One of the biggest challenges for start-ups & new business is Lead Generation (61%). Lead generation describes the marketing process of encouraging and capturing interest in a business, product, or service for the purpose of developing a sales pipeline.

Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals. It’s very important to use the right tool in order to generate leads. You have to make an informed decision because a wrong step can waste your business resources (money & human power) and start-up or small businesses can’t afford it.

Catch mature and quality leads if you can for the sales team to make their job easier—and more of your leads will be turned into revenue faster. Don’t focus on cold calling because it doesn’t work in today’s marketing world. As a business owner or marketer, you don’t want your sales teams wasting time cold calling from a list of unqualified leads.

According to surveys, businesses with mature lead generation practices achieve better sales productivity and higher revenue growth. And here is one channel which can make you more than 300% return on Investment – Interactive Voice Broadcast.

Interactive Voice Broadcasting is a next-generation service to generate mature leads. It gives an opportunity to create a next-generation call center – Interactive call center.

See this infographic below to get familiar with this intelligent, easy-to-use, and powerful channel.