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email marketing strategy India

Emails in inbox directly speak with the audience. Emails are not like other social media platforms where you update status or post something. Sending emails means, you are in someone’s inbox which reflects your brand value their.

“Reaching the inbox isn’t your goal. Engaging People is” - Matt Blumberg

Email marketing makes the communication effective. Your potential customers want to listen to your updates and offers from you and in that situation email marketing works well and become the perfect tool for revenue generation. Read More

Benefits of Email Marketing

During the last decade social media, mobile marketing, and SEO have gained massive momentum. And no doubt there are many marketing strategies out there in the market which can help you grow your business. But does this mean email marketing is dead and an outdated form of marketing?

No, email marketing is alive and still an unbeatable marketing tool.

Do you know, even Facebook can’t compete with email marketing?

I agree Facebook is an incredible tool for promoting and growing business but the study shows that Email is 40 times more effective than Facebook and Twitter.

Shocking… Isn’t it?

But it’s true :) Read More

As you know, email marketing is a permission based marketing (Inbound Marketing) channel. It’s all about offer the right content to the right people at the right time.

There are many marketing channels available out there, but email is still the most direct & popular way to engage with consumers.

A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter.

Being an email marketing consultancy, we would like to suggest you – “Be More relevant, conversational, and strategic to make customers feel that how important they are.”

Read this phrase:

The deepest urge in human nature is “the desire to be important.” – John Dewey (Click to Tweet)

Business owners always need expert’s advice, actionable tips and thoughts to know: How to do email marketing right.

Here, we’ve compiled insights of 20 famous marketers, entrepreneurs, keynote speakers and best-seller authors into an infographic. Read More

4 Email Marketing Steps A Beginner Must know to Accelerate Their Sales

I should concentrate on more important things rather than be wasting my time and resources. I need more marketing strategies.

Is this sounds like you?

If yes then it would be safe to bet that you’re a beginner and have just started your business and don’t want anything to spoil your marketing steps and for you, it’s correct! Why would you give any chance to any stuff ruined your hard work?

There is no doubt that Email marketing is an old and very effective marketing technique not to only grow your sales but to grow your business and enhance your brand image. So there are some points which you should be very careful about while introducing email marketing in your marketing channel. Read More

11 Tips To Increase The Email Open Rate Through Your Subject Line

It has been said that never judge a book by its cover but it would be far enough to say that this doesn’t hold good in the case of emails. It takes a fraction of seconds to judge an email and decide where it is going to be read or the trash folder.

Can you answer me one thing genuinely, just check your inbox and say me the counting of unread email in your inbox? Beyond 100? Beyond 500? Or Beyond 1000?

Why you never even opened those emails? Yes because they never compelled you to open them and check.

So if something is that important for your email that it’s fair enough to spend a little more time on your subject line to get more open, stay far from junk folders, and let your email read by the right person.

The role of the subject line in your email is to let your email get opened- no more, no less. So, start working on it and if you’re in confusion that how to make it compelling and from where you need to start, go ahead and check out these tips and make your subject lines more tempting. Read More

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