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10 Reasons To Make This feast Colourful Through Emails

Colors are in the air. The most colorful and joyful festival is knocking the door. It will be a cheating for your customers if you’re sitting and have not planned anything for them.

And if you’ve planned something for your customers, then have you decided how to make them aware of that?

Now, thinking as a marketer, Festival days are the golden days for any marketer. All you have to do is  to present yourself and your services as brilliant as possible. But the main problem is deciding the way of media through which you can deliver your brilliance.

Being a smart marketer you can’t avoid any of the media but concentrating on the best media is a very decisive issue.

There is myth flowing nowadays among marketers regarding that “Email Marketing is dead ” and there are no reasons left to invest in it.

Trust me, I can give you 10 reasons to prove you wrong and to make you aware that why we should never leave the hands of Email Marketing following some of the useless myth. Read More

Art of Developing Strong Relationship With Subscribers

All kind of marketing & communication depends on TRUST!

Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” – Stephen Covey

In our previous article, we’ve discussed – what is engaging email marketing? Trust is the first key ingredient of engaging email.

If subscribers don’t have trust in you then you’ll face low response consisting of low opens, clicks, conversions, deliverability, higher unsubscribe rate & spam (possibility your message to be marked as spam).

What is Spam (In the eyes of consumer)?

Technical definition of Spam, “Email that violates CAN-SPAM Act Law.”

But in the eyes of customer, Spam is “opposite of Trust!!” Read More

Sprout your Email List Via Pinterest

Email Marketing is the best technique to communicate with your customers. It’s the most formal and professional  appearing way to approach them. Email marketing found to be the most useful  marketing slant to induce more number of leads.

In a whole, Email Marketing is like God For Marketers and specially for E commerce marketers.

But what if you don’t have subscriber for those Emails.

Tell me who is going to read all  those stuff and all those content which you have created.

Over an all, the main power of your Email Marketing exists in building your Email List. If you don’t have your own created Email List, sorry to say but you stand no where in the marketing platform. Read More

make your email more engaging

We live in the “Age of Customers” – According to Forrester research.

Meet today’s buyer – Digital Buyer. Thanks to Smartphones, Social Media & Web, these channels provide instant information to customers.

Consumers can access detailed information, pricing, and reviews about services/products anytime anywhere – Just need finger/thumb with a Smartphone.

And, social media provides a great platform to check any business social activity and it give consumers a way to compare.

It’s time to through out old style of marketing because traditional & old marketing mediums are becoming less effective as buyers get more smart & tech-savvy. Read More

Are You Becoming An Accidental Spammer

You must be thinking what an accidental spammer is?

It would be quite harsh for you to hear this but, yes! 95% of email is caught up as spam.

Over the past few years the spam filters engines really gotten so good  in both , filtering the emails before throwing them out and even catching them in spam before they reach out the inbox. The problem lies in faithful decision by the email senders, small business owners and are the like to punch out an “email blast” or fill their readers with marketing contents. These appears as legitimate and warranted marketing, but are considered negatively by the readers all that too making them mark as spam. Read More

Hit Your Customer's Inbox!!

We breathe each day, similarly that’s how Google keeps adjusting  and improving their search algorithm almost daily to chunk out the best results, then why not we? Adjusting regularly to remain in the safe side to ensure your spam free deliverability. In this post we help you to make your email spam free and improve the deliverability of your emails. Read More

#10 Deadly Mobile Oriented Emails Techniques

In the last article we taught you that why it’s necessary to make your Email or Email Newsletters a Mobile Friendly. You must have understood  till now that why it’s really important. Now in this article we are going to solve the answer of your question that you must have raised after reading the last article. “How?”

Many of you must have worked on how to make our emails land correctly on computers but what about the most used mobile devices with 7 inches or less screens? This requires a complete different technique if we compare it to the  traditional email design. Trust me, it’s different but not typical we need not to apply any rocket science. Go through the tips given. Read More

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