If you are into selling services, products, or goods, you know how important transactional emails are. These are an integral part of your email campaign. If you are handling emails or have done it before, you know that these emails perform better than promotional emails. If you didn’t, now you know.

If we talk numbers, CTR (Click-Through-Rate) of transactional emails is 3 times higher than non-transactional emails.

But what is the reason for this much difference? The answer is simple, relevancy. Transactional emails are the ones triggered by customers. That’s why transactional emails are super relevant to a customer. These transactional emails can be subscription emails, order-related emails, payment-related emails, etc.

In this blog, we will tell you about how you can improve and optimize your transactional email game. So let’s get started.

General Practices:

These practices are a lot ordinary, and that is the reason executives forget these practices.

Recognizable ‘From’:

Sending an email is easy to a customer, but highlighting it is difficult. Your ‘From’ name is one of the very important elements to highlight your emails. Sending your transactional emails from a recognizable ‘From’ name will help your emails stay out of the spam folder.

Clear Subject:

For a better open rate of your emails, you need a better subject line. It also helps your email get highlighted to a user. The subject line must explain to the user what that email is about or attract a user into opening it. This is because people only take a glance at the subject line to decide whether to open it or not.

The Information:

Users trigger these emails for the information they need. This information is regarding the action they have taken on your website or the app. Things like purchase information, transactions, or other related information are sent over email.

Utilize the Pre Header:

Preview text appears just next to the subject line of the email, and this is as important as a subject line. As a marketer, you need to understand why you need to utilize that pre-header. An unutilized preheader is a waste of space.

Dedicated Domain:

Always make sure that your transactional emails have their own domain and email address. Do not send them with the same domain as your email campaign. The reason to do so is to protect transactional emails from the performance of your email campaign.

Advanced Practices:

These are some practices that can boost your transactional emails to a higher level. Let’s have a look at them.

Personalization:

Personalization is the ultimate technique to engage with your old or new customers. It is mostly used for the emails sent in an email campaign. These emails are used to create leads or potential customers. What marketers forgot is that transactional emails also need personalization. Use words like “you” and “your” in your content. This will make them think that these emails are specifically written for them.

Email Design:

Reflecting your brand’s identity in everything related to it is very important. This rule applies to transactional emails too. While you run an email campaign for products or services, you design them well, matching your brand, then why not transactional emails? Give your transactional emails a look that reflects your brand.

Unified business solution providers like Sarv provide a drag-and-drop email creator. With this, you can construct and design an email design template representing your brand.

The Value:

The purpose of every email is to add value to its customers. Marketers follow this rule while sending emails through campaigns, but it is forgotten when sending transactional emails. Every email, including transactional emails, needs to add value to its recipient.

The CTA (Call to Action):

Including CTA is beneficial for your email campaign. If it is not present in your email, sending them is a waste of your time and money. A clear CTA encourages users to take action. Always test your CTA before deploying your campaigns. A little change can create a big difference in the result.

Final Words:

Transactional emails are an important part of your email marketing strategies. These are not just some regular messages that need to be sent on every action taken by users. These emails represent you, your business, your values, and how you think of your customers. Any mistake you make here will affect the campaign. Test them with your team, with software, or other manual methods, to make them more effective and optimized.

If you want to rely on someone for this, Sarv is always here to help you out.

The post Best Practices To Improve Your Transactional Emails appeared first on Sarv Blog.

Email Marketing service is ruling in the world of business marketing promotional services and new trends upgrading day by day making it more powerful than other tools.

Since email marketing has launched we have noticed a lot of changes in the trend and many more have to come for sure.

In the market, A number of email marketing service and software providers are offering the best deals for your business, and having the countless options creates confusion. The confusion is: from where to start and what to choose?

Right…???

Here are some key points which will help you to choose the best email marketing software provider. Here we go:

Advanced Email Features-  Check the list of the features the providers offering with their email packages.

Here the list of some advanced email marketing features which are in trend and must for running successful campaigns:

• HTML drag and drop editor
• Spam Analysis
• A/B Split testing
• Manage Subscribers list
• Build-in templates
• Email Automation
• Responsive Emails

And make a list of features your business needs. Do the choice accordingly.

Pricing-  The pricing of the packages matters a lot. Select the provider which offers the email marketing in your affordable budget including all the upgraded features. Also, check if they have some hidden charges.

Customer support- The support team of the email service providers must be very professional and aware about their duties. So, then whenever you have any issue with your email service, they can help you out instantly without any delay.

These points help you to find out the best email marketing software providers in India. I did some research and make your email providers research easier. I listed some best email marketing service provides. I compiled all the features and facilities they are providing and make the list of the best ones.

Have a look:-

1. MailChimp:-

Cost:- $10.00/Month
Who Uses:- Best for SMEs

MailChimp a big name in the email marketing industry. They provide email service which is best for SMEs to grow their businesses faster. If we list the features of MailChimp all the features of email marketing with trendy upgradation available in their affordable price packages.

2. Sarv.com:-

Cost:-  $7.51/Month
Who Uses:- Best for SMEs and Bloggers

Sarv.com is a combination of web solutions and good customer support. Sarv’s email marketing software seems a perfect match for the SMEs and bloggers. The email service they provide due to their best efforts of customer support with advanced upgraded features proves them different from other email service providers in India.

3. AWeber:-

Cost:-  $19.00/Month
Who Uses:- Best for SMEs and Podcasters

AWeber is an email automation platform which offers best for podcasters and SMEs. You will get the easy to use email campaign automation tools to run the email series. The advanced tool AWeber provide for tracking the automation campaigns help you to analyze your campaign success with each of the parameters you set to analyze it.

4. Sendgrid:-

Cost:-  $9.95/Month
Who Uses:- Best for SMEs

Sendgrid provides a cloud based powerful solution which helps you to send the transactional and promotional emails to your customers with the best email infrastructures. They guaranteed you about the email deliverability with the 30+ member’s team which are deliverability experts focused on your email delivery.

5. GetResponse:-

Cost:-  $15.00/User
Who Uses:- Best for SME

GetResponse provides the best compelling email service for your business with the reasonable pricing. The UI of the GetResponse is superfast and easy to access. With the GetResponse email service platform, you can grow your ROI by promoting your business in a more professional way.

6.  Campaign Monitor:-

Cost:-  $9/Month
Who Uses:- Best for SMEs

Campaign monitor in-built newsletters lead to engagement for a long time. Your email subscribers will be happy to see the beautiful templates from your side. They deliver the emails which your customers can’t ignore. You can add the human touch in your emails using the personalization tool of campaign monitor.

This is the list of 6 best email marketing software providers in India with their specialization, each providers is different others in a unique way. So, choose the best one according to your business needs and get the expected best business results.

The post Best Email Marketing Service Providers in India appeared first on Sarv Blog.

The view from the top isn’t bad, and if that view shows your business success, you feel like you are at the top of the world.

Business success depends on the techniques you choose to promote it and also the way you engage your audience to be a part of it longer.

In my opinion, the profit-driving tool of businesses is EMAIL MARKETING.

Emails are now standing on the top priority list for the businesses, and they are the important part of the inbound marketing. Customizable email templates give you the results you want. Because the better you represent, the more you get in return.

I am sure; now you are thinking to use the bulk email service for your business. And searching for the best email marketing service provider.

But wait… wait…!

Are you sure? Are you ready to run the email marketing campaigns?

No..! Then, Let’s discuss here some do’s for running an email marketing campaign successfully.

Email campaigns are the series of emails, which scheduled time for the customer engagement. And if your customer opening your e-mails then it’s your duty to make it interesting and engaging.

Here, some email campaign significant requirements which say “OPEN ME” to your customers:

1. The subject line of your email series: If you want that all your emails get open, write the subject lines which connects the old one from your new email.

Here below see an example of mail series, Reflects a perfect flow of the mails connecting with each other.

In this section, you can analyze that how the flow is continued in these emails, you don’t feel that one mail is different from the last one.

2. Questionable Deliveries: Ask questions! Send the emails which include queries. Questions encourage customers to reply to your emails.

See, how this email starts the conversation. Making the email templates like that influence customers to reply to the emails.

3. Use Visuals: Let’s start a communication by showing some visuals in your emails which influence the customer’s emotions. Visuals help you to grab the attention of your targeted audience and make them stay longer to understand your message.

Look at this email, in this visual email sender used sounds engaging. Try to make the email template like that which suits your customer the best.

There are some few more rules you have to be followed for making your email campaigns successful :

Knock the door before entering: Emails are like your foot in someone’s door. So, its general etiquettes that before going inside you need to knock on the door. It’s understood now that you need to take permission from the customers before visiting their inboxes.

Knock the door here means before starting a campaign build an email subscribers list, who are genuinely interested in your products and service.

Test the email templates: Visual plays the vital role in the emails. The representation of your emails decide you’ll get the conversions or not.

Then before sending why not to run a test, of the variations of your email templates?

Testing of the email designs helps to find the best version of your design. And then you can launch your email marketing campaign without any worry.

Understand the psychology of compliance: If you understand the psychology of your customers, you will win the hearts.

Compliance is kind of the social influence. Where, you have to do, what your customers want you to do. So then, after understanding the psychology of customers, you can analyze what exactly they want and can influence them to take actions on your emails.

Keep human touch in your emails:  Start your emails like you’re communicating with your customers. Addressing the customers by their name is the fresh way to start.

After the name, you also have to personalize your message to make your customers feel important. Write the informative messages instead of promotional which helps them to know more about you.

Now, I think you are ready to send emails to your customers.

Good Luck, Go get some conversions now!

The post Email Marketing is Like Having a Second Brain of Your Business appeared first on Sarv Blog.

How many pending mails do you have? 400? okay 600? Hell !! Even more than that? May be possibly if you are like me, then must have touched the endless list of some 3,789. And that too after a lot of Gmail spring cleaning. 

A sac full of emails are received daily, but let me tell you frankly I am definitely not free to open all those mails and read them and so that 90% of people do. Making your email campaign successful is not as to climb Mount Everest you just have to look and observe your mail box. What you do with your emails? How you select your that one lucky email out of five junks? Because your customer is one like you only. They follow the same method as well – “Choosing the rocking shocking subject line.”

How to Write Optimal Subject Line [CheckList]:

Here’s some of the type of subject line of emails with some of the sparkling examples that you can pick up for your next campaign.

1. No Nonsense Subject Lines

According to an email subject line study done by Mailchimp, short and concise emails found to be far better the butter layered. Your customers always wants a short and straight line as nobody would like to give all his time in reading the subject lines only.

“Simplicity is better than complexity”

Most of the examples of these subject lines are updates, notification, order status or media activity.

Walgreen Photo : Your Print Order is being Processes

Microsoft Promotion A : Winning Notification

Instapaper : Instapaper Weekly

2. Funny Subject Lines

A comedic subject line no doubt will spark out of the hundreds of dull and boring lines and will compel your users to open it for once and that too with a smile. If you know your client better and your mail is targeted then a well cracked joke can make large reputation points. Some of the examples are:

Lean Startup : Baby got (Feed) Back- Putting the Lean in Learn

Groupon : “Best of Groupon: The Deals That Make us Proud (Unlike our Nephew, Steve)”

Manicube : “Don’t open this email”

Inbound : Rabbit Rabbit. You’re in luck!

Myntra : Baby, It’s Cold Outside..

3. Shocking Email Subject Lines

Controversy sometimes grab attention, Using shocking subject lines needs you to walk very carefully. Your mail may get opened up but at the cost of user only. This technique requires you to be confident about your customer’s taste. Some of the examples are:

Photobucket : OOPS! Let’s Try This Again

Dailymotion : SHOCKING: Aamir Khan Leaving India For USA?

Wistia : Could You Be The Next Video Series Star?

4. Personalized Subject Lines

The most effective way to make a long bond with your customer is to make them realize that we are their personal. I remember that some Shopping Sites also sends me emails of the deals that I have looked up but left before paying for it. It also send me mails in accordance with my last purchases,So being a subscriber i feel like they treat me special, so that your customer will think of you.

Thrillist : 10 Things you didn’t know about your Guinness

Living Social Deals : Don’t miss out- Two-Hour Private Glassblowing Class For Two People

Search Engine Journal : 2-minute SEO Audit For Your Website

FANCY : Holiday Gifts For Everyone

Sarv : How May I Help You?

These were some of the subject lines which made customers to feel their importance

5. Subject Lines with Count Head

The factor which make up a blog’s title attractive one, makes up even your email’s subject line a graby one, Yes “Numbers”. Our brain is more likely drawn to count-head. This is why top 10 lists get more popular among people. List are easy for our brain to process and provide the rely of easy and quick read. Some of the numbers based subject lines are below.

SocialBro : 7 Most Annoying Twitter Moments of the # Oscar 2014

Youtube : 10 Jaw- dropping drift videos on Youtube

BizSugar : 5 Tips to Help You Prepare For The Holidays

Shutterstock : 4 Essential Design Principles Explained

6. Leaving Behind Subject Lines

Humans have a problem or can say a fear of left behind.We have a terror of missing out. Showing the scarcity or leaving behind terror you can also grab the attention of your subscribers.

Coldwater Creek : 5 Hours Only! 50% Off All Jeans in Stores. Go!

Bundle Stars : Pay $1.99 for a new bundle of 6 STEAM games (48 Hours Only!)

Grammarly : LAST CHANCE: Get 50% Off Grammarly Premium

Shutterfly : 3 Days Only. Best Prices. Best Sale of The Season

7. Mysterious Subject Lines

As Scooby-Doo says, People want a little suspense in their lives. Giving readers a little punch of mystery might cause them to bite and increase your opening rate. Some of examples are:

eprize : It’s all over December 25..

Jabong : Hello Winter Cheaters!

Webs : Last Chance to Save Up to 60%! Buy More, Save More

8. Symbols in Your Subject Line

Question marks and punctuation can also help user to go for your mail around the heavy mass of emails. Asking your readers a question immediately involve them into you. Question contains instant dialogue with them which grabs the attention just to answer the question. Instead using unusual symbols can also make your email attractive one

Sephora Beauty Insider : Rough Day?

Search Engine Journal : Are You Really Reaching Your Audience?

Photobucket : What Kind Of Music Do Elves Like Best?

Hence, We can say that Subject Line is as important for email as heart is for our body. Working on subject or a good subject line completes the 95% of task of any campaign. But before choosing any of these type, first you should understand your customer and delivering the subject line of your customer’s taste can make your email a sparkling one among huge masses of email. So, Keep changing your type to remain far from customer’s unread list.

Are you using any service provider which are mentioned here? Please share your feedback with us. Would you like to suggest any other email marketing service providers in India? We’d like to hear from you!!

Recommended : How to Get More Conversions From Email Marketing?

The post Heart Of Your Email – “Subject Line” appeared first on Sarv Blog.

Are you going to send a campaign to your list? Email marketing is great channel to drive sales and maintain good relations with customers. Here’s a To-Do List (pay attention on it before hit send) which help you to get most out of it.

• Does your subject line make a difference?

• Did you segment the list?

• Do you have a well-designed header?

• Will your headline catch the attention?

• Do you have a well-designed & attractive visuals?

• Is your content informative and relevant to readers?

• Did you include a clear Call-to-Action?

• Did you include social media buttons?

• Is your email mobile friendly?

• Did you provide company contact info?

Also Read: A Quick Email Campaign CheckList: Pay Attention Before Hit Send

To learn killer tips to design a profitable email campaign, See The Infographic Below!!

The post [Infographic]How To Design A Profitable Email Campaign: Killer Tips appeared first on Sarv Blog.

Email marketing is great channel to drive sales and maintain good relations with customers & subscribers (If you do it right and follow the genuine process!)

Are you going to send a campaign to your list? But before sending it, you need to remember some elements from top to bottom. Here, we sharing a email checklist, Use this checklist to ensure everything is OK before hitting send. This checklist will help you to avoid the mistakes which can make you a Spammer!

1. Ask For Permission

Before you send an email campaign, you need to ask for permission. In Subscriber mailing you can only send the mails for the subscribers that subscribed for the specific services, newsletters. To get the subscriber, you must place sign up forms on your relevant webpages and landing pages.

Through the sign up process (Double opt-in recommended to build quality & strong email list) customer gives you the permission to send newsletters or campaign for specific service.

• There is low chances of your mail marked as “Report Spam”.

• Always follow the SPAM act based on the location (country) you are targeting to send the campaigns.

• You have to make sure that you have received permission to send emails to your list.

2. Put the “From Name and Email Address” ALWAYS!!

You must mention From name (Company Name) and From address (Company’s corporate email ID). These details show who you are.

• When your recipients check the email, they look at the “from” field to see who sent the email.

• Make sure your “From email address” is valid and checked it on a regular basis.

• Your brand is easily recognizable by the from name and email address.

3. Place Your Company LOGO!!

You must put your logo to header of campaign.

• It will make your campaign look more official and professional.

• With Logo, your recipients can easily recognize and remember your brand.

4. Subject Line Makes A Difference

Subject line is a soul of email which will decide open rate. Studies shows, approx 64% of people decide to open an email based solely on the subject line. So, you must thoughtfully write the subject of every email you send.

• Must Contain 50 characters or fewer.

• Subject line should convey a specific benefit to grab reader’s attention. Create “I want to open this now” type subject line.

• Why should your reader open this email now? Create a sense of urgency, if possible.

• Do not use the Spam keywords and phrases.

• Subject line should match with the content of your mailer.

5. Start With GREETINGS! (If Possible)

Want to make a good impression on your readers? Use the right words and expressions!

• You can include an opening greeting in your email – Make it personal. You can simply begin your email with “Dear Sir/Ma’am, “Hello John” or “Good Morning!”.

• Here you can insert dynamic tags to customize your email.

6. It’s All About CONTENT!

Have you ever heard this EPIC phrase “CONTENT IS KING”, and it’s a universal truth!

Keep the body text of your email concise; Never deceive or mislead.

• Content should be relevant, meaningful and interesting for your reader because they don’t have mush time to read it. So, put the important information first!

• Divide it in short paragraphs, subheadings, and bullet points.

• Don’t use a lot of images and visuals and make sure each image is relevant and correctly sized.

• Always use the ALT text for each image.

• Avoid using confusing, Spam words and phrases.

• Avoid sending attachment.

Also Read: 10 Epic Email Marketing Practices To Make People Love With You

7. Did You Use Call-to-Action(CTA)?

CTA is impossible to miss. It’s a way to invite recipient to take an action, for example, “Sign Up Now”, “Learn More”, “Download Now”, “Start Your Free Demo Now” etc.

• Consider creating a button you can use for your call to action instead of a plain text link.

• You must include a strong and clear call to action button in every email.

• Proper linking with your landing page.

• CTA will make it easier to click on mobile devices.

Also Read: What is An Effective Call To Action (CTA)?

8. Send Your Message only For Subscribers

You don’t want to irritate the customers or subscribers. Keep one rule in mind – Never share the information about a service for which they’ve never subscribed. Make a loyal relations with your subscribers and only send the information in which they’re interested.

• If you annoy the subscribers it will annoy the recipient, your message will be marked as “Report Spam”

• Never send Too MUCH messages because it will increase your unsubscribe rate.

Related : Edit Your Sales Email With 8 Useful Tips

9. Create Your Footer

One of the most overlooked places to market your company is via your footer. This part should contains some important variables like:

• Social Sharing Icons to share your email on social platforms.

• “Forward to a Friend” link allows recipients to forward your campaign with your friends.

• You must include your address(current physical address) in your footer. Make sure your address is up to date.

• Place a Unsubscribe Link in every newsletter. if someone does not want to receive the mails for the services anymore, let them quit and make it easy for them.

• The View in Browser Link allows subscribers view a campaign in their web browsers.

• Email Signatures and Blog Link.

10. List Segmentation

You may gain the proper attention if you follow the genuine and smart segmentation practice. You must divide your subscribers list by various attributes such as interest, age, location, sign up date, previous activity, industry etc.

It’s an important practice to send relevant message to right people and for improve the effectiveness of your campaign.

11. Check Domain/IP Reputation

Check your domain or IP reputation. IPs use sender reputation to decide whether (or not) they will deliver your email to your subscribers. keep your domain clear of any kind of blacklist and avoid Spam issues.

12. Evaluate Campaign

• Test your template design across multiple email clients before you start sending.

• Perform a mobile-friendly check.

• Make sure images & other media look good in different devices.

• Send a preview to your own email address.

Final Thoughts!

Before sending a email campaign you should set clear purpose and goals. Now everything is done, put yourself in recipient’s shoes and ask yourself “If I were the recipient, this message would be of value to me.”

Note: You can select a professional email marketing platform to create beautiful email campaigns.

If you’ve done with above checklist, it is time to launch the campaign! GOOD LUCK!!

The post A Quick Email Campaign CheckList: Pay Attention Before Hit Send appeared first on Sarv Blog.

Email is the hottest form of marketing! A successful Email marketing campaign is very important marketing strategy to communicate and build relationships with prospects, subscribers or customers, gather important data, and help improve marketing ROI. You need to focus on best practices, avoid self promotional pitch & pay attention to your subscribers to build, and execute effective email marketing campaigns. Most business owners don’t know how to do it right.

To get more visibility, recognition, leads, & return, your email campaign must be effective. 40% of marketers rated the leads generated by email marketing as high quality. Would you like to know how to build a great email marketing campaign without making the mistakes? Here, we’ll discuss some epic email marketing practices.

1. Get Subscribers

No subscribers, no campaign. Getting subscribers & build email list is the most important concern for marketers. Your email list is one of your most valuable resources. So, first we need to focus on getting subscribers. Here are some ways to get more subscribers.

• There are some casual visitors who visit your blog, you can turn these visitors into subscribers by put a smart CTA (call to action) button on your blog like “Like our blog? Click here to subscribe”.

• On-site Surveys can be very helpful to get updated contact details of existing & regular customers. Give a description about your survey, so they could engage with your survey.

• Pop-up forms or Sign-up forms on your relevant pages. Place email newsletter sign-up forms like “enter your email for newsletter or updates” on every relevant page on your website. Don’t just say “Subscribe Here”, Describe them why they should subscribe. Make sign up forms easy.

• Lead capturing form on landing page to collect more contact information such as name, company name, job title, email id, phone number, website URL etc. and provide some educational information like ebook, guides, product demo, video etc.

Also Read: How to Grow Email Subscriber List

2. Segmentation

You’ve got subscribers, now its time to segment your subscribers list. Segmentation is a powerful practice for increasing the effectiveness of an email campaign.

• Segmentation is most important to send right message to right people.

• Segmentation gives a better idea about your subscribers & their needs which will make your campaign effective.

• Segmentation helps to reduce the number of unsubscribes & complaints, and generate higher open rates, click- through rates and conversion rate from email.

• Use subscriber data that you collect during opt-in process.

• You can segment customers & subscribers as per their age, location, interests, demographic area, industries etc.

• Segment subscribers according to their behavior such as how many times they have purchased or used any service, and their last visit, length of time they spent on site, which type of offer they download etc.

3. Design

• Keep the width of email template under 600 pixels for desktop design to ensure subscribers won’t have to scroll.

• Create a consistent experience, look & feel for your email and the landing page or website.

• Place the most important information first because most of people have very less time to read your full message.

• Keep it short & simple. If you have more information to convey, just give link to a page on your website where subscribers can learn more.

• Use bullet points & heading, so that subscribers can easily understand your information.

• Make sure your email looks good with images & without images. Email must be mobile responsive.

• Provide a clickable preheader which summarize your message.

Also Read: Images in Email Campaign: Which to Add and Which to Avoid

4. Subject Line

Subject line is one of the most important elements of an successful email marketing campaign. Subject line is the first part of email which recipients will view in their mail box. The subject line tells what you offer in your email newsletter. Audience will judge an email by its subject line.

Studies shows, approx 64% of people open an email because of subject line. Here are some tips for subject line which can make your campaign effective & successful.

• Subject line should be eye-catchy & promising to get recipient’s attention. It has to make sense.

• You must keep it within 50 characters. Make it memorable & actionable.

• Never use recipients name & promotional words like “free”, “urgent”, “order now” “deal” or “discount” in your subject line.

• Don’t place your company name in subject, put this in “from address”.

• Don’t use punctuation, funky words, repetition & CAPITAL letters (only capitalize first letter of word).

5. Content

• An email is a way to communicate with your customers. You must deliver useful, informative & relevant content according your target audiences. Your content must keep “trust & context”. Customers engage easily with relevant, interesting & personalized content. You must offer right content to right people.

• Content of email newsletter should be concise & clear because readers have less time to view your message. Don’t use sales pitch, Do use valuable. Subscribers only purchase a product from you when they find it valuable for them. So, always offer a content which can solve subscribers problems or queries.

• Your message must contain text & images in proper manner, don’t use a lot of images ( 80% text & 20% images). Use Alt tag for your image which describes it. Your message must include an opt-out option or unsubscribe link and it should be one click process. Make it easy to find.

• Don’t follow “batch & blast” method for your email campaign. It can lead to high unsubscribe rate because subscribers may not be engage with your message. Put yourself in the role of subscriber. To make your campaign successful, there is only one weapon- “Valuable Content & Opt-in Database”.

Recommended: 5 Ingredients To Make Email Marketing Your ‘Cup Of Tea’

6. Calls-to-Action (CTA)

• You must add an action oriented & relevant call-to-action (CTA) button in your email newsletter.

• Using of big, colorful CTA button can help you to get conversions. Linking CTA to relevant landing pages. So, subscribers know what they’ll get when to click the button.

• It is a way to invite subscribers to take an action which avoid spamming.

• Proper color decision for buttons and place them either at start or end of email message.

• Make sure calls-to-action are immediately noticeable when a user quickly looks your content. It must be visible, even with images turned off.

7. Social Media Channels

We can’t avoid social media platform; we have to use power of social media & using them in right way will increase your reach & your brand loyalty.

• Social media buttons like Facebook, Linkedin, Twitter, and Google+ must be placed in your email newsletter.

• You should make your campaign sharable on social media channels. So, your customers can forward it to friends or colleagues and share it on social media.

• Only reliable way to get the promotion through sharing, with a bigger and bigger population.

• Give subscribers a reason to share your content by providing valuable & helpful information in email campaign.

• Studies shows that, email which include social media buttons have 158% higher CTR.

8. Email Deliverability

Deliverability rate is the percentage of email messages delivered to your recipients inboxes versus the total number of messages sent. It shows how many emails are soft bounced & hard bounced. Every marketer want a good deliverability. Here are some best practices to improve email deliverability rate:

• Maintain your email list regularly. Clean your list & remove hard bounce contacts.

• Use double opt-in process to add a subscriber into your email list (click the confirmation link after initial opt-in). With double opt-in, deliverability rate will be high & unsubscribe rate will be low. It is a way to build a strong email list.

• Make it a habit to update your contact list every 6 months. Contact list older than 6 month is considered stale and of little use.

• Welcome messages to new signups & increase engagement with subscribers. It build long way relationship.

• Don’t use batch & blast method to avoid low email delivery. Perform bulk mailing with small chunks of contacts instead of shooting on a list of millions of email ids.

• Purge the emails that has not been used for long time.

• Don’t use attachments in your email, include links.

• Email message must contain an unsubscribe link.

9. Evaluate Campaign

To achieve good results from email marketing campaign, campaign evaluation is required. Here are some elements to test & evaluate an email marketing campaign.

• Check the subject line.

• Ensure that the content, images & media looks good.

• Test CTA(Call To Action).

• A/B testing is good practice for better conversion.

• Campaign should be mobile friendly & display clearly on different devices.

• Don’t let the reader scroll to view the full mail. Try to keep it brief.

• Preview testing is necessary for good email deliverability.

10. Track Results

After sending email campaign, its time to track your campaign. To track your results, there are some important factors such as opens, clicks, bounce rate, Click-through-rate (CTR), unsubscribers, deliverability rate & conversions etc. Use these details to understand prospect interaction, improve next campaigns & improve ROI.

Read: Some Important Factors to Track Email Marketing Campaign

Finally, remember the basics of creating a great campaign: engaging subject line, concise, relevant images, valuable content, integrated social links, and provide call-to-actions for readers. Implement these tactics and you will make people fall in love with you!

Also Read: A Quick Email Campaign CheckList: Pay Attention Before Send

The post 10 Epic Email Marketing Practices To Make People Love With You appeared first on Sarv Blog.

1. Use the image reflecting your brand in it

When a regular newsletter is sent to the subscribers it is necessary to make your subscriber think of the brand website by a mere look on mailer. Use the colors matching to your website colors, this will help you bind your readers.

If there is a dedicated designing team then you may ask the team to either create the images on their own or choose the images, which are of good quality and are professional.

2. Resize your image and make it proper for your campaign

Never use a bad quality image with very low resolution. In a low quality image if you stretch the image to make it fit your mailer, then the visibility will be blurred and will pose a bad effect on reader. The area, which is left to insert an image, must be filled completely and the images must be resized or cropped according to the space available. Specify the width and height of your image while fitting it into the campaign. The width may not exceed 600pixels, the ideal size of a mailer.

While designing the mailer one must keep in mind to adjust the ratio of the images and entire campaign so it can be viewed both on desktop and smartphone.

3. Improve the distorted images

In a campaign we use images in mostly PNG and JPG format. Choose which file type to use. If you want to use the images with text written on it then PNG will suit your needs or otherwise you may use JPG format for smaller images. One must make sure to use a file format, which show the image without any distortion, while designing a campaign.

4. Image descriptions and display options

Remember that your email campaign will not be displayed similarly in all email programs. Outlook, Gmail, Yahoo, Hotmail, personal interface etc. will show your campaigns differently. The terms followed are different in different email programs. So, before sending the campaigns use the tool to view your mailers in all the programs. Also, selected email programs do not show images in their mail. In such a case it will be a necessary step to mention the email description in case the images do not show. Enter the description for all the images in the email campaign.

5. How many images are you using?

How many images are you supposed to add to your campaign? How to decide this ratio of image and text?

Ideally It is recommended to keep a ratio of 20/80 where 20% part of your mailer will cover the images and 80% will cover the text part. This ratio is necessary as to avoid the spam issue, as more images will lead the campaign to deliver in spam. The servers cannot read the images, so they cannot find out if it is spam or nor, so finally it makes it spam. So, keep the number of images as per the ideal ratio.

Never use a complete image as your mailer for reasons, which are as mentioned below

1. One, it is considered spam

2. Two, some email programs do not allow images to be visible or such campaigns are even blocked by the filters.

6. Use buttons to drag readers to view information in detail

Images are worth to be included in an email campaign. It is a good way to grab attention of your readers. Another good thing about this is to give it a next step. Display a button to redirect it on a page to provide a detailed information about the topic, product etc. Remember that you cannot give detailed information through the mailer, so readers must be redirected on the associated page.

7. Use potential images for your campaign

A mailer without images is unable to show your emotions and hence it is incomplete. Use images, which hold the power of attraction and have the potential to hold reader and give it a full view. Associate your images with links too to view the click-through rate and find out the result.

Don’t forget to share your thoughts!

To know more about Email campaign, Read our previous articles- Click Here

The post Images in Email Campaign: Which to Add and Which to Avoid appeared first on Sarv Blog.

You work hard and follow all the genuine process to maintain a good relation with the customers and other connections. What then goes wrong that even after giving the heart and soul to the business and serving customers, spam complaints are received?

What if you’ve followed all the terms and conditions, sending mails to only your opt-in database, but still your mails are dropped in spam? One may face this situation and then it becomes a challenge to get good results in genuine mailing. The other question is what is genuine mailing.

Avoid Marked as Spam

Whenever an email is sent, it is up to the receiver/subscriber to give their instant opinion. You cannot bind everyone to read all your mails. Even if somebody report you spam, it is not necessary that you’ve done something wrong. It may be like the audience is not interested in the content you’ve sent.

There is no full proof way to find the perfect reason behind but we may follow certain measures to watch out before scheduling the next email campaign.

• Ask for the permission before sending mails

Subscriber mailing is the mailing performed on the email ids that subscribed for the services, newsletters. The customer gives you the permission to send mails for the specific service he/she is interested in.

Asking for the permission will help judging your subscribers as after you’re permitted you may assure yourself that your mail will be opened and read. The chances of your mail marked as “Report Spam” will be low, will be connected with you for a long duration waiting to here from you at regular time intervals.

Do not flood your subscriber with newsletters every now and then. Make it a consistent and slow process and double check before sending that you are sending mails for which subscription was done. Make sure to fragment your audiences from the start based on the subscription process they’ve followed.

Never forget to follow the SPAM act that is different based on the area in which you’re sending mails.

• Show who you are

Never keep the necessary details hidden from the mail. Let your receivers know who you are and open the mail without marketing it spam or deleting it without bothering to open it.

There are certain necessary variables you may mention in your email newsletter or promotional mail

1. From email address (company’s corporate email id)

2. From Name (Company name)

3. Prominent logo in the header

4. Proper linking with your main website

5. Address in your footer

The above are some primary variable, which are must to be in your mailer. The secondary ones can be noticed as per the client behavior and introduces later for a better response.

• Practice sending relevant information

Nobody have spare time to read a mail that is not having its interest. Try serving what you’ve promised to. Avoid copy-paste process to get better and original results.

Clients may open your mail but then if not interested will move it to trash. So, keep a keen eye on every mailer you are sending to find out which content was interesting for average number of clients and which is not. Avoid sending content that is rejected with minimum click through and open rate.

An online survey also may help get the view of your readers and schedule the future campaigns.

• Send the mails for which the person subscribed

Irritate a customer once and its finished. Consider yourself when you are breaking the promises. You will not like to receive the information about a service for which you’ve never subscribed.

Make a loyal relation with your subscribers and send what you’ve promised with them. This will create a long permanent relation instead of a short bitter one.

For sending a new mailer prepare a common mailer for all your subscribers. Mention about your new services and let them choose if they want to subscriber.

• Do not load your subscriber with UL number of mails

Follow a consistent timetable to schedule the campaigns. Make it daily, weekly, monthly depending on the relevancy of the content. Do not forget to provide the option to opt for daily, weekly or monthly newsletters. This will help you fragment your audience and send future mails.

Never bother your audience by sending mails everyday even though they have subscriber for weekly newsletter. You will end up marked “Report Spam”.

Follow the rules and respect the emotions of your subscribers to follow a proper and fruitful mailing.

• Opt-out process must be easy

It is not necessary to stick to a single service all your life. In the techno world we daily come across new service for better promotion than the previous ones.

So, if someone does not want to receive the mails for the services they have once subscribed, let them quit and make it easy for them. Keep it open from your side. You’ll comfort your subscriber and surely gain the trust to get them back. Let your customer remember you as a perfect client.

• Send quality mails

You’ve designed a mailer, written a genuine and original content but there are some key points, which are mostly avoided, or the designer is not aware of the consequences.

1. Avoid using spam words and phrases

2. Avoid caps and punctuation

3. Avoid sending attachment

4. Avoid using capital letters unless it is very necessary

5. Avoid flash images, too much colored text

6. Keep your mailer full HTML based with inline CSS only if required

• Follow CANSPAM Act

Every country carries its own CAN_SPAM Act and follows the rules based on the country you are targeting to send the mails to. CAN_SPAM rule for India will not work in Canada. Want to know more- Visit Here.

Allow yourself some time to study the rules specially when you want to target international clients.

Ignoring the Act will effect your reputation affecting your brand domain, email id and if you’re listed in blacklist then you’ve to start from the start to build your reputation again which is a gradual process.

• Segmentation

Fragment your contact list as per the services and subscription process. Focus on each contact list separately and get the statistics separately.

You may then survey the results and focusing on each of your subscribers. You may gain the proper attention if you follow the genuine and smart fragmentation.

• Survey your readers periodically

Create a bunch of questions for your subscribers based on their subscription type. Prepare the survey based on the service involved. This will help you gain a feedback from your subscribers and you may also get new ideas to further improve your services and support too.

Make it a continuous process and follow at a fixed time interval. This is another best method to get the reports about the product and service apart from the open and click-through ratio.

• Subject line must be interesting and engaging

Force your subscribers to open your mail every time. This is not an easy process and hence gets a team to decide the subject line of your mailer. It can be treated as a soul of your mail that will decide your open rate and then your content will decide your click through rate.

There are some guidelines to follow to create a perfect subject line:

1. Make a subject line of up-to 50 words

2. Do not use the spam keywords and phrases like “Limited Offer”, “Free”, any adult content etc.

3. Avoid using CAPITAL LETTERS and punctuation marks

4. Match your subject line with the content of your mailer

5. Use personalized subject line.

• Check your domain status to check on the reputation

Here comes the technical part. Engage your technical team to do this job of finding if the domain is either blacklisted or of low reputation. Your vendor may too help you track the status for you and guide you how to remove this. This is very necessary to keep your domain clear of any kind of blacklist and avoid spam issues.

Related Post : “5 Silly Email Marketing Mistakes” One Should Avoid

The post Avoid The Mistakes Which Are Marking You A Spammer (Even If You’re Not The One) appeared first on Sarv Blog.

What next? You need to be in their regular conversion so to avoid any chance of your subscribers to forget you. A single subscriber is associated with you for one or two products but what about others in existence. Simply make them aware of your other products.

It is not necessary to always concentrate yourself on

SALE! SALE! SALE!

Engage with your clients, make them feel at home and make them comfortable enough for another purchase. Make a habit to ping your subscribers without any special reason. A business needs this association every now and then, which may be everyday, weekly, monthly. All depends on the sources you have, as this work needs a dedicated team.

So, what will you send to your subscribers? There are some options or subjects, which could be used to focus on regular interaction. Let’s discuss them here in this article.

#1. Welcome Mails

• With a new sign-up an automated mailer must be designed which the subscriber receives containing the access information for the initial stages.

• Make a good presentation of your company/business showing that the vendor active all the time, not sleeping.

• The customer will know that the company responded soon after subscription, this makes you instant and one who keeps a keen eye on every field whether be small or large.

• Let the subscriber new to your system trust you and your organization, architecture, manpower, support etc. Later the customer itself will try to explore and subscribe to service required.

“Simplicity is far better than Complexity”

The above sentence is justified in the aspect that if your mailer is simple, clear and inform only about the questions asked then it would suit all your customers who may be technical or non-technical. Treat all your subscribers equally who may be new to the field or is stable in the field.

#2. Off Season Mails

• Every business tries to be in contact with their customers and subscribers in their peak selling days, the busiest days. So why not in your, somehow, free time.

• Let them enjoy your mails in their holidays too. Here too it is not necessary to directly ask them to purchase but you may ask for this indirectly.

• These mailers will help them remember your business and return year after year.

• Introduce your new features or new products or services and do not forget to mention the important features in points instead of writing a paragraph.

• You may too share some offers with them in off-season atmosphere, good enough to attract them.

#3. Keep Sharing Your Achievements With Your Customers

If you have received awards for your services, if your new features/product are introduced, your ranking is growing constantly, your articles published, good news related to your work area, then don’t back yourself and share the news with your customers and subscribers.

This will help you

• Build trust between your customers and subscribers

• Customers develop interest to upgrade service or use another product not bought yet

• Spread the word of strong architecture of your system

• Build references and grow your customers

#4. Share The Blog Updates And Let Them Sign-up OR Read The Articles

• Maintain your business blog. Add the articles related to your products. It is not necessary to concentrate only on your services, show a comparative study with other brands.

• Introduce transparency in your articles, which is what blogs are for. Let your customers know about your blog and follow them.

• Also, you will generate subscribers to your blogs and you may then send them regular mails containing information about the new articles added of their interest.

• Give the option of blog sign-up to your customers to receive the weekly, monthly mails.

#5. Introduce Products

Introduction helps to provide an explanation about the product working process. This will be helpful for the layman to know how to run the product and for the professional to find out if the product is in better than his previous service providers product.

Here the need is to concentrate on the basic working process to make it a very user-friendly tool. This mailer is quite necessary and to be sent after the payment is done, as this will make the first impression of your support system.

#6. Send Your Anniversary Cake

Your users are also the part of your working area. Send them the celebration news through mailers and let them think you care. Attach them emotionally with you as it will help to build a strong bond.

#7. Celebrate Your Holidays With Your Customers

HAPPY HOLIDAYS!!!!

That’s all you have to send to your clients to share the happy moments. Include some necessary information too like your holiday support desk to help you in non-office hours. Let your customers feel you work even in holidays for your users.

Mention the option for call or email in your mailer so that they may contact you easily.

#8. Run a Survey For Feedback

• It is good to know yourself. Let your clients rate you and inform you how is your work including your welcome, sales, support etc.

• Run regular surveys among your clients. Focus on topics related to your products, your services pre-sales and after-sales.

• The feedback you receive will help you know your presence among your clients, improvement if necessary, and features not worth enough to run.

• Keep your survey short with few key questions for best results.

Also Read: How to Create An Interesting Survey

#9. Re-Engagement

There are some clients who have not opened your mails for quite some time now. They are signed-up users and sometimes placed the order without completing the payment.

Take a while and send them mails with engaging subject lines to gain their attraction.

The examples of such subject line can be:-

• We Missed You,

• We received your order but is incomplete

• What went wrong

Your mail may start as below:

• Find out those who are not opening your mails

While sending mails regularly to your subscribers you will get the statistics to find out who never opened your mails. Separate them and make a new contact list to start the re-engagement process.

• Launch an email campaign to attract them

Design a mailer now. Use an engaging subject line as mentioned above (a few) so to compel the receiver open the mail. Keep your content such that your customers get a reason to join you actively once again.

Ex:1) Subject: We Missed You

Dear [Name],

I hope you are doing well! It’s been a while since you’ve placed your last order with us.

Do let me know if there is any requirement, we will send you the best possible deals we have.

Regards,

[Name]

Phone

Email

Ex:2) Subject: We received your order but is incomplete

Dear [Name],

I hope you are doing well! It’s been a while since you’ve placed your last order with us. The payment was not complete then. Considering there was a price issue, here we are to give you the current deals lowering the price, keeping the service same.

Do let me know if there is any requirement.

Regards,

[Name]

Phone

Email

• Get the final statistics

Now you know who are the ones opened your mails and thus involve them in your contact list of active subscribers for future email conversation.

#10. Follow-Up

• You have received a query, order but it is incomplete. The possible reason may be the favorable conditions of the buyer. They want the service but after few weeks. What if they forget you after a week and search some other vendor.

• Here, in such conditions arise the need to follow-up mails. Do not underestimate the power of follow-up mails. These mails can be schedule at regular intervals.

• It is a necessary step to mature your leads and drag business from them. Stick to your leads and don’t allow your clients forget you.

#11. Thank You

Appreciate your customers more often. Provide them coupons to gain something in there future billings. Design an email campaign and mention that your customer is the best for you and give them a deal worth to show your gratitude.

# 12. Share The Videos Associated With Your Company

• Create a video of your products to introduce your product, it may be a tutorial too required by many clients. Video watching is an easy approach for most people instead of reading a lot of pages. This won’t let them sleep and help them gain early.

• Try to make the videos with simplicity and keep simple steps and do not forget to share them on your blog too.

• Videos have a powerful effect and this pose a meaningful impact on the viewers.

The post What to Send in Your Email Campaign: Get Simple Ideas appeared first on Sarv Blog.