Have you optimized your company newsletters for mobile?If no, then tie up your lace and get ready for the race because you are crawling very slow yet. I know you must be thinking that why to work out for it as mobile open rates have never been higher. But let me make you aware with the real stats, according to Litmus, the percentage of emails getting opened on mobile devices has raised from just just 8% found in 2011 to 53% in 2014. And that’s I believe is a hike of almost 500%.
And if you go through the ExactTarget, 42% of marketers rarely or can say never use mobile responsive design. This means they’re potentially losing the golden chance to reach over almost half of the email subscribers. Read More