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online marketing strategies for your business

Today, the traditional ways of marketing are still effective but there is no doubt that Internet marketing is one of the best way to advertise your company online. Both these marketing methods find more clients & increase brand or service awareness of your company.

Internet marketing is also known as online marketing. It is the channel of promoting & advertising services & products on the Internet. Any type of business should use some basic strategies to get more traffic & customers online.

Here are 6 best online marketing strategies which will definitely help you!

#1. Search Engine Marketing


Form of Internet marketing to get visibility of a website in search engine result page (SERP). It has two components to get more traffic, Search Engine Optimization (SEO) & Paid Search Advertising (PSA). With SEO you can get more organic traffic from search engine but with PSA you have to pay for traffic.

What is PSA? This is also known as pay per click (PPC) or cost per click (CPC). PPC is a way of online advertising to gain traffic & potential customers quickly by placing ads. In this model advertisers pay the search engine (Publisher) when the ad is clicked. The basic formula of PPC is:

PPC = Advertising cost / Ads clicked

Paid Search Advertising (PSA) is good if you have budget & you want to get website on the top place quickly. Goal of SEM is get more traffic or visits from organic search or PPC campaigns.

Also Read: Google AdWords Is Crucial To Your Business. Learn Why!

#2. SEO Strategy


SEO stands for Search Engine Optimization, is a form of search engine marketing & more cost efficient approach to increase website visibility. With SEO you can list your website in organic results of SERP & get organic traffic but it takes more time.

To get more traffic from search engines you need to make sure that some things of your website are well optimized like page titles, keywords, description, page speed, design, quality back-links, original & informative contents, ALT text images & Google authorship etc.

Also Read: #10 On-Page Factors: What Everyone Ought to Know

SEO is must for every business from small to big companies. This helps to get more traffic & customers online. To get high ranking in search engine result page you should work on Long Tail Keywords because these keywords have less competition than popular keywords.

To make a search engine friendly website , read this article – How to Make a Search Engine Friendly Website [Checklist]

#3. Mobile Marketing


Mobile marketing is an important & modern method of effective business plan. There are many benefits of mobile marketing because mobile devices are different from other ways of marketing like mobile devices are personal & always carried by customers, always turned on (Average person looks at phone 150 times per day); this device allows for accurate customers measurements etc.

To get benefits from this medium you need to have a mobile friendly version of your website (Mobilegeddon Update). You should make sure that your website looks nice & useful when viewed by a mobile device. Some reports say that around 45% of mobile searches are goal oriented & conducted to make a decision. So, you should provide your users best experience when browsing your website using mobile devices.

To know more about mobile marketing – Read This Article

#4. Content Marketing


Content is main part of online marketing campaign. Content marketing is for all kinds of businesses & any type of business can take advantage of this marketing medium. It is not like blogging but it is Internet marketing type that is focused on getting the attention of viewers & readers.

You should create high quality, informative & original content (Articles, Video, Infographics, Webinars, Slideshare presentations) which helps your customers or audiences. 86% of B2C marketers and 91% of B2B marketers use content marketing.

Content tells your customers that you are exist & it will help to get more clients & increasing website visibility. After creating content you should share & promote it on social media. Content marketing needs some time to generate results. So you should have patience.!

Read This Article – How to Create a Successful Business Blog People Actually Read

#5. Social Media Marketing


Social media is a good marketing channel for any business. You can spread your content on social media. With the help of social media campaign you can get many followers & your brand & content get attention. From social media channels you can get many potential customers.

You should use different types of social media channels like Facebook, Google+, Twitter, LinkedIn, Pinterest etc. You have to establish a good presence on these channels. There are many benefits of social media like building the brand identity on social media, getting reputation & creating a network.

Don’t only focus on plain text posts, share diverse content like – Images, Videos, Presentations, Website links etc.. You need to share content regularly & engaging with customers. Be Social, Be Real.!!

Want to know more about social media – CLICK HERE

#6. Email Marketing


E-mail marketing is the most powerful, attractive & cost effective, user friendly channel to promote any product or service online. It is a direct & simple way to communicate with your customers or users. This is one of the oldest & popular online marketing tool available.

“70% of marketers say that email is the best way to increase marketing ROI.”

Some benefits of email marketing are –

  • Cost effective marketing tool

  • Build close relationship between business and customers

  • Measurable marketing tool

  • Highest ROI than other marketing channels (For every $1 spent, $44.25 is the average return).

  • Easily integrate with other marketing tool like social media.

To learn best email marketing practices and news, Read This – 10 Epic Email Marketing Practices To Make People Love With You

Final Words!

So if you follow all these strategies then your business will definitely succeed online. Don’t look at these tools as competing channels, but as friends for common objectives like drive sales, business growth and lead generation. Be a smart marketer and recognize the value of these tools.

If you have any suggestions or views, don’t forget to share with us in comment box! We’d love to hear from you.!!


  • Reply metz |

    Spot on!

    These marketing strategies are noteworthy in your business, particularly in large businesses with huge number of followers.

    It’s a good start up for newbies to learn these kinds of strategies to be more aware and become prepared in the future whenever they decide to expand their business no matter what they sell or promote online.

    Yes, totally concur with your take. Learning these channels will lend you a hand to be competitive, better and smarter decisions for your target goals.

    • Reply sarvblog |

      Hi meltz,
      Every size of business must adopt online marketing to promote or advertise their brand and services.
      Today, it is the best medium to get potential leads and drive sales.
      Thanks for coming by. Have a good day ahead.

  • Reply Sunday |

    Yes Pawan,
    These strategies readily helps businesses to succeed online. They are the core of Internet marketing.

    They cover content creation and promotion as well as content and website optimization.

    If a newbie adheres to these strategies meticulously then it becomes easier to attract the target traffic and sales.

    I will advise that newbies reading this article should bookmark it to be reminded of the workable basics!
    I left the above comment in where this post was “kingged”.

    • Reply sarvblog |

      Hey Sunday,
      Thanks for coming by. I am really glad to know that you found my article useful.
      Have a nice day!

  • Reply Lawrence Berry |

    Love the list. These are all some great internet marketing strategies. I think getting ranking in search engines like google is the hardest, depending on your niche, but pays off the most. Search engines can bring in a considerable amount of traffic, and social media can also when you have alot of followers. All of the strategies take a plan and patience, unless you have a lot of money to put into marketing from the beginning. If not, you have to slowly build an audience who will share your work.

    • Reply sarvblog |

      Hello Lawrence,
      Thanks for reading my article. These marketing methods are very helpful to improve brand awareness and visibility in search engine result page.
      I am glad to know you love this post. Have a nice day ahead!

  • Reply Sherman Smith |

    Hey Pawan,

    Great list of strategies for all of us to know about. Especially for newbies. This shows all of us the many options that are out there to marketing whatever product/services we haves.

    I do believe that newbies should definitely start off by doing content marketing and email marketing. Use content marketing for personal branding through blogging and article marketing. And through email marketing you can take a step further by building strong relationships which eventually will make it easier to get sales conversions.

    Thanks for sharing these different options! Have a great week!

    I found your post on under the category of Internet Marketing

    • Reply sarvblog |

      Hi Sherman,
      Email marketing is the most popular, powerful, attractive & cost-effective channel to promote products, events, and business services. As we know, “Content is King.” Every business must create quality, interesting and useful content.
      Thanks for sharing your views.!

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