Newsletters, we all get them, and if you are the one reading this with interest, you send them too. Well, there are many kinds of newsletters that we get on a daily basis, and one might be your kind. When talking about marketing, there are two types of Email newsletters, the great ones and the terrible ones.

A great newsletter always focuses on the main dish only, while a terrible newsletter focuses on the whole kitchen. Serving only good stuff to your audience saves their time, and a good audience loves it. In this article, we will share a list of things that you should remove from your newsletter. Do this, and your newsletter will shine like a great one.

Tips for Improving Your Email Newsletter

Lame Subject Line:

Just suppose you received an email. An email with the subject line ‘Our May Newsletter.’ What are you going to do? Are you going to read it? No, you won’t. No one wants to read an email with this generic subject line. It is not going to grab anyone’s interest.

A subject line needs to be explanatory enough to tell a user what it is in the email. Try to avoid these types of lame subject lines. The audience will only neglect the subject line only if it is from their favorite brand. Try to add more detail to it like SMS Version, Introducing Product XYZ, or something like that.

Multiple Topics:

If you are in a restaurant, you will see that they serve every single dish on a separate plate. This avoids the confusion of what to eat and keeps the taste and essence of every dish separate.

This same thing works for email newsletters. If you try to put 10 things of different topics in a single newsletter, the user might get confused about what to consume and what not.

Try to create separate newsletters for separate topics. Also, send them on different days to avoid a cluster of emails. This will help the audience to choose only those topics that are of their interest.

Multiple Goals:

A newsletter must focus on one goal at a time. Including too many Call-to-Action buttons in one newsletter is not going to help you get the juice you expected from it. Whenever you are creating a newsletter, first determine what your goal is here.

Having a secondary goal in a newsletter is ok, until and unless it has the same importance as others. For example, A newsletter focusing on Subscription with social sharing as a secondary goal is good. But, when you send a newsletter with CTA like, Get Tickets, Send Donation, Subscribe Us, it will not create anything good for you.

Multiple Audiences:

Sending the same content to all the subscribers is one big reason why people will unsubscribe from your newsletter. Do you want this to happen? I think not. Whenever a user subscribes to your newsletter, try to ask them about their interest. Breaking your email list into smaller groups will help you create more value out of it.

If you are using only one list for all your newsletters, you might lose some genuine subscribers. Genuine subscribers are those who actually care about the content in the newsletter. When people like these get irrelevant content in their inbox, they try to go for ‘unsubscribe’ to keep their inbox clean.

Try to sort your list according to the interest of your subscribers. Send them newsletters according to that interest. If you are already sending these conflicting newsletters, just stop your campaign. Take a step back to the email list and break it right now. Save your subscribers from content that is no longer relevant.

Unbalanced Promotional Content:

The best ratio of promotional and educational content in a newsletter is 1:9. So if 90% of the body of your newsletter is made of educational content with 10% promotional content, you are good to go. A newsletter that sounds like “Me! Me! Me!” or “Us! Us! Us!” will make your audience lose interest in your newsletter.

So try to keep the newsletter less promotional and more educational.

The Most Important One:

One thing that you should get before sending your newsletter is the Sarv Email Automation service. Why? Because it helps you create email templates with just drag and drop, you can schedule them for the future, you can link multiple domains to one account, you can control your campaign from anywhere, and so much more. So if you are running campaigns and newsletters, Sarv has the best software solution to do that.

The post How to Improve Email Newsletters By Eliminating a Few Things appeared first on Sarv Blog.

When a business integrates different marketing mediums under one channel, it becomes easy for customers to get everything in one place. As technology is integrating our lives every day, the line between online and offline works is getting blurred. There are so many devices around us connected to the internet. We use each of them for some specific tasks. But to match the speed of the world, we look for a solution that can run on a single device without compromising the user experience.

This is where omnichannel experience comes into existence. So what does it actually mean? Let’s begin with its definition.

What is Omni-Channel Experience?

Omni-channel can be defined as the multi-channel approach to marketing, sales, and customer service with solutions integrated under one entity or organization that is making the approach. It does not matter where the customer has been reached out.

When a single organization provides its customers an integrated customer experience through sales, marketing, or services, it falls under Omni-channel experience. No matter where the customer is, online using desktop or mobile devices, at the shop, or over the phone with an agent, the experience should be seamless everywhere.

Creating this kind of experience needs integration of customer-serving solutions to its depth. There is a very thin line between omnichannel and multi-channel services if you don’t know about them well.

For example, you are running different campaigns for your organization. You set up an email campaign over one tool then move to another tool to create SMS, missed calls, and other kinds of campaigns. But it does not make sure that these tools are working seamlessly.

This is what Omni-channel is. Everything works seamlessly here. Every tool will be integrated under one solution that will help them work in a synchronized way.

How Sarv is Creating Omni-Channel Presence:

To attain more customers, every company should invest in the omni-channel experience infrastructure. To create this model, take these stakeholders into account.

• Product
• Marketing
• Sales
• Customer Support
• Customer Success

These are the 5 departments we are going to take under consideration while creating the omni-channel experience. Infrastructure will serve your business as a medium that works towards common goals and objectives.

Sarv has different solutions that can help your business create this infrastructure. All these solutions work in synchronization with each other and can be controlled from one account which makes it an ideal option for your business.

SMS Marketing:

This is the best medium to communicate with your customers. SMS can be used for translational notification, OTP, promotional campaigns, and in a way that fits your needs.

From the dashboard, you can set up the whole campaign within a few minutes, and with a few clicks, you can activate or deactivate a campaign. Integrating it with missed call service makes it more efficient.

Also Read:- How SMS is a Big Solution for Customer Reach

Email Marketing:

Emails, the basic need of any business nowadays. Just like SMS, emails can also be used for transactional messages, OTP, campaigns, and product launches. As you may know that email marketing has 400% of ROI.

Sarv provides you this solution with advanced segments, A/B testing, drag-and-drop editor, reports, and matrics. All these will make your campaign more smooth. Under one login, your team will be able to manage emails, subscribers, people leaving you and potentially want to join you.

Also Read:- Top 8 Successful Email Campaigns to Send Your Subscribers

Cloud Telephony:

How can you create a seamless customer experience channel without having a call center? Sarv offers you both on-premise and virtual call center services. As it is part of cloud telephony, it also works along with toll-free service and missed call service too.

While opting for the toll-free number, a business can use its existing phone number. If not, a business can also host a number of its liking. With live IVR and cloud synchronization, Sarv delivers you a flexible telephony solution.

Audio and Video Conferencing:

Whether you are scheduling a meeting with your team or your customers, Sarv audio and video conferencing software allows you to conduct meetings on the go with them. Sarv offers both Audio and video conferencing as its products.

Audio conferencing work on VOIP technology makes communication more smooth and with less interference. The moderator of the conference can control the conference from anywhere, just by logging into its account.

Sarv Wave, our video conferencing software, is a purely made-in-India video conferencing solution that was ranked second among 2000 solutions in Innovation Challenge for Video conferencing by the Govt of India. Wave comprises all the basic and advanced features that you need in a video conferencing solution.

Also Read:- Why a Brand Need a Voice Marketing Strategies

Conclusion

All these services can be controlled with one login credential, but that is not the main attraction. Once you join hands with us, you will be able to move smoothly between these services while creating an omni-channel infrastructure for your customers just like we made for you. If you still have a single ounce of doubt, feel free to contact us.

The post Omni-Channel Marketing Solution For Businesses From Sarv appeared first on Sarv Blog.

Successful Email Marketing Campaigns to Build a Profitable Relationship with Subscribers

An email has an ability many channels don’t: creating valuable, personal touches at scale.

It is a traditional way to generate revenue utilized by thousands of businesses around the globe. It has proven to be one of the best communication and promotion platform.

As Per the Latest Statistics:

74 trillion emails are sent per year, 269 Billion emails are sent every day, 2.4 Million emails are sent every second.

So hereby I mention the top ten email marketing campaigns that have proven to be the most important and effective ones for your business.

Welcome, Email Series:

This is probably the most desired series that every new user would like to see. The receiver feels connected if we send them a welcome mail as soon as they join us. If we won’t send them a welcome email at the moment then later on maybe they may lose interest or may move on to some other relevant services. Also, the open rate for these emails are quite high and leaves an instant impact on receivers mind.

Using these series highly affect your business as they lead to a long-lasting impact on the receiver’s mind. Within the welcome email, you may brief the receivers about your business or services. You can also display any current scheme that you are having at that moment.

Customizing it in the best possible way could help you get good returns from this initial stage itself. And as said earlier, the open rate is quite in the case of the welcome email series so must make the best utilization of it.

Newsletter Series:

A newsletter is basically a piece of information that may contain some relevant information that the niche category of users tends to check out. Many companies around the globe share with their audience to stay connected.

In a newsletter, your intention should not be selling but rather sharing some meaningful information to your target audience in order to build up healthy communication with them on a regular basis.

Remember that people easily get attracted to anything that is for free! And if you send the right information to the right audience then you can build a great relationship with them undoubtedly.

Don’t send such emails too thoroughly rather maintain consistency. As if most of the cases the audience gets irritated by such emails if you send them too often. You have to send it in an acceptable manner which may also make your audience keen to read them.

Triggered Email Series:

As the name suggests, triggered email series refers to trigger a mail purposely. The concept is related to automated email marketing.

Suppose you are running an e-commerce platform and a customer adds something to the cart but didn’t finish with the final step, i.e, payment. So in order to prompt them to finish up with the buying process, you can set an automated email that will be triggered as soon as the customer reaches the last step.

Similarly, whenever a user performs any sort of activity then you must trigger a mail that is relevant to his/her activity which will leave an impact on their mind.

Post-Purchase Campaign:

Suppose someone purchased something from you. Then you would definitely want to retain him/her.

If you will be successful to keep them connected with you then they may retain and purchase more from you. So in order to keep engaging them, you can share more information, tips, tricks, solutions related to the previously purchased product by them.

These campaigns are rarely seen but are a very effective way to retain your customers.

Transactional Email Series:

This is also an email that is triggered. When the customer finishes up the buying process then this email must be triggered. The transactional email must contain all the details of the order placed.

Customers desire to get this type of email as it increases the authenticity of your service. Almost all the e-commerce platforms send a transactional email after every purchase.

Re-engagement Email Series:

Suppose a person used any of your services maybe once, twice, or thrice. But when it is noticeable that he/she hasn’t used any of your services for so long, i.e, they have become inactive then you must give a try and send an appropriate email for interaction.

You can send them mail that may include greetings, Question/Answer series, ask for suggestions, etc.

If it doesn’t work then it must be clear that they might not be interested in your services or maybe they are of no use for them anymore. In this case, you must cleanse up your list and leave behind only those who are interested.

Promotional Campaign:

Promotional campaign series is basically used to promote your product and services. In fact, it is the best way of online promotions.

If you promote to the niche category of an audience then you can get a much better response. If possible, then you must also offer something that could add an additional attraction in your mail and you may get great results.

Seasonal Campaign:

These campaigns basically contain some offers, discounts,s or new launches for a specific occasion. You can run such a campaign while festivals and other occasions.

These have a very high open rate as the receiver pretends that promotions made at any occasion may contain something different. In order to increase sales and increase the customer base, you must never miss creating such a campaign. This would encourage your target audience to get converted for the sake of their own interest and profit.

You must refer to such campaigns run by the same category of business to get ideas of what could be offered. You can follow the same regime and if you make some modifications as well then you can also beat the competition.

It may also happen that you may not be able to make any profit out of it as you may have to sell your products and services at the cost price! But remember you may increase your customer base and after coming through your services once they may retain for the future as well. So you may make a profit out of them in the future. It will all depend upon the quality you will provide.

The post Top 8 Successful Email Campaigns to Send Your Subscribers appeared first on Sarv Blog.

Email marketing has proven to be one of the most effective methods to promote an election campaign. It is the most affordable resource you must use in these elections. For a decade or so, the use of email marketing has become visible in political campaign promotion. And the reason is, of course, its high engagement capability.

How Email Marketing can boost your Election Campaign Promotion Strategy:

Send Updates for all your Election Campaign Activities:

On a daily basis, multiple activities or events might take place. Using email marketing you can update the details and results of each and everything to your audience. Believe this, there is no better way to share such updates in such a beautiful way as you can customize your email and add on a specific layout that can showcase your activities or events in a great way.

Send Newsletters:

This is a very engaging way to connect with the masses. Sending newsletters regularly to the people making them feel connected with you even more. You can share multiple kinds of information in the newsletters. All you need to take care is that the information must be relevant to your thoughts and vision. And also you are sending it to the specific audience. Your ultimate goal must be to keep them engaged with your political party. The actual result you will get during the elections.

Portray your Thoughts in a Story:

You can share your thoughts and campaign slogans in quite a different way. Simply portray it in the form of a story. You can also share any public issues and the way you could resolve it in a very eye catchy manner using email marketing. This will also notice a drastic rise in engagement due to this strategy. Eventually, the people will also start sharing their thoughts with you and you can further imply it.

Share e-brochures and Flyers:

Traditionally, the distribution of hard copies of flyers and brochures takes place during the election campaign promotion. But you may not be able to let it come across a large number of audiences. Instead, you can share e-brochures or flyers online via emails. All you need is the database. Get a brochure designed and simply circulate it amongst the target audience by using Email Marketing Services.

Notify your Supporters and Party Members:

One method you can use to notify your party members is Bulk SMS(as explained in the previous article). Another easy method to do the same is by sending them emails.

As stated above, the most beneficial aspects of email marketing are that you can showcase everything related to your political parties, whether it is an event, activity, or agenda a much more comprehensive and attractive manner, and reach to the masses in seconds. So, go ahead with the online circulation of all the desired information by using EMAIL MARKETING SERVICES!

The post Email Marketing Strategy for Election Campaign Promotion appeared first on Sarv Blog.

Email Marketing service is ruling in the world of business marketing promotional services and new trends upgrading day by day making it more powerful than other tools.

Since email marketing has launched we have noticed a lot of changes in the trend and many more have to come for sure.

In the market, A number of email marketing service and software providers are offering the best deals for your business, and having the countless options creates confusion. The confusion is: from where to start and what to choose?

Right…???

Here are some key points which will help you to choose the best email marketing software provider. Here we go:

Advanced Email Features-  Check the list of the features the providers offering with their email packages.

Here the list of some advanced email marketing features which are in trend and must for running successful campaigns:

• HTML drag and drop editor
• Spam Analysis
• A/B Split testing
• Manage Subscribers list
• Build-in templates
• Email Automation
• Responsive Emails

And make a list of features your business needs. Do the choice accordingly.

Pricing-  The pricing of the packages matters a lot. Select the provider which offers the email marketing in your affordable budget including all the upgraded features. Also, check if they have some hidden charges.

Customer support- The support team of the email service providers must be very professional and aware about their duties. So, then whenever you have any issue with your email service, they can help you out instantly without any delay.

These points help you to find out the best email marketing software providers in India. I did some research and make your email providers research easier. I listed some best email marketing service provides. I compiled all the features and facilities they are providing and make the list of the best ones.

Have a look:-

1. MailChimp:-

Cost:- $10.00/Month
Who Uses:- Best for SMEs

MailChimp a big name in the email marketing industry. They provide email service which is best for SMEs to grow their businesses faster. If we list the features of MailChimp all the features of email marketing with trendy upgradation available in their affordable price packages.

2. Sarv.com:-

Cost:-  $7.51/Month
Who Uses:- Best for SMEs and Bloggers

Sarv.com is a combination of web solutions and good customer support. Sarv’s email marketing software seems a perfect match for the SMEs and bloggers. The email service they provide due to their best efforts of customer support with advanced upgraded features proves them different from other email service providers in India.

3. AWeber:-

Cost:-  $19.00/Month
Who Uses:- Best for SMEs and Podcasters

AWeber is an email automation platform which offers best for podcasters and SMEs. You will get the easy to use email campaign automation tools to run the email series. The advanced tool AWeber provide for tracking the automation campaigns help you to analyze your campaign success with each of the parameters you set to analyze it.

4. Sendgrid:-

Cost:-  $9.95/Month
Who Uses:- Best for SMEs

Sendgrid provides a cloud based powerful solution which helps you to send the transactional and promotional emails to your customers with the best email infrastructures. They guaranteed you about the email deliverability with the 30+ member’s team which are deliverability experts focused on your email delivery.

5. GetResponse:-

Cost:-  $15.00/User
Who Uses:- Best for SME

GetResponse provides the best compelling email service for your business with the reasonable pricing. The UI of the GetResponse is superfast and easy to access. With the GetResponse email service platform, you can grow your ROI by promoting your business in a more professional way.

6.  Campaign Monitor:-

Cost:-  $9/Month
Who Uses:- Best for SMEs

Campaign monitor in-built newsletters lead to engagement for a long time. Your email subscribers will be happy to see the beautiful templates from your side. They deliver the emails which your customers can’t ignore. You can add the human touch in your emails using the personalization tool of campaign monitor.

This is the list of 6 best email marketing software providers in India with their specialization, each providers is different others in a unique way. So, choose the best one according to your business needs and get the expected best business results.

The post Best Email Marketing Service Providers in India appeared first on Sarv Blog.

The view from the top isn’t bad, and if that view shows your business success, you feel like you are at the top of the world.

Business success depends on the techniques you choose to promote it and also the way you engage your audience to be a part of it longer.

In my opinion, the profit-driving tool of businesses is EMAIL MARKETING.

Emails are now standing on the top priority list for the businesses, and they are the important part of the inbound marketing. Customizable email templates give you the results you want. Because the better you represent, the more you get in return.

I am sure; now you are thinking to use the bulk email service for your business. And searching for the best email marketing service provider.

But wait… wait…!

Are you sure? Are you ready to run the email marketing campaigns?

No..! Then, Let’s discuss here some do’s for running an email marketing campaign successfully.

Email campaigns are the series of emails, which scheduled time for the customer engagement. And if your customer opening your e-mails then it’s your duty to make it interesting and engaging.

Here, some email campaign significant requirements which say “OPEN ME” to your customers:

1. The subject line of your email series: If you want that all your emails get open, write the subject lines which connects the old one from your new email.

Here below see an example of mail series, Reflects a perfect flow of the mails connecting with each other.

In this section, you can analyze that how the flow is continued in these emails, you don’t feel that one mail is different from the last one.

2. Questionable Deliveries: Ask questions! Send the emails which include queries. Questions encourage customers to reply to your emails.

See, how this email starts the conversation. Making the email templates like that influence customers to reply to the emails.

3. Use Visuals: Let’s start a communication by showing some visuals in your emails which influence the customer’s emotions. Visuals help you to grab the attention of your targeted audience and make them stay longer to understand your message.

Look at this email, in this visual email sender used sounds engaging. Try to make the email template like that which suits your customer the best.

There are some few more rules you have to be followed for making your email campaigns successful :

Knock the door before entering: Emails are like your foot in someone’s door. So, its general etiquettes that before going inside you need to knock on the door. It’s understood now that you need to take permission from the customers before visiting their inboxes.

Knock the door here means before starting a campaign build an email subscribers list, who are genuinely interested in your products and service.

Test the email templates: Visual plays the vital role in the emails. The representation of your emails decide you’ll get the conversions or not.

Then before sending why not to run a test, of the variations of your email templates?

Testing of the email designs helps to find the best version of your design. And then you can launch your email marketing campaign without any worry.

Understand the psychology of compliance: If you understand the psychology of your customers, you will win the hearts.

Compliance is kind of the social influence. Where, you have to do, what your customers want you to do. So then, after understanding the psychology of customers, you can analyze what exactly they want and can influence them to take actions on your emails.

Keep human touch in your emails:  Start your emails like you’re communicating with your customers. Addressing the customers by their name is the fresh way to start.

After the name, you also have to personalize your message to make your customers feel important. Write the informative messages instead of promotional which helps them to know more about you.

Now, I think you are ready to send emails to your customers.

Good Luck, Go get some conversions now!

The post Email Marketing is Like Having a Second Brain of Your Business appeared first on Sarv Blog.

Emails in inbox directly speak with the audience. Emails are not like other social media platforms where you update status or post something. Sending emails means, you are in someone’s inbox which reflects your brand value their.

“Reaching the inbox isn’t your goal. Engaging People is” - Matt Blumberg

Email marketing makes the communication effective. Your potential customers want to listen to your updates and offers from you and in that situation email marketing works well and become the perfect tool for revenue generation.

If we talk about “why email marketing in India?” So it’s working as the most significant marketing factor for the businesses here and giving the businesses a platform to grow the business and customer long-lasting relationships. All you need to do is, refine your email marketing strategy for getting the expected results from your email campaigns.

For maximizing your ROI, you have to do a proper refining process for analyzing which campaign is giving you the best results. And how you can grow your customer’s engagement to become the trustworthy and How can earn a brand value?

Here Time to Share the 5 Secret Tips of Refining E-mail Campaigns Now:

1. Automate New Subscribers Welcoming Mail:

Responding new customer’s subscription is an essential part of the strategy. Remember a welcome mail is the first friendly exchange between your business and customer. This mail impacts on the customer’s mindset for the future communication.

And for sending the automated mail use the familiar tool from your email marketing toolbox, automated welcome mail. Choose the top email service provider in India by doing a research on the email marketing tools and select the one who provides this tool.

Before writing this first mail to welcomes new subscribers, make a checklist of do’s and don’t and write according. Here few do’s of welcome emails which help you to reflect your company’s image.

• Start with a warm introduction of your company.
• Offering them some discount, I think a very impressive idea for a good start with the new subscribers.
• Mention the clear call to action for your customers and tell them that how this subscription beneficial for them.
• Add social sharing buttons, which shows your business is on.

2. Survey to Decide What Kind of Content Your Audience Like the Most:

The hardest part of the email marketing campaign is, to decide what kind of content you should include, which influence the customers to take action.

And the solution is run surveys and know the customer’s interest. Use your email list to ask them the questions about their interest and ask them what kind of information they are expecting from you. For running the surveys, you can use other social media platforms too. And by determining the survey’s results, you can make the initial idea for your email campaigns.

After taking an initial step, you can change further after determining the campaign reports profoundly.

3. Track the Email Campaign Metrics:

You have to decide your metrics to track your campaigns. Decide your success metrics and launch email campaigns to do A/B testing accordingly.

The metrics you should vary to examine your emails are:

• Click through rate (CTR)
• Open Rate
• Bounce Rate

These metrics show you that how compelling and engaging your emails are, for your subscribers. This track will help you to decide, which campaign is performing better than other.

Open Rate of the sent mails, tells you that how many people are engaging with your email’s subject line and opening your. If your open rate is low which means, you have to optimize your email factors like subject line and frequency of sending emails.

The track of CTR and bounce rate also reflects you a lot about your email marketing strategy, analyzing and doing the required changes on time will give you the finest results.

4. Maintain the Customer’s Interest by Sending the Unique Messages:

New customer experience with your business starts when you send them a welcome mail and after that this impression last long when they get the email with the perfect sequence as they expected from you. Otherwise your emails only in their inboxes with some other unread.

For maintaining customer engagement, you have to make your email unique. Personalize your emails with the data you determined, write the subject line which influences your customers to engage with your.

Another way to maintain customer engagement is email list segmentation. Segment your email list according to the customer’s interest or purchase history.

Suppose one of your customers bought the mobile phone from your online store, so send him the emails, when your store launch any new electronic item or offer some discount on these items. Thus, segment them in keeping with their interest.

5. Reward the customer’s loyalty by offering them some incentives:

Whenever your customer buys something from you, give them some special offers and rewards. This is the best way to get the loyal customers. Send them the early and exclusive deals.

Emails are the best tool for reminding your customers about their special offers. You can send them the special discount on their next purchase and free shipping too.

Rewarding them maintain their interest and engagement with your business and after that whenever they need to buy something, you come first in their minds. Giving rewards and perks to your loyal customers work best for your campaign’s success.

I spill here 5 secrets of refining the email marketing strategy. Before trying this strategy make sure you are using the best suitable and affordable email marketing service in India because there services and features will help you to personalize your panel according to your business requirement.

There is the number of service providers in India, but choosing the best in your hands. Analyze your feature requirement and match this list of necessity from the top email service provider in India and determine the best for you.

I hope these secret tips will work best for you. So, what are you waiting for? Let’s execute these new plans now to get the finest results. refine your email marketing strategy now and maximize your business ROI.

The post Tips To Refine Your Brand’s Email Marketing Strategy In India appeared first on Sarv Blog.

5000 customers, Later what works for you?

I know…

You are finding some new business strategies for getting more customers. Let me tell you the best and consistent way of promoting the business, which is Email marketing.
 

Sending emails to impact the customers in a variety of ways.

If I want more revenue from my business, I shoot emails and each time will get the expected results.

Now let’s check some research about email marketing:

• 91% of people check their emails daily. (Litmus)
• eConsultancy revealed with a survey that For driving sales, most of the marketers consider email marketing to be the most influential performing channels.

On all social media platforms, where people add their family and friends to talk with them and to stay connected with them, they don’t want to see any promotional posts. For promotional messages and offers, they prefer Emails.

Respect your customer’s preference will give you the best business revenues.

Now the question is-

How do you get people to open your emails?

Let me tell you 3 Simple and yet effective rules for getting more engagement with the emails.

1. Have nailed down (arresting) Subject lines

I think that’s for sure you all open the mail only after reading the subject line as I do, which means The subject line of an email is the first section to influence the customers to open it.

And, We all know that Our customer’s inbox is full of promotional emails and the reason for not opening emails is the subject line of the email.

The Selection of the subject line of your email decides, it goes to the trash or gets noticed between lots of unread emails.

So, The First thing you have to be noticed, to make an email engaging and to opened, is a subject line that is relevant to the customer’s needs and wants.

When you read articles about the Email subject line practice, I am sure the points like Don’t forget to include the call to action and State them what you want to show them in the mail are the focused points.

These points are essential, but your work not done yet before making an impressive subject line makes sure that the mail looks like it is beneficial for the customers.

Like for example:

“Click here to read my guide to Skincare.”

In this subject line, a perfect call to action with the perfect relevancy of the mail content written. But the point which is missing is How this guide is beneficial is not mentioned.

“Click here to read my guide to skincare for making your skin naturally beautiful.”

2. Make an addictive email Content

After deciding the subject line, the question comes to the mind is What to write in the email which attracts the customer?

“Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome. Best practices are those practices that generally produce the best results or minimize risk.”

- Chad White, Research Director at Litmus, Author of ‘Email Marketing Rules’

I hope after reading both the lines you can identify which one is better with a perfect call to action and also the benefits of the customer’s written with fewer words.

When I decided to send emails to my customers, I made some points that have to be followed while influencing someone for taking action?

Although, there is not a proven algorithm that which type of email content attracts your customers. That content strategy depends on the customer’s needs.

Let’s discuss some common points which are a must for writing good email content.

I. Don’t write what you want

Keep it in mind that You are not writing for yourself and that was the most significant mistake which is done when creating email content.

Think like a second person who is reading your mail and write what your customers want to read and open it.

II. Seasonal Content

Try to connect your content with the trendy season. Make the emails regarding your industry trends, also make a content that targets the holiday season. All over try to make it noticeable.

III. Length of the content

Determine the length of the content your customers don’t want to read the story that how you make this product; they are interested to know that How your products beneficial for them. So, try to write more in fewer words. If your content length is too long, it may be ending up in the spam folder.

“Your email content has to be compelling and in line with the subscriber’s stated needs and their behavior. Done correctly you have not only increased relevancy and engagement – you’ve significantly increased sales and lifetime value.”

- Scott Hardigree, Founder at Indiemark

Try to Use short text blocks and include the visuals instead of a big paragraph to explain about your product in more briefly.

IV. Avoid the spammy words

Don’t make your content, promotional by using the spammy words, make it beneficial for the customers by using the words your customers want to read.

Avoid spammy words; there are around 200 words that make your email spam. Some of the spammy words are:

• Click here
• Call now
• Guarantee, Guaranteed
• Order now

This kind of promotional word not liked by the users.

V. Content Format

The formatting of the content is essential. Use the Headline tags for highlighting your significant points, Use visuals or images to explain more with a speaking picture.

Underline the links, select the proper font size and right font color combination.

“Email subject lines are a form of a headline. They perform the same function as a headline by attracting attention and getting your email content a chance to be read.”

– Brian Clark, Founder and CEO of CopyBlogger

3. Design your Emails

The design of an email matters a lot. For designing an email, transparency in your email is a must.

Two kinds of designs used by email marketers -Text format design and HTML format design.

Text design is mostly used by bloggers and digital marketers for sending information about something related to their audience interests.  

HTML design used by the e-commerce company to show their product and services creatively.

Some essential points of email designing:

• Be transparent
• Say less
• Be evident and real with your words

These are three simple rules for successful email marketing which help you to initiate to make a good business image and creating happy customers with good trust. One more important thing I would like to share, I explained three practical ways of email marketing the way, I used these tips according to our customer’s needs. But there is not a proven algorithm of email marketing strategy.

The standard and essential points I mentioned, but your success depends on how you use these rules.

If you are confused with 2 to 3 formats, try A/B (split) testing. Suppose you have 1000 customer’s email lists and two email contents and you like both. Test both.

Send Format A to the 100 customers and Format B to another 100 customers and analyze both the formats. See which one is best for you.

So then, Adopt the email marketing as soon as it reaches the point of “Have to” for your business promotion.

The post 3 Simple (Yet Effective) Rules for Successful Email Marketing appeared first on Sarv Blog.

During the last decade social media, mobile marketing, and SEO have gained massive momentum. And no doubt there are many marketing strategies out there in the market which can help you grow your business. But does this mean email marketing is dead and an outdated form of marketing?

No, email marketing is alive and still an unbeatable marketing tool.

Do you know, even Facebook can’t compete with email marketing?

I agree Facebook is an incredible tool for promoting and growing business but the study shows that Email is 40 times more effective than Facebook and Twitter.

Shocking… Isn’t it?

But it’s true

Almost every business communication runs on email today because 72% of consumers prefer emails as a source of communication and 86% consumers enjoy receiving promotional emails monthly.

Email is the first thing that comes to mind when looking for a direct way to connect and interact with your target audience.

And if your business isn’t using email marketing then I strongly feel you should start using email right away because of the reasons mentioned below:

1. Highly Targeted

Emails are highly targeted. Gone are the days of placing an advertisement on television and promoting your business to everyone. Technology is becoming smarter so you should too.

Advertise your business only to your target audience. Email marketing gives you the ability to control exactly who sees an email by segmenting your contacts according to their previous behavior, lead status, demographics etc.

Targeting emails ensure that your audience receives the mail according to their needs or requirements. This reduces the risk of email getting into the spam folder.

2. Shareable

One of the biggest advantages of email marketing is that it’s easily shareable. With a simple click, subscribers can share your email information, news, and offers with their friends on social media.

Believe it or not but even today every marketing strategies fail in front of word-of-mouth marketing. Your business gains credibility and more exposure when your subscribers share your information.

3. Cost-Effective

The most appealing advantage of email marketing is high ROI. It’s an inexpensive way of marketing. No printing expense, no postage expense, and no advertising expense.  

Moreover, the recent study brings out the fact that email marketing brings $44 for every $1 spent.

4. Measurable

Analytics are crucial for getting the results and measuring the success of any campaign. Email marketing brings valuable and precise metrics which include clicking to deliver rates, retention rates, delivery rates, open rates, etc. These insights include information about customer interests and behavior.

5. Increases Brand Awareness

Bulk email marketing service is one of the successful and affordable tactics for creating brand awareness and driving sales. Every email you send creates an opportunity for you to get exposed to your target audience. Your business will consistently build trust and gain value with strategic planning and targeted content.

When you share the informational content with your audience, you stay top of the mind. So your business stands first when your audience needs that particular product or service.

There’s a lot to mention about email marketing. The more you dig, the more you’ll discover the incredible and proven benefits of email marketing. But the above mentioned are everlasting reasons you can consider for your business.

Stay tuned for more insights on email marketing.

The post Discover These Email Marketing Benefits for Your Business Growth appeared first on Sarv Blog.

There are many marketing channels available out there, but email is still the most direct & popular way to engage with consumers.

A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter.

Being an email marketing consultancy, we would like to suggest you – “Be More relevant, conversational, and strategic to make customers feel that how important they are.”

Read this phrase:

The deepest urge in human nature is “the desire to be important.” – John Dewey (Click to Tweet)

Business owners always need expert’s advice, actionable tips and thoughts to know: How to do email marketing right.

Here, we’ve compiled insights of 20 famous marketers, entrepreneurs, keynote speakers and best-seller authors into an infographic.

Enjoy the statements of these experts and give your business a right direction.

You can embed the infographic on your site using the code below.

<a href=”http://blog.sarv.com/wp-content/uploads/2016/07/20-Expert-Insights-On-Email-Marketing.png”><img class=”aligncenter size-full wp-image-3140″ src=”http://blog.sarv.com/wp-content/uploads/2016/07/20-Expert-Insights-On-Email-Marketing.png” alt=”20-Expert-Insights-On-Email-Marketing” width=”880″ height=”4800″></a>

1. “Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome. Best practices are those practices that generally produce the best results or minimize risk.” (Click to Tweet)

- Chad White, Research Director at Litmus, Author of ‘Email Marketing Rules’

2. “Email is the most influential & powerful marketing channels out there.” (Click to Tweet)

- Neil Patel, Co-founder of Crazy Egg, Hello Bar and KISSmetrics

3. “I would recommend that anyone who thinks they need to prove the value of email in a world where Facebook is one of, if not the biggest sender of email in the world, to stop sending email for a whole month and see if they keep their job.” (Click to Tweet)

– Dela Quist, Email Marketing Leader, CEO of Alchemy Worx

4. “Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. Email = totally worth dating, engaging, marrying and having babies with.” (Click to Tweet)

- Avinash Kaushik, Author, Digital Marketing Evangelist at Google

5. “I actually think email is a VERY strong platform at the moment. We all need to market in the year we live in. So right now, email is a killer app.” (Click to Tweet)

- Gary Vaynerchuck, Digital Strategist & CEO at Vaynermedia

6. “Permission Marketing…offers the consumer an opportunity to volunteer to be marketed to. By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing messages.” (Click to Tweet)

— Seth Godin, Best-seller Author, Speaker, Blogger

7. “A welcome email sets the stage— the tone—for the rest of the email you will send. More importantly, a welcome email can increase your business and help you better understand your new subscribers.” (Click to Tweet)

— DJ Waldow , Co-author of The Rebel’s Guide to Email Marketing

8. “Having a large list sounds ideal, but it guarantees nothing—except, perhaps, potential deliverability challenges. It certainly doesn’t ensure the high ROI for which email is famous.” (Click to Tweet)

— Loren McDonald, VP/Evangelist at Silverpop

9. “Reaching the inbox is not your goal—engaging people is.” (Click to Tweet)

— Matt Blumberg, Chairman & CEO of Return Path

10. “The key to establishing the right email frequency with your customers, as in every aspect of email marketing, is to plan, test, adapt, analyze, and refine. Each marketer will find that different rules apply to different customers.” (Click to Tweet)

— Simms Jenkins, CEO of BrightWave, Author of “The Truth about Email Marketing”

11. “Effective engagement is inspired by the empathy that develops simply by being human.” (Click to Tweet)

- Brian Solis, Author of ‘Engage!’, and Keynote Speaker

12. “Design like you are absolutely right, then optimize like you were wrong from the start.” (Click to Tweet)

- Jordie van Rijn, Email Marketing Consultant and Founder of Email vendor Selection

13. “Email subject lines are a form of a headline. They perform the same function as a headline by attracting attention and getting your email content a chance to be read.” (Click to Tweet)

– Brian Clark, Founder and CEO of CopyBlogger

14. “Actually email never really went away – but it’s back on the radar of many bloggers after a swing over the last few years away from it in favor of other mediums such as RSS.” (Click to Tweet)

– Darren Rowse, Founder of ProBlogger

15. “Email marketing is a powerful tool. If you’re not ready to do it right, you probably should hold off. A misbegotten email blast can infuriate your customers and prospects in seconds.” (Click to Tweet)

– Jay Baer, Author of the New York Times Bestselling Book (Youtility)

16. “Write your email so it has the same impact as a short in-person meeting with the recipient. Reading the email aloud to yourself will help you decide whether it has that in-person impact.” (Click to Tweet)

- Gisela Hausmann, Author of Naked Words: The Effective 157-Word Email

17. “2016 is the year coding emails becomes a thing of the past and email design becomes drop dead simple. Powerful drag-and-drop technology will unleash the email designer in everyone and enable marketers around the world to create professional email marketing campaigns that deliver results.” (Click to Tweet)

- Kraig Swensrud, CMO at Campaign Monitor

18. “Technology is very powerful, and we couldn’t have email marketing without it.  At the same time, we need to focus on things like design, content, strategy, and problem-solving and try to figure out how to bring together the technology, data, marketing, content, and analytic to be really relevant and build trust with users.” (Click to Tweet)

- Justine Jordan, winner of the 2015 eec Email Marketer Thought Leader of the Year award

19. “Your email content has to be compelling and in line with the subscriber’s stated needs and their behavior. Done correctly you have not only increased relevancy and engagement – you’ve significantly increased sales and lifetime value.” (Click to Tweet)

- Scott Hardigree, Founder at Indiemark

20. “I have literally built a million dollar business on the strength of my email list. 90% of my income comes from it. Even today, my email list is still my number one business priority-and asset.” (Click to Tweet)

- Michael Hyatt, best-seller author, blogger, speaker

What are some of your email marketing tips? Let us know in the comment section!

The post [Infographic] 20 Expert’s Insights On Email Marketing! appeared first on Sarv Blog.