Sarv Blog » lead generation https://blog.sarv.com Empowering Connections, Enhancing Experiences Mon, 02 Mar 2026 08:58:03 +0000 en-GB hourly 1 http://wordpress.org/?v=4.1.1 How Missed Call Is the Right Choice For Your Next Business Campaign https://blog.sarv.com/missed-call-service-right-choice-next-business-campaign https://blog.sarv.com/missed-call-service-right-choice-next-business-campaign#comments Fri, 28 Apr 2023 09:01:34 +0000 http://blog.sarv.com/?p=5989 It’s no hidden fact that “communication is key” for happy customers and thriving businesses, and an influential channel is a perfect addition. Channels that target a large audience at a minimal cost, provide personalized interaction, easily integrate with the existing system, and derive actionable insights. And what feature is more useful than a missed call service? […]

The post How Missed Call Is the Right Choice For Your Next Business Campaign appeared first on Sarv Blog.

]]> Missed-Call

It’s no hidden fact that “communication is key” for happy customers and thriving businesses, and an influential channel is a perfect addition. Channels that target a large audience at a minimal cost, provide personalized interaction, easily integrate with the existing system, and derive actionable insights. And what feature is more useful than a missed call service?

It is simple, direct, and a medium that captures customer information without charging them. The service is better at times as it beats conventional methods, such as phone calls, emails, messages, etc. It can help your business in several situations, such as keeping track of significant calls you may need to return later.

So, What exactly is Miss Call Alert Service?

Firstly, it is part of a cloud telephony solution, allowing businesses to promote products/services, conduct polls, surveys, verify customers, and much more. An automatic process that disconnects customer calls after one or two rings.

For a miss call alert service, you need a business phone number that will be marketed among customers on various platforms, like social media, websites, offline advertisements, etc.

Additionally, the automation process saves the customer time and reduces the manual intervention of the agents. Hence, significantly increasing the team’s productivity and enhancing the process of handling customer queries.

For example, whenever a consumer calls on the business number, the system automatically abandons the call after one or two rings-pushing the details to the Live panel.

The solution provides detailed reports of the callers, including phone number, time of call, regions, recording, etc.

What Significance Missed Call Alert Service Holds?

For Business: Missed call solution enables businesses to collect and maintain databases easily. It reduces the burden on agents, eliminating manual call handling and giving information to the callers. For example, whenever a consumer gives a missed call number, the calls disconnected automatically after two rings. 

Hence, automatically collecting customer information like number, pin code, etc., and pasting it into the spreadsheet. You can download the spreadsheet from the LIVE dashboard.

For Customers: It resolves customer queries without even paying calling charges and talking to agents. Additionally, they can get their required information; related to the company or discount coupon code on the SMS.

How Missed Call Service Benefits Businesses?

Zero-cost Investment

A missed call is the best mode of communication as customers do not need to spend anything to get in touch with a company. The simple solution saves customers’ data and provides them with the information they need. Businesses can use the information to best serve the customers as per the pre-provided information.

Brand Presence

Other than zero-cost investment, missed call solution dramatically improves the brand image of the business. Also, it holds the power to transform a company’s perception, showing customers that they are ready to assist them at any instant.

Secure Time

Businesses and customers can save time with missed call solutions. The service replaces the cumbersome process and eliminates the need to fill out survey forms. Additionally, it provides agents with authentic customer information, assisting agents save time on cold-calling individuals to generate leads.

Wide Reach

The pivotal advantage of missed call solution is vast reach. You can target your audience and promote products or services to a large audience. 

Quick Integration

You can easily sync your system with missed call solutions and get custom analytics tools like CRM, Google Analytics, etc. Moreover, your business can enjoy in-depth insights and customer information with a reporting interface; thus, making working easy for agents.

How Can Miss Call Help Your Business?

Businesses seek simplicity in their communication process and directly reach their targeted audience at a minimal cost. That’s why they need a missed call solution to easily integrate with an existing system, like IVR, email, or SMS. Moreover, you can help your business to do much more. Like:

User Verification

The advanced technology at present is making it easier for businesses to reach the targeted audience for verification and authentication. All because of an increasing number of fake and fraudulent users/people. It confirms whether their phone number is correct and working.

Opt-in/Opt-out

Question your consumers to opt-in or opt-out of your promotional campaign by giving a missed call on the registered business number. Apply these concepts to your list of subscribers as this feature provides the best customer experience and eliminates the need for agents to manually do operational tasks.

Lead Generation

Missed calls are highly helpful in lead generation, enabling your prospects to not fill out the lengthy form for submitting an inquiry. It increases the chances of converting your prospects into customers and the response to your marketing campaign.

Voting/Feedback

Use the feature during an election, reality show, or feedback. It allows people to vote for their favorite contestant or provide feedback for a great customer experience. It helps reach a wider audience and for product-based companies to retain an existing customers.

Utilize Missed Call Service For Your Next Campaign

Your business growth increases with the missed call service of the cloud-based call center. You can optimize your employees’ time and help them in their hard times. If you want to take your marketing to another level and attract maximum potential customers, make your next investment today.

For the best solution, contact our support and begin your journey!

The post How Missed Call Is the Right Choice For Your Next Business Campaign appeared first on Sarv Blog.

]]> https://blog.sarv.com/missed-call-service-right-choice-next-business-campaign/feed 0 What Is The Difference Between Inbound and Outbound Call Center Services? https://blog.sarv.com/difference-between-inbound-and-outbound-call-center-services https://blog.sarv.com/difference-between-inbound-and-outbound-call-center-services#comments Mon, 25 Jan 2021 06:00:19 +0000 http://blog.sarv.com/?p=5202 Call centers handle a large number of both incoming and outgoing calls. Understanding the differences between inbound and outbound call center services will help you identify the best opportunity for your business. Here are some facts to help you choose the most effective option for your needs. What Is an Inbound Call Center? Inbound Calls: […]

The post What Is The Difference Between Inbound and Outbound Call Center Services? appeared first on Sarv Blog.

]]> sarv-Inbound-outbound-call-center-services

Call centers handle a large number of both incoming and outgoing calls. Understanding the differences between inbound and outbound call center services will help you identify the best opportunity for your business. Here are some facts to help you choose the most effective option for your needs.

What Is an Inbound Call Center?

Inbound Calls: Listening, Helping, and Building Trust

As the name suggests, incoming call centers handle mainly incoming telephone calls from customers and potential customers. These are mainly more customer service oriented.

Incoming call centers focus mostly on resolving customer concerns or complaints. As they are the only contact that many customers will ever come into contact with your company, it is important that these representatives are polite, helpful, and familiar with company policy.

Also Read:- How To Evaluate And Enhance Your Call Center Service

Different Type of Inbound Calls

Customer Service: This type of center is used when a customer calls with a problem or problem that needs to be resolved. If the problem cannot be solved over the phone, many operators refer customers to the appropriate departments or provide them with web links with useful information.

Technical Support: This is usually designed to support the customer if in case the product they have purchased is defective or broken. Technical support tries to help customers solve the problem, investigates the issue thoroughly, speaks politely, even if the customer is very angry, which requires balance and patience from the operators.

Inbound Sales: This type no longer takes calls from existing customers, but rather from potential customers who need more information. In this case, the operators must be very talented and convincing not to take the opportunity. It is also a very effective sales tool, some companies even have their own inbound sales call center.

Also Read:- Why Cloud-Based Call Center Should be Implemented to a Business

What Is an Outbound Call Center?

Outbound Calls: Lead Generation, Sales, and Research

The outgoing call center is the exact opposite of the incoming call center. In most cases, the operators call, not the customers. Most of these call centers are sales-oriented, so employees use existing lists to call customers or potential customers to invite them, introduce their services, sell something, or ask for their opinion on products or services they have already purchased.

Types of Outbound Call Centers

Cold Calls: Such calls are the first communication between the company and its potential customers with the help of the operator. The representative calls those who, according to the company, can become its customers and offer services or products. Nevertheless, it is a very effective means of attracting customers, but the main thing is to have a qualified operator who can interest the consumer.

Warm Calls: These calls are always the result of communication with a customer after previous communication events. Although such calls are also aimed at selling something, they are much better perceived because the company is familiar to the customer.

As we have already seen, the first and most important difference can be seen from the names. Call centers where operators make more than 50% of the calls are called incoming call centers, and if more than 50% of the calls are made by customers, it is an outgoing call center.

Also Read:- On-Premise Call Center: Eliminating Your Business

In Addition to These Differences, There are Other Inbound and Outbound Call Center Differences.

Differences in Purpose

We all know that the main motive of any call center is to satisfy customers; however, they have different ways to achieve this goal.

Incoming call center customers call with questions, concerns, complaints, or suggestions. Operators try their best to find a solution to every situation whereas, in outgoing call centers, operators take the initiative and make the call first. It doesn’t matter what it is: services, offers, or products.

Differences in Technology

Inbound call centers use the following technologies:

  • Continuous call monitoring.
  • Call management tools that has ability to hold or transfer a call.
  • IVR systems.

Outbound Call Centers Need:

  • Operators.
  • CRM systems that help find interested customers.

Differences in Business Impact & Challenges

Another important consideration is the impact of these call centers on businesses. As mentioned earlier, both options for sale are quite effective tools. But which is better?

Incoming call centers do not sell directly, but passively, because in order to offer something to a customer, you must first wait for his call. On the other hand, all customers are happy to know that their opinions are valued and listened to.

Things are different in outgoing call centers. This method can be called aggressive marketing because you offer the product directly and you can call any customer if it is convenient. In addition, customers are happy to hear that their opinion and assessment of a particular service is important, and the company thinks about their reviews.

Therefore, an outbound call center is a little more efficient at increasing sales.

Last Words

With all the differences mentioned above, now you will have a better idea on what is best for your business. Both types of call centers are good for their own use, but an outbound call center is much more profitable for the business because it is primarily for sales. It can also be a great way to retain your audience. These are effectively the best methods to help your customers and grow your business wisely. Because at the end, customer satisfaction is what a business implies.

 

The post What Is The Difference Between Inbound and Outbound Call Center Services? appeared first on Sarv Blog.

]]> https://blog.sarv.com/difference-between-inbound-and-outbound-call-center-services/feed 0 Best Guide to Find Suitable Toll-Free Number for Every Business https://blog.sarv.com/best-toll-free-number-provider-for-every-business https://blog.sarv.com/best-toll-free-number-provider-for-every-business#comments Tue, 05 May 2020 06:01:48 +0000 http://blog.sarv.com/?p=4222 Since a few decades, the world has been adopting digital trends to enhance their lifestyle. Especially the businesses which have utilized each element in digitalization, have outshined with flying colors! The major factors that affect the growth in any business are lead generation and retention. As representing your business as a brand using a brand […]

The post Best Guide to Find Suitable Toll-Free Number for Every Business appeared first on Sarv Blog.

]]> Toll-Free Number for Every Business

Since a few decades, the world has been adopting digital trends to enhance their lifestyle. Especially the businesses which have utilized each element in digitalization, have outshined with flying colors! The major factors that affect the growth in any business are lead generation and retention. As representing your business as a brand using a brand TollFree Number reflects your profile richness.

Since businesses have adopted technology for their growth, the competition level has also risen up! So we would rather say that adopting new technologies has become mandatory for any business, especially if it is a startup or at the initial growing stage.

One of the major services that a business must opt for is a Toll-free number of services. Whether it is a growing business. an established one or a startup, having such a number is an important element for every business. You can simply contact a reliable toll-free number provided in order to get the most suitable number for your business!

But Before that a Few Questions might be Popping up in Your Mind Like:

Why should I opt for such a service?

Is it really useful?

How to find the best one who could fulfill the requirement perfectly?

What should I consider while connecting with the toll-free number provided to get the most suitable plan?

Which are the unavoidable features that any toll-free number provider must offer?

At first, quickly check out the top benefits of toll-free services, then you can head on to find the best toll-free number provider in India to fulfill this need of your business:

Professionalism:

Every kind of business must put in the effort to look professional and dedicated. And to meet the need, a set of strategies are being created and implemented to outstand amongst the competitors. Improvising business image in the eyes of an effective audience simply increases the growth of your business.

Getting a toll free number undoubtedly adds on a hint of professionalism to all kinds of businesses. The person on the other side would find you even more reliable and appropriate and this would leave a good impression on them.

Also Read: – How Important is TollFree Number for a Business

Easy to Grasp:

A toll-free number is very easy to remember as it is made with such a combination of digits that are not complex. For some people, a normal number may also be easy to remember but in a maximum of the cases, Toll-Free vanity numbers can be memorized in one single go. And that’s why to make your leads connect with you, opt for a toll-free number which you can very easily get from a toll-free number provider, rather than a personal kind of contact number.

Well, a toll-free number solutions provider may also give you a set of numbers but you must opt the easiest one out of all. This is for your own sake as the more the number would be easy to remember,  the more would be the leads you will be able to generate.

Also Read: – How to Choose Right Phone Services for Your Business?

Let the Customers Call You for Free:

Anything free definitely attracts and, if the person is actually interested then he/she gets encouragement to connect with you. It simply means that if you will be providing a toll-free number that you have purchased from a toll-free number provided to your customers which gives them a provision to connect with you freely, would be encouraging them to connect with you.

Although you would have to bear the cost of call there is no loss if you are able to generate effective leads out of them! Consider to take over the most suitable plan after analyzing ROI.
The above-mentioned benefits are the major ones enough to make it clear that you really need to contact a toll-free number provider right away!

Also Read: – Toll-Free Number Service with IVR for Your Business

Have you ever wondered what are the important provisions that any toll-free number provider must offer! Check the list below which have features that you must keep in consideration:

Instant Activation:

What would you prefer? An activation process which could take up to 2-3 days or an instant one! Definitely the instant one right? The process of activation of the service account must be quick.

The slow process would be responsible for the delay of other components in the process.

So, opt for that toll-free number provider who can provide instant activation process over those which involve a lot of time consumption.

Fair Pricing Plans:

Since you have to bear the cost of the call, always consider the cheapest one with the maximum features. Opting for cheap plans must not be done by compromising essential features and this would lead to a lot of issues in the future.

Before moving on to purchase any toll-free number plan you must definitely compare the prices of one toll-free number provider with another. It’s a one-time effort to find the right plan and then you can continue with the same further.

Instant Call Routing:

This feature basically enhances the availability factor. Being unavailable results in loss of leads that would have been converted if you would have answered then instantly. Because of the call routing feature, the call would be rerouted to your cell phone or any other accessible phone in real-time if the concerned person is not available at the main system.

Availability not just helps in the conversion of leads but also the retention of existing customers! If your team would be active at peak hours to assist your existing customers, then they will retain for a longer time span.

Also Read: – 1800 Toll Free Number: A must have Business Asset for Business Ventures

Automatic Dialer Detail Saving:

Capturing data and saving it in a well-structured manner is very useful especially when it comes to retargeting. This feature makes it more convenient for you to keep store dialers details. The automatic system would act as a time savior since you won’t require to maintain data manually.

Appropriate Customer Service:

There would be some cases when you would need the assistance of the toll-free number provider. So you really need to check that the customer service team of that particular company must be available to assist you at least at the peak hours.

Never opt for the one who gives slow responses as this would be very irritating in the future when you would need instant assistance. As this in return may result in the loss of many potential leads just because of internal issues.

Never opt for the one who gives slow responses as this would be very irritating in the future when you would need instant assistance. As this in return may result in the loss of many potential leads just because of internal issues.

Other important in inbuilt facilities and features that should be in consideration for best results:

  • Call Blocking
  • Live Call Transfer
  • Call Forwarding
  • Call Recording
  • Call Queue

These were the top features or provisions that must be definitely granted by the toll-free number provider. So, confirm these features from the number provided at the initial stage itself in order to make things easier! Taking a demo would clear your doubts and help you find answers to a lot of questions that might be arising in your mind.

If you will just consider these you won’t require to give a second thought. Let it be your checklist and crosscheck each and every point of it whenever you head on to connect with a toll-free number provider, in order to get the most appropriate number for your business!

The post Best Guide to Find Suitable Toll-Free Number for Every Business appeared first on Sarv Blog.

]]> https://blog.sarv.com/best-toll-free-number-provider-for-every-business/feed 0 “Tring – Tring” And Get Connected!! https://blog.sarv.com/tring-tring-and-get-connected https://blog.sarv.com/tring-tring-and-get-connected#comments Thu, 14 Jan 2016 10:46:52 +0000 http://blog.sarv.com/?p=2187 Do you know who is most important part of your company? No Definitely not you, it’s only and only your customers. They are the base and even the height of your business. But still, we never think about their ease and their suffer. If they need us they will come to us. Yes, definitely they […]

The post “Tring – Tring” And Get Connected!! appeared first on Sarv Blog.

]]> Tring - Tring And Get Connected

Do you know who is most important part of your company? No Definitely not you, it’s only and only your customers. They are the base and even the height of your business. But still, we never think about their ease and their suffer. If they need us they will come to us. Yes, definitely they will, but how wonderful it would be if you can make their path to you easier and smoother.

The more your customers will increase, the more your business will expand.

How many times you have opened one  website and wanted to subscribe for the company and just left because it asked you for so many questions and you felt bored up filling those long never ending forums? Almost every time, right?

Losing your customers just because they are bored up. It’s as ridiculous as it sounds. But don’t worry we have the all new technical tool to avoid these scenarios “Missed call services” just a Tring Tring and the person sitting before his system staring at your stuff is now connected with you.

Now , no more losing your valuable clients, no more loop holes in your connection with your clients, no more missed clients and no more undue delay in being touch with them.

Here are some of the important points to let you know that how and why using Missed call Services can fill your gaps in the business.

1. Lead Generation

It’s not only about get in touch with your customers. Your existing customers are as important as your new upcoming one as your old clients are the one who made you a “Brand” from a “Company.”

Being a businessman, it’s not easy and even not possible to answer each and every call of yours. But suppose the call you missed is of one of your leading client. By this way losing your clients you will start losing your quality leads. Through a Missed Call Service you can have record of every miss call you receive.

Thus you can prevent this way by losing your quality leads and can also generate new fresh quality leads.

2. User Registration

Business techniques are getting smarter day by day. To remain in this business marathon, only hard work will not be enough, all you have to do is smart work. Running with technology always makes path easier.

The world runs over internet now, everything is online. Online forums, online registration and what not. If I will consider all these online filling stuff as outdated one, no definitely I am not mad, believe or not but these are outdated and even irritating. Who will like to fill your never ending forum to just get registered with you. On the contrary missed call alert is the shortest and easiest path to register your clients. Hardly 1 minute and one more valuable client is registered with you.

3. Alert subscription

There are a no. of clients who wants to hear you, to know all the short and big changes you are doing and get alert of all the new techniques you are adopting. Missed call service will help you in quick and easy subscription to alert services. All your interested clients need to just leave a missed call in the tollfree number provided by you for the subscription. Further the same data will be integrated by your message alert system.

Dear Customer, You're Our Company

4. Coupon Delivery system

It’s always good to give special privileges to your special customers because they are the one because of whom you are alive and will remain alive. Distributing coupons is the best way to let your customers attached with you. It’s true that most of the people becomes your subscribers not because they like you but because they want some offers from you.

Distributing coupon to the respective customers is quite a daunting task, but with Missed call service, you can easily distribute the coupon to your appropriate customer. On the other side your customer not need to follow a no of steps to receive their desired offers, just a missed call and the coupon is all theirs.

5. Information Seeking Service

Pulling information about customers can be more easy task for your sales team as well as even for customers. Your sales team not need to find out their leads from here and there, they just have to check the database of the customer who gave a missed call.

Even you customer would love this technique because the most sparkling touch of this service is “It’s all free.”

6. Call – Back Service

Customers always want their company to initiate the step to get connected. Now, you can please your customer and can provide them a quick, a short and very effective path to get connected with you.

What you have to do is to just start a missed call service for your customer, in which they will just give a missed call. Then, one of your representative can call them and can ask for the query. This is the best way to say your customer that “We care for you”.

7. List Building Service

SMS Marketing and Email Marketing is the most effective and efficient proven marketing strategies. It’s sounds great that we use SMS marketing or email marketing to grow our business but believe me it’s as difficult to maintain them as easy they sound. The main reason for that is we need to build a very strong customer’s list and that’s the main punch of these service. This punch can let you fly high as well as can drop you down.

Missed call service can help in growing your customer’s list very fast and quickly and also prevents you from spamming and getting ignored because in this case people will give you a missed call only and only if they want to be connected with you. What you have to do is to provide the customers a toll free number and ask them to give a missed call in that and that’s it. The number of the customer can be grabbed by you from your database and even you can call them back to confirm their email address.

So Missed call service is not only for itself, it can help you in growing your other marketing strategies as well. It’s for you and your business. What could be better than that, it doesn’t matter where are you right now, you are not going to lose any of customer by any way? And that too with a ever sparkling word “Free.”

Read More: Missed Call Service – Don’t Let Your Leads Slip!

The post “Tring – Tring” And Get Connected!! appeared first on Sarv Blog.

]]> https://blog.sarv.com/tring-tring-and-get-connected/feed 0 Missed Call Service – Don’t Let Your Leads Slip! https://blog.sarv.com/missed-call-service-dont-let-your-leads-slip https://blog.sarv.com/missed-call-service-dont-let-your-leads-slip#comments Tue, 22 Dec 2015 06:50:18 +0000 http://blog.sarv.com/?p=2088 There is a common thing between a customer and the Businessmen, both needs to be connected with each other without killing their time. Both wants to reach each other instantly. If you really want to make the path of your customers shorter to reach you, then Missed Call Alert is the shortest way to let […]

The post Missed Call Service – Don’t Let Your Leads Slip! appeared first on Sarv Blog.

]]> Missed Call Service-Don't Let Your Leads Slip!

There is a common thing between a customer and the Businessmen, both needs to be connected with each other without killing their time. Both wants to reach each other instantly. If you really want to make the path of your customers shorter to reach you, then Missed Call Alert is the shortest way to let them travel.

Missed call alert is a cloud based telephony media to enhance the base of your business.But What are the aspects of this service. Before using any service, it should be very clear that how we can use it and which part of your business can be filled and benefited from this service. Here are the

5 aspects of Missed call alert service.

1. Connection

Either you are a beginner or a mastered businessman, to maintain your business your subscribers are important but to enhance your business, apart from your existing subscriber you have to be focused for your connection with new customers. For this, one have to look for some new technical and easy choice to provide their customer to get connected with you. Here are some of the ways to get connected very easily with your customers.

  1. Lead Generation
  2. User Registration
  3. Alert Subscription
  4. Delivery of Coupons
  5. Information Seeking

2. Subscription

Making and increasing the subscribers is the basic step to grow your business. The total numbers of mobile phone subscribers have reached 975.78 million as of May 2015. Just giving a missed call and the viewer is now your subscriber, what could be better than that? Hard to believe but engagement levels witnessed an almost 10 times increase with missed call services. Some of the option that you can provide your customer to subscribe through Missed call alert.

  1. Call to subscribe
  2. Subscription verification call 
  3. Query Call
5 Aspects Of Missed Call Alert

3. Verification

Verification is a very important part to get your quality customers in any online or offline business.

It will help you in sorting out your quality visitors. It is very difficult for the company to verify their customers, for this you have to put Missed call Alert to verify, at the neck of your verification system. Here are some of the Missed call verification option provided to swipe out the sewage from your business.

  1. Mobile verification Process
  2. Website subscription verification
  3. Cash On Delivery verification
  4. Mobile verification for E-Commerce

4. Voting

Creating surveys is the best way to know what are the gaps present in your business. If you are conducting any  election or any survey then you have to create a media where your customers can response and no customer would like to go online and follow all the formalities just to vote for you of for filling any survey. Missed call alert for election can become a good and easiest replacement for present Techniques. By providing these techniques one can feel relaxed even helping you in your election.

  1. Live Event Survey
  2. Live Voting Surveys
  3. Customer Survey
  4. Opinion Voting

5. Feedback

For running any successful business one should be aware of what their customers feel about them. To fill the gaps we should  identify the gaps first. Allowing your customer to give you feedback is the best way to show that their demands are our ideas. You can use Missed call alert for the feedback from your customer by various ways. Some of them are

  1. Rating Feedback
  2. Feedback Report
  3. Customer Support rating

So, going online, reading services, following the formalities are getting old steps now. No one want to kill even his single second and being a customer what could be better than that that you just have to unlock your phone and dial a number. Make the path of your customers as easy as possible. Missed call service is the easiest and shortest path to give your customer and not letting your leads slip.

Related post: A Complete Cloud Telephony Guide for Startups

The post Missed Call Service – Don’t Let Your Leads Slip! appeared first on Sarv Blog.

]]> https://blog.sarv.com/missed-call-service-dont-let-your-leads-slip/feed 1 How to Use Email Marketing For Maximum Conversion: An Inbound Tactic https://blog.sarv.com/how-to-use-email-marketing-for-maximum-conversion https://blog.sarv.com/how-to-use-email-marketing-for-maximum-conversion#comments Thu, 29 Oct 2015 11:05:03 +0000 http://blog.sarv.com/?p=1930 Every marketing strategy has common objectives – Generate Quality lead and Max. Conversion. Inbound marketing is the most effective marketing method for achieving these objectives. What is Inbound Marketing? Inbound marketing is all about attracting leads through valuable content, not interrupting them with direct sales pitch. “These days, people want to learn before they buy, […]

The post How to Use Email Marketing For Maximum Conversion: An Inbound Tactic appeared first on Sarv Blog.

]]> How to Use Email Marketing For Maximum Conversions

Every marketing strategy has common objectives – Generate Quality lead and Max. Conversion. Inbound marketing is the most effective marketing method for achieving these objectives.

What is Inbound Marketing?

Inbound marketing is all about attracting leads through valuable content, not interrupting them with direct sales pitch.

“These days, people want to learn before they buy, be educated instead of pitched.” — Brian Clark

54% more leads are generated by inbound tactics than traditional paid marketing.

Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.

By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love. – Hubspot

Different inbound marketing channels:

  • Content

  • Social Media

  • Email

  • SEO

  • Blog posts

  • Landing page

  • Call-to-actions

  • Lead-capture-forms

  • CRM

  • Mobile

  • PPC advertising

Identify your audience and identify their pains & problems, and come up with solutions.

Inbound-Marketing

To get more insight how this tactic can help you, I wanna tell you a story of a real estate owner – Abhishek B.

He was struggling to get qualified leads. His marketing strategies (traditional, because he was not awre about inbound) didn’t get proper results. Abhishek wasted a lot of money on old outbound method.

Then one of his friend suggest him to try inbound marketing for his business. Then he started using it. Firstly he started to identify pains & problems of his target audience. Now he came up with a problem solving and engaging content.

He started using social media channels to engage with target audience and followers. Social media is great place to know your audience and their problems. He regularly created useful and interesting content for their readers around business targeted keywords. These ways attracted people to his website and he got a fair traffic now.

Now he had to turn these visitors into leads. For this, he built attractive landing pages, sign up forms, lead capturing forms, product videos, proper call to actions and place these on right places on website. These variables helped him to get most interested and qualified leads.

Now he got number of leads, its time to nurture these leads. For lead nurturing, email newsletters are most effective method. He started to send newsletters for his subscribers regularly (1 or 2 per week) which contains most popular blog posts, announcement or event news, special offers etc. Email helped him to build a good relationship with his subscribers and leads. And he succeed to turn these leads into potential customers.

Now Abhishek has a number of potential and satisfied customers. With inbound marketing, he saved a lot of money and make a great revenue. Inbound marketing tactic is the best way to get new leads, lead nurturing and delight existing customers. Because satisfied customers are the best promoters of any business.

$20K is the average companies save per year by investing more in inbound marketing vs. Outbound. – Hubspot

Here is inbound marketing strategy:

1. Get found with useful content – Articles, blog, SEO, social media etc.

2. Attract mature leads to your website or people – Lead capturing forms, landing pages, CTAs etc.

3. Convert leads into potential customers – Email, CRM

4. Delight your customers – Newsletters, special offers, events etc.

Related: How to Generate Inbound Leads For Your Business

How to Optimize Your Email Marketing for Conversions

As we discussed above how inbound marketing can be very helpful for you. And email marketing is also one of the best channel of inbound marketing to nurture your leads.

9 out of 10 clients perceive email marketing as a channel of importance to great strategic importance for achieving business goals. – Emailmonday

If you’re not considering email in your inbound marketing strategy you’re missing a lot of opportunities. Email marketing is all about delivering right content to right people at right time.

email-marketing

Email is one of the highest channels for delivering ROI, according to 74% of companies. – Adestra

75.8% marketers said they were using more email than they were three years ago.

Here we’ll see how can you get conversions from your email marketing.

Email List

UNIVERSAL TRUTH: Email marketing is only as good as the quality of your recipient/subscriber’s list. It’s very simple – There is no email marketing without subscribers! You must grow and update your list regularly to get more out of it.

Marketing lists have a tendency to expire at a rate of about 25% a year.

So you have to revise your contact list regularly, because people change their id, People leave their companies, get married and change their names – life happens.

How to Grow Email List?

You should not buy a third party list and don’t interrupt people with irrelevant ads or marketing/promotional messages. Because it negetively affect your deliverability rate and you could get blacklisted or marked as Spam.

“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.” — Seth Godin

Here are some white-hat ways to build a powerful email list.

1. Co-host a webinar or event with a niche company and collect email addresses through registration process.

2. Collect visitors emails and other information on landing page.

3. Add signup forms on your website and blog page.

4. Exit intent pop-up forms are one of the most effective way.

5. Use proper calls-to-action and link it to dedicated landing pages.

6. Collect emails in your physical store

7. Host a social media contest and collect email ids of participants.

8. Use twitter ad platform to get more subscribers.

9. Give your social followers reason to subscribe to your email list. Place a Call-to-action on your Facebook page to grow your email list. Turn followers into subscribers.

10. Make posts to available download and provide white-papers in order to get redears contact details.

To Get More Insight, Read This Post – 20 White-hat Tactics To Grow Email List Successfully

How To Know Your List is Good?

A bad email list can reduce your conversion rate. To know your list is good you have to ask some questions to yourself.

1. Do Subscribers with this list have a prior relationship with you?

If you send them regular newsletters and they take an action (open,click etc.), then you have a good list.

2. Do you have an opt-in list?

If you answer is yes, then it’s a good list.

3. Do you have separate unsubscribe list?

It’s a good list, if your answer is yes.

4. Did you purchase the list from third party?

It’s a black hat tactic. Never purchase a list from third party.

5. Have you emailed these contacts within last 12 months?

If there is some contacts you haven’t send email within last 12 months then remove them from your list or ask them for sign up again.

Engagement rates decrease as mailing size increases. Mailings sent to less than 50 people had open rates 34% higher than the industry benchmark. – Informz

List Segmentation

Segmentation is the powerful tactic to send relevant message and increase your conversions.

4 out of 10 subscribers mark email as Spam due to irrelevancy.

More than three-quarters (76%) of companies stated that they are doing basic segmentation, while an additional 15% are planning to implement this in the future. – Adestra

Segmentation is most important to send right message to right people at right place. irrelevant content sent to a poorly segmented list — and that results in low open/ click-through rates and lots of unsubscribes. There are different segmentation variables -

  • Geography/Location segmentation

  • Industry/Job segmentation

  • Segmentaion based on Interests

  • Segmentation based on past behaviour

  • Brand advocates segmentation – frequent buyers, social media fans etc.

Use the data to segment your email list. It will reduce you unsubscribe rate.

37% of B2B marketers says, lack of user data is the major obstacle to effective segmentation. – B2B magazine

Tip: Top reasons for unsubscribe

  • Too many emails

  • irrelevant content

Email Integration With Other Marketing Channels

There are different inbound marketing channels – social media, SEO, content marketing, mobile marketing etc. Don’t look these tools as competitors, but use these as a friend for common business goals – Lead generation, get customers and drive conversions.

60% of marketers use conversion rates to evaluate email campaigns effectiveness. – Emailmonday

Be a smart marketer and use the power of these tools together for best results. Email is most powerful when it’s integrated with other marketing strategies.

More than five in every six companies (84%) see email as being fully integrated with other marketing channels within the next five years, with 76% believing all email communications will be completely personalised. – Adestra

You can Integrate email with social, search, mobile, videos & analytics.

integration

Email and Social Media Integration

Study shows that email strategies that integrate social media into their sends lead to better.

results. Add social media buttons – Facebook, Twitter, Google+, Linkedin etc. to your emails to extend the reach.

Why should you integrate email and social media?

  • It extend reach of your emails.

  • It allows you to connect with your audience.

  • It gives an opportunity for list building.

  • It allows subscribers to share emails with his friends or followers.

Emails with social sharing buttons increase click through rates by 158%.

Send targeted emails to subscribers who have mentioned you on social media. Run retargeting ads on Facebook and Twitter for people who click your emails.

Email & Search Integration

Many email platform like Sarv, enable you to view your email web version. It helps with SEO. Use your targeted keywords and ensure all images have alt tags.

Analytics Integration

It’s very easy to integrate analytics with your email campaign. You can track your email campaign with Google analytics.

How many people clicked through on your email?

How many people opened your campaign?

Mobile integration

91% of adults have their mobile phone. Mobile have changed the complete marketing landscape. More than 60% of emails are opened on a mobile device.

Make your emails mobile responsive.

  • Test campaign to see how they look in different mobile devices.

  • Make sure your CTA buttons & links are easy to click.

  • Use alt tags for images.

  • Optimize landing pages & forms for mobile.

More than three in every five companies (61%) are optimizing email for mobile devices; an increase of 144% in just two years. – Adestra

Email and Video Integration

People engage more with videos. Adding video to your email campaigns is easy, trackable, and engaging content that drives click throughs. Video increases click-through-rates by 65%.

Take your time to create one such video and integrate with your email to get regular click through.

Using the word “Video” in an email subject line boost open rate by 19%.

When marketers included a video in an email, the click-through rate increased by 200% – 300%.

What to Know About Sender Score and Server IP addresses?

A server IP address is a series of numbers that uniquely identify the server that’s sending your emails. You should check your IP reputation regularly. IPs use sender reputation to decide whether (or not) they will deliver your email to your subscribers.

An email’s deliverability depends largely on the reputation of the IP address that sends it. If your Sender Scores are lower, you may risk being filtered out by some inboxes.

There are two types of IPs:

1. Dedicated IP

2. Shared IP

Dedicated IP

Dedicated IP is best for companies that send a lot of email on a regular basis. Its an unique IP address which is completely dedicated to you and offers more control over the email deliverability.

You’re the sole influence on your sender reputation, it’s your responsibility to maintain IP reputation. For this you need to be confident that your email list is fully permission-based.

Shared IP

This is one IP address that share with multiple companies and send emails for them. It is much more affordable than dedicated IP. In shared IPs, the sender reputation is defined by the actions of all companies using the same IP.

You should ask your email service provider company about reputation of their shared IPs to make sure their emails have high deliverability rates.

You’ve got the insight about IPs, it’s time to know about sender score.

Sender Score

“The Sender Score is an indication of the trustworthiness of an email sender’s IP address and is used by email providers and filters to determine additional email filtering criteria. Just like a credit score is used by financial institutions to decide the terms of a loan, email providers use the Sender Score to determine the terms for filtering your emails.” - Sender Score

TIP: When you move to a new IP address, don’t send emails to your whole list all at once.

Conclusion

If you’re sitting around a meeting room with your management, trying to figure out how to catch mature leads and potential clients, drive sales, generate more conversions or just “stay top-of-mind” for your target audience, you can suggest there’s a solution that can help to solve all these problems at once: an email newsletter!

Email is still one of the best channels in order to generate return on marketing investment.

The top three metrics used to track email marketing success are click-through-rate – 47%, conversion rate – 43%, click-to-open rate – 38% – Pardot

RECOMMENDED: 5 Ingredients To Make Email Marketing Your ‘Cup Of Tea’

The post How to Use Email Marketing For Maximum Conversion: An Inbound Tactic appeared first on Sarv Blog.

]]> https://blog.sarv.com/how-to-use-email-marketing-for-maximum-conversion/feed 2 [Infographic] Catch Mature Leads If You Can To Make Job Easier https://blog.sarv.com/catch-mature-leads-if-you-can https://blog.sarv.com/catch-mature-leads-if-you-can#comments Sat, 24 Oct 2015 12:12:25 +0000 http://blog.sarv.com/?p=1914 One of the biggest challenges for start-ups & new business is Lead Generation (61%). Lead generation describes the marketing process of encouraging and capturing interest in a business, product, or service for the purpose of developing a sales pipeline. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close […]

The post [Infographic] Catch Mature Leads If You Can To Make Job Easier appeared first on Sarv Blog.

]]> catch leads

One of the biggest challenges for start-ups & new business is Lead Generation (61%). Lead generation describes the marketing process of encouraging and capturing interest in a business, product, or service for the purpose of developing a sales pipeline.

Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals. It’s very important to use the right tool in order to generate leads. You have to make an informed decision because a wrong step can waste your business resources (money & human power) and start-up or small businesses can’t afford it.

Catch mature and quality leads if you can for the sales team to make their job easier—and more of your leads will be turned into revenue faster. Don’t focus on cold calling because it doesn’t work in today’s marketing world. As a business owner or marketer, you don’t want your sales teams wasting time cold calling from a list of unqualified leads.

According to surveys, businesses with mature lead generation practices achieve better sales productivity and higher revenue growth. And here is one channel which can make you more than 300% return on Investment – Interactive Voice Broadcast.

Interactive Voice Broadcasting is a next-generation service to generate mature leads. It gives an opportunity to create a next-generation call center – Interactive call center.

See this infographic below to get familiar with this intelligent, easy-to-use, and powerful channel.

Catch Mature Leads If You Can

The post [Infographic] Catch Mature Leads If You Can To Make Job Easier appeared first on Sarv Blog.

]]> https://blog.sarv.com/catch-mature-leads-if-you-can/feed 0 How to Generate Qualified Leads With Minimum Investment? https://blog.sarv.com/how-to-generate-leads-with-minimum-investment https://blog.sarv.com/how-to-generate-leads-with-minimum-investment#comments Tue, 18 Aug 2015 12:12:16 +0000 http://blog.sarv.com/?p=1586 Lead generation is the most common marketing challenge. Every business need to generate leads consistently because it’s the like blood for business (like blood flow consistently in human body). For this, we use different marketing channels and invest our resources – money and human power, in marketing strategies. It’s very critical to find right lead […]

The post How to Generate Qualified Leads With Minimum Investment? appeared first on Sarv Blog.

]]> generate-leads-with-minimum-investment

Lead generation is the most common marketing challenge. Every business need to generate leads consistently because it’s the like blood for business (like blood flow consistently in human body). For this, we use different marketing channels and invest our resources – money and human power, in marketing strategies. It’s very critical to find right lead generation tactics, because one wrong step can waste your resources which is not good for business.

You need to pick tool which can reach maximum number of audience – High Reachability and attract targeted audience & encourage them to take an action – Call-to-Action. In order to generate leads, these two factors are very essential – Reachability and Call-to-Action(CTA).

Every business strives for maximum business ROI (Return on Investment). Almost every business face one question – How to generate required number of qualified leads with minimal amount of investment?

We have answer for this question – Voice Broadcasting. There are many channels available to generate leads – email marketing, SMS marketing, social media, cold calls etc., but voice broadcasting offers a unique way.

Studies have shown that voice broadcasting campaign may yield response rate up to 3 times higher than email marketing campaign. We are working on this channel for quite long time and we observe that, for every $1 spent, $350 is the return on voice campaign investment (it’s based on our personal study).

As we know email marketing is a great online marketing channel but there is some problem with this tool – low deliverability, Spam , low response rate and readability. Average open rate of email is 22%. But voice broadcasting has high reachability, and high response rate because it’s a phone and mobile based service.

Interactive Voice Broadcast gives an opportunity to create a next generation call center (Interactive call center). You have full control over your leads.

What is Voice Broadcasting

Voice broadcasting is a way to deliver pre-recorded message or voice message to thousands of targeted audience at a time.

It’s an efficient and cost-effective medium to reach potential customers, generate inbound leads, increase message deliverability and improve sales. It can be used for appointment reminders, event promotion, product or company information, surveys, offers and more.

It is a cloud based service means you only pay for what you use. It’s very easy to send a voice message campaign. Simply record your message, upload the contact list and now you’re ready to send the message or you can also schedule the message for future dates.

For more information, read this – Voice Broadcasting: A Reliable Way to Grow Your Business

But question is, how can voice broadcast generate leads for you ? Here are some tips. Here we go!

1. Define your strategy and goals

First you need to be clear with your voice broadcasting strategy. Develop your strategy –

  • How many numbers of response you need?

  • Number of customer you want to generate with your campaign.

  • Who is your target audience?

  • How you want to approach your customer with your business information?

  • How does your product or service add value to customers?

2. Define your target audience

Planning to shoot voice broadcasting campaign? You need to define who you are targeting.

  • What is the right time to call your customers?

  • Who will hear this voice message?

  • What it is the customer really wants from you?

  • Who’s going to be more interested in your message?

  • Where are they located?

The more insight you have about your audience, the more successful is your campaign. It’s very helpful to make campaign more personalized and effective. Always remember – Do Accurate Targeting, Get Better Results!

tips

3. Make an effective message

The ideal length of message is 30 seconds and around 75 words. Message must be conversational, clear, and concise, but not overly energetic.

To create a successful message you must keep in mind some elements. Here are some elements of an voice broadcasting message.

1. Start with your introduction, for instance – Hi, this is Preety from Sarv.com

2. Mention your offer or main message clearly. For example, “We wanted to thank you for using our services. Here is a special offer. Would you like to get this offer.”

3. Give your audience an easy and clear call-to-action. “Press 1 to speak a sales representative for this offer.”

4. Message must include an opt-out option. For instance, “if you would prefer not to receive calls from us, press 5.”

5. Close you message nicely. “Thank you for your time and thanks for using Sarv.

4. Don’t forget to invite customer to take an action

Your message should allow the customers or target audience to interact with it and respond quickly. Make a feel customer like having a conversation with live person, make your message less robotic.

Offer them a choice to connect with you – Press 1 to speak a sales person. It may be very effective in order to generate leads.

Also Read: What is Interactive Voice Broadcasting [Video]

5. Follow up and consistency

Now you have a lead, it’s very important to make an strong follow up strategy. The key to lead generation is consistency. “Hit and Miss” won’t good for your campaign and business. Take follow up consistently and measure the results.

So, now it’s clear what is the key to generate leads – Develop a strategy, execute, track results, consistency and Never Stop! Applying these tips can give you an optimal return on investment.

Here’s a table comparing some common functionalities and how different tool (Email, SMS, Voice broadcast) facilitates them.

Functionality

Email Marketing

Voice Broadcasting

SMS Marketing

Lead Generation

Use sign up forms and emails.

Use voice messages, & phone surveys

Use text messages, online forms & surveys.

Lead Scoring

Use forms

Use inbound IVR to score leads

Use an keyword in message

Lead Nurturing

Use emails, follow up calls

Use voice broadcast, follow up calls

Use text messages

Deliverability

Fine

Very Good

Very Good

Response

Good

Very Good (3 times higher than email)

Very Good

Cloud Based (Pay for what you use)

Not cloud based

Cloud Based

Not cloud based

Hope now you have a clear insight that voice broadcast is the most effective way to generate leads in minimum investment. If you have any queries or view, please share with us in comment box below!

The post How to Generate Qualified Leads With Minimum Investment? appeared first on Sarv Blog.

]]> https://blog.sarv.com/how-to-generate-leads-with-minimum-investment/feed 0 How To Generate Inbound Leads For Your Business [Best Practices] https://blog.sarv.com/how-to-generate-inbound-leads-for-your-businessbest-practices https://blog.sarv.com/how-to-generate-inbound-leads-for-your-businessbest-practices#comments Mon, 06 Apr 2015 11:42:30 +0000 http://blog.sarv.com/?p=385 In today’s world, lead generation is an important strategy for modern marketers. Leads are very important for any business, without potential leads you can’t be successful. You must acquire leads & convert them into potential customers. Marketers use lead generation to build brand awareness, nurture customers & generate revenues. Some outbound strategies such as cold […]

The post How To Generate Inbound Leads For Your Business [Best Practices] appeared first on Sarv Blog.

]]> generate-inbound-leads

In today’s world, lead generation is an important strategy for modern marketers. Leads are very important for any business, without potential leads you can’t be successful. You must acquire leads & convert them into potential customers. Marketers use lead generation to build brand awareness, nurture customers & generate revenues. Some outbound strategies such as cold calling, direct mail, TV ads & expensive advertising are not generating qualified leads quickly.

“Inbound marketing costs 62% less than outbound marketing”

In this article, we will discuss about how inbound marketing can generate qualified leads for your business.

What Is Lead?

Before knowing about inbound lead generation, we must know about what is a lead. A lead is a person who has indicated an interest in your company’s product or service. Some examples of lead are- You get a random call from a person for information about your service or product. Some people respond to a survey, people visit your store and submit their information on your lead capture form. 

What is Inbound Methodology?

With inbound lead generation, you attract a steady stream of potential customers to your website with interesting content and build their interest in your products and services over time. You need to focus on inbound methodology, it is a best way to convert strangers into customers & promoters of your business.

Related: How to Use Email Marketing For Maximum Conversion: An Inbound Tactic

First step, You have to work on unique ways which attract people to your business like unique & informative content, social media. Second step, convert visitors into leads through forms, call-to-action(CTA) & landing pages. Third step, turn these leads into customers through emails, work-flows. Forth step, delight your customers through smart content, events & turn them into promoters of your business. See This Visual.

inbound marketing strategy

Ways in Which Leads are Generated

A lead is generated through information collection. We know that a lead is a person who has indicated an interest in your services or products. Now let’s talk about the ways in which leads are generated.

Job Application: When an individual fills out a job application, they are willing to share a lot of personal information. Filling out the job application shows their interest in job. This person can be considered as a lead for company’s recruiting team.

Coupons: If you place out an online coupon on the Internet and people find it valuable, they will share their name & email address to get it. This information is enough for you to know that person has interest in your service & it allows you to continue the conversation through email.

Content: In order to understand the interest of a person in your service or product, you will need to collect more information. Enough information is very essential for a sales representative to understand the interest of person in your service.

Here is an example, how to collect enough information: Like if someone provide an online ebook for inbound marketing, but to download it, you need to fill a form & provide some information like- first name, last name, company name, job title, email id, phone number, website url & other.

Components of Lead Generations

Now lets understand the mechanics of lead generation. Here are some components:

1. Create Content

In order to convert leads faster, you should provide visitors with relevant content that they are more willing to exchange their contact information for on your website.

Here are 3 things to consider when creating content :

         a. Value:

Content should be valuable to your visitors & prospects. Content must solve the queries of your target audience.

          b. Relevant:

Create unique content & offer that are relevant to your target audiences.

          c. Unique:

Don’t offer content similar to your competitor. Be creative & offer unique.

2. Landing Page 

It is a web page where your visitors land after they click on your call-to-action. You need to make sure that you offering a relevant landing page to visitors. You can also provide video content on your landing page. Elements of landing pages:

         a. Headers:

-Keep headers simple.

-Include company name or logo

-Put contact information in header

        b. Headline

-Clear & strong headline

-Use words which grab visitors attention

        c. Copy

-Strong & clear copy about what you offer

-Keep copy to few short paragraphs or use some bullet points.

         d. Visual

-Always include an image

-Image must be relevant enough to understand what you offer

“Businesses with 31 to 40 landing pages got 7 times more leads than those with only 1 to 5 landing pages.” (Hubspot)

Related: How To Create A Perfect Landing Page That Works

3. Lead Capture Form 

It is the most important element of landing page to collect contact information. Now collect information of visitors via lead capturing form which contains name, company name, email address, region, phone number & some additional information.

Use a call to action button like “Download Now” for ebooks or guides or “Book My Seat” for webinar. Once visitors fill their information, they should be redirected to a thank you page.

4. Offer 

If you are providing an offer on landing page which must have enough value, so visitors encourage to fill it out & provide personal information. Offers can include free trial or demo of your product. Offer should be designed to start a conversation.

5. Call-to-Action (CTA) 

Next step is creating the call-to-action to place on your website. CTA grabs visitors attention and takes visitors to the landing page. A Call-to-Action(CTA) can be an image, button, or message that calls visitors to take some action.

You need to make sure that your CTA must be action oriented & clear. You must place CTA everywhere: on website pages, in emails, in blog posts, content offers etc.

Related: What Is An Effective Call-to-Action (CTA)?

Conclusion

This is an overview of inbound lead generation. Inbound lead generation is one of the most effective ways to take leads and convert them into customers. Results of inbound marketing are measurable.

Sources:

http://blog.hubspot.com/marketing/beginner-inbound-lead-generation-guide-ht

http://bitly.com/

The post How To Generate Inbound Leads For Your Business [Best Practices] appeared first on Sarv Blog.

]]> https://blog.sarv.com/how-to-generate-inbound-leads-for-your-businessbest-practices/feed 0 Top Reasons Why Your Business Need A Blog [Infographic] https://blog.sarv.com/top-reasons-why-your-business-need-a-blog-infographic https://blog.sarv.com/top-reasons-why-your-business-need-a-blog-infographic#comments Wed, 01 Apr 2015 11:37:41 +0000 http://blog.sarv.com/?p=358 Now a days, marketing is changed & there is many marketing tools available for businesses, like- Social media (powerful marketing channel), Content (blog posts), SEO, PPC, email marketing, & many other channels. Most of businesses have presence on social media platforms like Google+, YouTube, Facebook, Twitter and Pinterest. Most of businesses consider that social media […]

The post Top Reasons Why Your Business Need A Blog [Infographic] appeared first on Sarv Blog.

]]> Now a days, marketing is changed & there is many marketing tools available for businesses, like- Social media (powerful marketing channel), Content (blog posts), SEO, PPC, email marketing, & many other channels. Most of businesses have presence on social media platforms like Google+, YouTube, Facebook, Twitter and Pinterest. Most of businesses consider that social media marketing is enough to grow online presence & leads. But it is not true, social media is just a powerful marketing channel like other channels. So, it is not a only way to spend all of your time & budget.

Today, “content is a king”, so a business blog can also play an important role in engaging potential customers and investors. Website is updated time and again in fixed time interval but one cannot fill it with all necessary information. A business blog includes industry news, informative content, product information & insights which are useful to readers & your customers.

Also Read : How to Create a Successful Business Blog People Actually Read

But there are many businesses that don’t understand the importance of blogging. Read this article to get more insight.

Stats You Should Know About Blogging

1. B2B marketers that use blog receive 67% more high quality leads than those that do not.

2. Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.

3. By 2020, customers will manage 85% of their relationships without talking a live person.

4. Companies who blog receive 97% more links to their website which will increase company reputation.

5. Blogs have been rated as the 5th most trusted source for accurate online information.

6. 37% of marketers say blogs are the most valuable type of content marketing.

7. 75% of executives said they watch work-related videos on business-related websites at least weekly.

8. Blogs that post daily get 5 times more traffic than those that post weekly or less.

9. Longer blog posts attract more backlinks.

10.Blog post with visuals (images, screen-shots, graphs, infographics, & videos) attract more backlinks.

Why Business Need a Blog

Here are some reasons why your business need a blog.

1. Attract More Traffic

Every business owner want to get quality & relevant traffic on company website. Major search engines index new content on a regularly updated blog. Google loves fresh & relevant information. Business blogs are ideal for taking your SEO & social media strategies forward. It is very important platform which includes the different events in the company, product demo videos, services information, educational content and tutorials.

You must make a well-maintained business blog which will enable your site to get more traffic, which helps to get potential customers.

2. Blog Works For You 24/7/365

Blog never sleeps, it works for you 24/7 & able to answer customers questions. An informative blog post or your product video can educate customers at any time. Website blog is the first place where a visitor or potential customer look for help. It never sleeps, never takes vacations, & never gets sick (unlike your employees). Your blog is working for you even when you are not.

Blog posts offer great experience for customers, readers or visitors. Use your blog to serve your customers & it will help you to save time & money.

3. Attract Potential Leads

As we mentioned above, “B2B marketers that use blog receive 67% more high quality leads.” The biggest benefits of blogging is being able to attract high quality leads consistently. Keep updating your blog at regular intervals to attract high quality traffic.

Make sure that your posts can answer visitors questions. Relevant, useful & quality content attracts regular readers & potential customers.

4. Build Healthy Relationship

Businesses invested in bunch of advertising services like Google ads (which take your more time & money). But these advertising mediums generate on-way traffic. But blog offers a two way communication. Each blog post have a comment section, so customers can interact with business & its people. It builds more healthy relationship between the customer & the company.

One of the easiest ways for customers to learn more about a company is through blog. It makes companies more personal; it is easy to engage with potential customers.

5. Increase Reputation in Industry

You can contact with your blog followers directly. Blogging is very powerful tool which will help to gain the customer’s trust. Blogs are one of the most trusted source that offers a great opportunity to develop your brand value.

Offering useful, educational & quality content will put your brand into an elite category in your industry. Build communities & start discussion with your customers & prospects. Educate them how your products or services can help them. It will increase your brand awareness, conversions & sales.

6. Improve Social Media Efforts

Social media is an effective way to learn about your audience & target them. Social media allows to share content easily & quickly. It generates brand awareness. Almost all business owners today know the power of social media. They are more aware to use social media for their business.

You can share your blog posts on social media channels like Google+, Facebook, Twitter, Linkedin & You Tube. You can not write too many words on social media like Facebook, just write some words & give a link towards your blog post. Your customers, fans & followers will read your posts & generate more traffic on your blog.

7. Blog Increase Subscribers List

Blog is a valuable tool to increase your subscription list. When the visitors & readers see that the blog offers useful, interesting & quality content, they will want to subscribe to your blog so that they can receive updates regularly. You can send email newsletters to these subscribers regularly.

In order to gain subscriber, you should provide some educational information like ebook, guides, product demo, video etc. Place email newsletter sign-up forms on your blog or every blog posts like “enter your email for newsletter or updates.” Describe them why they should subscribe.

See This Visual!

Top Reasons Why Your Business Need A Blog

The post Top Reasons Why Your Business Need A Blog [Infographic] appeared first on Sarv Blog.

]]> https://blog.sarv.com/top-reasons-why-your-business-need-a-blog-infographic/feed 0