An email has an ability many channels don’t: creating valuable, personal touches at scale.
It is a traditional way to generate revenue utilized by thousands of businesses around the globe. It has proven to be one of the best communication and promotion platform.
74 trillion emails are sent per year, 269 Billion emails are sent every day, 2.4 Million emails are sent every second.
So hereby I mention the top ten email marketing campaigns that have proven to be the most important and effective ones for your business.
This is probably the most desired series that every new user would like to see. The receiver feels connected if we send them a welcome mail as soon as they join us. If we won’t send them a welcome email at the moment then later on maybe they may lose interest or may move on to some other relevant services. Also, the open rate for these emails are quite high and leaves an instant impact on receivers mind.
Using these series highly affect your business as they lead to a long-lasting impact on the receiver’s mind. Within the welcome email, you may brief the receivers about your business or services. You can also display any current scheme that you are having at that moment.
Customizing it in the best possible way could help you get good returns from this initial stage itself. And as said earlier, the open rate is quite in the case of the welcome email series so must make the best utilization of it.
A newsletter is basically a piece of information that may contain some relevant information that the niche category of users tends to check out. Many companies around the globe share with their audience to stay connected.
In a newsletter, your intention should not be selling but rather sharing some meaningful information to your target audience in order to build up healthy communication with them on a regular basis.
Remember that people easily get attracted to anything that is for free! And if you send the right information to the right audience then you can build a great relationship with them undoubtedly.
Don’t send such emails too thoroughly rather maintain consistency. As if most of the cases the audience gets irritated by such emails if you send them too often. You have to send it in an acceptable manner which may also make your audience keen to read them.
As the name suggests, triggered email series refers to trigger a mail purposely. The concept is related to automated email marketing.
Suppose you are running an e-commerce platform and a customer adds something to the cart but didn’t finish with the final step, i.e, payment. So in order to prompt them to finish up with the buying process, you can set an automated email that will be triggered as soon as the customer reaches the last step.
Similarly, whenever a user performs any sort of activity then you must trigger a mail that is relevant to his/her activity which will leave an impact on their mind.
Suppose someone purchased something from you. Then you would definitely want to retain him/her.
If you will be successful to keep them connected with you then they may retain and purchase more from you. So in order to keep engaging them, you can share more information, tips, tricks, solutions related to the previously purchased product by them.
These campaigns are rarely seen but are a very effective way to retain your customers.
This is also an email that is triggered. When the customer finishes up the buying process then this email must be triggered. The transactional email must contain all the details of the order placed.
Customers desire to get this type of email as it increases the authenticity of your service. Almost all the e-commerce platforms send a transactional email after every purchase.
Suppose a person used any of your services maybe once, twice, or thrice. But when it is noticeable that he/she hasn’t used any of your services for so long, i.e, they have become inactive then you must give a try and send an appropriate email for interaction.
You can send them mail that may include greetings, Question/Answer series, ask for suggestions, etc.
If it doesn’t work then it must be clear that they might not be interested in your services or maybe they are of no use for them anymore. In this case, you must cleanse up your list and leave behind only those who are interested.
Promotional campaign series is basically used to promote your product and services. In fact, it is the best way of online promotions.
If you promote to the niche category of an audience then you can get a much better response. If possible, then you must also offer something that could add an additional attraction in your mail and you may get great results.
These campaigns basically contain some offers, discounts,s or new launches for a specific occasion. You can run such a campaign while festivals and other occasions.
These have a very high open rate as the receiver pretends that promotions made at any occasion may contain something different. In order to increase sales and increase the customer base, you must never miss creating such a campaign. This would encourage your target audience to get converted for the sake of their own interest and profit.
You must refer to such campaigns run by the same category of business to get ideas of what could be offered. You can follow the same regime and if you make some modifications as well then you can also beat the competition.
It may also happen that you may not be able to make any profit out of it as you may have to sell your products and services at the cost price! But remember you may increase your customer base and after coming through your services once they may retain for the future as well. So you may make a profit out of them in the future. It will all depend upon the quality you will provide.