We breathe each day, similarly that’s how Google keeps adjusting and improving their search algorithm almost daily to chunk out the best results, then why not we? Adjusting regularly to remain in the safe side to ensure your spam free deliverability. In this post we help you to make your email spam free and improve the deliverability of your emails. Read More
In the last article we taught you that why it’s necessary to make your Email or Email Newsletters a Mobile Friendly. You must have understood till now that why it’s really important. Now in this article we are going to solve the answer of your question that you must have raised after reading the last article. “How?”
Many of you must have worked on how to make our emails land correctly on computers but what about the most used mobile devices with 7 inches or less screens? This requires a complete different technique if we compare it to the traditional email design. Trust me, it’s different but not typical we need not to apply any rocket science. Go through the tips given. Read More
Have you optimized your company newsletters for mobile?If no, then tie up your lace and get ready for the race because you are crawling very slow yet. I know you must be thinking that why to work out for it as mobile open rates have never been higher. But let me make you aware with the real stats, according to Litmus, the percentage of emails getting opened on mobile devices has raised from just just 8% found in 2011 to 53% in 2014. And that’s I believe is a hike of almost 500%.
And if you go through the ExactTarget, 42% of marketers rarely or can say never use mobile responsive design. This means they’re potentially losing the golden chance to reach over almost half of the email subscribers. Read More
Talking about email marketing can be a bit like talking about socialism or politics. Everyone has own opinions and that too a very strong one about what will or won’t work out.
Time is everything, Right? But in case of Email Marketing, we can say it’s everything but yes it is something that certainly matters for your email open rates.
You must have heard about email marketing timing before -
We should avoid sending emails on Mondays because your customers can be too busy, and should try to avoid Fridays because everyone start remaining in flow of weekend.
We should avoid sending emails on weekdays, or after 5 pm, because people probably ain’t able to access their computers. In fact, it can be said that the best time to send an email is on Lucky Tuesday probably at 10:15 am. Read More
Do you know ?
35% of email recipients open email based on the subject line alone.
69% of email recipients report email as Spam based solely on the subject line.
(Source: Convince and Convert)
Let me make you aware of a sad but true in marketing: Most of the surveyed emails don’t lead to sales. Now let me tell you even sadder thing: A lot of surveyed emails never get even opened.
I believe that you must have understood now what I am trying to convey you. Yes you are right!! “Your subject line” After all, your subject line is the first impression of your email or can say even your company. Throwing an email campaign doesn’t mean that you reached your customer, may be you somehow landed in your subscriber’s inbox but what if they saw you and again thrown you to the spam chamber?
Now get ready to shine through your customer’s inbox and get your emails actually opened, read and clicked! Here are 10 tips to help jazz up your email subject lines. Read More
SMS Marketing Vs Email marketing, one of the most debated marketing techniques topics. In my opinion, nowadays though, it’s unfair for a brand to communicate with their customers just through one single channel, which converts the whole SMS vs Email irrelevant.
So, you must be thinking how how you will determine which marketing channel could help you properly to communicate with their customers o? It’s actually quite simple.Go through the stats, and check out the numbers created by Message Systems, from a survey which they with Google held for 500 consumers in the United States and many other websites which calculated the statistics of SMS Marketing and Email Marketing. Read More
Hey marketers, as we know marketing is all about “Give to Get”. When a visitor subscribe to your mailing list, you must send him/her a welcome (thank you) email – it’s a Marketing Manner.
Generally, welcome email is sent after after a new subscribers opt-in to your list. 74.4% of consumers expect a welcome email when they subscribe.
Welcome email is a first friendly conversation between you & new subscriber. It should be actionable & informative, which encourages new subscribers to engage with your business. You should optimize your welcome emails.
Here’are some stats:
Welcome emails have 320% more revenue per email than other promotional emails.
The average open rate for welcome emails is 50%.
Welcome emails generate 5 times as many clicks than typical promotional emails.
Want to create your effective & beautiful welcome email? Here, we’ll come up with 20 amazing examples just to inspire you. Take a look! Read More
Hi Digital Marketers! You all are stars.. You know why because your hands are full with all the new and cool ways to approach your audience. Read More