Email marketing, a trend in its naive stage and soon catching up, is driven by rising popularity of social media marketing and global Internet reach and penetration. Businesses of all types, irrespective of their size and area of operations, are increasingly adopting to email marketing for the conceived benefits it provides.
A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Sarv)
56% of businesses say they plan to increase their use of email marketing in 2015. (The Small and Mid-size Business Email Marketing Survey 2015)
In this article, we’ll discuss what is opportunity of email marketing? What are threats and their solutions? Here we go! Read More
Email is the hottest form of marketing! A successful Email marketing campaign is very important marketing strategy to communicate and build relationships with prospects, subscribers or customers, gather important data, and help improve marketing ROI. You need to focus on best practices, avoid self promotional pitch & pay attention to your subscribers to build, and execute effective email marketing campaigns. Most business owners don’t know how to do it right.
To get more visibility, recognition, leads, & return, your email campaign must be effective. 40% of marketers rated the leads generated by email marketing as high quality. Would you like to know how to build a great email marketing campaign without making the mistakes? Here, we’ll discuss some epic email marketing practices. Read More
When the Internet was new to consumers, everyone loved email. One of the best parts of logging onto AOL was the knowledge that after minutes of agonizing squeals, you’d be treated to that wonderful phrase, “You’ve Got Mail!” – Peter Roesler
Email is 40 years old technology, After so many years is it still effective? or is it something old people use?
Let us assume your product is a software, which thus is not bound to be used by only a few persons. So, you’ll get subscriptions and all your subscribers cannot fit one category. All will be with a different persona.
What is your strategy to be in touch with all your clients, keep them satisfied? Read More
There are many tools available for branding a business, engagement and drive sales. So, most of marketers consider that email marketing has lost it’s charm. But that’s not true!
You can’t ignore email marketing channel in order to generate more business. Emails remain effective. To get more visibility, leads and sales, best practices must be followed. Read More
“Email is dismissed as something old people use.” Is it true?? Not really. Number of technologies has increased but email marketing still holds its position & is used at a wide level.
“Email is 40 years old technology that is not going away for good reasons- it’s cockroach of the Internet.”
With new technologies introduced & practiced, it is must for the old ones to leave their position & retire. But, with a great pleasure the case is not the same with email. It is not only holding up, but is very much used by each and every person (The number of worldwide email accounts- over 4.1 billion accounts in 2014).
For your industry success, you should send emails for different purpose on regular basis. Email is the best medium to show your customers and subscribers how much they matter to you. One must be aware about different type of emails, this knowledge will help to choose most appropriate format.
So, we’ll discuss the different types of emails that surely work for your business. Read More
There are many online marketing channels like social media marketing, SEO, adwords, content marketing, email marketing etc. Email marketing is the most popular, powerful, attractive & cost-effective channel to promote products, events, and business services. If you’re using right strategy and follow the best practices, it is the most successful platform to drive leads, sales and ROI. Read this article to know some best practices – Click Here
“Email marketing delivers the highest ROI (about $44 per dollar spent) of any digital marketing channel.”
“70% of marketers say that email is the best path to increase marketing ROI.”