The main concern for every business owner is, how to drive customers to their business. For this, we should use different marketing mediums. We live in mobile era, we must use power of mobile to drive more customers & business. Text messaging or SMS Marketing is one of the most useful mobile marketing tool. It is the best way to help your business communicate with your target audience, It is a direct way to share a special offer or company information with large group of people easily from an online platform.
SMS marketing offers a lot of opportunity like improve customer service, attract genuine leads & potential customers, and build the brand. Nearly every industry can use the power of this marketing tool.
In this article, we’ll discuss about how different industries can benefit from using text messaging.
SMS marketing & retail industry are made for each other, SMS is the perfect opportunity to increase sales. It is one of the best medium to create awareness around your brand, products & services.
SMS marketing can be very effective to send out bulk message to your subscribers about a special offer, & Sale that you have on in store. It is more direct and personal way to reach your customers, & communicate with them through text messaging. With SMS you can send text offers like personalized coupon codes or Creating a generic discount code to your subscribers.
Here are some ways to use SMS
New stock availability
New product arrival
Coupon codes, discounts & offers
Greetings on occasions & festivals
Average response time for text messages is 90 seconds. SMS marketing offers many opportunities for education industry. It is a great way to reach out to students. Education Institute use this service in many ways like.
Communicate with parents & students regarding important updates
Exams & test dates information
Tips to prepare for exams
Good luck messages during exams
Restaurants & hotels are among biggest users of SMS marketing. With this, you can make your customers feel special.
Offer discounts & deals on food & drink
Special offers for special events like Christmas & valentine’s day
Family get together party & bachelors party
Send Coupons code
Festivals & birthday greetings
Order confirmation message
New updates for customers
Finance sector, such as banks, insurance companies and loan providers, are using SMS marketing to keep in contact with both prospective and existing clients.
Account related updates
Updates about transactions
Status of loan or any finance application
Payment due reminders or alerts
Customer feedback survey
Send fraud alert messages
It is one of the most powerful channel for travel industry. With text messages, you can approach your customers & send out messages like holiday season offers. From this way, you can get people who will arrive to you to book holidays.
Special deals to regular customers
Send auto-reply confirmation message
Last minute reminders & alerts
Send thank you message
SMS Provides Immediate Connection Between Healthcare Providers And Patients. According to a study by PricewaterhouseCoopers’ Health Research Institute, “Mobile technology holds great promise for keeping people healthy, managing diseases and lowering healthcare costs.”
Medication expiration reminders
Health and fitness tips
Little additional information about the dosage
Text messaging for the real estate is one of the fastest growing applications of mobile marketing. It is the most effective medium between broker or real estate agency and the potential buyer.
Provide useful information regarding properties
Send updates to buyers
Send reminders about property sales
Notification about special offers
Send payment reminder
If you have any suggestions and additional information about text message marketing or mobile marketing, please share with us in comment box below!