As you know, email marketing is a permission based marketing (Inbound Marketing) channel. It’s all about offer the right content to the right people at the right time.
A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter.
Being an email marketing consultancy, we would like to suggest you – “Be More relevant, conversational, and strategic to make customers feel that how important they are.”
Read this phrase:
The deepest urge in human nature is “the desire to be important.” – John Dewey (Click to Tweet)
Business owners always need expert’s advice, actionable tips and thoughts to know: How to do email marketing right.
Here, we’ve compiled insights of 20 famous marketers, entrepreneurs, keynote speakers and best-seller authors into an infographic.
Enjoy the statements of these experts and give your business a right direction.
You can embed the infographic on your site using the code below.
1. “Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome. Best practices are those practices that generally produce the best results or minimize risk.” (Click to Tweet)
- Chad White, Research Director at Litmus, Author of ‘Email Marketing Rules’
2. “Email is the most influential & powerful marketing channels out there.” (Click to Tweet)
- Neil Patel, Co-founder of Crazy Egg, Hello Bar and KISSmetrics
3. “I would recommend that anyone who thinks they need to prove the value of email in a world where Facebook is one of, if not the biggest sender of email in the world, to stop sending email for a whole month and see if they keep their job.” (Click to Tweet)
– Dela Quist, Email Marketing Leader, CEO of Alchemy Worx
4. “Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. Email = totally worth dating, engaging, marrying and having babies with.” (Click to Tweet)
- Avinash Kaushik, Author, Digital Marketing Evangelist at Google
5. “I actually think email is a VERY strong platform at the moment. We all need to market in the year we live in. So right now, email is a killer app.” (Click to Tweet)
- Gary Vaynerchuck, Digital Strategist & CEO at Vaynermedia
6. “Permission Marketing…offers the consumer an opportunity to volunteer to be marketed to. By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing messages.” (Click to Tweet)
7. “A welcome email sets the stage— the tone—for the rest of the email you will send. More importantly, a welcome email can increase your business and help you better understand your new subscribers.” (Click to Tweet)
— DJ Waldow , Co-author of The Rebel’s Guide to Email Marketing
8. “Having a large list sounds ideal, but it guarantees nothing—except, perhaps, potential deliverability challenges. It certainly doesn’t ensure the high ROI for which email is famous.” (Click to Tweet)
— Loren McDonald, VP/Evangelist at Silverpop
9. “Reaching the inbox is not your goal—engaging people is.” (Click to Tweet)
— Matt Blumberg, Chairman & CEO of Return Path
10. “The key to establishing the right email frequency with your customers, as in every aspect of email marketing, is to plan, test, adapt, analyze, and refine. Each marketer will find that different rules apply to different customers.” (Click to Tweet)
— Simms Jenkins, CEO of BrightWave, Author of “The Truth about Email Marketing”
11. “Effective engagement is inspired by the empathy that develops simply by being human.” (Click to Tweet)
- Brian Solis, Author of ‘Engage!’, and Keynote Speaker
12. “Design like you are absolutely right, then optimize like you were wrong from the start.” (Click to Tweet)
- Jordie van Rijn, Email Marketing Consultant and Founder of Email vendor Selection
13. “Email subject lines are a form of a headline. They perform the same function as a headline by attracting attention and getting your email content a chance to be read.” (Click to Tweet)
– Brian Clark, Founder and CEO of CopyBlogger
14. “Actually email never really went away – but it’s back on the radar of many bloggers after a swing over the last few years away from it in favor of other mediums such as RSS.” (Click to Tweet)
– Darren Rowse, Founder of ProBlogger
15. “Email marketing is a powerful tool. If you’re not ready to do it right, you probably should hold off. A misbegotten email blast can infuriate your customers and prospects in seconds.” (Click to Tweet)
– Jay Baer, Author of the New York Times Bestselling Book (Youtility)
16. “Write your email so it has the same impact as a short in-person meeting with the recipient. Reading the email aloud to yourself will help you decide whether it has that in-person impact.” (Click to Tweet)
- Gisela Hausmann, Author of Naked Words: The Effective 157-Word Email
17. “2016 is the year coding emails becomes a thing of the past and email design becomes drop dead simple. Powerful drag-and-drop technology will unleash the email designer in everyone and enable marketers around the world to create professional email marketing campaigns that deliver results.” (Click to Tweet)
- Kraig Swensrud, CMO at Campaign Monitor
18. “Technology is very powerful, and we couldn’t have email marketing without it. At the same time, we need to focus on things like design, content, strategy, and problem-solving and try to figure out how to bring together the technology, data, marketing, content, and analytic to be really relevant and build trust with users.” (Click to Tweet)
- Justine Jordan, winner of the 2015 eec Email Marketer Thought Leader of the Year award
19. “Your email content has to be compelling and in line with the subscriber’s stated needs and their behavior. Done correctly you have not only increased relevancy and engagement – you’ve significantly increased sales and lifetime value.” (Click to Tweet)
- Scott Hardigree, Founder at Indiemark
20. “I have literally built a million dollar business on the strength of my email list. 90% of my income comes from it. Even today, my email list is still my number one business priority-and asset.” (Click to Tweet)
- Michael Hyatt, best-seller author, blogger, speaker
What are some of your email marketing tips? Let us know in the comment section!
