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A slogan is “A catch phrase or small group of words that are combined in a special way to identify a product or company.” (Source: Entrepreneur)

How to create great slogan:

1. Slogan must be catchy, memorable and quickly recognizable.

2. Reveal product’s benefits clear to the audience. Create a positive feeling for consumers.

3. Create an Original slogan which differentiates your brand from your competitors.

4. Use proven words and short keywords.

Here are 20 catchy slogans and tag-lines.

1. Volkswagen: “Think Small”

Established in 1937. Volkswagen means “people’s car” in German. Volkswagen is a German automobile manufacturer headquartered in Wolfsburg, Lower Saxony, Germany.

2. Harley-Davidson: “American by birth, Rebel by choice”

Harley-Davidson is an American motorcycle manufacturer. Founded in Milwaukee, Wisconsin, during the first decade of the 20th century(1903).

3. Nike: “Just Do It”

Just Do It is a trademark of the shoe company Nike. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his “Just Do It” Nike slogan to Gary Gilmore’s last words.

4. Adidas: “Impossible is Nothing”

Adidas is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories. Adidas was founded on 18 August 1949 by Adolf Dassler.

5. Apple: “Think Different”

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. “Think different” was an advertising slogan for Apple, Inc. (then Apple Computer, Inc.) in 1997 created by the Los Angeles office of advertising agency TBWA\Chiat\Day.

6. Walmart: “Save Money. Live Better.”

On September 12, 2007, for the first time in 13 years, Walmart introduced new advertising with the slogan, “Save Money Live Better,” instead of “Always Low Prices, Always.”

7. Levi’s: “Quality never goes out of style”

Levi’s was founded in 1853 by Levi Strauss. The company’s corporate headquarters is located at Levi’s Plaza in San Francisco.

8. McDonald’s: “I’m Lovin’ It”

The “I’m Lovin’ It” campaign was launched way back in 2003 and still stands strong today. This is a great example of a slogan that resonates with the brand’s target audience.

9. IBM: “Solutions for a small planet”

The International Business Machines Corporation (commonly referred to as IBM) is an American multinational technology and consulting corporation, with headquarters in Armonk, New York.

10. Verizon: “Can You Hear Me Now? Good.”

It’s easy to remember and it’s so basic and simple that it can’t be interpreted any other way. Verizon is an American broadband and telecommunications company, the largest U.S. wireless communications service provider.

11. Sony: “Make Believe”

The words “make.believe” was a global brand strategy for multinational electronics corporation Sony. The words “make.believe” were designed to unify the company’s efforts at communication, and to reinvigorate the Sony brand.

12. L’Oréal: “Because You’re Worth It”

The L’Oréal Group is a French cosmetics and beauty company, headquartered in Clichy, Hauts-de-Seine. It is the world’s largest cosmetics company, and has a registered office in Paris.

13. Nikon: “At the heart of the image”

Nikon is a Japanese multinational corporation headquartered in Tokyo, Japan, specializing in optics and imaging products, founded on July 25, 1917.

14. Kodak: “Share Moments. Share Life.”

Kodak, is an American technology company that concentrates on imaging products, with its historic basis on photography. The company is headquartered in Rochester, New York, United States and incorporated in New Jersey. It was founded by George Eastman in 1888.

15. M&M: “Melts in Your Mouth, Not in Your Hands”

M&M’s originated in the United States in 1941, and are now sold in as many as 100 countries. The company’s longest-lasting slogan reflects this: “Melts in your mouth, not in your hand.”

16. FedEx: “When there is no tomorrow”

FedEx Corporation is an American global courier delivery services company headquartered in Memphis, Tennessee.

17. KFC: “Finger Lickin’ Good”

KFC (short for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. It is the world’s second largest restaurant chain (as measured by sales) after McDonald’s. (Wikipedia)

18. MasterCard: “There are some things money can’t buy. For everything else, there’s MasterCard.”

MasterCard is an American multinational financial services corporation headquartered in the MasterCard International Global Headquarters, Purchase, New York. MasterCard’s two-sentence slogan was created in 1997 as a part of an award-winning advertising campaign that ran in 98 countries and in 46 languages.

19. Nokia: “Connecting People”

Nokia introduced its “Connecting People” advertising slogan in 1992, coined by Ove Strandberg. At Nokia, “Connecting People” is more than a tagline. It’s a mission statement that has guided almost everything they’ve done for over 20 years.

20. TagHeuer: “Success.It’s a Mind Game”

TagHeuer is a Swiss manufacturing company that designs, manufactures and markets watches and fashion accessories. The name TAG Heuer combines an abbreviation for Techniques d’Avant Garde and the surname Heuer.

See This SlideShare Presentation: 12 Brand Logos With Hidden and Interesting Messages

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