No matter what you think of a prospect, not every prospect you chase needs to be a right fit for your product or service. Your priceless time and effort are not something that solely decides the worth of your prospects.

When a product or service is purchased, a need, a deadline, and money are not the only reason behind it. It can be the mix of all three or something else than these three.

So a salesperson should never establish a fit based on these factors during the sales process. By asking a sequence of questions, you will know if your prospects qualify for the pursuit or not. We call this sales qualification process.

So before heading to the questions, what is Sales Qualification?

Sales Qualification:

Sales Qualification is an integral part of the sales process. Here a salesperson determines whether or not a prospect will be the right audience for a product or service they are offering.

To get the idea, a salesperson compares the profile of their prospects with an ideal customer profile. If it fits, the pursuit begins, and if not, the salesperson will not try to sell goods to that prospect.

So what are the questions that help you determine the ideal customer?

What problem will you take care of if they buy your product?

Bringing a change to an organization or business is not an easy task. They usually do not accept big changes like adopting a new service or product. But they can, only if your product or service offers a solution to any existing or unknown problem. So trigger the pain to know if the target is worth pursuing or not.

Why do you want those changes now?

A prospect will only adopt this new change if it has experienced any trigger event. It can be anything like change in upper management, leadership, shifts in the market, legal problems, or major development in the company. When things happen like this, prospects are more likely to be prompt to do something about it without wasting any time.

What was stopping you from solving this problem until now?

If a business is having problems that should have been fixed a long time ago, you must start digging it. Asking them about what stopped them from solving their problems will help you understand your prospects better.

If they have tried, why is it not solved yet?

It may be possible that your prospect has already tried it, then the real question is why it didn’t work? Digging into the past of your prospect will clear two things? Whether it will reveal why the prospect is not a perfect fit or why you need to sell your services to them ASAP.

What if the problem is attended by the prospect intentionally?

Well, it sounds weird, but sometimes it happens. Businesses do leave some problems unattended. On this point, as a salesperson, you either quit the chase or convince the prospect by explaining the danger if left unattended. You need to make them believe you if you really want to give it a shot. Remember, do not try to force it, or they will lose interest in your service and brand.

What is your budget? If not decided, when can I expect the numbers?

Why are we all doing the best we can? One answer to that is Money. No matter how much you deny it. This same thing can affect your reasoning to pursue a prospect or not. So clearing this question at its earliest is necessary. Don’t worry if your prospect is unable to give you the exact number here. You only need to make sure that your offering and the prospect’s ability to pay are on the same page.

What’s your current spending on the issue?

In case the prospect already has a solution for the problem, ask them about how much they are spending on the solution. If your solution is somehow less expensive than their current solution, it is good. This will give you an edge over your competition. But if your solution is more expensive than the current solution, then you need to justify the extra money you are going to take from your prospect.

Judging by quality and quantity, What is success for you?

The definition of success for your prospect and what your offering is providing must line up with each other. If not, you might want to disqualify the lead here.

So these are the questions that you can ask to know if the lead is worth your time or not. Make sure you ask these questions. Also, make sure you have a full report on your lead before jumping into a conversation.

The post Questions to Know if Your Prospects is Worth Pursuing appeared first on Sarv Blog.

Asking the right questions at the right time and place is an art in Marketing. It can help you bring value to your prospects, customers, and yourself. You need sets of some good questions to keep the flow or to know more about your customers.

These high-value questions for sales have the power to create a better learning experience for either end of the deal. Usually, depending on the quality of the questions, these give value to both parties.

One similarity between these good questions is that all these questions are open-ended. If you are a salesperson, you must be familiar with this term. If not, let me help you.

Open-Ended Questions:

Open-ended questions are the ones that can’t be answered with just one word. These questions prompt a long answer that leads to a long and qualitative conversation.

For example, “Where do you see yourself in five years?” is one of the most common open-ended questions. The answer to this question can vary from person to person. This answer is only possible with the unique and open-ended perspective.

It is just like how Google’s LaMDA works. Whenever you ask an open-ended question, it gives you an open-ended answer in return. This helps you keep the conversation going. This makes conversation long, qualitative, and meaningful.

Open-Ended Vs Close-Ended

As said, Open-ended questions open a long conversation. These questions start with “why?”, “how?” or “what if?” On the other hand, close-ended questions are the ones that can be answered with one word only.

Like if I ask, do you live in NYC? The answer would be either Yes or No. It ends the conversation right away. You need to put some effort into thinking new questions to keep the conversation going.

This forceful conversation is less resulting sometimes. A right balance between these open-ended and closed-ended questions creates a good prospect or sales pitch.

If you are only looking for one-word or quantitative answers, then choosing close-ended questions is good. This can be anything like revenue, the total number of employees, address, locations, or other quantitative elements.

But if you are looking towards learning more qualitative answers during your first approach, open-ended questions must be in your arsenal. You can conduct your meeting over Sarv Audio Bridge for quick sessions, or you can use Sarv Wave to feel a little close to your customers. You can schedule your meetings for the near future and build a safe and secure relationship with your customers.

Asking Open-Ended Questions:

At the end of the meeting, if you ask your customer, “Did they find the meeting meaningful?”. This will be a close-ended question, and it will not give you a qualitative answer.

In reply, you will only get a yes, no, or two or three-word answer.

Instead of this, try to ask them, “How was your experience during this meeting, and what the values that you gained from it?”

This will provoke your customers to give long and explanatory answers to you. This long answer will start a conversation with qualitative information.

Let me give you some tips on how to ask open-ended questions.

Identify The Right Place:

Before asking, think if you were going to ask a close-ended question or an open-ended one. Identify the right place for these questions. When you need a more qualitative and big answer, try to go with open-ended questions.

Follow Close-Ended with Open-Ended Questions:

If you really need to ask a close-ended question like “Did you like our product?” follow it up with an open-ended question like “If yes, then please tell us what and why?”

Start With Open-Ended Questions:

Open-ended questions are designed, or I say, destined to start a conversation. You can never expect a long and meaningful conversation from a close-ended question. If you start with an open-ended question, you can counter the answer by properly listening to them. You should always come with questions ready for all kinds of answers you get.

Some Open-Ended Questions:

• What are the top priorities of your business at this moment?
  
• Tell me about the best decisions you made related to ____?
  
• Can you explain your current situation?
  
• What are your five years plans for your business if you choose our services?
  
• What kind of opportunity are you looking for?
  
• What challenges are you facing to grab these opportunities?
  

This is how your can aid your sales team by telling them how they can start a meaningful conversation with customers. You can use our software too to make these meetings more efficient, effective, quick, and money-saving. To know more about this software, drop us an email or contact us over a call.

The post The Art of Open-Ended Questions in Sales appeared first on Sarv Blog.

When a business integrates different marketing mediums under one channel, it becomes easy for customers to get everything in one place. As technology is integrating our lives every day, the line between online and offline works is getting blurred. There are so many devices around us connected to the internet. We use each of them for some specific tasks. But to match the speed of the world, we look for a solution that can run on a single device without compromising the user experience.

This is where omnichannel experience comes into existence. So what does it actually mean? Let’s begin with its definition.

What is Omni-Channel Experience?

Omni-channel can be defined as the multi-channel approach to marketing, sales, and customer service with solutions integrated under one entity or organization that is making the approach. It does not matter where the customer has been reached out.

When a single organization provides its customers an integrated customer experience through sales, marketing, or services, it falls under Omni-channel experience. No matter where the customer is, online using desktop or mobile devices, at the shop, or over the phone with an agent, the experience should be seamless everywhere.

Creating this kind of experience needs integration of customer-serving solutions to its depth. There is a very thin line between omnichannel and multi-channel services if you don’t know about them well.

For example, you are running different campaigns for your organization. You set up an email campaign over one tool then move to another tool to create SMS, missed calls, and other kinds of campaigns. But it does not make sure that these tools are working seamlessly.

This is what Omni-channel is. Everything works seamlessly here. Every tool will be integrated under one solution that will help them work in a synchronized way.

How Sarv is Creating Omni-Channel Presence:

To attain more customers, every company should invest in the omni-channel experience infrastructure. To create this model, take these stakeholders into account.

• Product
• Marketing
• Sales
• Customer Support
• Customer Success

These are the 5 departments we are going to take under consideration while creating the omni-channel experience. Infrastructure will serve your business as a medium that works towards common goals and objectives.

Sarv has different solutions that can help your business create this infrastructure. All these solutions work in synchronization with each other and can be controlled from one account which makes it an ideal option for your business.

SMS Marketing:

This is the best medium to communicate with your customers. SMS can be used for translational notification, OTP, promotional campaigns, and in a way that fits your needs.

From the dashboard, you can set up the whole campaign within a few minutes, and with a few clicks, you can activate or deactivate a campaign. Integrating it with missed call service makes it more efficient.

Also Read:- How SMS is a Big Solution for Customer Reach

Email Marketing:

Emails, the basic need of any business nowadays. Just like SMS, emails can also be used for transactional messages, OTP, campaigns, and product launches. As you may know that email marketing has 400% of ROI.

Sarv provides you this solution with advanced segments, A/B testing, drag-and-drop editor, reports, and matrics. All these will make your campaign more smooth. Under one login, your team will be able to manage emails, subscribers, people leaving you and potentially want to join you.

Also Read:- Top 8 Successful Email Campaigns to Send Your Subscribers

Cloud Telephony:

How can you create a seamless customer experience channel without having a call center? Sarv offers you both on-premise and virtual call center services. As it is part of cloud telephony, it also works along with toll-free service and missed call service too.

While opting for the toll-free number, a business can use its existing phone number. If not, a business can also host a number of its liking. With live IVR and cloud synchronization, Sarv delivers you a flexible telephony solution.

Audio and Video Conferencing:

Whether you are scheduling a meeting with your team or your customers, Sarv audio and video conferencing software allows you to conduct meetings on the go with them. Sarv offers both Audio and video conferencing as its products.

Audio conferencing work on VOIP technology makes communication more smooth and with less interference. The moderator of the conference can control the conference from anywhere, just by logging into its account.

Sarv Wave, our video conferencing software, is a purely made-in-India video conferencing solution that was ranked second among 2000 solutions in Innovation Challenge for Video conferencing by the Govt of India. Wave comprises all the basic and advanced features that you need in a video conferencing solution.

Also Read:- Why a Brand Need a Voice Marketing Strategies

Conclusion

All these services can be controlled with one login credential, but that is not the main attraction. Once you join hands with us, you will be able to move smoothly between these services while creating an omni-channel infrastructure for your customers just like we made for you. If you still have a single ounce of doubt, feel free to contact us.

The post Omni-Channel Marketing Solution For Businesses From Sarv appeared first on Sarv Blog.

Are you still hunting for any significant reasons to engage in your company with inbound marketing tactics? When it comes to revamping the business plan, everyone talks about inbound marketing. You also must have heard it. Right? Let’s face it and acquire the prominence of ‘Inbound Marketing tactics’.

What is Inbound Marketing?

Bulk promotion strategies are not relevant prevalent today anymore. Buyers are now choosing whether to purchase for themselves, who to purchase from, and whether or not they would like to be promoted. And this is precisely why inbound marketing is being adopted by marketers.

Inbound marketing is the technique of guiding prospective buyers in discovering the brand. This often occurs before the buyer is even prepared to make a decision, but early interaction will transform into purchase decision & leads & sales. Inbound marketing is a tactic that incorporates multiple types of direct marketing, articles, SEO, social networks to build brand recognition and recruit new companies. These strategies make consumers appealing and they don’t make others feel like they’re being sold to them. The data (content) that inbound marketing delivers is informative, enjoyable, and accepted by customers.

Inbound marketing will return significantly improved returns when managed properly than conventional marketing that interrupts targets instead of offering them an open opportunity to take part. It has the potential to place consumers on the throne, linking you with individuals who are sincerely interested in what you have to offer. Comprehensive requirements, prices, and brand ratings are literally in their hands, not to consider the influence of social media on data sharing. Availability through inbound marketing is important to be competitive in this changing environment. And now you are going to read some informative and important reasons to understand why your business needs an Inbound Marketing Strategy.

Here are 8 significant reasons why your business needs an inbound marketing strategy:

1. Ameliorate lead generating tactics:

Any marketing business that provides advertisement space, typically in terms of experience, ethnicity, and preferences, may provide advertisers with a broad overview of their demographic. But there is no assurance that their viewer is involved in the items and/or services of your organization, even though they are absolutely correct with these details. You will automatically bring audiences with a curiosity in such subjects to your platform when you build content with your customer in mind, such as how-to articles and blog posts about business trends. As an additional advantage, before heading out, leaders who discover your market through inbound platforms have the opportunity to experience your platform and have a deeper idea of who you are and what you have to say. They will have instant access to your offerings, and they can either make a transaction of their own or move on details inside their business to other decision-makers.

2. Helps in creating brand authenticity:

For outbound commercials, when you do so with descriptors, numbers, or even encouragement by a prominent professional journalist, you have to convince the masses why they should purchase your goods. But you can impress them with inbound marketing. Your customers would connect the same standard of accuracy with your company as long as you post high-quality articles and posts on your web. Not just that, but they may recommend posting your content or encouraging you to publish for them if you venture out to other web organizations, such as famous media websites and business blogs. This is a good link building technique because if you consistently access quality inbound pages, you will create connections with reporters and editors to develop more ties. As you gain links from several reputable sites, the brand reputation of your organization can improve, and you will achieve much better ranks in search results.

3. Provides indelible benefits:

This has long-term gains, and one of the key motives for doing inbound marketing is this. Not a one-off asset is a valuable material. Every year, it continues producing leads. As it can be circulated and re-configured, it has a compounding impact. A strong piece of information brings importance to past and future content as well. Rather than modifying your content and strategies when it fails to work, it’s better to create strong informative content that lasts long with indelible benefits.

4. Crucial in generating traffic:

SEO and content marketing are two of the most crucial elements of any website marketing strategy. When you use any of them, the effect is more eligible site activity that you can convert into clients or leads. By building in-depth, insightful sites that are tailored with keywords important to your clients, you get them. The more content you make, the more chances you get to index for certain keywords. You will be investigating and publishing blog posts and other forms of content to index for further searches in search results as pages rank independently. As you rank for more phrases, you will get more visitors, which ensures that you will begin to have increased traffic volumes on the platform as you expand your approach.

5. Chips in with personalization features:

The opportunity to customize your marketing campaigns for unique guests and contacts is one of the most current innovations in inbound marketing. When you promote on conventional networks, you probably change the content of your ad depending on the population of each platform. This has been the trend for selling to diverse demographics for a long time, but you can do even more in marketing strategy. You can decide the position, sector, business size, and other target audiences, and experimental data were fitted with details of each site visitor with embedded analytics. Then, you can change the CTAs and other content respectively. You can use the information to track and recognize their behavior as guests return to your site, such as what content they visit and what they do.

6. Enhances customer engagement:

For all sorts of goods, customers are continuously confronted by advertising according to the social media marketing strategy. They’re presented with businesses that just want people to interrupt what they’re doing and give heed to a commercial every time someone switches on their TV, listens to the podcasts or flips through a journal. Through inbound marketing, you never bother your prospective buyers and they meet you on their own conditions. Rather than sharing content about your business in magazines and on TV stations, you publish information on the website to make it easier to access it on the search query. This means they would automatically detect your platform in their studies when they really need goods or services that you provide. For future clients, this apparent advantage is that it helps them to make rational choices without a rough marketing pitch. But for your business, it has advantages, too.

7. Offers marketing relationships:

Most firms employ their marketing campaigns primarily to achieve revenue. You should provide them with valuable knowledge that applies to the goods or services you sell, rather than appealing to the customers solely by marketing ploys. Obviously, the type of knowledge you offer depends on your company and can take an in-depth analysis to do really well. But as long as you show prospective clients that you are able to support them and not only sell to them, it is well worth the effort. This will support web visitors see you not just as a corporation, but also as a trustworthy resource. Be certain to deliver this in the right time frame to any inquiries or comments, and do your best to answer any issues that they have. This is a perfect way to connect with your client base and boost your positive feeling about your company.

8. Under-budget marketing strategy:

The greatest benefit that inbound marketing has over conventional ads is perhaps the vast volume of empirical data it generates. With defined spending, one can get desired outcomes in a short time frame when they know how to implement inbound business strategies on marketing platforms. Time and money are the precious components of a marketer’s life, and inbound marketing lets you save them. You have invested huge bucks on conventional ads, so you can point out the precise majority of individuals the ad has impacted. It provides you accurate monitoring & measurement capability and helps you to check what works & what isn’t. You can evaluate which content does well enough that it can be reconfigured to get full exposure in various formats. The finest aspect? Inbound marketing comprises purely organic traffic, but rather than expenditure, it focuses on minds.

CONCLUSION:

Coming to the conclusion, inbound marketing is a productive way for website marketing strategy in all markets to produce more traffic and boost profits with the appropriate planning and development. The inbound approach is the perfect chance to switch outsiders into clients and supporters of your company by using specific forms of advertising at different phases of the purchasing cycle. What else do you need? Above I have mentioned 8 reasons why your business needs an inbound marketing strategy that you shouldn’t miss.

The post 8 Reasons Why Your Business Needs Inbound Marketing Strategy appeared first on Sarv Blog.

There was a time when a buyer or a consumer used to contact the seller to purchase something. This moment is where a seller has to convert that potential buyer into a customer. But, as technology advanced, the gap between buyer and seller and the process of contact has widened up. Now between a consumer and seller, there are social media, ads, reviews, and other customers experience.

The Customer Journey:

This part only takes up to 60% of a buyer’s journey to purchase something. Due to which most of the journeys end in between this 60%. The right automation tool can help you connect with your customers during this 60% cycle. Automation will not leave you here. It will always be there through the whole cycle of purchase.

Pre-Sale Automation:

Capturing lead is one hell of an essential task for any marketer. You can get a customer through any medium like ads, social media, or walk-ins. So many sources mean so many leads, and this causes lead leakage. But there is a way to stop this leakage from happening, and that is by using automation solutions for businesses.

Sarv has lead generation software that is capable of capturing these lead leakage. With CRM like software, you can capture these leads and process them for the next cycle of conversion.

Reduce Response Time:

Is your sales team always 100% present? The answer is, rarely. This happens with most businesses. There is always someone who is not present to attend to the customer and this increases the response time. Now this will leads you to lose some leads.

What can you do? Auto-responders and chat-bots connect your sales team with your consumers right away. Not only that, these bots will help consumers arrange in-future meetings.

So when you reduce response time with automation, it makes your consumer happy.

No ‘One Fit For All’:

Every lead is different, and every lead has its own necessity. To know what your leads need, you need to read the website behavior of your leads. This study will help your marketing executive with a lead focused speech. This way instead of aiming in the dark, your executive will be aiming at the light of the study he made. Once you know what your customers need, it will not waste much of your time and your leads time.

Give it a Personal Touch:

Everyone loves personal attention, and in marketing, this personal attention can be very beneficial during the lead conversion. While you make your emails or SMS automated, you have options to make them personalized too. This way, grabbing the attention of your customers will be made easy.

Connect Your Content With Customers:

Make emails with data that is relevant to that customer and compare how your service is helping them. If they are using your SMS automation how well they are performing in comparison to their competitors. How much their SMS is converting customers and what are the areas their business is shining while using your services. This way if you relate your consumers with relevant data they will tend to stick along with your services.

Ciao

Marketing automation is the best bet you can make for your business and to grow your business more you need to adapt the marketing automation. Sarv is also equipped with these kinds of automated and AI-powered marketing solutions. So before leaving, don’t forget to visit our service pages.

The post How is Technology Improving Customer Experience? appeared first on Sarv Blog.

Many of us hoped that COVID-19 could be resolved in a few months, but it is clear that we are in the long run. In response, both large and small businesses are adjusting their retention strategies to take account of our new normality. Understanding customers and their needs in this situation are important for your business.

Why Customer Retention is important?

You’ve probably heard that customer retention is better than getting a new one. Existing customers are more likely to buy from you again if they like your product and service. Especially if you offer a lot! This also applies during an ongoing lockdown; the people who are looking for your brand are your current customers who are ready to buy from you again. And that’s why it’s so important to show (especially now) that your customers are important to you. If your business is based on the web, you can have many different ways to connect with your customers. If you have an offline business that is now closed, you may have more trouble connecting with your audience. But to keep everything at ease, you can go opt for digitalization.

If progress seems unclear, keep the following principles in mind:

Emotional Engagement with Customer:

Although the circumstances of COVID-19 are extreme, customer retention practices remain the same. It doesn’t matter if you run a locked-in retail store or an e-commerce brand – your goal is to keep users emotionally involved so you can enjoy their needs. Whatever the “normal business” looks like after the coronavirus, this connection will eventually bring customers back.

Emotional involvement doesn’t mean offering valueless statements from the CEO while making the face that everything is normal – it means your brand is trustworthy. The brand that understands the situations and helps its customers are likely to develop in the market. This emotional connection gives brands some freedom when they are unable to meet pre-coronavirus demand because customers still trust you to do your best.

Customer Safety is Important:

When it comes to understanding and addressing customers’ needs, successful businesses find ways. Safety in this pandemic is a must and has become an immediate priority. So, to keep your customers engaged and into your brand, as a marketer, your goal is to communicate what your brand is doing to protect customers and limit exposure to COVID-19.

The first step is to create a coronavirus surgery plan for your organization. This plan should address potential health risks to customers and employees and include solutions to address them. If possible, make this plan a public document that customers can review and find it useful.

Digitalize your Ways for More Interaction:

The virus is just increasing day by day and there is no vaccine fount yet. In such situations, people cannot sit by and discuss or talk about anything. For many companies, it is no longer practical to offer familiar personal service to customers. Instead, they have adopted digitalization. Even doctors have turned into telemedicine solutions to meet with patients and discuss treatment options.

Also Read: Emerging Management Solutions For Business in This Lockdown

Not all companies can switch to digital meetings through personal communication, but you may have more options than you first think. The biggest example is hairdressing salons, which now offer video sessions for clients to go through do-it-yourself meetings. It is always a good idea to conduct a service audit to see which services can migrate to remote settings. If nothing else, you might want to consider organizing webinars or tutorial videos that support and expand the reach of your social media. The best way to connect with your customers is through different services like missed call service, voice broadcast, audio or video conferencing, etc. So, if you want to adopt such services, Sarv.com has the entire bundle of services.

Also Read: WAVE- Secure your Online Classes with Zero Anonymous Login!

COVID-19 is a long-term problem that requires long-term solutions, so brands need to adapt. The good news is that retention during the coronavirus will not be so different from the beginning of 2020 – it will require communicating with customers, prioritizing their needs, and finding accessibility. If you can follow these principles, your retention strategy is in the right place to move forward.

The post Customer Retention in Times of Coronavirus appeared first on Sarv Blog.

The Startup culture is widespread today but also stagnant. I see startups coming into existence with the speed of light. But only a few of them are able to plant their feet in the market.

Have you ever wondered why only 3 out of 10 startups survive?

Any guess…?

I have always been saying in my previous articles, and I still repeat that One decision can make all the difference. Believe me, it’s all about taking the right decision.

Adopting a certain technology can change the whole game. I’ll make it simple for you.

Let’s go back a few decades back when there were no instant means of communication. It’s indeed a fascinating journey where our ancestors blew animal horn in order to send a signal. Later on, airmail devised by pigeons and telegraphs came into existence.

But still, these were not meant for effective communication.

Thanks to Alexander Graham Bell who invented the wonderful instrument Telephone back in 1876. One of the most effective means of communication.

The telephone has improved the speed at which conversations move, and this is the reason it remains the favorite means of communication.

It is still in hot trend for customer engagement and lead generation.

But today our world is driven by technology. And this technology has moved telephone system to the cloud, unlike other things. So there’s no headache of managing the huge instruments.

And the technology which moved phone PBX over the cloud is known as cloud telephony.

In this article, we’ll discuss 5 questions that you need to ask yourself before selecting cloud telephony for your business. These questions will help you to know is your business really in need of cloud telephony or not.

1) Do your customer call you?

You are the only one who knows your customers well. So before switching to cloud-hosted telephony ask yourself – Do your customers really call you? If yes, then how many calls your business get in a day. If you receive less than 30 calls a day, then cloud telephony is not the solution for you. Apart from this recognize whether your customer.

But if you receive a huge amount of calls a day then in you’ll find cloud telephony extremely beneficial for you. Apart from this recognize whether your customer database and integrations have increased beyond your manual management or not.

So evaluate what are your business requirements and select the solution accordingly.

2) How much business does every call brings in?

This is secondary but a vital decision to define beforehand. Moving to the cloud is just like an investment. So once you have evaluated how many calls you get in a day, then you need to analyze whether these calls are really beneficial and meaningful for your business? Do these calls really bring in the business (leads)?

For example:

If my revenue last year was X then this year after moving to cloud telephony will I generate 2X ROI?

If your answer is yes, then you should surely opt for cloud-hosted telephony.

But if your answer is no then certainly it’s not worth the investment.

3) Does your business need a virtual mobile number?

The big plus point of cloud telephony is that a single virtual number is capable to serve all the business needs i.e. Voice Call Solution and SMS Solution.

But here you need to figure out an appropriate technique to choose the right kind of business number according to your business setup.

Let’s suppose, your business is based in Pune so it doesn’t make any sense to buy the Jaipur’s landline number. Furthermore depending on the nature of your business.

Depending on the nature of your business choose whether you need a Fancy CLI like 44554455 or an 1800 toll-free number.

4) What are the features available?

This is indeed a million dollar question you should ask yourself before switching to the cloud-based phone system. Though cloud telephony comes with a bundle of outstanding features but still examine whether they can be really useful for your business or not.

Have a look at the list of features which you should certainly look for -

• Call Recording
• Advanced Routing
• Automatic Call Distributor
• Skill-Based Routing
• Contact List Management
• Live IVR Design
• Reports and Monitoring
• Documented APIs

Take a look at this features and figure out how it can help to revolunatize your sales funnel.

5) Are there any hidden costs?

There are few cloud telephony providers out in the market who charges hidden costs in the form of maintenance costs, replacement cost, installation cost, continuity costs, etc.

But the few vendors provide free upgrades and eliminates all other costs. It’s pricing is 100% crystal clear which ensures the transparency of pricing. You pay as you use the services. They take care of all other stuff like installation etc.

So it’s highly recommended to clear these points at the beginning itself to avoid the confusion and for better transparency.

In my opinion, you should list out all your problems on a piece of paper and inquire your cloud Telephony Provider how the system is going to address the problem.

Communication is the lifeline of any business. And the more you research, the more you’ll explore the ways to provide better communication and can serve your business. But in a nutshell, I wish to say that the cloud telephony can prove to be a game changer for your business. It serves a long-lasting enterprise level to your business.

Don’t give a second thought. Get it now (y)

If you still have any doubt or query then feel free to reach us. Drop us a note in the comment section below and we would be glad to assist you.

The post Are You a Startup? 5 Questions to Ask When Buying Cloud Telephony appeared first on Sarv Blog.

With more and more people spending their time online and prefer to buy products and avail services online, the doors for eCommerce have opened to an unprecedented limit.

The eCommerce websites are pouring in and with this, the hoard of getting oneself better than others, have risen to the highest level.

In an effort to make an eCommerce website reach and impress more customers, the need of today is to make those websites more usable.

Here are a few tips to make your eCommerce website more usable.

Use SSL Certificate

Providing a secure environment for eCommerce website users is the highest priority these days and with the risks of hackers and several frauds increasing with each passing day, the SSL Certificate of best order is the solution. (See Sarv.com Padlock Icon)

The need is to provide a safe environment where the users feel safe and secure towards the payment. For those, who are new to SSL Certificate, SSL Certificate is a protocol which is used to secure and protect transactions. The secure way of a transaction can be anything like financial ones or more clearly between destinations on a network.

GeoTrust SSL Certificate applies encryption measures to all websites’ activity ranging from all financial transactions to form submissions.

Providing Proper Navigation

The proper navigation is required so that the users use the website is an effective and easy manner.

The navigation system should be simple and attractive so as to compel the users and at the same time, furnishing all important information to users as for where will they reach on a website after clicking the concerned link.

Make your Products Stand out

The Products are all important when it comes to an eCommerce website. People come to the websites all because of them. Make your products stand out so that it appears compelling enough to motivate users to buy.

Display them in a proper way and align your products to the perfect. Each product requires an image and that image should be well balanced and should be clear.

Ordering process and options

The ordering process is an important aspect of an eCommerce website. Try to make the ordering process simple and short. The ordering process can be flexible for the comfort of users and enough options should be present at websites, providing users with enough option to pay for the product.

Keep in mind that, there are many users who don’t prefer to register at websites and still want to shop through websites; for those, the option to order a product without registering will serve best.

Search Function

The search function is a boon for many eCommerce websites. Those people who are sure about their search for the concerned products, the search options serve them best.

You can add category refinement and other such filters in the search function so as to make the entire process of selection of products, easy and quick.

Sign up Buttons and Call to Action

To make your website more usable, avoid using lengthy forms for the visitor sign ups. In fact, websites of eCommerce never require fields like addresses, and profession etc. sort of field and thus, avoid using such fields. Make your form short and simple.

An email and a password are all that is required to serve the purpose. The call to action button is really important to build higher conversion rates and build better credibility for websites. Use these Call to action buttons stand out at your website.

This article outlined several aspects to the way your eCommerce website more usable. There are several more points, which can be followed to make your eCommerce website stand out depending on your choice!

The post How to Make Your eCommerce Site More Usable [Actionable Tips] appeared first on Sarv Blog.

Here, you’ll discover 14 tech terms every marketer (and human) should know.

1. Alt Text

Alternative text,” or “alt text” is the text associated with an image. When the image is not available to the reader, the alt text is displayed instead. All the images on your website or blog must have alt text, so search engine crawler can understand what an image about.

2. API

“Application Program Interface.” It is a set of routines, protocols, and tools for building software applications. The API specifies how software components should interact and APIs are used when programming graphical user interface (GUI) components. (Webopedia)

3. APP

Application or App, is a program or set of instructions designed to run on smartphones, tablet computers and other mobile devices. Apps are usually available through application distribution platform, such as Apple App Store, Google Play etc.

4. CDN

“Content Delivery Network” or “Content Distribution Network.” CDN is a large distributed system of servers deployed in multiple data centers across the Internet. The goal of a CDN is to serve content to end-users with high availability and high performance.

5. CMS

“Content Management System.” A content management system (CMS) is a computer application that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface.

6. DNS

“Domain Name Server.” It is an Internet service that translates domain names into IP addresses. Because domain names are alphabetic, they’re easier to remember. This is why you can enter Sarv.com instead of having to remember our IP address.

7. Internet

Internet is “Network of networks”. The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to link several billion devices worldwide (Wikipedia). All of these computers can talk to each other to send and receive data around the world.

8. ISP

“Internet Service Provider.” a company or organization that provides Internet services, including personal and business access to the Internet.

9. Hosting

Hosting or web hosting means a website or web pages available to public over the internet. Webpages require a computer or server to store them.

10. RSS Feed

“Rich Site Summary Feed” or “Really Simple Syndication.” A web feed format to publish frequently updated information: blog posts, news headlines, audio, video. RSS feeds enable publishers to syndicate data automatically.

11. Site Map

A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. There are two types of sitemaps – XML sitemap (tells the search engine about the pages in a site), HTML sitemap (designed for users to help them find content on the page).

12. Software

The general term for any instructions for your computer, tablet, or phone is software like operating systems, drivers, anti-virus etc.

Note: All apps are software but not all software is an app.

13. UX

“User Experience.” UX is how you feel about using a product or a website. To deliver an excellent customer experience, you have to think like a customer, or better, think about being the customer.

14. Web

The web, on the other hand, is the system where some of that data is kept in the form of special documents. These documents are linked together and more commonly known as web pages.

Do you know some other tech terms you think marketers must know? Share in the comments below!!

The post 14 Tech Terms Every Marketer and Human Should Know appeared first on Sarv Blog.