It has been said that never judge a book by its cover but it would be far enough to say that this doesn’t hold good in the case of emails. It takes a fraction of seconds to judge an email and decide that where it is going to be read or the trash folder.
Can you answer me one thing genuinely, just check you inbox and say me the counting of unread email in your inbox. Beyond 100? Beyond 500? Or Beyond 1000?
Why you never even opened those emails? Yes because they never compelled you to open them and check.
So if something is that important for your email that it’s fair enough to spend a little more time on your subject line to get more open, stay far from junk folders and let your email read by the right person.
The role of subject line in your email is to let your email get opened- no more, no less. So, start working on it and if you’re in the confusion that how to make it compelling and from where you need to start, go ahead and check out these tips and make your subject lines more tempting.
Tip#1. Keep it short and sweet. It’s difficult to express something in fewer words but try this once, it’s really effective. You can make it of 50 or less than 50 words.
Tip#2. Aree that when you see your name in the subject line it even for a while holds you, ain’t it? Yes, it does, everyone like to see their name or something which wink their identity. So, start adding personalisation in your subject line. If it is hard for you to grab their names and other information about your recipients, try ‘You’ or ‘Your’ this will somehow work as same for you.
Tip#3. Clarity is something which works better than cleverness in the case of a subject line. It’s beautiful to use curly language but if it is about subject line be very clear and befitting at the same time you have to look appealing. For example, increase your sales up to 50% is more compelling than how to increase your sales. Compelling and clear at the same time.
Tip#4. Instead of just writing, give your subject line an unique style. There are a lot of different ways to make your compelling and unique. We have discussed earlier how you can make your subject line more compelling by using different forms of subject line like question subject line, numbers subject line, etc.
Tip#5. It’s really frustrating when we see firstname.lastname@example.org, yes! It really looks very fabricated and nobody like talking to a robot. So, always try to add some sort of human touch in your subject line. Never prove yourself as a robot this will prevent people from adding your contact in their list.
Tip #6. Add email preview text and look up your increasing open rates. Yes! This will help your recipients know what you’re sending and what they are going to see inside which is fair enough for them. This increases the truthiness of an email and helps in getting more opens.
Tip#7. This a very important tip of what you should never even try to do. Never even try to make your email get opened by making false promises. Making fake promises or misguiding people by your subject line might somehow help you in getting your email opened but the next door of Unsubscription for your email gets opened very vastly. It’s good to remain unread than getting unsubscribe. I repeat, never do anything which will let you get unsubscribed, it’s good to remain unread.
Tip#8. Right time with a right subject line is the best approach to get your email opened. Sometimes subject lines need perfect time to become the perfect subject line. For example, if you’re sending some holiday offer and you’re sending your email on Friday evening with subject line Weekend Offer is here, obviously you’re going to get the more positive response rather than if you have sent it on Tuesday. So, if you’re particular about something try to send it on perfect time.
Tip#9. Some people think that if they use Capitalization they will get more opens. But trust me its reverse when you write your subject line as “HERE IS YOUR WEEKEND OFFER.” So, try to avoid capitalization as much as you can.
Tip#10. Minimize the boring part in your subject line. If you’re sending an informative email try to omit the boring part and make it more indulging.
Tip#11. Do Testing as much as you can. We don’t know who is going to open your email and on which device they are going to receive it. So check if your subject line is visible clearly even on mobile devices.
Till now you must have at least understood the overview of what we should do and what you should avoid while working for a subject. So start yourself and keep on experimenting and test which is your type and which subject line worked for you the best. If you have some important tip to improve the opening of an email through subject line, do suggest us.
Recommended: Heart Of Your Email – “Subject Line”