3 Simple (Yet Effective) Rules for Successful Email Marketing
5000 customers, Later what works for you?
I know…
You are finding some new business strategies for getting more customers. Let me tell you the best and consistent way of promoting the business, which is Email marketing.
Sending emails to impact the customers in a variety of ways.
If I want more revenue from my business, I shoot emails and each time will get the expected results.
Now let’s check some research about email marketing:
- 91% of people check their emails daily. (Litmus)
- eConsultancy revealed with a survey that For driving sales, most of the marketers consider email marketing to be the most influential performing channels.
On all social media platforms, where people add their family and friends to talk with them and to stay connected with them, they don’t want to see any promotional posts. For promotional messages and offers, they prefer Emails.
Respect your customer’s preference will give you the best business revenues.
Now the question is-
How do you get people to open your emails?
Let me tell you 3 Simple and yet effective rules for getting more engagement with the emails.
1. Have nailed down (arresting) Subject lines
I think that’s for sure you all open the mail only after reading the subject line as I do, which means The subject line of an email is the first section to influence the customers to open it.
And, We all know that Our customer’s inbox is full of promotional emails and the reason for not opening emails is the subject line of the email.
The Selection of the subject line of your email decides, it goes to the trash or gets noticed between lots of unread emails.
So, The First thing you have to be noticed, to make an email engaging and to opened, is a subject line that is relevant to the customer’s needs and wants.
When you read articles about the Email subject line practice, I am sure the points like Don’t forget to include the call to action and State them what you want to show them in the mail are the focused points.
These points are essential, but your work not done yet before making an impressive subject line makes sure that the mail looks like it is beneficial for the customers.
Like for example:
“Click here to read my guide to Skincare.”
In this subject line, a perfect call to action with the perfect relevancy of the mail content written. But the point which is missing is How this guide is beneficial is not mentioned.
“Click here to read my guide to skincare for making your skin naturally beautiful.”
2. Make an addictive email Content
After deciding the subject line, the question comes to the mind is What to write in the email which attracts the customer?
“Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome. Best practices are those practices that generally produce the best results or minimize risk.”
- Chad White, Research Director at Litmus, Author of ‘Email Marketing Rules’
I hope after reading both the lines you can identify which one is better with a perfect call to action and also the benefits of the customer’s written with fewer words.
When I decided to send emails to my customers, I made some points that have to be followed while influencing someone for taking action?
RELATED POST:
♦ Heart Of Your Email – “Subject Line”
♦ Use Images And Make Your Email Newsletters Beautiful But Without Spamming
♦ 5 Basic Steps For How To Start Email marketing?
♦ 9 Cool Tools To Make Email Marketing An Easy Approach
Although, there is not a proven algorithm that which type of email content attracts your customers. That content strategy depends on the customer’s needs.
Let’s discuss some common points which are a must for writing good email content.
I. Don’t write what you want
Keep it in mind that You are not writing for yourself and that was the most significant mistake which is done when creating email content.
Think like a second person who is reading your mail and write what your customers want to read and open it.
II. Seasonal Content
Try to connect your content with the trendy season. Make the emails regarding your industry trends, also make a content that targets the holiday season. All over try to make it noticeable.
III. Length of the content
Determine the length of the content your customers don’t want to read the story that how you make this product; they are interested to know that How your products beneficial for them. So, try to write more in fewer words. If your content length is too long, it may be ending up in the spam folder.
“Your email content has to be compelling and in line with the subscriber’s stated needs and their behavior. Done correctly you have not only increased relevancy and engagement – you’ve significantly increased sales and lifetime value.”
- Scott Hardigree, Founder at Indiemark
Try to Use short text blocks and include the visuals instead of a big paragraph to explain about your product in more briefly.
IV. Avoid the spammy words
Don’t make your content, promotional by using the spammy words, make it beneficial for the customers by using the words your customers want to read.
Avoid spammy words; there are around 200 words that make your email spam. Some of the spammy words are:
- Click here
- Call now
- Guarantee, Guaranteed
- Order now
This kind of promotional word not liked by the users.
V. Content Format
The formatting of the content is essential. Use the Headline tags for highlighting your significant points, Use visuals or images to explain more with a speaking picture.
Underline the links, select the proper font size and right font color combination.
“Email subject lines are a form of a headline. They perform the same function as a headline by attracting attention and getting your email content a chance to be read.”
– Brian Clark, Founder and CEO of CopyBlogger
3. Design your Emails
The design of an email matters a lot. For designing an email, transparency in your email is a must.
Two kinds of designs used by email marketers -Text format design and HTML format design.
Text design is mostly used by bloggers and digital marketers for sending information about something related to their audience interests.
HTML design used by the e-commerce company to show their product and services creatively.
Some essential points of email designing:
- Be transparent
- Say less
- Be evident and real with your words
These are three simple rules for successful email marketing which help you to initiate to make a good business image and creating happy customers with good trust. One more important thing I would like to share, I explained three practical ways of email marketing the way, I used these tips according to our customer’s needs. But there is not a proven algorithm of email marketing strategy.
The standard and essential points I mentioned, but your success depends on how you use these rules.
If you are confused with 2 to 3 formats, try A/B (split) testing. Suppose you have 1000 customer’s email lists and two email contents and you like both. Test both.
Send Format A to the 100 customers and Format B to another 100 customers and analyze both the formats. See which one is best for you.
So then, Adopt the email marketing as soon as it reaches the point of “Have to” for your business promotion.
5000 customers, Later what works for you?
I know…
You are finding some new business strategies for getting more customers. Let me tell you the best and consistent way of promoting the business, which is Email marketing.
Sending emails to impact the customers in a variety of ways.
If I want more revenue from my business, I shoot emails and each time will get the expected results.
Now let’s check some research about email marketing:
- 91% of people check their emails daily. (Litmus)
- eConsultancy revealed with a survey that For driving sales, most of the marketers consider email marketing to be the most influential performing channels.
On all social media platforms, where people add their family and friends to talk with them and to stay connected with them, they don’t want to see any promotional posts. For promotional messages and offers, they prefer Emails.
Respect your customer’s preference will give you the best business revenues.
Now the question is-
How do you get people to open your emails?
Let me tell you 3 Simple and yet effective rules for getting more engagement with the emails.
1. Have nailed down (arresting) Subject lines
I think that’s for sure you all open the mail only after reading the subject line as I do, which means The subject line of an email is the first section to influence the customers to open it.
And, We all know that Our customer’s inbox is full of promotional emails and the reason for not opening emails is the subject line of the email.
The Selection of the subject line of your email decides, it goes to the trash or gets noticed between lots of unread emails.
So, The First thing you have to be noticed, to make an email engaging and to opened, is a subject line that is relevant to the customer’s needs and wants.
When you read articles about the Email subject line practice, I am sure the points like Don’t forget to include the call to action and State them what you want to show them in the mail are the focused points.
These points are essential, but your work not done yet before making an impressive subject line makes sure that the mail looks like it is beneficial for the customers.
Like for example:
“Click here to read my guide to Skincare.”
In this subject line, a perfect call to action with the perfect relevancy of the mail content written. But the point which is missing is How this guide is beneficial is not mentioned.
“Click here to read my guide to skincare for making your skin naturally beautiful.”
2. Make an addictive email Content
After deciding the subject line, the question comes to the mind is What to write in the email which attracts the customer?
“Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome. Best practices are those practices that generally produce the best results or minimize risk.”
- Chad White, Research Director at Litmus, Author of ‘Email Marketing Rules’
I hope after reading both the lines you can identify which one is better with a perfect call to action and also the benefits of the customer’s written with fewer words.
When I decided to send emails to my customers, I made some points that have to be followed while influencing someone for taking action?
♦ Heart Of Your Email – “Subject Line”
♦ Use Images And Make Your Email Newsletters Beautiful But Without Spamming
♦ 5 Basic Steps For How To Start Email marketing?
♦ 9 Cool Tools To Make Email Marketing An Easy Approach
Although, there is not a proven algorithm that which type of email content attracts your customers. That content strategy depends on the customer’s needs.
Let’s discuss some common points which are a must for writing good email content.
I. Don’t write what you want
Keep it in mind that You are not writing for yourself and that was the most significant mistake which is done when creating email content.
Think like a second person who is reading your mail and write what your customers want to read and open it.
II. Seasonal Content
Try to connect your content with the trendy season. Make the emails regarding your industry trends, also make a content that targets the holiday season. All over try to make it noticeable.
III. Length of the content
Determine the length of the content your customers don’t want to read the story that how you make this product; they are interested to know that How your products beneficial for them. So, try to write more in fewer words. If your content length is too long, it may be ending up in the spam folder.
“Your email content has to be compelling and in line with the subscriber’s stated needs and their behavior. Done correctly you have not only increased relevancy and engagement – you’ve significantly increased sales and lifetime value.”
- Scott Hardigree, Founder at Indiemark
Try to Use short text blocks and include the visuals instead of a big paragraph to explain about your product in more briefly.
IV. Avoid the spammy words
Don’t make your content, promotional by using the spammy words, make it beneficial for the customers by using the words your customers want to read.
Avoid spammy words; there are around 200 words that make your email spam. Some of the spammy words are:
- Click here
- Call now
- Guarantee, Guaranteed
- Order now
This kind of promotional word not liked by the users.
V. Content Format
The formatting of the content is essential. Use the Headline tags for highlighting your significant points, Use visuals or images to explain more with a speaking picture.
Underline the links, select the proper font size and right font color combination.
“Email subject lines are a form of a headline. They perform the same function as a headline by attracting attention and getting your email content a chance to be read.”
– Brian Clark, Founder and CEO of CopyBlogger
3. Design your Emails
The design of an email matters a lot. For designing an email, transparency in your email is a must.
Two kinds of designs used by email marketers -Text format design and HTML format design.
Text design is mostly used by bloggers and digital marketers for sending information about something related to their audience interests.
HTML design used by the e-commerce company to show their product and services creatively.
Some essential points of email designing:
- Be transparent
- Say less
- Be evident and real with your words
These are three simple rules for successful email marketing which help you to initiate to make a good business image and creating happy customers with good trust. One more important thing I would like to share, I explained three practical ways of email marketing the way, I used these tips according to our customer’s needs. But there is not a proven algorithm of email marketing strategy.
The standard and essential points I mentioned, but your success depends on how you use these rules.
If you are confused with 2 to 3 formats, try A/B (split) testing. Suppose you have 1000 customer’s email lists and two email contents and you like both. Test both.
Send Format A to the 100 customers and Format B to another 100 customers and analyze both the formats. See which one is best for you.
So then, Adopt the email marketing as soon as it reaches the point of “Have to” for your business promotion.
