Nowadays chatting apps and a lot of new things have discovered but the importance of the text messages can never be replaced.

Think of a thing which you see at very first in the morning, and keep on handling it the whole day even before a second you’re going to see.

Your phone. Right? 

We all use our mobile phones and assume it as our body part. If something is so important, then how you can avoid using such a thing in your marketing strategy.

It’s always good to have hands spread in different marketing techniques but doing marketing without SMS Marketing is nothing more than trying to wipe water from an ocean. 

f you’re still using a lot of marketing techniques and think a lot that why you should go for Mobile Marketing if you’re already using so many techniques.

Then, we have 15 reasons with data to make you understand why it is very important for your marketing plan to include the SMS Marketing Strategy.

1. Texting is the most widely-used and frequently used app on a smartphone, with 97% of Americans using it at least once a day. [Source]

2. 75% of phones worldwide (4.5 billion) are text-enabled. [Source]

3. Text messages have a 98% open rate, while email has only a 20% open rate. [Source]

4. 98% open their text message within 3 minutes. [Source]

5. 43 %of customers are more likely to make a purchase when mobile offers are part of an orchestrated campaign that unfolds over time across multiple channels. [Source]

6. Nearly a third of consumers have subscribed to mobile marketing from brands, but 35 percent of them aren’t getting relevant messaging. [Source]

7. The open rate of SMS is 98 percent compared with 22 percent for emails. [Source]

8. 63 percent of all tablet owners have purchased a product or service from their device, compared with 39 percent of smartphone users. [Source]

9. 70 percent of mobile browser searches lead to action within an hour — 40 percent are on tablets and 60 percent on smartphones. [Source]

10. 47 percent of consumers want mobile offers on their devices when they pass by a store.[Source]

11. Mobile offers are redeemed 10x more frequently than print offers.[Source]

12. 70 percent of consumers found all types of push notifications, including order updates and location-based messages, to be valuable. [Source]

13. Mobile marketing ad spend grew more than 100 percent in 2013 and expected to be still growing.[Source]

14. the number of smartphone coupon users last year rose by 66%, following a growth rate of more than 100% in both 2010 and 2011. [Source]

15. 70% of mobile searches lead to action on websites within 1 hour. [Source]

These were some of the dogged results of mobile marketing. Till now you must be amazed seeing these data.

Don’t panic, if you have not started the mobile marketing for your business. Start, turning it on from today onwards because your customer needs to know each frequent step of yours. All you need is to understand properly this Mobile Marketing Strategy.

It’s always good to make your customer feel relaxed and let them know all your updates through their fingers without even opening their laptop or desktop.

Recommended: Best 10 Mobile App Marketing Tools You Must Use This Year

The post 15 Incredible Facts For Why Mobile Marketing Is #1 Marketing Step appeared first on Sarv Blog.

There is no doubt that Email Marketing is the #1 trick to be followed  for your business. But, The whole world is running over mobiles, you, I and everyone. So, why not you mix up this mobile and email mixture funda to give your business a full proof protection.

Still confused?

I have 20 solid reasons for you to make your emails mobile friendly.

#1. 65% of US smartphone users check their phones within 15 minutes of rising. 64% check their phones within 15 minutes of going to bed. [ Heidi Cohen]

#2. 38% of email is now opened on a mobile device, with 33% for desktop and 29% for webmail.[Glow New Business]

#3. 67,2% of consumers use a smartphone to check their email, 42,3% use a tablet while 93,3% uses desktop environment. [Bluehornet]

#4. 87% of millennials always have their smartphone at their side, day and night. 78% of millennials spend over 2 hours a day using their smartphones. 68% of millennials consider their smartphone to be a personal device. [Heidi Cohen]

#5. 64% of decision-makers read their e-mail via mobile devices. [Business2community]

#6. 44% of consumers say that they would like brands to deliver deals and coupons to their mobile devices.[HubSpot]

#7. Nearly two-thirds of Americans own a smartphone and 19% of Americans rely on a smartphone for accessing online services and for staying connected. [Pew Internet Project]

#8. 84% of 13-17-year olds own a mobile phone. 83% of 6-9-year olds use a tablet. [Heidi Cohen]

#9. Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened. [webbiquity]

#10. 46% of smartphone owners say their smartphone is something “they couldn’t live without,” compared to 54% who say their phone is “not always needed.” [Pew Research Centre Internet]

#11. 78% of smartphone users access a retail site via a mobile app. These people want on-the-go, targeted information with minimal data use that a mobile app provides. 44% of tablet users accessed a retail site via a mobile app. [Webbiquity]

#12. Consumers are not going on a desktop to share brand messages, rather they are going to mobile devices. Flurry’s most recent study shows 86% of mobile usage is within apps. [Mobile Marketing Association]

#13. Replies sent from mobile devices are 60% shorter than those sent from desktops. [Clickz]

#14. 78% of Facebook users are mobile-only. [business2community]

#15. 45% of Mexican Internet users follow a brand on social media and the most popular reason for doing this is to get discounts. [LatinLinx]

#16. Mobile digital media time in the US is now significantly higher at 51% compared to desktop. [smartinsights.com]

#17. Mobile email click-throughs grew 22.8% on Black Friday, from 44.7% in 2014 to 54.9 percent in 2015. [Clickz]

#18. The number of mobile e-mail users is predicted to grow  23% in 2016.[Clickz]

#19. More email is read on Mobile than on desktop email clients. Stats say 54% of email is now opened on a mobile device. [Litmus]

#20. 75 percent of Gmail users access their accounts on mobile devices. Gmail now has 900 million users.[Google / TechCrunch “I/O developers conference”]

So, I hope these amazing 20 facts would be enough to compel you to make your Email Marketing a mobile friendly one.

Read More: Why It’s Important To Make Your Email Newsletters Mobile Friendly??

The post 20 Stunning Reasons To Make Your Emails Mobile Friendly appeared first on Sarv Blog.

It’s really hard to argue that sending and receiving emails is now often met with a groan.The reason? We are flooded with emails. On an average a person gets 121 a day. Still there’s a question which keeps on revolving around the head of marketers Is Email Marketing DEAD?

The answer is No. Email marketing has definitely got old but isn’t dead yet. It’s definitely have been changed a lot but not yet dead. For email the old postcard rule applies. Nobody else is supposed to read your postcards but you’d be a fool if you wrote anything private on it.

But there must be a good reason why that much email marketing is gaining the momentum, and if so that’d mean that the claim about the death of the email marketing can’t be true.

When I hear someone saying that email marketing is dead!

(Image Source: Soundest)

Some Incredible Email Facts

There are over 4.35 billion email accounts. This figure is predicted to reach 5.59 billion by 2019 which is a growth of more than 26% – Radicati Group

There are 2.586 billion email users worldwide including both business and consumers users. – Radicati Group

122,500,453,020 emails are sent every hour – MarketingProfs (2014)

Read More – 45 Incredible Facts of Email Marketing Discovered in 2015

I believe that these data is enough to say why the claim that “email marketing is dead”, is not correct.

Email marketing is not dead but evaluation is the rule of the universe, email marketing is getting evaluated day by day.

Email Evolution From Computer To Mobiles

72% of online US adults send or receive personal emails via smartphone at least weekly – Forrester(2014)

By the year 2017 1.779 million people will access email via their mobile devices – Radicati Group (2013-2017)

64% of decision makers read their emails via mobile devices – Sarv Blog

Mobile email will account for 15 to 70% email opens, depending on your target audience product and email type – Emailmonday (2014 Email Statistics)

30% of consumers now read their email exclusively on mobile devices – Yesmail

Although there are a lot of communication channels available but emails are the most efficient and professional channel to get connected with your consumers.

Emails – The best media for communication

The Best time to call your clients is EMAIL!

81% of US online shopper are more likely to make additional purchases, either online or in a store as a result of emails based on previous shopping behaviours and preferences – Harris Interactive

72% of consumers say that  email is their favoured conduit of communication with companies they do business with. 61% say they like promotional emails weekly and 28% want them even more frequently – Marketing Sherpa (2015)

68% of consumers  find email to be first prefered channel for receiving commercial messages – CG Selections ”Nationaal Email Onderzoek”

On in five 19 % of consumers said they read every email newsletter they receive just to see if something’s on offer – Forrester Research

66% consumers have made a purchase online as a direct result of an email marketing message – Direct marketing association

One in five consumers said that they read every email newsletter they receive just to see if something is on offer – Forrester Research

Why Email Marketing?

Email Marketing delivers the highest ROI (about $44 per dollar spent) – Sarv Blog

55% of companies generate more than 10 % of sales from email marketing – Econsultancy

42% of businesses say email is one of their most effective lead generation channels.

For B2B marketers, 88% email is the most effective lead generation tactic. – Circle Research

80% of content marketer use email marketing – CMI B2B Content Marketing Research

88% of marketers say that email marketing is bringing them a positive ROI – ExactTarget 2014 State  Of Marketing

Email is almost 40x better at acquiring new customers than Facebook and Twitter – McKinsey & Company

So, Email is not going to dead anyway until Robots will kill us because people will not stop writing and sending. Numbers are enough to describe that Email Marketing is not dead and even going to, definitely it’s changing from Desktop to laptop and Laptop to Mobiles.

The post Is Email Marketing Dead or Gaining Momentum? appeared first on Sarv Blog.

Everybody have welcomed new year with lots of new year resolutions. Businessmen must have discovered some new techniques to grow their business in more new ways. So, one more year passed away making email marketing one more year older but leaving behind some incredible facts discovered in 2015.

No doubt, Email marketing is an ideal way to get connected with your customers, promoting your products, services and to grow your business but there is one problem, it’s not as attractive and shiny as social media but fortunately, that’s the only problem in it. When it arrives to compare them as marketing strategy and ROI, Email is the best and far better way which directly affects your bottom line and helps you in growing your business.

I know some of you don’t believe me, but I have 45 facts and statistics of Email Marketing which was covered in 2015. Here are some calculative numbers to make you realize How and Why Email Marketing is the heart of your business.

1. Email Marketing delivers the highest ROI (about $44 per dollar spent) of any digital marketing channel.

2. 66% of consumers have made a purchase online as a result of an email marketing message.

3. 64% of people say that they open their email because of subject line.

4. 76% of email open occurs in first two days after email being sent.

5. 72% of B2B buyers are most likely to share useful content via email.

6. 40% of B2B marketers rated the leads generated by email marketing as high quality.

7. Email with social sharing button increases click-through rates by 158%.

8. 64% of decision makers read their emails via mobile devices.

9. 70% of marketers say that email is the best path to increase marketing ROI.

10. 49% of B2B marketers spend more time and resources on email than on other channels.

11. 91% of consumers reported checking their email at least once a day.

12. 59% of marketers plan to increase their email marketing budget in 2015.

13. There are nearly 4.1 billion email accounts worldwide by year end 2015, with that number expected to increase to 4.9 billion by the end of 2017.

14. Email is expected to grow to $12 billion by 2016 and email traffic is estimated to grow to over 192 billion emails sent per day by 2016.

15. For every $1 spent, $44.25 is the average return email marketing investment.

16. 7 in 10 People say they made use of a coupon or discount from a marketing email in the prior week.

17. 48% of emails are opened on a mobile device & 39% of marketers have no strategy of mobile email.

18. 56% of business say they plan to increase the use of email marketing in 2015.

19. 27% of consumers were more likely to say their favorite companies should invest in more email.

20. 1 in 2 marketers use animated GIFs in their email campaign.

21. 44% email recipient made at least one purchase last year based on a promotional email.

22. 72% of consumers sign up for emails because they want to get discount, but only 8.2 % sign up because they like the brand.

23. When asked, which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% choose Facebook.

24. A recent activity concluded that Email is almost 40 times better at acquiring new customers than Facebook and Twitter.

25. 27% of consumers were more likely to say their favorite companies should invest more in email.

26. Email marketing yields an average 4,300% return on investment for business in the United States.

27. Companies using emails to nurture leads generates 50% more sales-ready and 33% lower cost.

28. Small business owners estimate that getting an hour of their day back from doing email marketing(and other activities) is worth $273/hour.

29. Email conversion rates are three times higher than social media, with a 17% higher value in conversion.

30. 70% people say that they open mails from their favorite company.

31. How much time people spend in reading an email on desktop vs mobile.

32. 91% of consumers check their email at least once per day on their smart phones, making it the most used functionality.

33. Personalized promotional mailings have 29% higher unique open rates and 41% higher click rates than non-personalized mailings.

34. Companies that use email list segmentation saw 39% higher open rates and 28% low unsubscribe rates.

35. The two biggest factors influencing open rates are the organisation the email is from (64%) and the subject line (47%).

36. 73% marketers agree that email marketing is the core to their business.

37. 91 percent of US adults like to receive promotional emails from companies they do business with.

38. 59% of marketers plan to increase their email marketing budgets in 2015.

39. For 69.7% of U.S users, email the preferred method of communicating with businesses(email marketing).

40. Only 24% of marketers rarely or never use responsive email design.

41. 43% of business have email teams of 2-3 people.

42. 80% of content marketers use email marketing.

43. 55% of companies generate more than 10% of sales through email.

44. Spending on email marketing has grown by nearly $50B since last year.

45. Outside the work, Americans most commonly check their emails, while watching TV 70%, from bed 52%, on vacation 50%, while on the phone (43%), from the bathroom 42%, and even most dangerously, while driving 18%, according to adobe.

Going through all these 45 facts, now you can understand how email marketing strengthen the root of your business.Email marketing is the best way to do more in less for your business.

Related Post: 12 Insightful Email Marketing Stats to Know, Love and Share [Infographic]

The post 45 Incredible Facts of Email Marketing Discovered in 2015 appeared first on Sarv Blog.

Email marketing is more popular than ever. However, 2.4 million email sent globally every second are making marketer’s job a lot harder. It’s important to learn new strategies of email marketing and lead nurturing that converts leads into customers. We are excited to announce a cool strategy – Video (Visual marketing) integration in email campaigns.

Did You Hear About Visual Marketing!

You can’t miss visual marketing! Visuals are an exceptional way to educate, inform, and entertain prospects and customers. Power of visual is more greater than words! Types of visuals are:

• Infographics

• Videos

• Graphics (Photos, Memes)

• Presentations

• Podcast etc.

Keys to Visual Marketing Success

• Create a compelling story

• Choose the right type of content.

• Find the right partner

• Focus on great design and branding

• Promote your content strategically

(Source: Marketo)

Visuals have the power to attract people who wouldn’t take the time to read long copy.

Using tags with your visual content provides an excellent opportunity to be found through organic search.

It helps to get large number of audience through social media.

Here are some FACTS which reveals that visual marketing is very effective to increase traffic, social media presence, lead generation and customer acquisition.

• 90% of information transmitted to the brain is visual. Visuals are processed 60,000x faster in the brain than text.

• High quality infographics are read 30x more than text only blog post.

• Photos are liked 2x more than text updates on Facebook.

• Tweets with images receive 18% more clicks, 89% more favorites and 150% more re-tweets.

• Images and photos are the most important tactic in optimizing social media posts.

• 93% of most engaging posts on Facebook include images as opposed to status updates, links etc.

• 70% of marketers plan to increase their use of original visual assets in 2015.

• 40% of people respond better to visual information than plain text.

• 94% more page visits are received by social posts with images than those without.

• 60% of consumers are more likely to click on a business whose images appear in search results.

• 12% average growth in traffic for businesses who market with infographics.

• 40% of people will respond better to visual info than plain text.

Video Integration With Your Email Campaign

People love watching videos. Videos are an easy and entertaining medium to deliver more information. Video has become an essential marketing tool. It’s very effective to use video in your email campaign. It will boost your leads, conversions, sales and keep your customers happy & engaged.

Related: How to Use Email Marketing For Max. Conversion : An Inbound Tactic

Here, we’ll discuss how can you improve the efficiency of your email marketing by using videos. Here are some stats which show why you should consider using video in emails:

• Video in Email Campaigns can increase Click-Through Rates by 65% and ROI by 20%.

• Marketers who integrate video in email generate 40% higher monthly revenues than those who don’t use.

• Marketers who use video in email have a 10% higher average order.

• 81% of marketers planning to use video in future email campaigns.

• 24% increased in conversion rates.

How to Use Video in Email?

There are 3 ways to include video in your email:

1. Video plays inside the email.

23% of marketers embed video player in email message.

Email clients that support video – iOS device, Apple Mail4, iCloud Mail, Thunderbird 13

Email clients that support video – Gmail, Yahoo

2. Using a GIFs.

27% of marketers use animated GIFs in email.

3. Using a static image with link to a page.

29% of smart marketers link to a video landing page.

21% of marketers link to a page on a video sharing network (YouTube, Vimeo etc.)

Which Method Should You Use?

We recommend you to use a static image or GIF with link to a video landing page.

Tip 1: Make a short length video relevant to your product or services. Take your time to create an interesting video.

Tip 2: Take a screenshot (image) of a scene from your video and place it within your email with a play button over top of it. Here’s an example:

Tip 3: Highlight value of video in email copy and use it as the primary visual element in your message.

Tip 4: You can also use GIFs instead of static image.

Tip 5: Place strong calls-to-action (CTA), such as “Watch Video Now” and link it to a landing page.

Tip 6: Using the word “Video” in an email subject line boost open rate by 19%.

Tip 7: Embed video to your dedicated landing page.

Tip 8: Place brand logo, contact information, forms, call-to-action and other data on landing page. Here’s an example:

Tip 9: Encourage video sharing.

Be a smart marketer and use the power of video and email together for best results.

You can also check out some bestsellers video types which can help you to create a right video here – How Videos Help Your Business : 12 Top Ideas.

The post How To Use The Power Of Video In Your Email Campaign appeared first on Sarv Blog.

Today, businesses spend a lot of money on advertising to get customers and build relationships with them. Do you ever think – What do your customers think about “YOU”? Are your customers feeling the love from your business?

“Everything start with the CUSTOMER.” — June Martin

So, it’s your job to provide a great customer experience to keep your customers happy.

Always remember if you don’t take care of your customers, SOMEONE else will.”

Here is an exact definition of customer service:

What is Customer Service?

Customer service is the act of taking care of the customer’s needs by providing and delivering professional, helpful, high-quality service and assistance before, during, and after the customer’s requirements are met.” – Study

5 Things Great Companies Do For CUSTOMERS!

1. Know their products

2. Know their customers

3. Commit to quality service

4. Always help customers when they need it.

5. Always provide what they promise.

Customer service is not a department, it’s everyone’s job. In order to provide great customer service, every employee of your company matters; they all contribute. Whether an employee is part of your sales team interacting with customers face to face/phone-to-phone or he’s a designer to make sure the website works well and describe your products/service very well.

“Customer service shouldn’t just be A department, it should be the entire company.”

- Tony Hsieh, CEO of Zappos

You don’t need to be perfect, you just have to take care of them and fix things when they go wrong.

When customers share their stories, they’re not just sharing pain points. They’re actually teaching you how to make your product, service, and business better. Your customer service organization should be designed to efficiently communicate those issues.” - Kristin Smaby, “Being Human is Good Business”

Here are some statistics to get more insight about customer service:

Customer Service Statistics

• 78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience.
• On average, loyal customers are worth up to 10 times as much as their first purchase.
• It takes 12 positive experiences to make up for one unresolved negative experience.
• 82% of consumers have stopped doing business with a company because of bad customer service. – Zendesk
• Email is a critical medium for online customer service. 94% of all online retailers provide email customer service and 27% of email inquires are answered incorrectly.
• Knowledge of the product is more important than speed when emailing a customer, so do everything in your power to get it right the first time, every time. (Source: Zak Stambor, Internet Retailer, 2010)
• The only thing more important than response time and personalization is the quality of your response. Go the extra mile to resolve questions in a single email.

Related Post: 10 Epic Email Marketing Practices To Make People Love With You

• Employees only ask for the customer’s name 21% of the time, says Contact Point’s Client Research Study.
• 32% of social media users who contact a brand expect a response within 30 minutes, and 42% expect a response within 60 minutes. – Survey by The Social Habit
• Happy customers deliver a big and predictable — return on investment: Happy customers, on average, tell 9 people about their experiences.
• It’s 6 to 7 times more costly to attract a new customer than it is to retain an existing one.
• E-commerce Statistics: The key reasons for abandoning online purchases are:

1. Unexpected delivery costs (70%).
2. Lack of information about the product, service, or delivery (56%).
3. Website difficult to navigate or can’t find what I’m looking for (46%).
4. Complicated registration process (38%).
5. Want to ask a question – can’t find the answer (37%).

• Top two reasons for customer loss:

1. Customers feel poorly treated.
2. Failure to solve a problem in a timely manner.

(Source: Customer Experience Impact Report by Harris Interactive/RightNow, 2010)

Your most unhappy customers are your greatest source of learning.” – Bill Gates

Toll-Free Number for Delivering Good Customer Experience

Toll free number service helps you to deliver good customer service. Your customers can reach you when they have any query without paying a penny. Improve customer satisfaction by being available to take their call. You will never miss a call and it shows you care for your customers. We can say,

Toll Free Number = Care Your Customers

Related: Give Your Business an Edge With 1800 Toll Free Number

What is Toll Free Number?

Toll free numbers are numbers that allow customers to contact a company, business, or individual at no cost. Customers can able to make a call to you & ask their queries and they don’t have to pay for the call.

Toll-free numbers can play a vital role in attracting new customers. Here are some toll-free number of statistics:

Toll-Free Number Statistics

• Many research studies have found that a toll-free number can improve sales by 30%.
• 61% of shoppers still prefer to receive assistance over the phone. Source – Econsultancy
• Vanity numbers had a 75.4% higher recall rate than regular 1800 number.
• 75% of customers believe it takes too long to reach a live agent.
• Studies show that people respond 30% more to an advertisement with a toll-free number.
• Vanity phone numbers were 33% more likely to drive clicks in mobile ads than their generic counterparts. – Study by RingBoost
• By 2020, the customer will manage 85% of the relationship with an enterprise without interacting with a human. (Gartner Research)
• A productive ad featuring a 1-800 Vanity phone number can generate a response rate of 30% or better.
• Consumers have a 57.6% Average Higher Recall Rate of Vanity 800 Numbers over URLs.

I hope you enjoyed this post. Do you have any thoughts on the state of customer service? Please share them with us in the comment box below! We’d love to hear from you.

The post Amazing Statistics To Improve Your Customer Service : Make Customers Feel Great appeared first on Sarv Blog.

Over the past 25 years, the evolution of the data center has a large impact on the pace of massive technological revolutions transforming the IT industry as a whole. Starting with the dot-com period to the cloud and virtualization era to today’s Software-defined Datacenter revolution, IT data centers have continually evolved.

Moving from siloed architectures with a dedicated system to virtualized and cloud-based models that pool together compute, network, and storage resources, software-defined data centers are poised to increase business agility in the future.

What is Data Center?

A data center is a facility used to house computer systems and associated components, such as telecommunications and storage systems. It generally included redundant or backup power supplies, redundant data communications connection, environmental controls (e.g. Air conditioning, fire suppression), and various security devices.

Most small business owners keep their servers if they have one, on a shelf in the corner of the office, or perhaps locked in the stationery cupboard. They might have it connect to a UPS (Uninterruptible Power Supply) so that if the electricity goes down the server will still keep on working. This may also support the broadband router which connects the server to the big wide world. It definitely doesn’t help if the broadband line goes down for any reason – someone stealing the copper for example.

These days the Internet connection is a mission-critical tool for most businesses so what do you do if the line goes down?

What can you do is keep your important server or servers off-site at a data center. This has some quite major benefits:

• The server is going to be kept in a secure environment that is prepared for the eventuality of power cuts.
• Data centers are secure. They will typically be manned 24 hours a day 7 days a week.
• The data center will have multiple bandwidths and geographically diverse fiber connections to the Internet.
• Great technical support from the service provider will help you to maintain your system.

What is Cloud Computing?

Cloud computing is a general term for anything that involves delivering hosted services over the Internet. These services are broadly divided into three categories: Infrastructure-as-a-service (Iaas), Platform-as-a-service (PaaS) and Software-as-a-service (SaaS).

The name cloud was inspired by the symbol that’s often used to represent the Internet in flowcharts and diagrams.

Cloud computing enables companies to consume compute resources as a utility – just like electricity – rather than having to build and maintain computing infrastructure in-house.

To Get More Insight About Cloud Computing, Read This Article: An Overview of Cloud for Beginners

Facts About Data Center Industry

• CAGR of DC is 23% and India has 43%.
• The public cloud is big, private cloud is bigger. This year, 25% of respondents said they are adopting public cloud, up from 16% last year. And 49% are deploying private clouds, up from 35% last year.
• The data center’s budgets are on the rise. When asked which initiative their company will implement in 2015, 40% of respondents said data center consolidation. According to a recent survey: enterprises plan to spend more on data centers – Data Center Knowledge
• Asia is hot, hot, and hot for data centers. An impressive 55% of Asian companies responding said their budgets are up more than 10% this year.

• Data centers are running out of headroom. Nearly one-third of those responding said their companies would run out of capacity in at least one of their sites this calendar year. Among the Asian respondents, a whopping 86% said they’d built a site “recently” but 35% said they are running into capacity constraints in their existing sites.

• Expert Views: IBM invested $4 billion in Datacenter, it returns as $40billion in 2018.
• Workload shift from Traditional Data Centers to cloud data centers.

Definitions:

• Datacenter to the user: Traffic that flows from the data center to end-users through the Internet or IP WAN
• Datacenter to the data center: Traffic that flows from one data center to other data center
• Within the data center: Traffic that remains within the data center.
• Consumer: Traffic originating with or destined for business end-users.
• Cloud data center: Traffic associated with cloud consumer and business applications.
• Traditional data center: Traffic associated with non-cloud consumer and business application.

The post Cloud Data Center: A Conjunction Amid Businesses and End Users appeared first on Sarv Blog.

Apple now has the highest market value (above $700 billion) of any private company in the world – Fortune. Most of us know Apple offered us iPhones, iPods, iTunes, Macs and many more, but you don’t know some amazing facts about Apple.

The first Apple logo featured Isaac Newton? Did you know this? No! Would you like to enhance your knowledge? Here are 20 mind blowing and amazing facts you may never knew.

1. Apple Computer Inc. Was established in 1976 by three people Steve Jobs, Steve Wozniak and Ronald Wayne. And Ron Wayne left the company after two weeks. Apple’s co-founder sold all his shares for $800. Today, they would have been worth US$35 billion.

2. Jobs was forced out of Apple in 1985. After leaving Apple, Jobs founded a new company NeXT. Apple acquires Next in 1996, allowing Jobs to become the former’s CEO once again.

3. When Steve Jobs accused Bill Gates of stealing from Apple, Gates said, “I think it’s more like we both had this rich neighbor named Xerox and I broke into his house to steal the TV set and found out that you had already stolen it.”

4. In 1986, Apple launched a clothing line.

5. Apple iPad’s retina display is actually manufactured by Samsung. Currently it is manufactured by LG.

6. Apple sold 340,000 iPhones per day in 2012.

7. Apple earns US$300,000 per minute.

8. Everything you say to Siri is sent to Apple, analyzed and stored.

9. Every Apple iPhone ad displays the time as 9:41 AM, the time Steve Jobs unveiled iPhone to public in 2007.

10. The World’s most valuable brands are Apple, Microsoft, and Google.

Also Read: 50 Interesting Facts About Twitter, Facebook and Google

11. In Japan’s Apple Store, there was a fan who started waiting in line 7 months early for iPhone 6.

12. If you use iTunes, you have already agreed not to use Apple products to create nuclear weapons.

13. Samsung makes about 30% of the A8 chips that go into Apple’s iPhone 6.

14. The battery of an Apple Macbook could save you from a gunshot: it’s bulletproof.

15. Apple assign fake projects to new employees to make sure they can be trusted.

16. Apple owns the patent for “slide to unlock” feature.

17. iPhone users are more loyal than all other smartphone users.

18. Apple has over 80,000 employees around the world.

19. Smoking near an Apple computer may void its warranty.

20. Apple doesn’t ships its products; they all fly first class.

Did you like these facts? Please share your views with us and if I’ve missed any interesting fact, please let us know what they are by leaving a comment below!

Source: Factslides.com

The post 20 Fabulous Apple Facts You Never Knew! [SlideShare] appeared first on Sarv Blog.

There are many tools available for branding a business, engagement and drive sales. So, most of marketers consider that email marketing has lost it’s charm. But that’s not true!

You can’t ignore email marketing channel in order to generate more business. Emails remain effective. To get more visibility, leads and sales, best practices must be followed.

• Get subscribers to build strong email list.

• Segment subscribers to send right message to right people.

• Make sure email design looks good with text and images in proper manner (80% text and 20% images). It must be mobile responsive.

• Subject line should be eye-catchy, & promising to get recipient’s attention.

• Deliver useful, informative & relevant content according your target audiences.

• Add action oriented & relevant Call-to-Action (CTA) button.

• Email should include social media channels to increase your reach.

Also Read: How to Make an Effective Email Marketing Campaign?

Why email marketing is still essential for business?

According to research from McKinsey, “Email is over 40 times more effective at converting customers than Twitter and Facebook combined.”

- It can easily integrate with other marketing channels like social media.

- It is the most cost-effective channel, every size of business can afford this.

- Helps to build close relationship between business and customers.

- It is measurable marketing tool, one can easily track results.

Check out the infographic below to get more insight why email marketing is still a winner!

Hope you like these stats. If you want to know more about email marketing – Read Here

The post 12 Insightful Email Marketing Stats to Know, Love and Share [Infographic] appeared first on Sarv Blog.

We all have heard about world’s most popular sites – Google, Facebook and Twitter. But here are some interesting facts about Twitter, Facebook and Google which you may not yet.

Twitter

1. 347,000 Tweets are sent every minute.

2. Twitter is more addictive than cigarettes and alcohol, according to a study.

3. “Friendstalker” was one of the early names considered for Twitter.

4. The FBI has a Twitter slang dictionary.

5. The official Twitter account of @Sweden is given to a random citizen every week to manage.

6. In 2013, a fake tweet temporarily wiped out US$130 billion off the stock market.

7. In 2014, there are about 350,000 tweets and 382,000 Facebook likes every minute.

8. A day’s worth of Twitter posts would fill a 10-million-page book.

9. Justin Bieber has more followers on Twitter than Spain has people.

10. The U.S. Government created a Twitter clone for Cubans in 2011.

11. 44% of registered Twitter users have never tweeted.

12. After Michael Jackson’s death hit the news, he was mentioned in a rate of 5,000 tweets per minute.

13. Twitter’s bird is called Larry.

14. In 2011, Twitter users tweeted the equivalent of 8,163 copies of “War and Peace” every day.

15. Twitter, Facebook and new York times have been blocked in China since 2009.

16. Twitter bought vine for US$30 million several months before it was even officially released.

17. 90% of the world’s Internet users don’t use twitter.

Facebook

1. 600,000 hacking attempts are made to Facebook accounts every day.

2. Al Pacino was the first “face” on Facebook.

3. Smartphone users check Facebook 14 times a day.

4. Facebook tracks which sites you visit, even AFTER you have signed out.

5. Facebook is primarily blue because Mark Zuckerberg suffers red-green color blindness.

6. You can’t block Mark Zuckerberg on Facebook.

7. So many Facebook photos and videos are uploaded via mobile that it takes up 27% of upstream web traffic.

8. Facebook’s founder Mark Zuckerberg donated US$1 billion to charity in 2013, making him the biggest charitable donor in the U.S.

9. The “Like” button on Facebook was originally going to be called “Awesome”.

10. Every minute, 1.8 million new “likes” are made on Facebook.

11. Facebook is estimated to spend US$30 million a month on hosting alone.

12. Facebook loses almost US$25,000 for every minute it’s down.

13. In 2005, MySpace was in talks to buy Facebook, but rejected Mark Zuckerberg’s asking price of US$75 million as too expensive.

14. Mark Zuckerberg receives a US$ 1 salary as CEO of Facebook.

15. Facebook has a feature that lets you designate who will manage your account after you die.

16. Any text you put into the status update box is sent to Facebook’s servers, even if you don’t click the post button.

Also Read: 20 Fascinating Social Media Fun Facts 2015

Google

1. Google has found GPA’s and test scores to be “worthless as criteria for hiring”; they have teams where 14% of their employees haven’t gone to college.

2. Google was originally called “Backrub”.

3. The first Google Doodle was dedicated to the Burning Man festival attended by Google founders in 1998.

4. When a Google employee dies, their spouses receive half pay from the company for 10 years and their children US$1,000 per month until they turn 19.

5. Every day 16% of the searches that occur are ones that Google has never seen before.

6. Google hired a camel to create the Street View of a desert.

7. The “I’m feeling lucky” button costs Google US$110 million per year, as it bypasses all ads.

8. Google earns US$20 billion a year from advertising, more than the prime-time revenues of CBS, NBC, ABC, and FOX combined.

9. Every minute, 2 million searches are performed on Google.

10. Because Gmail first launched on April 1st of 2004, many people thought it was an April Fools’ Day prank.

11. For the 4th consecutive year, Google was named the best company to work for in the U.S. by Fortune Mag in 2014.

12. Google got its name by accident. The founders misspelled “googol”, which refers to the number 1 followed by 100 zeros.

13. On August 16, 2013, Google went down for 5 minutes and in that time, the global Internet traffic dropped by 40%.

14. Google Maps calculates traffic by tracking how fast Android devices are moving on the road.

15. When Gmail was introduced by Google with an unbelievable 1GB free storage in 2004, Hotmail only offered 2MB.

16. Go to Google Mars. You can see a map of Mars. Cool !

17. Google Sky Maps allows you to view stars, constellations, galaxies and planets. Check out – www.google.com/sky.

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