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Here, you’ll discover 14 tech terms every marketer (and human) should know.

1. Alt Text

Alternative text,” or “alt text” is the text associated with an image. When the image is not available to the reader, the alt text is displayed instead. All the images on your website or blog must have alt text, so search engine crawler can understand what an image about.

2. API

Application Program Interface.” It is a set of routines, protocols, and tools for building software applications. The API specifies how software components should interact and APIs are used when programming graphical user interface (GUI) components. (Webopedia)

3. APP

Application or App, is a program or set of instructions designed to run on smartphones, tablet computers and other mobile devices. Apps are usually available through application distribution platform, such as Apple App Store, Google Play etc.

4. CDN

Content Delivery Network” or “Content Distribution Network.” CDN is a large distributed system of servers deployed in multiple data centers across the Internet. The goal of a CDN is to serve content to end-users with high availability and high performance.

5. CMS

Content Management System.” A content management system (CMS) is a computer application that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface.

6. DNS

Domain Name Server.” It is an Internet service that translates domain names into IP addresses. Because domain names are alphabetic, they’re easier to remember. This is why you can enter instead of having to remember our IP address.

7. Internet

Internet is “Network of networks”. The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to link several billion devices worldwide (Wikipedia). All of these computers can talk to each other to send and receive data around the world.

8. ISP

Internet Service Provider.” a company or organization that provides Internet services, including personal and business access to the Internet.

9. Hosting

Hosting or web hosting means a website or web pages available to public over the internet. Webpages require a computer or server to store them.

10. RSS Feed

Rich Site Summary Feed” or “Really Simple Syndication.” A web feed format to publish frequently updated information: blog posts, news headlines, audio, video. RSS feeds enable publishers to syndicate data automatically.

11. Site Map

A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. There are two types of sitemaps – XML sitemap (tells the search engine about the pages in a site), HTML sitemap (designed for users to help them find content on the page).

12. Software

The general term for any instructions for your computer, tablet, or phone is software like operating systems, drivers, anti-virus etc.

Note: All apps are software but not all software is an app.

13. UX

User Experience.” UX is how you feel about using a product or a website. To deliver an excellent customer experience, you have to think like a customer, or better, think about being the customer.

14. Web

The web, on the other hand, is the system where some of that data is kept in the form of special documents. These documents are linked together and more commonly known as web pages.

Do you know some other tech terms you think marketers must know? Share in the comments below!!

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