Use such videos more often during festivals or other occasions to join the audience emotionally. A lot of people enjoy watching such stuff so use this and gain a high click through rate and a regular audience for your videos and gain subscribers for your newsletters.
#9. Run a live survey and the associated results
Survey is of help to know what is the status of your product, what are the plus points and what are the minus points.
This must be a regular running process for the running and new launched products/services.
Use the results of your survey and show it to your customers, audiences through email newsletter and social media. You may even run a live survey to record the view of your clients and share it then.
Technical products need help to run especially for a layman non-technical person. Consider using software for email marketing, which becomes a very hard job for a layman to first understand and then use it. There are two options; one, to arrange a person and explain manually each and every process, the other, is to create a video tutorial with basic step-by-step information.
The latter option is time saving and it makes you appear technically sound. Create the video, take your time, do not make it in hustle & bustle. A video should be able to appear as If a human is explaining. Insert this video tutorial in your email newsletter and share it with your subscribers, also can post this video on social media.
#11.Thanks to your audience
Say thanks to your subscribers, audience time to time to be with you. Use the clips to create a simple video to share your happiness and be grateful to your connections.
Be regular with these types of videos just to make a regular connection and generate an emotional touch
#12.Share your success story
It always is very interesting to know the story behind every successful business, the people associated and ways success is achieved. These personal things always make one curious to find out the process behind the scenes.
Make a video including the interview with the founders and creators of the company and let them speak out about the path they followed, their failure and success and how they achieved the success after struggle.