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email marketing: dead or gaining momentum

It’s really hard to argue that sending and receiving emails is now often met with a groan.The reason? We are flooded with emails. On an average a person gets 121 a day. Still there’s a question which keeps on revolving around the head of marketers Is Email Marketing DEAD?

The answer is No. Email marketing has definitely got old but isn’t dead yet. It’s definitely have been changed a lot but not yet dead. For email the old postcard rule applies. Nobody else is supposed to read your postcards but you’d be a fool if you wrote anything private on it.

But there must be a good reason why that much email marketing is gaining the momentum, and if so that’d mean that the claim about the death of the email marketing can’t be true.

When I hear someone saying that email marketing is dead!

email marketing is dead

(Image Source: Soundest)

Some Incredible Email Facts

There are over 4.35 billion email accounts. This figure is predicted to reach 5.59 billion by 2019 which is a growth of more than 26% – Radicati Group

There are 2.586 billion email users worldwide including both business and consumers users. – Radicati Group

122,500,453,020 emails are sent every hour – MarketingProfs (2014)

Read More – 45 Incredible Facts of Email Marketing Discovered in 2015

I believe that these data is enough to say why the claim that “email marketing is dead”, is not correct.

Email marketing is not dead but evaluation is the rule of the universe, email marketing is getting evaluated day by day.

Email Evolution From Computer To Mobiles

72% of online US adults send or receive personal emails via smartphone at least weekly – Forrester(2014)

By the year 2017 1.779 million people will access email via their mobile devices – Radicati Group (2013-2017)

64% of decision makers read their emails via mobile devices – Sarv Blog

Mobile email will account for 15 to 70% email opens, depending on your target audience product and email type – Emailmonday (2014 Email Statistics)

30% of consumers now read their email exclusively on mobile devices – Yesmail

Although there are a lot of communication channels available but emails are the most efficient and professional channel to get connected with your consumers.

Emails – The best media for communication

The Best time to call your clients is EMAIL!

81% of US online shopper are more likely to make additional purchases, either online or in a store as a result of emails based on previous shopping behaviours and preferences – Harris Interactive

72% of consumers say that  email is their favoured conduit of communication with companies they do business with. 61% say they like promotional emails weekly and 28% want them even more frequently – Marketing Sherpa (2015)

68% of consumers  find email to be first prefered channel for receiving commercial messages – CG Selections ”Nationaal Email Onderzoek

On in five 19 % of consumers said they read every email newsletter they receive just to see if something’s on offer – Forrester Research

66% consumers have made a purchase online as a direct result of an email marketing message – Direct marketing association

One in five consumers said that they read every email newsletter they receive just to see if something is on offer – Forrester Research

Why Email Marketing?

Email Marketing delivers the highest ROI (about $44 per dollar spent) – Sarv Blog

55% of companies generate more than 10 % of sales from email marketing – Econsultancy

42% of businesses say email is one of their most effective lead generation channels.

For B2B marketers, 88% email is the most effective lead generation tactic. – Circle Research

80% of content marketer use email marketing – CMI B2B Content Marketing Research

88% of marketers say that email marketing is bringing them a positive ROI – ExactTarget 2014 State  Of Marketing

Email is almost 40x better at acquiring new customers than Facebook and Twitter – McKinsey & Company

So, Email is not going to dead anyway until Robots will kill us because people will not stop writing and sending. Numbers are enough to describe that Email Marketing is not dead and even going to, definitely it’s changing from Desktop to laptop and Laptop to Mobiles.


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