If Social Media is the Super Man who can fly to infinite dimensions, and an unpredictable uncle of marketing family, then email marketing is the old and experienced grandpa. Sure, it’s not as cool and as powerful as superman, but it has been proven effective and addresses the most effective need.
No matter what’s new, hot marketing tools, email continues to be one of the most targeted and effective channels, if you know how to use it correctly. But a lot of email marketers failed to stand on the field, which makes it difficult to know where to find all the help you require for success. Read More