Happier customers stay with you longer, will give you more money, and recommend it to others. These business SMS strategies are specially designed to create happier customers. As more brands want to target mobile customers, SMS is becoming an increasingly important part of effective multi-channel marketing. In the market, you will find many digital marketing agencies that have SMS as their primary offering, and their customers are potentially deprived of customer interaction and increased return on investment.
Organizations mistakenly believe that mobile marketing requires large investments in applications and does not allow for personalized, targeted communication, and there is no strong analysis to support return on investment. The reality is that access to mobile communications is much easier than perceived, and access to mobile consumers (smartphones and non-smartphones) can be as easy as sending a personalized, targeted text message.
In this post, we summarize the main benefits of using SMS in your marketing suite:
- Reminders: The reminder is a great example of how SMS can improve your existing communication plan with customers. If a customer has already received a confirmation about any service, sending another email on the previous day or the day of their meeting, trip or booking may be overwhelming can increase your chances of converting a lead. Unfortunately, customers who haven’t received a reminder may not show up, resulting in not getting the desired result from the campaign. A short SMS can be an ideal reference for them to check and follow the calendar.
- Alerts: SMS can be a great way to notify customers and account holders immediately for any action taken on their account. Whether it is a public security alert or an appropriate neighborhood update has been made. You may have received similar SMS in the past after changing your email address or password on your web account. Such messages are not only requested by customers but are expected. The SMS API allows you to program even recurring updates, such as weekly account balances if your customers want them.
- Confirmation: For many customers, a confirmation letter is an essential notification they want to receive after placing an order online or updating their account. This lets customers know that your company has received their order or has accepted the changes they have made to their account. What happens if this customer no longer uses their email address? Or if the confirmation message is not being sent to the inbox correctly? With SMS, you can add an additional layer of communication and send confirmation to customers via text message.
- Notification: As a reminder, the notification for email has been improved. Once a shipment has been shipped or an order is available, it may be inappropriate or unwanted to send another email to your customers. In such situations, SMS can be an ideal way to deliver an update to customers in real-time. For most people, a mobile device is always at hand, which makes SMS notification even more valuable if you want to communicate with customers right away.
- Marketing: SMS marketing – also known as text marketing – is a favorite due to its highly receptive audience, unbalanced open rate, and timeliness (90% of all text messages are read within 3 seconds). With a timely transaction, an SMS can create a sense of urgency and encourage immediate action. It also gives you a smooth way to turn your typical one-way outbound marketing into a two-way conversation.
All the above-mentioned points are the best examples of showing how SMS is big and the best solution for customer reach. With these analysts, companies can create additional targeted campaigns and continually create a better understanding of their mobile database. This means not only saving money and improving return on investment, but also allowing SMS to target these customers via email or other channels by profiling and segmenting with the least likely numbers.