As a marketer what’s your objective?
To get more revenues? To generate leads?
“A BIG Yes”
So, For fulfilling your business objectives aren’t you thinking transactional emails are the best revolutionary tool?
Transactional email services help you to create an engagement with your prospects and this is a proven fact that these emails generate more business revenue than email newsletters. They have triggered emails and sent individuals based on the user’s action.
Suppose, one of your customers is buying a dress from your e-commerce store. So, it’s your duty to give him a perfect proof of his purchase and order confirmation message instantly.
1. Welcome email when someone creates an account
Welcome emails are important.
They help to establish a good relationship with the new customers. According to some researchers, this is proven that welcome emails not even make a stronger relationship with the customers and engage the customers although predict long-term subscription behavior.
But, now the question is: Is it enough to send a plain text welcome email to the new subscribers helps to maintain the scenario you are expecting?
No, It’s not enough. For creating a good first impression, the reflection of the first email decides your brand’s image. So, make your welcome email stronger by creating a beautiful design that defines your business.
Let’s see this welcome email example from Crocs:
In this example, Crocs designed an attractive email and also included the “Calls-to-action” button to engage the customers with the discount offer also.
Crocs included the social sharing buttons in their templates to make it shareable.
2. Order Confirmation
Two-way communication with customers is the key to your business success.
Order confirmation messages are an essential part of the websites that run their businesses online. Because a lack of emails sometimes frustrates the customers.
Let’s see an example of order confirmation mail:
Amazon, a big name in the e-commerce industry, take care the all their customers by giving them all the information of their order.
In this email, you can see Amazon added a CTA button for customer’s facilitation to see all the details of their orders.
Amazon is a leader in the eCommerce industry because it’s good customer support with emails. So, why your business survives to use these emails now.
The order confirmation is necessary. Make sure your customers are getting the email whenever they order something with all the shipping and delivery details.
3. Insert Survey to Ask Feedback
Do you know what your customers think of you?
I have a great idea to know their feedbacks – Embed a Survey to know the customer’s feedback.
Inserting a survey in your email is the best way to know how your customers responses to your sent emails.
Your customers are receiving lots of emails daily. So instead of asking questions, make it simple to fill survey form, let them feel free to give their feedback about your business with few clicks.
Have a look at this amazing survey email which also offers an incentive:
This email smartly asking for feedback and a 30% discount makes it more interesting for the customers.
4. Keep subscribers update with company news, product news, or press releases
To maintain good public relations keep your subscribers updated about your company and products.
Broadcast emails for this purpose are the best way. Ripcurl Broadcast mails are perfect for delivering the company’s news, new product launch, or promoting an offer which is for a limited time.
Let your all subscribed customers know about your business updates and it will boost customer’s trust in your businesses.
Your customers are the delight of your business. So, making them comfortable is required. If they are facing some issues while ordering like their transactions are failed, or their products are not added to the cart when they are tried to add, that’s your duty to notify them instantly through emails.
Amazon notifies you whenever your payment transaction failed. Cart abandonment and transactions failed information is vital for the users. Instead, they can take their actions again.
I think I mentioned all the possible uses of transactional emails and It’s proven that sending this kind of email help to build long-term relations with your customers.