You must have heard till now that Email marketing is the best digital marketing technique but have you ever thought the vital part of Email Marketing? If not then start thinking about it because without getting aware of the most important part of any technique it’s impossible to achieve the height of sales and success in your business.
Talking about email marketing is the most vital part of it can be said is its conversion rate optimization and conversion is the result of your email list.
So, overall you can say that your email list is your biggest asset for email marketing. But sometimes building your email list can even annoy people. So be very choosy when you’re looking for a technique to grow your email list. Because sometimes it can make people so aggravating that they can leave your website behind.
So, let’s look into the points which are really very very important when you’re working for your email opt-in, always remember that it’s good to have a short email list rather than making people leave you.
Taking the information from your customer is the key feature of conversion. So, understand the difference between a conversion and leads. If you want more and more no. of conversion ask the minimum question you can ask. This will break the hurdle and difficulty for people to opting in and make it as an easy approach for them to get connected with you.
But if you’re looking for good leads and looking forward to assisting them personally, then there will be no bad in asking some extra but relevant information.
Definitely, our mind gets stuck and our fingers stop scrolling when we see something really compelling. So, it’s very important to make your opt-in page an Eye Candy so that you can attract people towards yourself. The most catchy thing which can pull your visitor’s attraction is the graphic representation of your sign up page.
Try to select a good combination of colors, always make your opt-in page a little contrast with your website.
If you’re including e-book or email newsletters as a gift with your opt-in page you’re increasing your probability to get more subscribers.
There are four places where you can locate your opt-in form: front and center in a sidebar and on a squeeze page.
Each place serves its own importance and demerits, for example, if you use a pop-up opt-in in the front of your website, it is the first thing that your visitor will see but at the same time, it turns off some visitors by making your website appear spammy.
Putting your opt-in in the sidebar can be a safe side for you. It can’t be said as prominent but by this, your opt-in will be visible and will allow your subscribers to check it at any time. Putting your opt-in on a squeeze page which includes a headline and benefits can be effective if you are concentrated on targeted traffic.
If you’re thinking of using a pop-up then let me guide you that definitely most of the time it works but sometimes it appears very undesirable in a lot of ways. It’s quite annoying and many browsers plug-ins can even easily block them. So if possible try to avoid this option.
The headline in a website opt-in plays a very critical role because it is a line that gives your visitors a reason to give their information to you. Create an effective headline because it will attract your visitors and compel them to fill out their personal credentials and click the submit button.
It should be something showing the benefits that why they should go for it and should contain a really appealing Call to Action.
Whatever offers you’re providing makes it very clear and tries not to miss out on your visitors. Display it in a large and highly readable way. And be sure to double-check for typos.
Not only these four but there are various alternatives to make your opt-in shining and attractive. So keep on experimenting with your opt-in because this is the media to harvest a large email list.
Once you start to optimize and working for your opt-in form it will become a highly effective media to grow and harvesting a list of interested and happy subscribers into your sales.