I should concentrate on more important things rather than be wasting my time and resources. I need more marketing strategies.

Is this sounds like you?

If yes then it would be safe to bet that you’re a beginner and have just started your business and don’t want anything to spoil your marketing steps and for you, it’s correct! Why would you give any chance to any stuff ruined your hard work?

There is no doubt that Email marketing is an old and very effective marketing technique not to only grow your sales but to grow your business and enhance your brand image. So there are some points which you should be very careful about while introducing email marketing in your marketing channel.

1. Grow Your Email List

The first and foremost part of email marketing is your subscriber’s list, after all, no subscribers no email list, right! To accelerate your email marketing strategy all you have to do very first is to maintain an up-to-date database of your subscribers. Growing your email list actually contains three major steps.

#Make An Easy Opt-In

Always make your approach very easy for people to become your subscribers. So, always try to make your subscriber opt-in an easy approach your subscriber. Use your homepage or any place where you can find a good no. of subscribers and try to take some of their personal information as well so that you can apply some sort of personalization to your emails. But don’t go crazy about taking information as too long subscription form can even freak out people.

#Be Truthful To Your Customers

Growing your email list not only means to gather as more subscribers as you can, even though you have to lie before your subscriber. It’s completely wrong and never tries this and I repeat never do this or it will spoil you whole branding you have done to date.

So, always provide clear information to your customers about why you’re taking their information and what they will get in return.

#Subscribers Segmentation

It is an important part of growing your email list as this will help you in segmenting your subscribers and though you can segment their needs and at last will always provide them exact information about what they actually need.

So, start grouping up your customers according to their needs, their past purchase, their profession, etc. and follow these three small steps and start growing your email list before  you can move ahead in this marketing channel

2. Establish Your Marketing Emails

Before sending any email put yourself in the shoes of your customers, and answer yourself is this email will really be liked by them or not.

Send one or two irrelevant content to your subscribers and you’ll start finding yourself getting unsubscribed. So one or two mistakes and you are all done with your brand image. There are some points which you should keep in mind while establishing your marketing email.

#Send A Welcome Email Akka Subscription Confirmation

Welcome Email is a very important part when we talk about marketing emails. On one side your welcome email will help you in giving your customer personal assistance and let them feel how important they are to you. On the other side, this will help you in informing your customer that they are going to attach to you.

#Design A Brand Fitting Email

Once you’re confirmed that the person who you are going to send your email has given you the permission for the same start sending them stuff they expected from you. Never forget that your subscriber is not waiting for your email and your email is not the only email in his inbox, so try to make your email stand out of the whole garbage of emails by delivering good content, attractive images, and compelling subject lines.

#Make Your Email Scannable

As I have already said to you that never think that your subscriber is sitting just to check your email. You have only 5 seconds for you to appeal to your customers, very less time isn’t it. So, make your email scannable either by using compelling pictures or by providing less but effective words.

Testing And Optimization

These two terms are really very important and will give your email a strong base. So, after you’re done with the hard work you’ve done in your email campaign never resist yourself from testing your email because you don’t know on which device your email is going to be opened. Optimize it and check if your CTA is clear or not if your page indentation is correct or not and if you’re facing any difficulties in reading out your emails in different devices, try to sort it out.

3. Check out The Email Marketing Laws

Before clicking the Send button and throwing your campaign, go through all the email laws and check out if you’re violating any even by mistake.

You can check the Can-Spam Act to check the thread of all the email laws. Be sure, that whom you’re sending an email is has given you their permission, you’re not making any false commitment and serving any irrelevant stuff.

Give your subscriber a clear option to unsubscribe you at any point of time because it is good to get unsubscribed rather than get reported as spam.

4. Measuring your Email response

Last but not the least, measuring your email response, a part of email marketing which will help you increase your reputation day by day.

Maintain complete data of how many emails of yours get to deliver, how many of them get opened, and how many unsubscriptions you’ve faced.

This will not only help you in improving your email from the next time but also will guide the dropping point of strategy.

So, If you’re a small business owner and trying hard to get a good result from email marketing follow these four steps and help yourself getting blunder of sales opportunities through this amazing marketing strategy.

Recommended: 9 Cool Tools To Make Email Marketing An Easy Approach

The post 4 Email Marketing Steps That Beginners Must know to Accelerate Their Sales appeared first on Sarv Blog.

It has been said that never judge a book by its cover but it would be far enough to say that this doesn’t hold good in the case of emails. It takes a fraction of seconds to judge an email and decide where it is going to be read or the trash folder.

Can you answer me one thing genuinely, just check your inbox and say me the counting of unread email in your inbox? Beyond 100? Beyond 500? Or Beyond 1000?

Why you never even opened those emails? Yes because they never compelled you to open them and check.

So if something is that important for your email that it’s fair enough to spend a little more time on your subject line to get more open, stay far from junk folders, and let your email read by the right person.

The role of the subject line in your email is to let your email get opened- no more, no less. So, start working on it and if you’re in confusion that how to make it compelling and from where you need to start, go ahead and check out these tips and make your subject lines more tempting.

Tip#1. Keep it short and sweet. It’s difficult to express something in fewer words but try this once, it’s really effective. You can make it 50 or less than 50 words.

Tip#2. Aree that when you see your name in the subject line it even for a while holds you, ain’t it? Yes, it does, everyone likes to see their name or something which wink their identity. So, start adding personalization in your subject line. If it is hard for you to grab their names and other information about your recipients, try ‘You’ or ‘Your’ this will somehow work as same for you.

Tip#3. Clarity is something that works better than cleverness in the case of a subject line. It’s beautiful to use curly language but if it is about the subject line be very clear and befitting at the same time you have to look appealing. For example, increase your sales up to 50% is more compelling than how to increase your sales. Compelling and clear at the same time.

Tip#4. Instead of just writing, give your subject line a unique style. There are a lot of different ways to make you compelling and unique. We have discussed earlier how you can make your subject line more compelling by using different forms of subject line like question subject line, numbers subject line, etc.

Tip#5. It’s really frustrating when we see noreply@company.com, yes! It really looks very fabricated and nobody likes talking to a robot. So, always try to add some sort of human touch in your subject line. Never prove yourself as a robot this will prevent people from adding your contact to their list.

Tip #6. Add email preview text and look up your increasing open rates. Yes! This will help your recipients know what you’re sending and what they are going to see inside which is fair enough for them. This increases the truthiness of an email and helps in getting more opens.

Tip#7. This a very important tip of what you should never ever try to do. Never even try to make your email get opened by making false promises. Making fake promises or misguiding people by your subject line might somehow help you in getting your email opened but the next door of Unsubscription for your email gets opened very vastly. It’s good to remain unread than getting unsubscribe. I repeat, never do anything which will let you get unsubscribed, it’s good to remain unread.

Tip#8. The right time with the right subject line is the best approach to get your email opened. Sometimes subject lines need the perfect time to become the perfect subject line. For example, if you’re sending some holiday offer and you’re sending your email on Friday evening with the subject line Weekend Offer is here, obviously you’re going to get a more positive response rather than if you have sent it on Tuesday. So, if you’re particular about something try to send it at the perfect time.

Tip#9. Some people think that if they use Capitalization they will get more opens. But trust me it’s reversed when you write your subject line as “HERE IS YOUR WEEKEND OFFER.” So, try to avoid capitalization as much as you can.

Tip#10. Minimize the boring part in your subject line. If you’re sending an informative email try to omit the boring part and make it more indulging.

Tip#11. Do Testing as much as you can. We don’t know who is going to open your email and on which device they are going to receive it. Check if your subject line is visible clearly even on mobile devices.

Till now you must have at least understood the overview of what we should do and what you should avoid while working on a subject. So start yourself and keep on experimenting and test which is your type and which subject line worked for you the best. If you have some important tips to improve the opening of an email through the subject line, do suggest to us.

Recommended: Heart Of Your Email – “Subject Line”

The post 11 Tips To Increase The Email Open Rate Through Your “Subject Line” appeared first on Sarv Blog.

You’re ready with your new campaign and you shoot it to all your customers with lots of expectation that this campaign is going to boost your sales and in the second moment, you discovered that there is a broken link in the Call To Action of your email. Silly! Right?

Accept it happened and usually, you keep on doing these silly mistakes. You might be the most compelling marketer but in the end, you’re a human.

But sometimes these silly mistakes make you face embarrassment and sometimes heavy loss of image. So, it is very important to make a checklist and do testing before you actually send the email campaign. Here is the checklist which will help you in your next campaign to check it out if you’re missing something very important.

1. Spelling And Grammatical Errors

If you think that you have a big brand image and have a large number of customers and spelling and grammar is just a minor thing. Sorry but you’re wrong, if we talk about marketing it really matters.

So before sending your email to your customers send it to the biggest Grammar geek present in your team. You can even use some grammar and spelling check tools to avoid these mistakes.

2. Subject Line/ Seders name mistakes

It would be a big carelessness if you don’t check your subject line before throwing your campaign because it is the first thing that your customer is going to see and decide that whether he/she should go ahead and check the email or put in the trash.

Is your email is appearing as sent by a human or a Robot? Check whether your subject line is appearing clearly or getting cut off in between.

For that try to make your Subject Line of or under 50 characters.

3. Check Out For Broken Links

If lead generation is the central aim of your email campaign, then your broken links can be the biggest hurdle between you and your leads. Check it personally, yes personally! Click on every single link you included in your email. Is it opening well? Is the right page is opening? Is it showing you a 404 error?

Be very attentive to the links you included in your email. These links are the one which helps in generating leads and driving traffic to your website.

4. Escaped Links

After checking for your broken links never forget to check is there any link that is supposed to be there but is not present. This mistake is very common and regrating, especially when you’re using your CTA over an image.

Before you throw your campaign be very sure that all the places where you have decided to put a link, indeed include those links.

Not only images but have a look into your social media, your CTA, or anywhere where a link supposed to be.

5. Fulfilling the CAN-SPAM Act

I believe that you would never want your email for which you have worked really hard to create any legal issues for you. Nobody wants that, right!. If you seriously care about your image and don’t want to get trapped in illegal affairs then go through all the rules separately present in the CAN-Spam Act.

Be very sure that you’re not misguiding your recipients. Mention the correct sender’s name and never make any false identity. Keep remembering that if you’re going to violate the Can-Spam Act rules it could mean penalties up to $16,000 for each separate email violation.

6. Check Out Your Email Compatability

You Don’t know which device your subscriber would use or in which browser he will open your email, right! So, it’s good to stand on the safe side. Before shooting your emails to your subscribers never forget to do the compatibility test.

Try to test is each and every popular browsers and device and be sure that the way you’re sending your email you the customer is going to see in the exact same way.

7. Check The Web-Based Version Of Your Email

This is very important to be checked that is your email has a web-based version or not and if it does then is it getting opened properly over the web.

If some of your important images or stuff are not loading up then your customer can click on its link and can check it over the web.

Make your email an easy approach for your subscribers and not complexity.

8. Check Out Your Social Sharing Buttons

If you’re traffic gaining geek and want to drive as much traffic you can grab on your website, then it would be a great mistake for you not to check the social sharing buttons. Before you send your email check if every social media you wanted is present or not. If it is present then whether working properly or not because as I always said you that it’s you social media which will make your company a brand.

9. Check For Your Distorted Images

Images play a vital role in your email, it makes your email beautiful, catchy, and makes catches the interest of your reader. So, never forget to have a cross-check into your images.

Is your image overstretched? Is it having a low pixel issue? Is it quite squeezed? Check Out every single thing. Apart from this be confirmed if you have attached alt text with your images or not.

So, start working out for your email campaign because when you throw a campaign you not only send an email, you send a complete packet of your Brand Image, your lead generation, your reputation, and whatnot.

If a small mistake is hampering your reputation so it’s better to stand on a safe stage. So go ahead, make a checklist, and hang it over your desk. So that you don’t repeat at least these mistakes in your next email campaign.

Recommended: 9 Checklist To Achieve Perfection In Email Marketing!

The post 9 Common Mistakes You Should Check Before Shooting Your Latest Email Campaign appeared first on Sarv Blog.

You must have heard till now that Email marketing is the best digital marketing technique but have you ever thought the vital part of Email Marketing? If not then start thinking about it because without getting aware of the most important part of any technique it’s impossible to achieve the height of sales and success in your business.

Talking about email marketing is the most vital part of it can be said is its conversion rate optimization and conversion is the result of your email list.

So, overall you can say that your email list is your biggest asset for email marketing. But sometimes building your email list can even annoy people. So be very choosy when you’re looking for a technique to grow your email list. Because sometimes it can make people so aggravating that they can leave your website behind.

So, let’s look into the points which are really very very important when you’re working for your email opt-in, always remember that it’s good to have a short email list rather than making people leave you.

1. Ask For Appropriate Information

Taking the information from your customer is the key feature of conversion. So, understand the difference between a conversion and leads. If you want more and more no. of conversion ask the minimum question you can ask. This will break the hurdle and difficulty for people to opting in and make it as an easy approach for them to get connected with you.

But if you’re looking for good leads and looking forward to assisting them personally, then there will be no bad in asking some extra but relevant information.

2. Make it An Eye Candy

Definitely, our mind gets stuck and our fingers stop scrolling when we see something really compelling. So, it’s very important to make your opt-in page an Eye Candy so that you can attract people towards yourself. The most catchy thing which can pull your visitor’s attraction is the graphic representation of your sign up page.

Try to select a good combination of colors, always make your opt-in page a little contrast with your website.

If you’re including e-book or email newsletters as a gift with your opt-in page you’re increasing your probability to get more subscribers.

3. Choose The Right Location For Your Opt-in

There are four places where you can locate your opt-in form: front and center in a sidebar and on a squeeze page.

Each place serves its own importance and demerits, for example, if you use a pop-up opt-in in the front of your website, it is the first thing that your visitor will see but at the same time, it turns off some visitors by making your website appear spammy.

Putting your opt-in in the sidebar can be a safe side for you. It can’t be said as prominent but by this, your opt-in will be visible and will allow your subscribers to check it at any time. Putting your opt-in on a squeeze page which includes a headline and benefits can be effective if you are concentrated on targeted traffic.

If you’re thinking of using a pop-up then let me guide you that definitely most of the time it works but sometimes it appears very undesirable in a lot of ways. It’s quite annoying and many browsers plug-ins can even easily block them. So if possible try to avoid this option.

4. Use An Effective Headline

The headline in a website opt-in plays a very critical role because it is a line that gives your visitors a reason to give their information to you. Create an effective headline because it will attract your visitors and compel them to fill out their personal credentials and click the submit button.

It should be something showing the benefits that why they should go for it and should contain a really appealing Call to Action.

Whatever offers you’re providing makes it very clear and tries not to miss out on your visitors.  Display it in a large and highly readable way. And be sure to double-check for typos.

Not only these four but there are various alternatives to make your opt-in shining and attractive. So keep on experimenting with your opt-in because this is the media to harvest a large email list.

Once you start to optimize and working for your opt-in form it will become a highly effective media to grow and harvesting a list of interested and happy subscribers into your sales.

Recommended: Learn The Art of Developing Strong Relationship With Subscribers!

The post 4 Techniques To Optimize Your Email Opt-Ins And Harvest A Long Email List appeared first on Sarv Blog.

Email marketing is no doubt the strongest marketing channel. But think once about the oppressed inbox of your consumer which remains compact with a huge number of marketing emails, fighting subject lines, the battle of attention-seeking emails.

There are over 144 billion emails sent each and every day, still, email marketing stands as one of the exclusive marketing communication channels for industries. So there is definitely some spark in emails that is why it remains separate from the noise of other marketing channels.

So, standing out of the crowd of the various competitive emails all you need is a full proof strategy to make it out. An email marketing strategy is a very important part of your vital marketing and business strategy and business. So look into the Email marketing strategy that will help you in putting a cherry on the top of your marketing cake.

1. Take Permission

The first and most important strategy or you can even term as a rule of email marketing taking permission from your customers. If you’re thinking that you will snatch out some of the email I.D and will send them emails and this will work for you. Sorry! But you’re wrong, we never like people entering our home without our permission. So, be sure that to whom you’re sending the email has subscribed to you.

2. Test Your Subject Line

Subject Line is the first impression of your email. The first thing which a reader will see is not your brand not your logo and nothing, it’ll be only and only your subject line. So start working for your subject line all you have to do is make your subject line concise and informative, and make it appealing enough and give your reader a reason to click and check your email.

Definitely, it’s not that easy to appeal to people with limited words and that’s why most of the email marketing services provide you an option to send two versions of the same email, each having a subject line that helps you in testing that which strategy worked better for you.

3. Personalize Your Email

Before throwing an email campaign I would suggest you to harvest the information about your customers as deep as you can. Your email subscribers, and will appreciate your emails even more if they’re personalized.

Include personalized phrase into your marketing emails which will convert your marketing talk into one-to-one communications between you and your customers.

4. Include Email Segmentation

Segmentation is the part of email marketing where you signify your customers and start making a one-to-one conversation with your customers. Start creating groups by differentiating customers in terms of location, work, gender, past purchases, and much more.

For example, if you own an apparel business then you can categorize your products like apparel for men, women, or kids and can segment your emails depending on the gender of your customers and can deliver them what actually they are looking for.

5. Optimize Your Email

Everyone wants to give as short a time as possible to go through their emails, so what they actually going to do is open up a quick scan, and within a few seconds, they decide whether to delete it or to go through.

And we don’t know that in which device your customer is going to read your email, So, always be ready for every situation. Make your email short simple and optimized for every device. If you’re including a Call-To-Action option make it very clear and provide an appropriate space between the lines.

6. Provide The Social Sharing Options

Emails that have social sharing buttons generate a 158 percent higher click-through rate than those that don’t.

If you aim to receive an action from your reader, then the best means which can make it happen is to include social sharing buttons in your email. Your readers will be able to share your beautiful email newsletters with their friends and hence which will increase your social media followers. Try to make this option as easy as possible so that you can’t miss the reaction of your impressed customers.

Recommended: 9 Cool Tools To Make Email Marketing An Easy Approach

The post 6 Important Strategies To Tackle Out  Email Marketing appeared first on Sarv Blog.

We have already said you earlier and keep on saying that Email Marketing is not Dead and it won’t till the next decade.

Definitely, there are a lot of new sources that have come into the limelight to push ahead of digital marketing, like social media, mobile marketing, and whatnot. There is no doubt that these sources will provide your business a great exposure but think once when it comes to a one on one talk, which channels you like to prefer?

When it comes to having private and confidential communication, which channel you trust the most? When it comes to spreading a message to all your customer, which channel becomes the cheapest for you.

Yes! It’s an email…

Even if you’re giving big exposure to your company on social media but when it comes to declaring something as your own private channel. The email comes into the role every time.

This proves that people still like, trust, eat, sleep, and breathe email. If you’re still in the dilemma that you should spend your time on email marketing rather than investing in some other channel.

Here are 15 facts to prove email marketing is still alive.

1. The number of email users currently is 2.6 billion over the world and is expected to grow to over 2.9 billion by 2019.(Source)

2. Email is the most effective digital marketing technique for B2B marketers, with 31% saying it has the biggest impact on revenue. (Source)

3. Across all age groups, email is the preferred method of communicating with companies. However, while more than 60% of those aged 55 and older like to communicate with companies by postal mail, just 29% of millennials say the same. (Source)

4. Millennials are the age group most likely to check their email from bed (62%), from the bathroom (55%), or while driving (27%). (Source)

5. 75% of Gmail’s 900 million users access their accounts on mobile devices. (Source)

6. Direct marketers say email has the highest ROI of any marketing tactics. Mobile falls near the bottom of the list, however, below direct mail and just ahead of paid search advertising. (Source)

7. Asked about all the different devices they use to open and read emails, 93% of consumers use a laptop or desktop computer; 67% use a smartphone and 42% use tablets. (Source)

8. The number of mobile e-mail users is predicted to grow by 22% in 2015 and 23% in 2016. (Source)

9. Email marketing was the biggest driver of Black Friday transactions, with 25.1% of sales originating from the marketing channel. (Source)

10. 89% of marketers say that email is their primary channel for lead generation. (Source)

11. Email is the first priority to start the day. 58% of adults check their email first thing in the morning. (Source)

12. Relevant emails drive 18X more revenue than broadcast emails. Use the data you’ve collected to segment your subscribers, and create targeted, personalized emails. (Source)

13. The average open rate for welcome emails is a whopping 50%, making them 86% more effective than email newsletters. So, an automated welcome is a no-brainer. (Source)

14. 61% of consumers like to receive weekly promotional emails and 28% want them even more frequently. (Source)

15. In 2011, mobile accounted for 8% of email opens, compared to 2015 with 55% opens on mobile. (Source)

So, these were some of the incredible reports to make you aware that stop getting confused and start working for your Email Marketing.

Related Post : 45 Incredible Facts of Email Marketing Discovered in 2015

The post 15 Facts To Prove Email Marketing Is Still Alive & Blooming! appeared first on Sarv Blog.

It is said by some of the morons that email marketing is the oldest form of marketing and is no more alive. Definitely! Email Marketing is the oldest form of digital marketing or you can say that it is the grandparent of Social Media but if there is such an imperative thing which you check at least 2-3 times a day how you can declare it as dead.

Not only because you open your email daily but it has also been proved that email is the biggest source of increasing the sales of a business, 44% of email recipients made at least one purchase last year based on a promotional email.

In some of our previous blogs, we have discussed various tools that will help you in making email marketing an easy and a fascinating communication channel between you and your customers.

There is no such size fit tool for email marketing. It depends on your business, your budget, and your requirements that which tool would suit you the best.

Today I am again going to guide some of the tools that will help you in revamping your emails in and can convert the life of an email marketer much easier.

1. MailChimp

The most popular email marketing platform is so popular because of a reason and the reason I commenced is its simplicity and easiness which this platform provides to its customer.

I can bet that even if you’re a beginner you wouldn’t find any difficulty in understanding and using it. So, it is clean, simple and you can also find a lot of features when you’ll sign into its free account.

2. Touchstone Subject Line Analyser

Talking about email marketing the first chunk which comes to mind is the subject line. There is no doubt that the subject line is the first hurdle that decides the future of an email.

The more the subject line is the more people tend to open it. If there is something which decides the future of your marketing strategy then it would be hasty not to take important steps for it.

Touchstone Subject Line Analyser is a tool that will help you in making your subject line compelling enough and due to this tool, you won’t any encyclopedia anymore to get an appropriate subject line for you.

If you’ll use a free account you’ll get six free database searches per month and can access all the same features in the paid accounts.

3. Cliche Finder

You would not like people reading your email with a disgusting expression. An email should never be filled with cliches like we read an article of some LinkedIn influencer. So, you can use the cliche Finder tool to make your email exactly the way you see it.

4. Litmus Scope

It is one of the admired tools for me. The most intimate part of Litmus Scoop is just dragged and drop and it’s done. You want a social button to drag it and drop it’s now in your email.

You can see the desktop and mobile or text-only versions of your browser with this tool. It usually happens that we see a very beautiful email and wonder if we could deliver the same kind of email to our customers.

It’s now a completely easy approach through Litmus Scope. You can check the coding behind any email. The best of it is, it’s completely free.

5. Lyris Content Checker

Bending through the way of spam is an awful step for every email marketer.

You keep on working on an email and it even reached half of your customers. It’s really very painful!

So, you can use a tool like Lyris Content Checker to help you out with your spam checking. This tool will take your email content copy and your subject line and will score the probability of an email to go to the spam folder.

6. VWO A/B split test duration calculator

If you want to test your email and wish to know how much improvement you require, then this tool will make your life quite easier. This tool provides a 30 day trial period, use it, and rectify your email the best you can.

7. Sendforensics email deliverability test

This is another tool that will help you know whether you’re most worked out email even reached its destination or remain stuck in the junk hurdle.

This tool will offer functionality in the terms of detailed analytics along with regional benchmarking.

8. MailChimp HTML To Text Converter

This is another tool from MailChimp which will help you in converting your HTML coded emails to its text format. And see the simplicity, you won’t even need to sign up or made any account just pick and drop and see the text version of your email.

9. Rapportive

I have also said earlier and will keep on saying that before sending an email you should be very aware that whom you’re sending and what you’re delivering.

It’s very important to know your customer’s name, what they do, where they live, and all their overviews. As it’s good to create a personal touch with your customers.

Here is a tool for you that can’t consider it as a marketing tool but it is a simple plugin for Gmail which shows you the LinkedIn profiles for your contacts, and here we go.  You can instantly know your customers and very far what they want from you.

These were some of the tools which can help and can ease your way of email marketing. We can’t assume any tool as best because what will work for the most is the best for you. So keep on experimenting and checking out such cool tools that can increase the power of email marketing. Keep suggesting to us if you got some really cool tools, we are always ready to learn more.

Recommended: 5 Tools To Wipe Out The Dullness Of  Your Email Newsletters

The post 9 Cool Tools To Make Email Marketing An Easy Approach appeared first on Sarv Blog.

Anywhere you look around the business world email marketing is getting more exposure and proved to be more beneficial than any other marketing technique.

Email Marketing is no doubt a powerful tool that can extend the reach of your business beyond your website and gives you new sales opportunities

But before reaching the success of email marketing the very first step is to create the email list. But the world has come too far from the question that whether I should start working separately to create my email list .. The question which now is spreading is “How to build an email list faster and efficiently?”

So here I have guidance for you that will give you ideas to create your efficient email list and that too in a short period of time.

#1. Content Opt-in

A customer came to your website and didn’t make any purchase that definitely doesn’t mean that if he is not interested today he won’t be in need of your services in the coming days.

So, always be prepared you don’t know why a visitor is looking up to you, it could be your blogs or your products or may be your attractive website or any other thing which made your visitor visit your website.

Authority hacker opted 11,000 emails by a single content update

If you also want to grow your email list faster than start making the good blog posts and apply an opt-in where you’ll ask for the email of the customer in return for you interesting post, and there is nothing wrong in it. They by themselves giving the permission to take their email I.D.

So, start creating good and deep content that can attract your customers and start building your email list.

#2. Include Social Share Buttons In your Email

The first question which comes to our mind is what is the role of social media in an email. Typically the goal of serving good blogs to our customer is to increase  our website traffic and obviously we want our customer to actually read our content.

But the most curious question is what is the role of including social share buttons in your emails? Why anyone would share without reading content and how it will benefit me.

Well, if you’re confused with the same questions then you would be amazed to know that according to the analysis of GetResponse, emails with social sharing options have the average CTR 6.2% while 2.4% is the CTR of email without the social sharing options..

Even if your subscriber is not reading your content, if it is really interesting then it is going to own a large number of visitors and a huge website traffic and ultimately more marketing exposure.

#3. Dropping Name

Name Drop is a very burning technique to acquire your visitor’s email I.D and that too with their permission.

Name dropping not only links the identity of your brand with another brand. But It’s a perfect method to carry someone else’s influence while simultaneously building yours as well.

A perfect example for the Name Drop Technique is Neil Patel .

I seriously don’t know anything else other than Neil Patel when I see his name in some article and anyone who can name drop in companies like Amazon, Forbes, and many such leading companies, is just the one who definitely deserves my subscription.

But how you can apply this to you.

All you have to do is to create the interesting content, start providing quality content to your followers.

If you’re able to do that then one credible name would be enough to make your visitors hand over their subscription to you.

#4. Using Pop-Ups

Popups are the thing which can be seen everywhere it doesn’t matter whether you want it or not. Believe it or not but Social Media Examiner attributes it’s 70% of its total 190000 subscribers are through their pop-up forms

But this technique will only work if you’re going to serve some really good stuff to your customers.

If your articles are compelling enough to attract your customer the will definitely go through your pop-up form. But never make your pop-ups irritating for your visitors because this will in search of subscribers may snatch your visitors.

#5. Speed Up Your Website

Believe it or not, when it comes to internet speed is the only thing that can keep you alive there. Yes, your website loading time plays a vital role in increasing your sales.

If you’re completely out of what I am saying then check out these statistics from Viperchill to understand better that how your website loading time can kill your sales.

Sales at Amazon increased by 1% for every 100 milliseconds it shaves off download times When Google average load time from 0.4 seconds to 0.9 seconds – traffic and revenue decreased by 20%.

Shopzilla improved their average page load by four seconds, their page views went up by 25% and their conversion rate went up around 7-12%.

So if you’re trying harder and harder to create quality content, maintain your social sharing and keeps an eye on the working of pop-ups, first try to speed up your website.

So start working to build your email list. Definitely, it might consume some time but as quality content is more important than writing only content same as that quality subscription is even more important than having just a large number count of subscribers.

So start making it out, and tell us which one worked for you and do share with us if you have some great ideas.

Recommended: Sprout your Email List Via Pinterest

The post Worried About Your Email List? Check Out 5 Unique Strategies! appeared first on Sarv Blog.

My day starts something like this way. I wake up before I could do anything and think anything I pick up my phone unlock it check out my messages, my emails. Then, I start getting ready for my office and check the emails again while having the breakfast and this continues till I get into my seat and get my coffee and start my day work.

Sounding quite similar right?

Yes! It is because it is the story of every youngster, every professional and every person. On an average before turning on my laptop I check out my emails up to 4-5  times. The usage of mobile is burning day by day and according to Litmus 53% of Emails get opened on Mobile Devices and there will be nothing wrong in expecting that it the percentage will increase in recent coming days.

So, if you’re marketer and have very intense thinking for email marketing.

Then, start thinking about your emails, are they getting opened properly on your customer’s mobile phones. If not then run and grab all the way to make your email mobile oriented.

Making this procedure too complicated will do nothing rather than make you confused. So start working on it but in very simple steps.

We have 5 simple steps for you to guide how you can optimize your email for mobiles.

#Rule 1: Single Column Rule

If you’re using multi columns that are either two or more than it then the main issue which your customers can face is to read your whole content they have to keep on scrolling which makes it really annoying.

Trust me, when I see such multi-layered email I close it out immediately because I have to go for next email and don’t have much time to keep on scrolling the same email again and again.

If I am not willing to do that then how can I expect from my customers to do that?

So, it a very important to keep in your mind while you’re walking on the way of mobile optimized email that alway create a single column email and if the necessity very much maximum go for two.

#Rule 2: Use Big Fonts

Good selection of fonts, colors and contrast are very important for mobile optimization. Because it’s genuine and normal that every person has his own mobile settings. It is common that to save battery we keep our brightness deem. So always keep your email ready for these situations. Using bright background and dark textures will help your customers read your email even in low brightness as well as whey they are out in daylight.

Always use simple layouts and big fonts because of the limited size of mobile devices.

Talking about size, it is recommended to Use a minimum of size 14pt for body text and 22pt for headlines. Be sure whatever you’re writing make it simple and readable.

#Rule 3: Think About Images

Before inserting images into your email, think deeply about it. It’s obvious that using images is a very important part of an email, but make sure that you’re using one to three images.

This is so because in mobile devices like iPhone images get displayed by default but on other mobile devices like android  all you can see is a white blank space in the place of your attractive image.

So, it is always suggested to use alt text and image description for your emails so that even though your image fails to get uploaded yet the reader can see that this white chunk is for an  image.

Besides, it’s always good to check a preview that if your email is looking good without email or not. Don’t use a call to action option directly over the images.

#Rule 4: Use Concise design And Content

Writing concise email is always suggested but when it comes to making it optimized for mobile it becomes even more important to make the content of your email concise and provide simple designs.

Always try to make it simple and concise, readable focus on the essentials first.

#Rule 5: Use A proper Call To Action

Everything is perfect but you didn’t provide a compelling call to action, trust me it will sweep out your almost half of your leads.

Make sure to use a clear call to action and try to place it near your the top of the email.

Using multiple calls to action is not a good idea to pull your customers, the only thing it will do is confuse the readers.

Whatever you want to say, say loudly use a clear and compelling call to action so that your customer won’t face any difficulty in reaching you.

Remember that when checking an email over mobile the only mouse is your reader’s finger, so make it all way comfortable for them.

#Rule 6: Mind The Gap

The gap in your email or space you added in your email is a very important concern. There is a lot of difference when you open an email on Desktop and when you open the same email on a mobile device.

So while creating the content for your email and inserting the images mind the gap you are making, avoid to use big space because nobody would like to scroll down white crutches again and again.

So, start changing your emails with the changing world. There are a lot of technique left which will help you in the mobile optimization of your email. But these were some of the points which you should keep in your mind before going for optimization.

Making your email mobile optimized will not only increase the number of readers but also will give more exposure to your campaign your success and your brand.

Recommended: 10 Stunning Reasons To Make Your Email Mobile Friendly And Boost Up Your Sales

The post 6 Easy Rules To Make Your Emails Mobile Friendly appeared first on Sarv Blog.

A subject line can be considered as the gatekeeper of your sale email. It seriously doesn’t matter that how much planning you have done for your latest email campaign and how much effort you have made if nobody sees it.

What we do is spend a lot of time into the body of text choosing the right images and everything to make it a super email but the most important thing which will make your email actually read or which will make it actually get opened is decided at the last.

Start thinking about your first impression of your emails. Here are 6 compelling tips for your subject lines.

1. The Question Subject Line

The question is a part which arises curiosity. I automatically made our mind understand and answer immediately. Question subject line can help you very well to make your email compelling because people when asked question starts to imagine themselves in this situation.

In eager of getting the answer will help you in getting more response to your email.

For Example:

•  Do you react as a Zombie without your morning coffee?

This kind of subject lines works because customers start to relate themselves with the situation which creates an eagerness for them to open the email and check what’s next.

2. The Urgency Subject Line

Adding a matter of scarcity energize the customers to react and get into it faster. When creating an urgency of something it creates a feeling that very less time is left and a fear of missing out the stuff.

For example:

• 2 Days left To Avail  50% OFF Offer
•  Hurry! Only 3 Pieces Left In Stock

But it is very necessary to understand the need of a customer. Suppose if you’re sending an email saying that he will get a free shipping if he makes a purchase in 2 hrs and that customer is least bothered about that product he is no way going to open that mail.

So, it is very important to know the real interest of your subscribers. You can track their activities over your website to understand them better.

3. The Number Subject Line

Numbers have a great power to attract people. When we include counting it provides a more clear view of a customer.

In the case of blogs, it is found that blogs with Numbers in their headline give more open than non-numbers headline. So start using numbers in your subject line to grab more readers.

For example:

• 3 steps how to  send beautiful email campaigns with the help of Canvas

You can enjoy an amazing success through the subject lines by choosing the right numbers. Because if you are trying to convey some steps then using less number will work good as it will be an easy and quick approach, but if you’re sending some techniques say techniques to increase email list then using large numbers will give your email more value.

4. The Curiosity Generating Subject Lines

There is a very technique is being used by several viral websites like Buzzfeed, they hit the curiosity gap of the people.

The curiosity gap can be explained as the term between what we know and what we don’t know. When there is gap present in the knowledge it creates an eagerness to know it.

So, you can use this technique in your subject lines to make people curious and open up your emails.

For example:

•  9 out of 10 Americans are completely wrong about this fact
• This marketing technique helps you in increasing your ROI

As you can see these subject lines leave behind a curiosity to open and get into it.

5. Surprising Subject Lines

Everyone loves to get surprised. Using surprising phrases in your subject line can also work good and can give you more opens.

Creating a surprising environment through your subject line encourages your customers  and make them feel good and hence gives more reads for the email.

For example:

•  Join me for dinner

This subject line was used during the election in the USA by the team of Barack Obama. A mail from the president asking for dinner. Who would not want to crack what is in it?

6. The Personalized Subject Line

Using personalization in your email make your customers feel their importance. By this kind of emails, you can anytime make your customers feel that you’re connected to them on a personal level.

For example:

• Lara, are you a zombie without your morning coffee
• John here is a 50% Off sale for you

The main advantage of personalized emails is you can use this personalization with any of the subject lines.

So, these were some of the tips to create a compelling subject line so that you can generate more opens for your email. But, my personal suggestion is there are no rules in the world of email marketing, start making trials and keep on checking that which type of subject line works for you a lot.

If you have some more suggestion for subject lines guide us, and like to suggest any other email marketing service providers in India? we will love to be guided.

Recommended: Heart Of Your Email – “Subject Line”

The post 6 Compelling Tips That Will Make Your Emails Actually Get Opened appeared first on Sarv Blog.