Newsletters, we all get them, and if you are the one reading this with interest, you send them too. Well, there are many kinds of newsletters that we get on a daily basis, and one might be your kind. When talking about marketing, there are two types of Email newsletters, the great ones and the terrible ones.

A great newsletter always focuses on the main dish only, while a terrible newsletter focuses on the whole kitchen. Serving only good stuff to your audience saves their time, and a good audience loves it. In this article, we will share a list of things that you should remove from your newsletter. Do this, and your newsletter will shine like a great one.

Tips for Improving Your Email Newsletter

Lame Subject Line:

Just suppose you received an email. An email with the subject line ‘Our May Newsletter.’ What are you going to do? Are you going to read it? No, you won’t. No one wants to read an email with this generic subject line. It is not going to grab anyone’s interest.

A subject line needs to be explanatory enough to tell a user what it is in the email. Try to avoid these types of lame subject lines. The audience will only neglect the subject line only if it is from their favorite brand. Try to add more detail to it like SMS Version, Introducing Product XYZ, or something like that.

Multiple Topics:

If you are in a restaurant, you will see that they serve every single dish on a separate plate. This avoids the confusion of what to eat and keeps the taste and essence of every dish separate.

This same thing works for email newsletters. If you try to put 10 things of different topics in a single newsletter, the user might get confused about what to consume and what not.

Try to create separate newsletters for separate topics. Also, send them on different days to avoid a cluster of emails. This will help the audience to choose only those topics that are of their interest.

Multiple Goals:

A newsletter must focus on one goal at a time. Including too many Call-to-Action buttons in one newsletter is not going to help you get the juice you expected from it. Whenever you are creating a newsletter, first determine what your goal is here.

Having a secondary goal in a newsletter is ok, until and unless it has the same importance as others. For example, A newsletter focusing on Subscription with social sharing as a secondary goal is good. But, when you send a newsletter with CTA like, Get Tickets, Send Donation, Subscribe Us, it will not create anything good for you.

Multiple Audiences:

Sending the same content to all the subscribers is one big reason why people will unsubscribe from your newsletter. Do you want this to happen? I think not. Whenever a user subscribes to your newsletter, try to ask them about their interest. Breaking your email list into smaller groups will help you create more value out of it.

If you are using only one list for all your newsletters, you might lose some genuine subscribers. Genuine subscribers are those who actually care about the content in the newsletter. When people like these get irrelevant content in their inbox, they try to go for ‘unsubscribe’ to keep their inbox clean.

Try to sort your list according to the interest of your subscribers. Send them newsletters according to that interest. If you are already sending these conflicting newsletters, just stop your campaign. Take a step back to the email list and break it right now. Save your subscribers from content that is no longer relevant.

Unbalanced Promotional Content:

The best ratio of promotional and educational content in a newsletter is 1:9. So if 90% of the body of your newsletter is made of educational content with 10% promotional content, you are good to go. A newsletter that sounds like “Me! Me! Me!” or “Us! Us! Us!” will make your audience lose interest in your newsletter.

So try to keep the newsletter less promotional and more educational.

The Most Important One:

One thing that you should get before sending your newsletter is the Sarv Email Automation service. Why? Because it helps you create email templates with just drag and drop, you can schedule them for the future, you can link multiple domains to one account, you can control your campaign from anywhere, and so much more. So if you are running campaigns and newsletters, Sarv has the best software solution to do that.

The post How to Improve Email Newsletters By Eliminating a Few Things appeared first on Sarv Blog.

If you are into selling services, products, or goods, you know how important transactional emails are. These are an integral part of your email campaign. If you are handling emails or have done it before, you know that these emails perform better than promotional emails. If you didn’t, now you know.

If we talk numbers, CTR (Click-Through-Rate) of transactional emails is 3 times higher than non-transactional emails.

But what is the reason for this much difference? The answer is simple, relevancy. Transactional emails are the ones triggered by customers. That’s why transactional emails are super relevant to a customer. These transactional emails can be subscription emails, order-related emails, payment-related emails, etc.

In this blog, we will tell you about how you can improve and optimize your transactional email game. So let’s get started.

General Practices:

These practices are a lot ordinary, and that is the reason executives forget these practices.

Recognizable ‘From’:

Sending an email is easy to a customer, but highlighting it is difficult. Your ‘From’ name is one of the very important elements to highlight your emails. Sending your transactional emails from a recognizable ‘From’ name will help your emails stay out of the spam folder.

Clear Subject:

For a better open rate of your emails, you need a better subject line. It also helps your email get highlighted to a user. The subject line must explain to the user what that email is about or attract a user into opening it. This is because people only take a glance at the subject line to decide whether to open it or not.

The Information:

Users trigger these emails for the information they need. This information is regarding the action they have taken on your website or the app. Things like purchase information, transactions, or other related information are sent over email.

Utilize the Pre Header:

Preview text appears just next to the subject line of the email, and this is as important as a subject line. As a marketer, you need to understand why you need to utilize that pre-header. An unutilized preheader is a waste of space.

Dedicated Domain:

Always make sure that your transactional emails have their own domain and email address. Do not send them with the same domain as your email campaign. The reason to do so is to protect transactional emails from the performance of your email campaign.

Advanced Practices:

These are some practices that can boost your transactional emails to a higher level. Let’s have a look at them.

Personalization:

Personalization is the ultimate technique to engage with your old or new customers. It is mostly used for the emails sent in an email campaign. These emails are used to create leads or potential customers. What marketers forgot is that transactional emails also need personalization. Use words like “you” and “your” in your content. This will make them think that these emails are specifically written for them.

Email Design:

Reflecting your brand’s identity in everything related to it is very important. This rule applies to transactional emails too. While you run an email campaign for products or services, you design them well, matching your brand, then why not transactional emails? Give your transactional emails a look that reflects your brand.

Unified business solution providers like Sarv provide a drag-and-drop email creator. With this, you can construct and design an email design template representing your brand.

The Value:

The purpose of every email is to add value to its customers. Marketers follow this rule while sending emails through campaigns, but it is forgotten when sending transactional emails. Every email, including transactional emails, needs to add value to its recipient.

The CTA (Call to Action):

Including CTA is beneficial for your email campaign. If it is not present in your email, sending them is a waste of your time and money. A clear CTA encourages users to take action. Always test your CTA before deploying your campaigns. A little change can create a big difference in the result.

Final Words:

Transactional emails are an important part of your email marketing strategies. These are not just some regular messages that need to be sent on every action taken by users. These emails represent you, your business, your values, and how you think of your customers. Any mistake you make here will affect the campaign. Test them with your team, with software, or other manual methods, to make them more effective and optimized.

If you want to rely on someone for this, Sarv is always here to help you out.

The post Best Practices To Improve Your Transactional Emails appeared first on Sarv Blog.

Successful Email Marketing Campaigns to Build a Profitable Relationship with Subscribers

An email has an ability many channels don’t: creating valuable, personal touches at scale.

It is a traditional way to generate revenue utilized by thousands of businesses around the globe. It has proven to be one of the best communication and promotion platform.

As Per the Latest Statistics:

74 trillion emails are sent per year, 269 Billion emails are sent every day, 2.4 Million emails are sent every second.

So hereby I mention the top ten email marketing campaigns that have proven to be the most important and effective ones for your business.

Welcome, Email Series:

This is probably the most desired series that every new user would like to see. The receiver feels connected if we send them a welcome mail as soon as they join us. If we won’t send them a welcome email at the moment then later on maybe they may lose interest or may move on to some other relevant services. Also, the open rate for these emails are quite high and leaves an instant impact on receivers mind.

Using these series highly affect your business as they lead to a long-lasting impact on the receiver’s mind. Within the welcome email, you may brief the receivers about your business or services. You can also display any current scheme that you are having at that moment.

Customizing it in the best possible way could help you get good returns from this initial stage itself. And as said earlier, the open rate is quite in the case of the welcome email series so must make the best utilization of it.

Newsletter Series:

A newsletter is basically a piece of information that may contain some relevant information that the niche category of users tends to check out. Many companies around the globe share with their audience to stay connected.

In a newsletter, your intention should not be selling but rather sharing some meaningful information to your target audience in order to build up healthy communication with them on a regular basis.

Remember that people easily get attracted to anything that is for free! And if you send the right information to the right audience then you can build a great relationship with them undoubtedly.

Don’t send such emails too thoroughly rather maintain consistency. As if most of the cases the audience gets irritated by such emails if you send them too often. You have to send it in an acceptable manner which may also make your audience keen to read them.

Triggered Email Series:

As the name suggests, triggered email series refers to trigger a mail purposely. The concept is related to automated email marketing.

Suppose you are running an e-commerce platform and a customer adds something to the cart but didn’t finish with the final step, i.e, payment. So in order to prompt them to finish up with the buying process, you can set an automated email that will be triggered as soon as the customer reaches the last step.

Similarly, whenever a user performs any sort of activity then you must trigger a mail that is relevant to his/her activity which will leave an impact on their mind.

Post-Purchase Campaign:

Suppose someone purchased something from you. Then you would definitely want to retain him/her.

If you will be successful to keep them connected with you then they may retain and purchase more from you. So in order to keep engaging them, you can share more information, tips, tricks, solutions related to the previously purchased product by them.

These campaigns are rarely seen but are a very effective way to retain your customers.

Transactional Email Series:

This is also an email that is triggered. When the customer finishes up the buying process then this email must be triggered. The transactional email must contain all the details of the order placed.

Customers desire to get this type of email as it increases the authenticity of your service. Almost all the e-commerce platforms send a transactional email after every purchase.

Re-engagement Email Series:

Suppose a person used any of your services maybe once, twice, or thrice. But when it is noticeable that he/she hasn’t used any of your services for so long, i.e, they have become inactive then you must give a try and send an appropriate email for interaction.

You can send them mail that may include greetings, Question/Answer series, ask for suggestions, etc.

If it doesn’t work then it must be clear that they might not be interested in your services or maybe they are of no use for them anymore. In this case, you must cleanse up your list and leave behind only those who are interested.

Promotional Campaign:

Promotional campaign series is basically used to promote your product and services. In fact, it is the best way of online promotions.

If you promote to the niche category of an audience then you can get a much better response. If possible, then you must also offer something that could add an additional attraction in your mail and you may get great results.

Seasonal Campaign:

These campaigns basically contain some offers, discounts,s or new launches for a specific occasion. You can run such a campaign while festivals and other occasions.

These have a very high open rate as the receiver pretends that promotions made at any occasion may contain something different. In order to increase sales and increase the customer base, you must never miss creating such a campaign. This would encourage your target audience to get converted for the sake of their own interest and profit.

You must refer to such campaigns run by the same category of business to get ideas of what could be offered. You can follow the same regime and if you make some modifications as well then you can also beat the competition.

It may also happen that you may not be able to make any profit out of it as you may have to sell your products and services at the cost price! But remember you may increase your customer base and after coming through your services once they may retain for the future as well. So you may make a profit out of them in the future. It will all depend upon the quality you will provide.

The post Top 8 Successful Email Campaigns to Send Your Subscribers appeared first on Sarv Blog.

Do you send important emails to your clients, customers, or audiences? Obviously, every business does, but did it generate the result you desired? We, as a business, used to send emails and messages to keep in engagement with our customers or clients. These emails are necessary when it comes to generating more leads, signups, or purchase of your product.

These transactional emails are sent based on a user’s behavior. These emails are also referred to as ‘Triggered Emails’. Most of these emails are already written while setting up campaigns. These emails range from:

• Welcome Emails
• Cart Abandonment
• Support Contact
• Purchase Bills
• Product Delivery Status
• Subscribe or Unsubscribe Emails

….. and a few more. 

Why Do We Use Transactional Emails:

In the previous section, we read about different types of transactional emails. But why are these paragraphs so important? Well, consider these points to understand the importance.

• Compared to other emails, transactional emails have an 8x higher open rate.
• It can generate 6x more results than other emails.
• On average, it has a click rate of 4.8%.
• Transactional emails are a 20% better converter of subscribers than other marketing strategies.

Many businesses do not consider them while making new strategies as per changes in the market. By keeping it out of the equation, you are suppressing your strategies’ capability.

Also Read: Email Marketing is Like Having a Second Brain of Your Business

Renovating Your Transactional Emails:

Context of mail: Before writing an email, first try to understand the context of it. You must connect to a customer through the first line of your emails. Like, if a customer just subscribes to your newsletter then welcome and greet them with offers or your products. Write an email considering customers’ excitement if an email is about the delivery status.

In other words, you have to understand the state of the email recipient. Once you are able to do that, you have completed half of your renovation process.

To achieve that, you can do some research around the internet or on actual customers.

Also Read: Discover These Email Marketing Benefits for Your Business Growth

Feedback is Important: Did any of your customers reply or send you feedback? Try to add some help and feedback options to your website and app. Some people really love to go out of their comfort zone to give feedback, and those are precious and necessary for a better marketing campaign.

Genuine feedback tells you how your planning is working and where it needs some improvement.

Misunderstanding: If you are writing content based on something then you must consider thinking from both ends. This way, you will know how your content might affect a recipient.

Always know that your mail should make your user feel easy. Writing confusing emails or content that can create misunderstandings will reduce the chances of getting desired results.

We use transactional emails to make sure that a customer is getting all the right information they want. Also, by delivering that, we try to retain or get a new customer.

Also Read: 9 Common Mistakes You Should Check Before Shooting Your Latest Email Campaign

The Length: You can get so many different answers to this question. But, which one is right for you? See, things are simple, sometimes we are the one who makes them complicated. The length of a transactional is the same case.

You need to find the right answer by doing some research on your customers. Give it a little time before making a final decision. Do some experimentation with different lengths and themes.

Finding out which one is your fit is the key to success. So, apologies for not giving you the right details right away, but the hard work here is going to pay you off. As we know “We all are different”.

I hope this is enough insight one what type of transactional emails you should be writing, or how you can improve current ones. In case you need more help, Sarv Email automation is always here with an easy email editor. Want to try?

The post How To Make Engaging Transactional Emails appeared first on Sarv Blog.

If we go back to 2007, there were a lot of things that you had to do manually. As a software engineer, you were a good time ahead. You were building the app ecosystem, social media was rising. Then someone thought of integrating several programs together on a single platform under an ecosystem that can manage those programs. This is how automation was introduced to our world.

With the help of the internet, the automation came into the digital world. If you are in the customer relationship department then marketing automation is what that can help you a lot in effectively communicating with your customers or client. Not just it helps in scheduling tasks but it can also be your virtual assistant. Whenever customers need helps or else it can prepare a well effective strategy for them on behalf of you.

What is Marketing Automation?

It can be described as software that helps you by taking over the repetitive tasks. Not just it, it helps you with the branding and selling of your product. By keeping you always stay connected with your customers, it increases customer loyalty. Not just that, it helps you save a lot of time and energy by putting the right effort, at the right time, on the right person.

This way of putting your effort and energy results in richer and more profitable relationships with your customers. According to a report in 2018, 80% of users prefer brands that give customized experience.

Going a step deep into it, you will find your right partner you were looking for and that is email marketing automation.

Also Read: Email Marketing is Like Having a Second Brain of Your Business

What is Email Marketing Automation?

Have you heard that by using Email Automation Software you can increase your sales productivity by 14.5%? Well, no worries if you were not aware of that, this is why we are here. Email marketing automation tools are helpful as it reduces the time spent on repetitive and small tasks. It takes care of things like preparing the email lists, sending generic messages, and scheduling meetings with clients or customers manually.

As these repetitive tasks are eliminated from the list of your marketers and agents, now they can focus more on big deals and projects to create more revenue. So bigger the deal, bigger the income, in less time and less effort. So you can say it is a win-win for both the team, customers are getting what they ask for and you are getting their long-lasting loyalty and trust on your brands. So what this software brings you?

Also Read: Tips To Refine Your Brand’s Email Marketing Strategy In India

Welcome New Customers

If you once look at yourself as a customer, you will find out that when you visit a website, you usually are there just to check the product. Not every time you visit a product’s or service’s page you are not there to buy it. That same goes for your customers. 96 percent of the time users are not there to buy your product or service but one thing for sure that they are interested in your service.

This is where Email Marketing Automation can help you a lot. It is like saying ‘Hello’ to a stranger in an interactive and engaging way. So get them to subscribe to your email listing. Once they are into it start the conversation with your email marketing automation tools. Welcome them, give them offers’ updates, thank them and more. Just make them feel that they are important to you.

Engage them With Your Knowledge

Engaging your customer is one best thing the Email marketing automation tool helps you with. Whether a startup or a settled business you can always take help from your blogs to engage with your customers. Make sure of one thing that these blogs are updated and relevant to your customer’s interest.

For example, if you are a fashion store then you can engage with your customer with a blog post about new trends of the season. Now in the blog, link them with your product’s pages. This way you can indirectly lure them to your products. The same goes for Newsletters.

Another thing to mention before you start this practice, you must schedule these blogs once a week or more and those newsletters once a month only. Sending more frequent emails might irritate your customers and there are chances that you will lose them forever.

Also Read: 3 Simple (Yet Effective) Rules for Successful Email Marketing

Customized Emails

People when they receive some personal messages and this can be done with email marketing automation software. With your user’s data, the automation system knows if it is someone’s birthday or anniversary. Getting a personalized message like this increases your customer’s loyalty toward your brand.

So if possible, try to fetch data like date of birth or anniversary date if possible. As you get this go to your Marketing tool and feed this data to it. Now check for the section that generates customized and scheduled emails. Now create a beautiful one-time email template that will be sent with dynamic data on a customer’s birthday or anniversary. So even if they forgot about anniversary, you are the one who will always remember it. This might save some husbands from their wives.

Also Read: Discover These Email Marketing Benefits for Your Business Growth

Ready For All Devices

These tools have some fixed present email templates and some customizable email templates. So if you are a new startup and initially don’t want to invest in a designer you can opt for preset email templates.

That will save you time and cost but not just it, these templates are mobile responsive also. So no matter what device your users are using, it can be a phone, a tablet, a desktop, they will always get you emails fully functioning and without losing any single element of it. So this way you are never limited by the screen size your users are using.

As a final thought, you can say Email Marketing Automation is one badass tool that you can use by integrating your business with your email marketing automation tools. Also, a better thing is that you don’t need to set up most of the things, just take the subscription of the tool that fits your needs and you are set to go. Now the only thing left is to feed this tool with users’ data.

The post How Email Marketing Automation is Bringing Change in Startups appeared first on Sarv Blog.

Email marketing has proven to be one of the most effective methods to promote an election campaign. It is the most affordable resource you must use in these elections. For a decade or so, the use of email marketing has become visible in political campaign promotion. And the reason is, of course, its high engagement capability.

How Email Marketing can boost your Election Campaign Promotion Strategy:

Send Updates for all your Election Campaign Activities:

On a daily basis, multiple activities or events might take place. Using email marketing you can update the details and results of each and everything to your audience. Believe this, there is no better way to share such updates in such a beautiful way as you can customize your email and add on a specific layout that can showcase your activities or events in a great way.

Send Newsletters:

This is a very engaging way to connect with the masses. Sending newsletters regularly to the people making them feel connected with you even more. You can share multiple kinds of information in the newsletters. All you need to take care is that the information must be relevant to your thoughts and vision. And also you are sending it to the specific audience. Your ultimate goal must be to keep them engaged with your political party. The actual result you will get during the elections.

Portray your Thoughts in a Story:

You can share your thoughts and campaign slogans in quite a different way. Simply portray it in the form of a story. You can also share any public issues and the way you could resolve it in a very eye catchy manner using email marketing. This will also notice a drastic rise in engagement due to this strategy. Eventually, the people will also start sharing their thoughts with you and you can further imply it.

Share e-brochures and Flyers:

Traditionally, the distribution of hard copies of flyers and brochures takes place during the election campaign promotion. But you may not be able to let it come across a large number of audiences. Instead, you can share e-brochures or flyers online via emails. All you need is the database. Get a brochure designed and simply circulate it amongst the target audience by using Email Marketing Services.

Notify your Supporters and Party Members:

One method you can use to notify your party members is Bulk SMS(as explained in the previous article). Another easy method to do the same is by sending them emails.

As stated above, the most beneficial aspects of email marketing are that you can showcase everything related to your political parties, whether it is an event, activity, or agenda a much more comprehensive and attractive manner, and reach to the masses in seconds. So, go ahead with the online circulation of all the desired information by using EMAIL MARKETING SERVICES!

The post Email Marketing Strategy for Election Campaign Promotion appeared first on Sarv Blog.

Email Marketing service is ruling in the world of business marketing promotional services and new trends upgrading day by day making it more powerful than other tools.

Since email marketing has launched we have noticed a lot of changes in the trend and many more have to come for sure.

In the market, A number of email marketing service and software providers are offering the best deals for your business, and having the countless options creates confusion. The confusion is: from where to start and what to choose?

Right…???

Here are some key points which will help you to choose the best email marketing software provider. Here we go:

Advanced Email Features-  Check the list of the features the providers offering with their email packages.

Here the list of some advanced email marketing features which are in trend and must for running successful campaigns:

• HTML drag and drop editor
• Spam Analysis
• A/B Split testing
• Manage Subscribers list
• Build-in templates
• Email Automation
• Responsive Emails

And make a list of features your business needs. Do the choice accordingly.

Pricing-  The pricing of the packages matters a lot. Select the provider which offers the email marketing in your affordable budget including all the upgraded features. Also, check if they have some hidden charges.

Customer support- The support team of the email service providers must be very professional and aware about their duties. So, then whenever you have any issue with your email service, they can help you out instantly without any delay.

These points help you to find out the best email marketing software providers in India. I did some research and make your email providers research easier. I listed some best email marketing service provides. I compiled all the features and facilities they are providing and make the list of the best ones.

Have a look:-

1. MailChimp:-

Cost:- $10.00/Month
Who Uses:- Best for SMEs

MailChimp a big name in the email marketing industry. They provide email service which is best for SMEs to grow their businesses faster. If we list the features of MailChimp all the features of email marketing with trendy upgradation available in their affordable price packages.

2. Sarv.com:-

Cost:-  $7.51/Month
Who Uses:- Best for SMEs and Bloggers

Sarv.com is a combination of web solutions and good customer support. Sarv’s email marketing software seems a perfect match for the SMEs and bloggers. The email service they provide due to their best efforts of customer support with advanced upgraded features proves them different from other email service providers in India.

3. AWeber:-

Cost:-  $19.00/Month
Who Uses:- Best for SMEs and Podcasters

AWeber is an email automation platform which offers best for podcasters and SMEs. You will get the easy to use email campaign automation tools to run the email series. The advanced tool AWeber provide for tracking the automation campaigns help you to analyze your campaign success with each of the parameters you set to analyze it.

4. Sendgrid:-

Cost:-  $9.95/Month
Who Uses:- Best for SMEs

Sendgrid provides a cloud based powerful solution which helps you to send the transactional and promotional emails to your customers with the best email infrastructures. They guaranteed you about the email deliverability with the 30+ member’s team which are deliverability experts focused on your email delivery.

5. GetResponse:-

Cost:-  $15.00/User
Who Uses:- Best for SME

GetResponse provides the best compelling email service for your business with the reasonable pricing. The UI of the GetResponse is superfast and easy to access. With the GetResponse email service platform, you can grow your ROI by promoting your business in a more professional way.

6.  Campaign Monitor:-

Cost:-  $9/Month
Who Uses:- Best for SMEs

Campaign monitor in-built newsletters lead to engagement for a long time. Your email subscribers will be happy to see the beautiful templates from your side. They deliver the emails which your customers can’t ignore. You can add the human touch in your emails using the personalization tool of campaign monitor.

This is the list of 6 best email marketing software providers in India with their specialization, each providers is different others in a unique way. So, choose the best one according to your business needs and get the expected best business results.

The post Best Email Marketing Service Providers in India appeared first on Sarv Blog.

The view from the top isn’t bad, and if that view shows your business success, you feel like you are at the top of the world.

Business success depends on the techniques you choose to promote it and also the way you engage your audience to be a part of it longer.

In my opinion, the profit-driving tool of businesses is EMAIL MARKETING.

Emails are now standing on the top priority list for the businesses, and they are the important part of the inbound marketing. Customizable email templates give you the results you want. Because the better you represent, the more you get in return.

I am sure; now you are thinking to use the bulk email service for your business. And searching for the best email marketing service provider.

But wait… wait…!

Are you sure? Are you ready to run the email marketing campaigns?

No..! Then, Let’s discuss here some do’s for running an email marketing campaign successfully.

Email campaigns are the series of emails, which scheduled time for the customer engagement. And if your customer opening your e-mails then it’s your duty to make it interesting and engaging.

Here, some email campaign significant requirements which say “OPEN ME” to your customers:

1. The subject line of your email series: If you want that all your emails get open, write the subject lines which connects the old one from your new email.

Here below see an example of mail series, Reflects a perfect flow of the mails connecting with each other.

In this section, you can analyze that how the flow is continued in these emails, you don’t feel that one mail is different from the last one.

2. Questionable Deliveries: Ask questions! Send the emails which include queries. Questions encourage customers to reply to your emails.

See, how this email starts the conversation. Making the email templates like that influence customers to reply to the emails.

3. Use Visuals: Let’s start a communication by showing some visuals in your emails which influence the customer’s emotions. Visuals help you to grab the attention of your targeted audience and make them stay longer to understand your message.

Look at this email, in this visual email sender used sounds engaging. Try to make the email template like that which suits your customer the best.

There are some few more rules you have to be followed for making your email campaigns successful :

Knock the door before entering: Emails are like your foot in someone’s door. So, its general etiquettes that before going inside you need to knock on the door. It’s understood now that you need to take permission from the customers before visiting their inboxes.

Knock the door here means before starting a campaign build an email subscribers list, who are genuinely interested in your products and service.

Test the email templates: Visual plays the vital role in the emails. The representation of your emails decide you’ll get the conversions or not.

Then before sending why not to run a test, of the variations of your email templates?

Testing of the email designs helps to find the best version of your design. And then you can launch your email marketing campaign without any worry.

Understand the psychology of compliance: If you understand the psychology of your customers, you will win the hearts.

Compliance is kind of the social influence. Where, you have to do, what your customers want you to do. So then, after understanding the psychology of customers, you can analyze what exactly they want and can influence them to take actions on your emails.

Keep human touch in your emails:  Start your emails like you’re communicating with your customers. Addressing the customers by their name is the fresh way to start.

After the name, you also have to personalize your message to make your customers feel important. Write the informative messages instead of promotional which helps them to know more about you.

Now, I think you are ready to send emails to your customers.

Good Luck, Go get some conversions now!

The post Email Marketing is Like Having a Second Brain of Your Business appeared first on Sarv Blog.

We all know how SEO and Social Media plays a vital role in the success of any business. But do you know what’s the one thing which supports SEO and social media both? A few days back I was sitting in a cafeteria and I heard someone saying – “With the advent of Social Media, Seo, and mobile marketing, Email Marketing has lost its significance”. I was shocked hearing this.

Do you really believe this is true?

If your answer is big “No” then you are surely on the right track.

I heard them saying RIP Email Marketing, but what they don’t know is email marketing is still an unbeatable ROI tool.

Do you know even Facebook can’t beat Email?

Email is the first thing which comes to mind for when talking about direct communication as 72% consumers prefer emails as a source of communication and 86% consumers enjoy receiving promotional emails monthly.

I completely agree SEO and social media creates a huge impact on any business, but do you know email is the force which drives and supports the efforts of SEO  and social media.

Have a look at this statistics:

In support of this statistics, Michael Stelzner has aptly marked that – “Email is the glue which binds the efforts of digital marketing”

Scroll down to know how Email Marketing supports Seo and Social media:

1. Email Marketing as Content Promotion Fuel:

The primary reason people use email marketing is to promote their content. We all know content is the king. And the whole concept of digital marketing revolves around marketing the right content to right people at the right time. It is known that content marketing bridges the gap between what your brand produces and what your consumer desires.

Brands nowadays take the holistic approach focusing on how SEO, Social Media, SEO synchronizes altogether. Continuously emailing your subscribers with your latest work, you highlight it in the eyes of your followers. By this, you build trust within your audience as you continuously provide them with informational stuff rather than promotional stuff. This will increase your readership and your emails will less likely get flagged as spam.

Have you heard of newsletters?

Newsletters, of course, make a great marketing tool. What can be the other better way to highlight all your published content in one mail. All you need to do is make a list of your latest posts, take an excerpt from them and then shoot a beautiful email.

See how Social Media Examiner uses business email for highlighting his recently published work:

2. Boost Social Media Efforts:

Before getting into the insights of how email marketing supports the social media efforts.

Let me ask a simple question – “what do you understand by social media?”

No doubt social media is an outstanding marketing tool but it’s far more than that. In simple terms, it’s nothing but the social proof. And the more social proof your brand has, the more will be the goodwill.

Yes, you heard.

We as a human tendto follow the crowd. Our most of the decision is influenced by other humans.

Social proof somewhere defines the brand loyalty of your business.

And in my view, automatic email marketing service is the best way to gather online review and to gain social sharing which will eventually improve your search engine standings.  For example, insert small social networking buttons at the end of the mailer. This will help the recipient to quickly share your content. What can be the other best way to get some extra following? Thus this extra following will eventually lead to more organic web traffic. Vice versa you can also take advantage of this extra following as your potential new email subscribers.

Have a look at this screenshot:

3. Gathering Reviews:

We all likely check the review of the company before going for an interview or before purchasing any service from the company. Online reviews are the key factors which determine your sale. And the advanced email marketing service can be exceptionally beneficial in this case. Create a specific content list which targets your customers who are already connected to your brand. Send out some emails occasionally which urges them to review your business. Get a bunch of good reviews on local listing websites like glassdoor.com etc which will eventually increase your brand value.

If not this then you can ask your customer to post a review on your social media pages. Either way, you’ll get the potential reviewers. And over time you’ll gain more potential reviewers.

Not only for online reviews, you can also use email marketing to get feedback from your customers which help you to know your loopholes.

4. Conducting Survey:

No matter how much efforts you launched a product in the market but if it’s all useless if your product isn’t compatible to meet your customer’s requirement. Understanding the market needs and requirements is indeed a challenge. It’s impossible to thrive in the market if you don’t know what your customers really demands. The Advanced Email Marketing service is here to solve this problem. It helps you to conduct the survey which ultimately helps you to know the current trend going on in the market.

5. Mobile Friendly:

Do you know – According to litmus recent 2016 report stated that 56% of opened emails were opened on mobile devices which significantly represents 8% of an increase in mobile click-through rates. And we all know whole world today is running behind the smartphones. Everyone today whether it’s a teenager or an adult use the mobile phone. Thus optimizing the email according to mobile devices becomes the priority as you get more exposure and a wider market.

Here’s an illustration of email optimized for mobile vs email not optimized:

Email Marketing comes with infinite opportunities. The world is running fast with the technology and this technology has gifted us with automatic email marketing services which helps you in numerous ways. So it’s your call whether you consider it as a RIP or a tool for ROI.

The post Email Marketing- A Support for SEO and Social Media Marketing appeared first on Sarv Blog.

Emails in inbox directly speak with the audience. Emails are not like other social media platforms where you update status or post something. Sending emails means, you are in someone’s inbox which reflects your brand value their.

“Reaching the inbox isn’t your goal. Engaging People is” - Matt Blumberg

Email marketing makes the communication effective. Your potential customers want to listen to your updates and offers from you and in that situation email marketing works well and become the perfect tool for revenue generation.

If we talk about “why email marketing in India?” So it’s working as the most significant marketing factor for the businesses here and giving the businesses a platform to grow the business and customer long-lasting relationships. All you need to do is, refine your email marketing strategy for getting the expected results from your email campaigns.

For maximizing your ROI, you have to do a proper refining process for analyzing which campaign is giving you the best results. And how you can grow your customer’s engagement to become the trustworthy and How can earn a brand value?

Here Time to Share the 5 Secret Tips of Refining E-mail Campaigns Now:

1. Automate New Subscribers Welcoming Mail:

Responding new customer’s subscription is an essential part of the strategy. Remember a welcome mail is the first friendly exchange between your business and customer. This mail impacts on the customer’s mindset for the future communication.

And for sending the automated mail use the familiar tool from your email marketing toolbox, automated welcome mail. Choose the top email service provider in India by doing a research on the email marketing tools and select the one who provides this tool.

Before writing this first mail to welcomes new subscribers, make a checklist of do’s and don’t and write according. Here few do’s of welcome emails which help you to reflect your company’s image.

• Start with a warm introduction of your company.
• Offering them some discount, I think a very impressive idea for a good start with the new subscribers.
• Mention the clear call to action for your customers and tell them that how this subscription beneficial for them.
• Add social sharing buttons, which shows your business is on.

2. Survey to Decide What Kind of Content Your Audience Like the Most:

The hardest part of the email marketing campaign is, to decide what kind of content you should include, which influence the customers to take action.

And the solution is run surveys and know the customer’s interest. Use your email list to ask them the questions about their interest and ask them what kind of information they are expecting from you. For running the surveys, you can use other social media platforms too. And by determining the survey’s results, you can make the initial idea for your email campaigns.

After taking an initial step, you can change further after determining the campaign reports profoundly.

3. Track the Email Campaign Metrics:

You have to decide your metrics to track your campaigns. Decide your success metrics and launch email campaigns to do A/B testing accordingly.

The metrics you should vary to examine your emails are:

• Click through rate (CTR)
• Open Rate
• Bounce Rate

These metrics show you that how compelling and engaging your emails are, for your subscribers. This track will help you to decide, which campaign is performing better than other.

Open Rate of the sent mails, tells you that how many people are engaging with your email’s subject line and opening your. If your open rate is low which means, you have to optimize your email factors like subject line and frequency of sending emails.

The track of CTR and bounce rate also reflects you a lot about your email marketing strategy, analyzing and doing the required changes on time will give you the finest results.

4. Maintain the Customer’s Interest by Sending the Unique Messages:

New customer experience with your business starts when you send them a welcome mail and after that this impression last long when they get the email with the perfect sequence as they expected from you. Otherwise your emails only in their inboxes with some other unread.

For maintaining customer engagement, you have to make your email unique. Personalize your emails with the data you determined, write the subject line which influences your customers to engage with your.

Another way to maintain customer engagement is email list segmentation. Segment your email list according to the customer’s interest or purchase history.

Suppose one of your customers bought the mobile phone from your online store, so send him the emails, when your store launch any new electronic item or offer some discount on these items. Thus, segment them in keeping with their interest.

5. Reward the customer’s loyalty by offering them some incentives:

Whenever your customer buys something from you, give them some special offers and rewards. This is the best way to get the loyal customers. Send them the early and exclusive deals.

Emails are the best tool for reminding your customers about their special offers. You can send them the special discount on their next purchase and free shipping too.

Rewarding them maintain their interest and engagement with your business and after that whenever they need to buy something, you come first in their minds. Giving rewards and perks to your loyal customers work best for your campaign’s success.

I spill here 5 secrets of refining the email marketing strategy. Before trying this strategy make sure you are using the best suitable and affordable email marketing service in India because there services and features will help you to personalize your panel according to your business requirement.

There is the number of service providers in India, but choosing the best in your hands. Analyze your feature requirement and match this list of necessity from the top email service provider in India and determine the best for you.

I hope these secret tips will work best for you. So, what are you waiting for? Let’s execute these new plans now to get the finest results. refine your email marketing strategy now and maximize your business ROI.

The post Tips To Refine Your Brand’s Email Marketing Strategy In India appeared first on Sarv Blog.