Most of people are not aware to basics of email marketing. Our sales executive got the calls from many clients and they ask some basic questions to understand email marketing things like what a hard bounce was and how it was different from a soft bounce, what are tracking metrics, how to determine a good click-through rate, and why my emails looked different in different email platforms (Gmail, Yahoo, Hotmail etc.).
But some client or marketers were too afraid to ask these questions because they felt stupid asking these.
So, We have decided to create an Infographic post to answer all of these top most asked questions. In doubt? Use this Infographic:
You can embed the infographic on your site using the code below.
<a href=”http://blog.sarv.com/wp-content/uploads/2015/11/top-13-email-marketing-questions1.png“><img itemprop=”contentURL” class=”size-full wp-image-3165″ src=”http://blog.sarv.com/wp-content/uploads/2015/11/top-13-email-marketing-questions1.png” alt=”top-13-email-marketing-questions” width=”630″ height=”10706″/></a>
Keep reading to get your basic email marketing questions answered.
The answer is strictly, NO!
You should not buy a list from third party. It’s a black-hat tactic. You should learn some manners and don’t interrupt people if they don’t want to hear from you. Email marketing is permission based marketing.
If they are not your subscribers and they get an email from you, they’ll be less likely to open or click on it and they could mark you as blacklisted or spam because they don’t know you.
It will negatively affect your deliverability rate and the success of your email marketing. For good conversion you need to build an organic list.
Okay, we recommended you not to buy a list. so if you can’t buy email lists then how to build a list organically? Organic list means people or clients must opt in to hear from your company. In order to successful email marketing we need to focus on growing email list regularly.
There are many white-hat ways to collect email addresses like: Add signup forms on website, blog page & other relevant pages, run offers on social media, host a webinar or event, create different landing pages, use twitter ad platform and many more.
In general, they fall into three categories:
Single opt-in – A new subscriber enters his/her email address & other information. He/She is immediately subscribed and will automatically receive the next email campaign. It’s the fastest way to build list
Single opt-in with welcome message – An immediate auto-response email thanks and welcomes the subscriber after sign up process. provides a great opportunity to engage each new subscriber
Double/Confirmed opt-in – A new subscriber enters his/her contact information, the post-subscribe thank-you page may alert him to look for an email. Once he receives that email, he’ll need to click on a link or button to confirm the subscription. A double opt-in process help to build a strong and quality list.
Read this post- Single Opt-in vs Double Opt-in by Chad White
“Choose the Right Opt-in Type for Your Business.” Click to tweet
There are lots of types of emails you can send and that are work for your business. Email newsletters are just one kind that fits under the larger umbrella of email marketing and a great way to build relationships with your clients and subscribers.
In an email newsletter you can include different pieces of content – blog posts, announcements of new product or service, special offer & discounts, information about events or webinar.
Promotional emails contain offer, discount and sales pitch to acquire a customer. Make your offer clear (no need of explanation) and include clear call-to-action like “Buy Now”, “Shop Now” etc.
Transnational emails are expected messages that are received after a specific user action has taken place. Examples – order confirmation, welcome message, account information, invoices etc.
“Consistency Leads to Trust.” Click to tweet
Email marketing works well for your business when you make your subscribers or customers happy. You must regularly engage with your subscribers to make them satisfy. Email consistency depends on your type of business.
Maybe you create a lot of content and you share it with your list or maybe you run a store & your list doesn’t want to hear from you more than once a week.
We must keep consistent with our timing and frequency.
Time of Day
Day of the Week
Number of Days Per Week
In order to prevent your email to stay out of the spam folder is to use opt-in and organic email list– never use purchased list.
If you want to avoid SPAM, just follow one rule - NEVER send any email, subscribers don’t expect or they don’t want.
Design beautiful and high performing email campaign and make your unsubscribe link easy to see for them.
“Treat email campaign like a movie – give a preview so subscribers know what to expect.” Click to tweet
In order to get good results, we need to evaluate our campaign to see how it will look. Test it in different web-mails and make sure that content & media looks good in all platforms.
Email should be mobile responsive and test it before send to see how it looks in different mobile devices. Remember, More than 60% of emails are opened on a mobile device.
A/B testing is one of the best way to check which version of email looks good.
“Subject line is heart of an email.” Click to tweet
Subject line is the most important element which tell recipients what you offering in your email. You should create short, sweet, & action-oriented subject line and keep it under 50 characters (for mobile users).
“35% of email recipients open email based on the subject line alone” (Source)
Subject line must be eye-catchy, promising, and memorable. See Hubspot’s SlideShare presentation:
There are some important factors which play a vital role in order to measure your campaign success – Open rate, click through rate (CTR),conversion rate, delivery rate, bounce rate, unsubscribe rate, etc.
There are two type of bounces – Soft bounce and Hard bounce.
Soft bounce is temporary problem. it happens when recipients inbox is full or server is temporarily down.
Hard bounce is permanent failure to deliver an email. Emails never get delivered. It is due to invalid or non-existent email address. You should remove these contacts from your list.
We must keep an eye on email bounce rate.
Your email must contain an unsubscribe link so people who don’t wish to receive emails from your business can unsubscribe from your list anytime. You should always make this process easy by providing a clearly visible link in every email message.
Create a email preference center that allows subscribers to change their preferences like email frequency, content type etc.
What is considered a decent unsubscribe rate – under 1%. In order to keep your unsubscribe rate low, you must send relevant, useful, interesting & engaging content, properly segmenting your list and you must follow CAN-SPAM Act.
The answer is strictly, NO!
There is a misconception that email is dead! But this is not true. Email is still one of the most hot and stylish tactic for businesses. There is a hot debate – which is most effective, email or social media?
A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter. Click to tweet
Don’t consider email and social media as a competitors. Use these tools together for generating leads and sales. Integrate email with social media and get best results.
Emails with social sharing buttons increase click through rates by 158%. Click to tweet
Did you have any more email marketing questions in your mind that we can mention here? Please share with us in comment box below!