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make your email more engaging

We live in the “Age of Customers” – According to Forrester research.

Meet today’s buyer – Digital Buyer. Thanks to Smartphones, Social Media & Web, these channels provide instant information to customers.

Consumers can access detailed information, pricing, and reviews about services/products anytime anywhere – Just need finger/thumb with a Smartphone.

And, social media provides a great platform to check any business social activity and it give consumers a way to compare.

It’s time to through out old style of marketing because traditional & old marketing mediums are becoming less effective as buyers get more smart & tech-savvy. Read More

Are You Becoming An Accidental Spammer

You must be thinking what an accidental spammer is?

It would be quite harsh for you to hear this but, yes! 95% of email is caught up as spam.

Over the past few years the spam filters engines really gotten so good  in both , filtering the emails before throwing them out and even catching them in spam before they reach out the inbox. The problem lies in faithful decision by the email senders, small business owners and are the like to punch out an “email blast” or fill their readers with marketing contents. These appears as legitimate and warranted marketing, but are considered negatively by the readers all that too making them mark as spam. Read More

Hit Your Customer's Inbox!!

We breathe each day, similarly that’s how Google keeps adjusting  and improving their search algorithm almost daily to chunk out the best results, then why not we? Adjusting regularly to remain in the safe side to ensure your spam free deliverability. In this post we help you to make your email spam free and improve the deliverability of your emails. Read More

#10 Deadly Mobile Oriented Emails Techniques

In the last article we taught you that why it’s necessary to make your Email or Email Newsletters a Mobile Friendly. You must have understood  till now that why it’s really important. Now in this article we are going to solve the answer of your question that you must have raised after reading the last article. “How?”

Many of you must have worked on how to make our emails land correctly on computers but what about the most used mobile devices with 7 inches or less screens? This requires a complete different technique if we compare it to the  traditional email design. Trust me, it’s different but not typical we need not to apply any rocket science. Go through the tips given. Read More

The Right Time To Send Emails - To Get More Opens

Talking about email marketing can be a bit like talking about socialism or politics. Everyone has own opinions and that too a very strong one about what will or won’t work out.

Time is everything, Right? But in case of Email Marketing, we can say it’s everything but yes it is something that certainly matters for your email open rates.

You must have heard about email marketing timing before -

We should avoid sending emails on Mondays because your customers can be too busy, and should try to avoid Fridays because everyone start remaining in flow of weekend.

We should avoid sending emails on weekdays, or after 5 pm, because people probably ain’t able to access their computers. In fact, it can be said that the best time to send an email is on Lucky Tuesday probably at 10:15 am. Read More

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